Amar N Srivastva Project

NETAJI SUBHAS INSTITUTE OF
BUSINESS MANAGEMENT
SYNOPSIS
OF
Project
On
Lux Soap
Submitted By
Amar Nath Srivastav
Guided By:
Mr. Deepak Choudhary
Master of Business Administration
MBA(2010-2012)
SL.NO. TOPIC PG.NO.
1. INTRODUCTION 4
2. HISTROY OF LUX SOAP 5
3. YEAR ON YEAR(PROGRESS REPORT) 6
4. PRODUCT OF LIFE CYCLE 8
5. WHY WE USE THIS COMPANY 9
6. COMPANY PROFILE 10
7. COMPANY SOCIAL RESPONSIBILITY(CSR) 11
8. CONCLUSION 12
INTRODUCTION
Lux soap is a very famous household product.There are a range of Lux soaps including
Lux International, Lux Beauty Soap and soaps for oily,dry and normal skin.
I regularly buy Lux ,for Normal

Skin, in packs of three 100 gr bars,when I was a young boy my Mother did likewise
bought Lux soap for our family. Indeed there can be few British households who are not
familiar with this very famous brand.
Lux soap is produced by the mighty Anglo Dutch multinational. Unilever, and they also
produce other well known brands including the likes of Pears and Dove soap. Lux is a
widely available product and my 100 gr bar which I am currently using is a nice
creamy,white colour,has a pleasant but not overpowering smell, and lathers very well.It
comes in a blue and white packet and is said to be specially enriched with Vitamin E to
care for normal skin,leaving it soft,smooth and glowing.
This well advertised personal care product often uses well known beauties including film
stars and models who are seen feeling very refreshed after bathing with Lux soap.It is
heavily advertised in India and Bollywood actresses are seen extolling its virtues. I find it
is a reliable,consistent,product that suits me just fine.
Lux soap first produced in United Kingdom in 1899. It was produced by British company name
Lever Brothers. Lever Brothers was founded in 1885 by William Hesketh Lever and his brother
James. They using glycerin and vegetable oil such as palm oil to manufacture soap called “Sunlight
Soap.” The flaked version of soap called Lux soap. Glycerin was a lucrative byproduct of the soap
making process, and by the end of 1886, Lever brothers also had a glycerin factory.
Lever opened their small office in New York in 1895. The company started selling Sunlight and
Lifebuoy but did not doing well until 1916. Lux soap was first launched in United States in 1916. The
Lux trademark was registered in United States in 1900.
Lux soap was launched in India in 1929. The soap's very first advertisement featured actress Leela
Chitnis as its brand ambassador. It was popularly known as 'the beauty soap of film stars.'
From 1930s right through 1970s, Lux soap colors and packaging were altered several times to
reflect fashion trends. In 1958 five colors were made up the range: pink, white, blue, green and
yellow. In 1990s, Lux launching its own range of shower gels, liquid soaps and moisturising bars.
Today, Lux soap is sold in 100 countries and sales achieved 1.0 billion euros in 2005 alone.
History of Lux soup
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•Lux was first introduced as a toilet soap in 1925. Produced by

Lever Brothers, it arrived in the UK in 1928, offering people a
chance to pamper themselves for a modest price.
•From the 1930s right through to the 1970s, Lux soap colours and
packaging were altered several times to reflect fashion trends. In
1958 five colours made up the range: pink, white, blue, green and
yellow. People enjoyed matching their soap with their bathroom
colours.
•In the early 1990s, Lux responded to the growing trend away
from traditional soap bars by launching its own range of shower
gels, liquid soaps and moisturising bars. Lux beauty facial wash,
Lux beauty bath and Lux beauty shower were launched in 1992.
In 2004, the entire Lux range was relaunched in the UK &
Ireland to include five shower gels, three bath products and two
We all like to look gorgeous and enjoy that confidence which
makes us feel like anything’s possible. And that's just what the Lux
range offers you on a daily basis – at a price you can afford.
A delight to the senses
Everything about the brand – from the look and feel of the
products and packaging to the subtle fragrances – is a delight to
the senses. In fact, Lux has been making waves since 1924, when
it launched the world's first mass-market beauty soap at a fraction
of the cost of some expensive brand.
I AM USING THIS LUX COMPANY SOAP BECAUSE SAFETY OF
MY SKINS AND SOFTNESS.
Michael Treschow – Chairman Unilever N.V. and PLC
Michael has had a distinguished career with a range of multinational companies in both Executive and Non-Executive
roles. He has been awarded prestigious honours by Sweden, Spain and France in recognition of his contribution to trade
relations.
The Rt. Hon. Lord Brittan of Spennithorne, QC

A qualified lawyer, Lord Brittan joined Unilever as an advisory director in 2000 and was subsequently appointed as a Non-
Executive Director in 2004. He is Chairman of the Corporate Responsibility and Reputation Committee.
Professor Wim Dik

Both an engineering and economics graduate, Dik first joined Unilever in 1964. He later left to become Minister for Foreign
Trade in the Netherlands and has been a leading force in Dutch trade politics.
Louise Fresco
Louise Fresco is an agricultural scientist and a Professor of International Development and Sustainability at the University
of Amsterdam
Ann Fudge
An MBA graduate of Harvard University, Ann M. Fudge is an honorary director of Catalyst, a director of The Rockefeller
Foundation and is on the board of overseers of Harvard University.
Article 13’s well known CSR case study series profiles innovative corporate
responsibility and sustainability initiatives. Each case study examines why the
company is implementing CSR initiatives, the successes and challenges, and
how the programmes are delivering to the company’s business objectives.
You can access past CSR case studies in our archive, by clicking on any of the
following categories or simply by scrolling down the page. Using employee
engagement on safety to embed and integrate a CSR framework.
Telecommunications for Millennium Villages - connectivity and CSR. The UK’s
leading health and beauty retailer has developed an award winning community
investment programmer that focuses on health promotion. The establishment
and long running support of an enterprise that provides support to businesses
in steel areas demonstrates the company’s social responsibility long before
CSR was an established concept.
A global company thinking locally, working with local communities to make a
difference in the “It’s your Community” initiative.
•THROUGH INTERNET
•THROUGH MAGZINES
•THROUGH NEWSPAPER
•THROUGH BOYS GROUP DISCCUSION

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NETAJI SUBHAS INSTITUTE OF

2. HISTROY OF LUX SOAP 5

3. YEAR ON YEAR(PROGRESS REPORT) 6

4. PRODUCT OF LIFE CYCLE 8

5. WHY WE USE THIS COMPANY 9

7. COMPANY SOCIAL RESPONSIBILITY(CSR) 11

I regularly buy Lux ,for Normal

•Lux was first introduced as a toilet soap in 1925. Produced by

The Rt. Hon. Lord Brittan of Spennithorne, QC

Professor Wim Dik

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