Limba Engleza 1
Limba Engleza 1
Limba Engleza 1
LIMBA ENGLEZ
ANUL I, SEMESTRUL 2
2008 2009
REPROGRAFIA UNIVERSITII TRANSILVANIA DIN BRAOV
Cuprins
UNIT 1
Business terms general approach
Business Cliches
Figures
Cash Terms
Tax
Sexist Language
UNIT 2
Credit
Business Documents
Listening for detail
Polite forms
Prepositions
Email Abbreviations
Mergers and Acquisitions
Export Sales
UNIT 3 Business letters and Documents
A letter of thanks
A formal email
An informal email
A formal description
Covering letters
A report
Action minutes
Formal letters
BIBLIOGRAPHY
UNIT 1
Aim:
To recognize and use the business English terms included in this unit.
To be familiar with the formats of different documents pertaining to commercial
correspondence.
To acquire new grammar structures and revise the ones acquired so far.
Objectives:
On successfully completing this unit the student should be able to:
-
assimilate and properly use the business English terms pertaining to different areas
such as marketing, accounting, finance, management, foreign affairs, etc.
Unit 1
1. Choose the right answer.
1. If production in the factory exceeds the target, the workers get a
a) bonus
b) donation
c) gratuity
d) premium
2. Income tax is..to ones annual income.
a) associated
b) based
c) dependent
d) related
3. The kidnappers demanded a ..of $ 1,000,000.
a) fine
b) penalty
c) ransom
d) reward
4. The World Bank has criticised the United States for not giving enough
financial.. to the East European countries.
a) aid
b) allowance
c) loan
d) premium
5. The President admitted taking..and had to resign.
a) bribes
b) fees
c) fines
d) premiums
6. Mr. Mean cannot bear to .. even the smallest sum of money for a charity
appeal.
a) give in
b) let out
c) part with
d) pay off
7. Mr. Rich earns $ 8,000 a month and $ 5,000 a month net.
a) bulk
b) gross
c) mass
d) wholesale
8. If I had another $ 25,000 a year, I would consider myself.
a) well deserved
b) well done
c) well-made
d) well off
9. The bank will require two signatures when you open an account.
a) natural
b) sample
c) specimen
d) trial
6
10. The debt should be paid .within thirty days of receiving this statement.
a) all over
b) as a whole
c) for good
d) in full
Business clichs
The Chief Executive Officer has had an attack of clichs. Help him translate his speech into plain
English by substituting each of the words or phrases in bold (1 -21) with one of the phrases (a-u).
Ladies and gentlemen.
1. I want to take on board a number of important points.
2. Kazoulis Communications is now a major player in the communications industry.
3. Our strategic aim is to grow the company.
4. We always focus on the big picture.
5. If we see a window of opportunity, we go for it.
6. We work for lasting relationships with our business partners.
7. We employ cutting-edge technology.
8. We want to produce the most user-friendly products on the market.
9. In our business relationships, we aim to be proactive every time.
10. We propose only tailor-made solutions.
11. We never lose sight of the bottom-line.
12. We work hard to get synergy between subsidiaries.
13. We will not hesitate to downsize the organization for maximum efficiency.
14. We will use our war chest to buy up rivals in the marketplace.
15. We will find solutions to business problems even when we do not have a level
playing field.
16. If anyone tries to move the goalposts on our commercial agreements.
17. .we will blow the whistle.
18. We aim to become a truly global operator.
19. Bu we will also stick to our knitting.
20. Unfortunately I am not a number cruncher.
21. So I can only give you ballpark figures today.
a.
b.
c.
d.
e.
f.
g.
h.
i.
j.
k.
l.
m.
n.
o.
p.
_____
_____
_____
_____
_____
_____
_____
_____
_____
_____
_____
_____
_____
_____
_____
_____
_____
_____
_____
_____
_____
q.
r.
s.
t.
u.
up-to-date
easy-to-use
protest at unfair treatment
a change to do business
a large amount of readily available cash
Figures
How do you say the following numbers? Choose the correct options.
