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    Dilmah

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    jenusbd
    The document discusses Dilmah Tea, including its target customers, products and pricing, promotion and place of business, concerns about health issues related to tea, and CSR activities. It lists Dilmah's tea products and their prices, ranging from $30 to $150. It also mentions Dilmah's operations in Uganda and the process of drying tea leaves after picking.

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    Dilmah

    Uploaded by

    jenusbd
    642 views13 pages
    The document discusses Dilmah Tea, including its target customers, products and pricing, promotion and place of business, concerns about health issues related to tea, and CSR activities. It lists Dilmah's tea products and their prices, ranging from $30 to $150. It also mentions Dilmah's operations in Uganda and the process of drying tea leaves after picking.

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    Dilmah

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    Dilmah.pptx

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    The document discusses Dilmah Tea, including its target customers, products and pricing, promotion and place of business, concerns about health issues related to tea, and CSR activities. It lists Dilmah's tea products and their prices, ranging from $30 to $150. It also mentions Dilmah's operations in Uganda and the process of drying tea leaves after picking.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    642 views13 pages

    Dilmah

    Uploaded by

    jenusbd
    The document discusses Dilmah Tea, including its target customers, products and pricing, promotion and place of business, concerns about health issues related to tea, and CSR activities. It lists Dilmah's tea products and their prices, ranging from $30 to $150. It also mentions Dilmah's operations in Uganda and the process of drying tea leaves after picking.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    You are on page 1of 13

    Case summery

    Customer value creation


    Dilmah segmentation
    Dilmahs concern
    7 ps
    Problatematic issues
    Dilmah CSR activities
    Our suggession
    Customer value creation
    Tea with innovation Tea for luxury

    Quality, Freshness, Authenticity and Ethics in tea.
    Target customers of Dilmah
    Dilmahs concern
    Tea and Heart
    disease
    Tea and
    Cancer
    Tea and
    Diabetes
    Tea and Oral
    Health
    Products
    Price
    Product Name Price $
    1. Real white tea 65,110,150
    2. Watte boutique Tea 50
    3. T-series designer gourmet tea 70,75,85
    4. Exceptional range 48, 50
    5. Premium Ceylon single origin tea 30
    6. Single region selection 30 ,50,52,80
    7.Fun tea selection 50
    8. Gift packs 30,35
    9.Natural green tea selection 50,62
    Source: http://shop.dilmah.com/teas-by-type/real-white-tea.html
    Promotion
    Place
    UGANDA
    People
    Process
    Source: http://kids.britannica.com/comptons/art-54060/After-tea-leaves-are-picked-they-are-put-on-racks
    Physical evidence

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