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    Delight To The Senses: Sunlight Soap Lever Brothers

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    Rahul Joshi
    Lux was first introduced in 1924 as an affordable beauty soap and has since expanded its product line. It was initially launched as a toilet soap in 1925 and arrived in the UK in 1928. Throughout the 1930s-1970s, Lux soap packaging and colors changed to reflect fashion trends. In the early 1990s, Lux launched shower gels, liquid soaps, and moisturizing bars to respond to decreasing demand for traditional soap bars. Lux continues to expand its product offerings today under parent company Unilever.

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    Delight To The Senses: Sunlight Soap Lever Brothers

    Uploaded by

    Rahul Joshi
    29 views1 page
    Lux was first introduced in 1924 as an affordable beauty soap and has since expanded its product line. It was initially launched as a toilet soap in 1925 and arrived in the UK in 1928. Throughout the 1930s-1970s, Lux soap packaging and colors changed to reflect fashion trends. In the early 1990s, Lux launched shower gels, liquid soaps, and moisturizing bars to respond to decreasing demand for traditional soap bars. Lux continues to expand its product offerings today under parent company Unilever.

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    Lux

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    Lux was first introduced in 1924 as an affordable beauty soap and has since expanded its product line. It was initially launched as a toilet soap in 1925 and arrived in the UK in 1928. Throughout the 1930s-1970s, Lux soap packaging and colors changed to reflect fashion trends. In the early 1990s, Lux launched shower gels, liquid soaps, and moisturizing bars to respond to decreasing demand for traditional soap bars. Lux continues to expand its product offerings today under parent company Unilever.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    29 views1 page

    Delight To The Senses: Sunlight Soap Lever Brothers

    Uploaded by

    Rahul Joshi
    Lux was first introduced in 1924 as an affordable beauty soap and has since expanded its product line. It was initially launched as a toilet soap in 1925 and arrived in the UK in 1928. Throughout the 1930s-1970s, Lux soap packaging and colors changed to reflect fashion trends. In the early 1990s, Lux launched shower gels, liquid soaps, and moisturizing bars to respond to decreasing demand for traditional soap bars. Lux continues to expand its product offerings today under parent company Unilever.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
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    delight to the senses

    Everything about the brand from the look and feel of the products and packaging to the subtle fragrances is a delight to the senses. In fact, Lux has been making waves since 1924, when it launched the world's first mass-market beauty soap at a fraction of the cost of some expensive brands.

    How it all started

    Lux was first introduced as a toilet soap in 1925. Produced by Lever Brothers, it arrived in the UK in 1928, offering people a chance to pamper themselves for a modest price. From the 1930s right through to the 1970s, Lux soap colours and packaging were altered several times to reflect fashion trends. In 1958 five colours made up the range: pink, white, blue, green and yellow. People enjoyed matching their soap with their bathroom colours. In the early 1990s, Lux responded to the growing trend away from traditional soap bars by launching its own range of shower gels, liquid soaps and moisturising bars. Lux beauty facial wash, Lux beauty bath and Lux beauty shower were launched in 1992. In 2004, the entire Lux range was relaunched in the UK & Ireland to include five shower gels, three bath products and two new soap bars. 2005 saw the launch of three exciting new variants with dreamy names such as Wine & Roses bath cream, Glowing Touch and Sparkling Morning shower gels. Lux soap was first launched in India in 1909 as a flaked version of Sunlight soap. Subsequently it was launched in the US in 1916, and marketed as a laundry soap targeted specifically at 'delicates'. Lever Brothers encouraged women to home launder their clothes without fear of satins and silks being turned yellow by harsh lyes that were often used in soaps at the time. The flake-type soap allowed the manufacturer some leeway from lye because it did not need to be shaped into traditional cakeshaped loaves as other soaps were. The result was a gentler soap that dissolved more readily and was advertised as suitable for home laundry use.[1] Lux is currently a product of Unilever. The name "Lux" was chosen as the Latin word for "light" and because it was suggestive of "luxury."[3] Lux toilet soap was introduced as a bathroom soap in the US in 1925, and in the UK in 1928 as a brand extension of Lux soap flakes. Subsequently Lux soap has been marketed in several forms, including handwash, shower gel and cream bath soap. Lux soap was launched in India in 1909. The very first advertisement in 1909 featured Leela Chitnis as its brand ambassador. It was branded in India as "the beauty soap of film stars'.

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