1. The year 2005:
a) twenty hundred and five
b) two thousand and five
c) twenty thousand five
2. $1 = DM 1.46. The exchange rate is:
a) one point four six Deutschmarks to the dollar
b) one forty-six Deutschmarks for a dollar
c) one dollar equalling Deutschmarks one point four six
d) one dollar making one four six Deutschmarks
3. The period from about 1994 to about 1996:
a) the midnineties
b) the medium nineties
c) the middling nineties
d) the midway nineties
4. Seven correct answers in a test of ten items. The result is:
a) seven over ten right
b) seven out of ten right
c) seven on ten right
d) seven right over ten
5. The dimensions of a rectangle 3 metres in length and 2 metres in width:
a) three for two
b) three by two
c) three across two down
d) three to two
6. The result of an opinion survey:
a) One of ten people think that
b) One in ten people think that
c) One to ten people think that
d) One over ten people think that
7. Approximately six:
a) nearly six
b) six-ish
c) sixy
d) sixer
8. At football, Germany 0, Brazil 0:
a) Germany oh, Brazil oh
b) Germany zero, Brazil zero
c) Germany nil, Brazil nil
d) Germany and Brazil love
9. 3:2 as a ratio:
a) three over two
b) three under two
c) three to two
d) three at two
10. A $10m loan:
a) a ten-million-dollars loan
b) a ten-million-dollar loan
c) a ten millions of dollars loan
d) a loan of ten million dollar
a) blank check
1. shares in a company
b) deflation
c) assets
d) withdrawal
e) stocks
f) interest rate
g) angel
h) fiscal deficit
i) economic growth
j) deposit
b) bonds
c) cheque
b) credit risk
c) collateral
3. Company earnings that may be paid out to shareholders according to the number of stocks
they hold.
a) EFT
b) fiscal surplus
c) dividends
9
4. The right to sell products or services under a corporate name or trade mark
( established
by someone else). This right is usually purchased for cash in a addition to a fee on, or a
percentage of, all sales.
a) imports
b) franchise
c) inflation
5. Also known as the profit & loss statement P&L, enables you to calculate your companys
pretax profits by subtracting total expenses from total revenues.
a) income statement
b) lease
c) inventory
Tax
Complete each sentence with a word or phrase from the box:
allowance
havens
corporation
deductible
evasion
exile
incentives
inheritance
inspector
rate
relief
return
value-added
free
progressive
1. The standard _______________ of income tax in my country is 16% but well-off people pay
more.
2. Marbock has been sent to prison for tax _____________. He didnt pay any tax for five years.
3. In my country, tax on income is ______________ : rich people pay a bigger percentage of
their income than poor people.
4. I have to fill in my tax ______________ before the end of the week.
5. Some of the items you can see here are tax-______________so you dont have to pay tax on
them at all.
6. You have to pay almost 20%________________tax on things like perfume, alcohol and
petrol.
7. We have been told that we will shortly receive a visit from the tax _____________ who plans
to look at all our accounts for the last three years.
8. The Bahamas and the Channel Islands are two popular tax ______________ because taxes
are low so that foreigners who want to pay less tax invest there.
9. The government is keen for foreign businesses to come to this region and therefore gives
them a lot of tax _______________.
10. These businesses are given a number of other tax ______________as well.
11. The government has increased the rate of _______________tax we have to pay so the net
profit for the business is likely to be down next year.
10
12. He could have received a lot of money after his fathers death but he was badly advised and
the state took nearly all of it in _______________ tax.
13. He earns so much money and taxes are so high in his own country that his accountants have
advised him to move abroad and become a tax ______________.
14. I pay less tax than other people because I have a big family and there is a generous state tax
______________ for this.
15. She has to wear special clothes for her job but she gets some of the money back from the
government because they are tax-_______________ items.
Sexist language
Identify and underline the problems of sexist language in the sentences below and use of the
terms from the box to make each sentence less offensive. You can use two of the terms more than
once.
appropriate clothes
sales representatives
chair
employees face-to-face
spokeswoman
staff(verb) staffing
Ms
one
their women
1. We expect all our managers to wear suits and ties when on company business.
2. Every executive knows that people form judgements about his company on the basis of his
personal behaviour.
3. It is the responsibility of the chairman to ensure that meetings are conducted efficiently.
4. A spokesman for the company said that she was convinced that the new equal opportunities
programme would be a success.
5. The companys manpower needs will continue to grow next year.
6. Nearly all our salesmen are against the proposed changes to the bonus system.
7. We have to man the assembly line on a 24-hour basis.
8. We congratulate both Mr. Smith and Miss Duffy on their success in the recent sales
competition.
9. If a customer complains, his complaint should be reported to the customer complaint
department immediately.
10. You have to be careful what you say round here nowadays. The girls in the office downstairs
might object.
11. I always thought that Sylvie was the odd man out in that department.
12. I think you and I should have a serious man-to-man talk, Janet.
13. Men found guilty of fraud will be fired.
11
UNIT 2
Aim:
To recognize and use the business English terms included in this unit.
To be familiar with the formats of different documents pertaining to commercial
correspondence.
To acquire new grammar structures and revise the ones acquired so far.
