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    Lux (Soap) : Navigation Search

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    vivek_anand777777
    Lux soap was first launched in the UK in 1899 as a flaked version of Sunlight soap. It was later launched in the US in 1916 and marketed as a laundry soap gentle enough for delicate fabrics like satin and silk. Lever Brothers advertised Lux as a soap that dissolved readily and was suitable for home laundry use. Lux toilet soap was subsequently introduced as a bathroom soap in 1925 in the US and 1928 in the UK, expanding the Lux brand. Lux soap is currently sold in over 100 countries worldwide and is a product of Unilever.

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    Lux (Soap) : Navigation Search

    Uploaded by

    vivek_anand777777
    36 views1 page
    Lux soap was first launched in the UK in 1899 as a flaked version of Sunlight soap. It was later launched in the US in 1916 and marketed as a laundry soap gentle enough for delicate fabrics like satin and silk. Lever Brothers advertised Lux as a soap that dissolved readily and was suitable for home laundry use. Lux toilet soap was subsequently introduced as a bathroom soap in 1925 in the US and 1928 in the UK, expanding the Lux brand. Lux soap is currently sold in over 100 countries worldwide and is a product of Unilever.

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    Lux

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    Lux soap was first launched in the UK in 1899 as a flaked version of Sunlight soap. It was later launched in the US in 1916 and marketed as a laundry soap gentle enough for delicate fabrics like satin and silk. Lever Brothers advertised Lux as a soap that dissolved readily and was suitable for home laundry use. Lux toilet soap was subsequently introduced as a bathroom soap in 1925 in the US and 1928 in the UK, expanding the Lux brand. Lux soap is currently sold in over 100 countries worldwide and is a product of Unilever.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    36 views1 page

    Lux (Soap) : Navigation Search

    Uploaded by

    vivek_anand777777
    Lux soap was first launched in the UK in 1899 as a flaked version of Sunlight soap. It was later launched in the US in 1916 and marketed as a laundry soap gentle enough for delicate fabrics like satin and silk. Lever Brothers advertised Lux as a soap that dissolved readily and was suitable for home laundry use. Lux toilet soap was subsequently introduced as a bathroom soap in 1925 in the US and 1928 in the UK, expanding the Lux brand. Lux soap is currently sold in over 100 countries worldwide and is a product of Unilever.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
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    Lux (soap)

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    Lux Laundry Soap Ad, 1916


    Lux soap was first launched in the UK in 1899 as a flaked version of Sunlight soap.
    Subsequently it was launched in the US in 1916, and marketed as a laundry soap targeted
    specifically at 'delicates'. Lever Brothers encouraged women to home launder their clothes
    without fear of satins and silks being turned yellow by harsh lyes that were often used in soaps at
    the time. The flake-type soap allowed the manufacturer some leeway from lye because it did not
    need to be shaped into traditional cake-shaped loaves as other soaps were. The result was a
    gentler soap that dissolved more readily and was advertised as suitable for home laundry use.[1]
    Lux is currently a product of Unilever. The name "Lux" was chosen as the Latin word for "light"
    and because it was suggestive of "luxury."[2]
    Lux toilet soap was introduced as a bathroom soap in the US in 1925, and in the UK in 1928 as
    a brand extension of Lux soap flakes. Subsequently Lux soap has been marketed in several
    forms, including handwash, shower gel and cream bath soap.
    Lux soap was launched in India in 1929. The very first advertisement in 1929 featured Leela
    Chitnis as its brand ambassador. It was branded in India as "the beauty soap of film stars'.
    As of June 2009 Lux is sold in over 100 countries

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