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    Buyology Presentation

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    AshooSinghKochar
    This document summarizes a book presentation on the book "Buyology" by Martin Lindstorm. The book discusses how neuromarketing can revolutionize marketing strategies by helping understand the subconscious logic behind consumer purchase behavior. Martin Lindstorm is the CEO of Buyology INC and advises top global companies. The presentation provides an introduction to neuromarketing and how it can help create more effective marketing campaigns by understanding how brands and messages are processed in the brain and what drives purchase decisions. It summarizes the contents and first chapter of the book, which discusses the largest neuro-marketing study ever conducted and how companies often cannot detect what truly engages customers.

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    Buyology Presentation

    Uploaded by

    AshooSinghKochar
    113 views13 pages
    This document summarizes a book presentation on the book "Buyology" by Martin Lindstorm. The book discusses how neuromarketing can revolutionize marketing strategies by helping understand the subconscious logic behind consumer purchase behavior. Martin Lindstorm is the CEO of Buyology INC and advises top global companies. The presentation provides an introduction to neuromarketing and how it can help create more effective marketing campaigns by understanding how brands and messages are processed in the brain and what drives purchase decisions. It summarizes the contents and first chapter of the book, which discusses the largest neuro-marketing study ever conducted and how companies often cannot detect what truly engages customers.

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    This document summarizes a book presentation on the book "Buyology" by Martin Lindstorm. The book discusses how neuromarketing can revolutionize marketing strategies by helping understand the subconscious logic behind consumer purchase behavior. Martin Lindstorm is the CEO of Buyology INC and advises top global companies. The presentation provides an introduction to neuromarketing and how it can help create more effective marketing campaigns by understanding how brands and messages are processed in the brain and what drives purchase decisions. It summarizes the contents and first chapter of the book, which discusses the largest neuro-marketing study ever conducted and how companies often cannot detect what truly engages customers.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    113 views13 pages

    Buyology Presentation

    Uploaded by

    AshooSinghKochar
    This document summarizes a book presentation on the book "Buyology" by Martin Lindstorm. The book discusses how neuromarketing can revolutionize marketing strategies by helping understand the subconscious logic behind consumer purchase behavior. Martin Lindstorm is the CEO of Buyology INC and advises top global companies. The presentation provides an introduction to neuromarketing and how it can help create more effective marketing campaigns by understanding how brands and messages are processed in the brain and what drives purchase decisions. It summarizes the contents and first chapter of the book, which discusses the largest neuro-marketing study ever conducted and how companies often cannot detect what truly engages customers.

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    © All Rights Reserved
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    You are on page 1of 13

    BOOK PRESENTATION

    MARKETING MANAGEMENT

    Presented to: Presented by:
    PGDM 2014 Arshdeep Singh Kochar
    Module Teacher: PGDM 2014
    Dr. Gautam Bansal PCTE Baddowal

    BUY.OLOGY
    BUYOLOGY

    How Everything We Believe About Why We Buy
    Is Wrong

    Martin Lindstorm
    About The Author
    About The Author
    Martin Lindstorm, is the CEO & Chairman of the
    LINDSTORM Company and the Chairman of
    Buyology INC.
    One of the Worlds most respected marketing
    gurus
    Advises top executives of leading global
    companies including the McDonalds Corporation,
    Nestle, American Express, Microsoft, The Walt
    Disney Company and GlaxoSmithKline

    Neuromarketing is about uncovering whats
    already inside our heads

    Martin Lindstorm
    Why this book
    Neuromarketing is the new key tool which will
    revolutionize marketing strategies in future
    and help understand the logic behind
    purchase behaviour
    The Summary highlights the major concepts
    from the book which can help in building
    better marketing campaigns
    Brief Introduction
    People are constantly surrounded by brands and
    messages from marketers and advertisers
    Some information is retained and some is
    instantly forgettable
    To make the brand stay with the consumer and to
    induce product cravings, research in
    neuromarketing is done
    Neuromarketing is the window key to unlock the
    subconscious thoughts, feelings and desires that
    drive purchase decisions
    Contents
    1. A Rush of blood to the head
    2. This must be the place
    3. Ill have what she is having
    4. I cant see clearly now
    5. Do you believe in magic?
    6. I say a little prayer
    7. Why did I choose you?
    8. A Sense of wonder
    Contents
    9. And the answer is
    10. Lets spend the night together
    11. Conclusion

    Chapter 1
    A Rush of blood to the head The
    largest neuro-marketing study ever
    conducted


    Dont just market, neuromarket
    A Rush of blood to the head
    Companies often are not able to carefully
    detect what to do to engage the customers
    authentically
    Half my advertising budget is wasted. Trouble
    is I dont know which half. John Wanamaker
    A Rush of blood to the head

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