Objectives:
On successfully completing this unit the student should be able to:
-
assimilate and properly use the business English terms pertaining to different areas
such as marketing, accounting, finance, management, foreign affairs, etc.
12
Unit 2
Discussion:
1. Answer the question below, then compare your answers with a partner:
1. What is your philosophy on credit?
a) never borrow money
b) use credit in moderation
c) get as much credit as you can
2. If you have to ask someone to repay money they owe you, how do you feel?
a) embarrassed
b) angry
c) nothing, its only money
3. What would you write to remind someone they owe you money? Why?
a) a text message
b) an email
c) a letter
Reading and analysis
2. Read the emails below. Which email is:
a request
a reminder
a refusal
a final demand
1.
According to our records, our invoice number 061704 for 15,789 is now
overdue. If however, this invoice has already been settled, please disregard this
email.
2.
In answer to your enquiry of 2 September about trading on open account, we
regret to inform you that we are unable to agree to your request due to our
insufficient credit rating. We hope you will understand the reasons for this
decision, and we trust that we can continue to do business together as in the past.
3.
Further to our email of 23 May, we have still not received payment for the
outstanding sum of 15, 789. We regret to inform you that we are s uspending
all shipments until this outstanding balance has been settled.
4.
As we now intend to place regular orders with your company, we would
being able
to tradebyonusing
openone
account.
areeach
confident
this arrangement
3.appreciate
Make complete
sentences
phraseWe
from
column.
will be to our mutual benefit, and we look forward to an early reply.
13
1. I am writing to enquire
agree to
3. We are pleased to
7. We would appreciate
as soon as possible?
8. We shall have no
alternative
a reminder
a refusal
an agreement
a final demand
14
within
at
from
in
until
by
for
after
on
Preliminary studies will be carried out ____________ January to June of next year.
______________ this period, the exact scope of the work will be evaluated, and a definitive
quotation will be submitted _____________ 15 June the latest. The customer will then have
____________ mid-September to study the proposal. After signature of the contract, work will
begin _______________ 1 October and is expected to continue _______________ 18 months. A
deposit of 20% will be payable at signature ______________September; thereafter, invoices will
be issued _______________ one week of completion of each stage of the project, for payment
_____________ 90 days. The final 15% will not be invoiced until ______________ reception of
the completed building.
EMAILS
Email abbreviations
TLAs (three-letter acronyms)
In order to keep email messages short, people sometimes use abbreviations for common
expressions, just as they do in text messaging. These are known as TLAs (three-letter acronyms),
although some of them are more than three letters long. Here is a list of some of the most
commonly used TLAs:
AFAIK _______________________________________________________
BFN _________________________________________________________
BTW _________________________________________________________
COB _________________________________________________________
FYI __________________________________________________________
IOW _________________________________________________________
NRN _________________________________________________________
OTOH ________________________________________________________
dip
peak
rise
deteriorate
slide
fluctuate
soar
15
jump
stabilize
1.
2.
3.
4.
5.
6.
7.
8.
9.
2. In each set of four below, match a verb on the left with a noun on the right to make phrases
about export sales:
1. Dont sell
2. Be
3. Make
4. Think
5. Trade
6. Sign
7. Be prepared
8. Invest
an exclusive deal.
time, effort and money.
on open account.
to modify product specifications.
9. Ask
10. Chasing
11. Focus on
12. Dont assume
4. The collocations below are used in international business transactions. Cross out the one verb
in bold in each group that does not collocate with the noun.
1.
2.
3.
4.
5.
6.
6. The words in bold below are all in the wrong places. Put them in the correct places.
16
After the exporter and foreign customer finally (1) check up on a deal, the exporter will (2)
comply with the goods and (3) reach an invoice. The exporter must (4) issue all the conditions in
the contract, and if they do they can expect to be paid on time. It is a waste of time if they have to
(5) ship customers who (6) chase payments. If there is a problem with payment, the exporter can
use a credit agency to (7) get behind with a customers creditworthiness.
7. Complete the text with these time prepositions: at, during, from, in, until, within.
17
UNIT 3
Aim:
To acquire new document patterns and revise the ones acquired so far.
Objectives:
On successfully completing this unit the student should be able to:
- assimilate and properly use the document writing patterns both theoretically and in
context.
18
Frances Orford
19
A formal email
from: Customer Service <customer.service@johnston-technology.com>
sent: Tuesday 2 April 09:33:25
to: "O. Poujade" <oliver.poujade@hmail.com>
re: your service request
Dear Mr Poujade,
Thank you for your email concerning your memory module. We are sorry that you are not satisf ied with
this product; we will be pleased to exchange it under the terms of our guarantee.
Please do not return the module until you have received an RMA (return merchandise authorization).
To issue the RMA we require the revision number of the module (th e long alphanumeric number,
beginning with 00) and your delivery address, telephone and fax number.
You will then receive a fax, containing details of where to send your original product, together with your
RMA number and the name and email address of the RMA department representative handling your case.
The fax should be returned to the RMA department together with the faulty module. Your request will
normally be processed and your replacement module shipped within 2 4 working days.
Yours sincerely,
Bernard Thomas
20
A product description
Hello. Were Fonelink and weve got something nice for you.
You see, theres this simple piece of software weve made and we really think youd like it. It lets
you make calls from your computer to anywhere in the world. And the best thing is we want to
give it to you absolutely free.
Laugh, smile and wave goodbye to friends around the world with free one-to-one video
conferencing.
The clearest audio quality yet.
Easily categorize your contacts as friends, colleagues and family.
Display your location, e-motion messages and even the song youre listening to , so people
know where you are, how youre feeling, and your taste in music.
System requirements
Fonelink toolbar
Download the Fonelink toolbar for Safari, Internet Explorer, Mozilla Fi refox and Outlook,
and expand Fonelinks functionality. (Oh, and thats free too.)
21
Covering letter
Adriana Fernandez
C/ Pablo Casals
n 23, 5 dcha.
08080 Madrid
22
A report
23
Action minutes
Person
All
J-J.C.
I.C.
A.F.
C.T.
Date
30 January, 5pm.
30 January
ASAP
30 January
6 February
Present
Jan Navratil, MD (Chair)
Ines Caba, Production
Christopher Taberley, Sales & Marketing
Alison Foster, HR
Jean-Jacques Chavent, Finance
Apologies for absence were received from Harry Finnegan, IT
Agenda
1 Alarm system for discussion
2 Maintenance schedule for decision
3 Diversity; measures to avoid risk of discrimination for discussion
4 AOB.
Alarm system
I.C. reminded those present that the old alarm system was no longer adequate. It was agreed that the
system should be upgraded or replaced: J-J.C. agreed to get quotes.
Maintenance schedule
J-J.C. enquired why the new maintenance schedule decided in September had not been implemented. A.F.
explained that there had been some resistance from the unions; it was felt that full consultations we re
necessary before making changes. I.C. stressed that regular maintenance was essential to avoid the risk of
breakdowns. It was decided that the new schedules should be introduced asap, in spite of the unions
reservations.
Diversity
J.N. reported pressure from Head Office to reflect the increasing diversity in society by employing more
women and ethnic minorities. A.F. and C.T. objected that positive discrimination would result in
recruitment of less qualified staff. I.C. suggested part -time positions to allow more women with children
to work. It was decided that applications for part -time work from new and existing staff should be
encouraged.
AOB
C.T. suggested the company organize next years group football competition. J.N. asked C.T. to draw up a
budget for discussion in two weeks.
24
Formal letters
1 A reminder
Dear Mr Black,
I am writing to remind you that your account with us is currently overdue. Please find enclosed a statement of
your account, which shows a balance due of $1,750.
If there is some reason why you have not been able to send your payment, please call us to discuss the
problem. If it would be more convenient, please feel free to reply by email to h.koch@ voronox.com.
Thank you for your prompt attention to this matter.
Yours sincerely,
Hannah Koch
Sales Manager
2 A final reminder
Dear Mr Black,
On January 14 we called your attention to the outstanding balance of $1,750 on your account. According to
our records we have still not received payment nor have we received a reply to our letter.
We extended credit to you on your account in good faith and expected payment under our normal thirty day
terms, which we feel are most reasonable. So that no further action on our part will be necessary, we would
appreciate your immediate settlement or the courtesy of a reply explaining why payment is being withheld.
Yours sincerely,
Hannah Koch
Sales Manager
3 An apology
Dear Ms Koch,
Your letter arrived while my assistant was on vacation and I am afraid your invoice was mislaid. I enclose a
cheque for $1,750 please accept my sincere apologies for any inconvenience caused.
Our customers are very pleased with your spare parts, and I look forward to placing another order with you in
the near future.
Sincerely,
Gilroy Black
25
UNIT 4
Aim:
To acquire new grammar structures and revise the ones acquired so far.
Objectives:
On successfully completing this unit the student should be able to:
- assimilate and properly use the grammar notions both theoretically and in context.
26
Negative
Interrogative
/ am working
I am not working
am I working?
he/she/it is working
is he/she/it working?
Negative interrogative: am I not working? are you not working? is he not working? etc.
11 Contractions: the verb be can be contracted , so the present continuous of any verb can be
contracted:
Affirmative
Negative
Negative interrogative
I'm working
aren't I working?
hit, hitting run, running stop, stopping Verbs of two or more syllables whose last syllable contains
only one vowel and ends in a single consonant double this consonant if the stress falls on the last
syllable:
admit, admitting bdgin, beginning prefer, preferring but
^budget, budgeting senter, entering (stress not on the last syllable). A final 1 after a single vowel
is, however, always doubled:
signal, signalling travel, travelling except in American English.
C ing can be added to a verb ending in y without affecting the spelling of the verb:
carry, carrying enjoy, enjoying hurry, hurrying
They are flying over the desert when one of the engines fails.The present continuous is rarely used in
this way except in descriptions of daily routine and in dramatic narrative, but the past continuous
is often combined with a point in time or a verb in the simple past.
B With always:
He is always losing his keys. This form is used, chiefly in the affirmative:
1
For a frequently repeated action, usually when the frequency annoys the speaker or seems
unreasonable to him: Tom is always going away for weekends (present continuous) would imply
that he goes away very often, probably too often in the speaker's opinion. But it does not
necessarily mean that he goes away every weekend. It is not a literal statement. Compare with
always + simple present:
Tom always goes away at weekends =
Tom goes away every weekend, (a literal statement)
I/we + always + continuous tense is also possible here. The repealed
action is then often accidental:
I'm always making that mistake.
2
He's always working = He works the whole time. This sort of action quite often annoys the
speaker but doesn't necessarily do so: He's always reading could imply that he spending too much
time reading, but could also be said in a tone of approval, The first person could be used here too.
29
B Verbs expressing feelings and emotions, e.g. admire (= respect), adore, appreciate (= value),
care for (= like), desire, detest, dislike, fear, hate, like, loathe, love, mind ( = care), respect,
value, want, wish.
But the continuous can be used with admire meaning 'look at with admiration', appreciate
meaning 'increase in value', care for meaning 'look after', long for, mind meaning 'look
after/concern oneself with', value meaning 'estimate the financial worth of, enjoy and sometimes
like/love meaning 'enjoy', and hate meaning the opposite, though it is safer to use the simple
tenses with like, love and hate:
He's enjoying his holiday in the Arctic. He hates touristy places and
he doesn 't mind the cold.
I'm minding my own business.
How are you liking/Do you like your new job? ~
I'm hating it/I hate it. I just don't like work, you see.
C Verbs of mental activity, e.g. agree, appreciate (= understand), assume, believe, expect (=
think), feel (= think), feel sure/certain, forget, know, mean, perceive, realize, recall,
recognize, recollect, remember, see (= understand), see through someone (= penetrate his
attempt to deceive), suppose, think ( = have an opinion), trust (= believe/have confidence in),
understand. But the continuous can be used with appreciate meaning 'to increase in value'.
1) Verbs of possession: belong, owe, own, possess:
How much do I owe you?
E The auxiliaries, except be and have in certain uses
F appear (= seem), concern, consist, contain, hold, keep (= continue), matter, seem, signify,
sound
It concerns us all. This box contains explosives. But appear meaning 'to come before the public'
can be used in the
The doctor was feeling her pulse. Similarly, feel for meaning 'try to find something by touching':
He was feeling for the keyhole in the dark. But feel is not used in the continuous when it means
'sense':
Don't you feel the house shaking? when it means 'think':
I feel you are wrong and when it is used as a link verb:
The water feels cold.
\\ look
The continuous is not used with look used as a link verb, e.g. That cake looks good, or with look
on (= consider), look up to (= respect) and look down on (= despise) (see chapter 38). But look
(at), look for/in/into/out and look on (= watch) are deliberate actions and can be used in the
continuous tenses:
He is looking for his glasses.
I'm looking out for a better job.
C smell
The continuous is not used with smell meaning 'perceive a scent/an odour', e.g. I smell gas, or
with smell used as a link verb, but can be used with smell meaning 'sniff at':
Why are you smelling the milk? Does it smell sour?
I) taste
taste as a link verb is not used in the continuous:
This coffee tastes bitter, (has a bitter taste)
But taste meaning 'to test the flavour oi' can be used in the continuous:
She was tasting the pudding to see if it was sweet enough.
31
The plumber is here. He is seeing to the leak in our tank. see somebody out = escort him/her to the
door, see somebody home = escort him/her home, see somebody to + place = escort him/her to +
place:
ANN: Is Bill seeing you home after the party?
MARY: No, he's just seeing me to my bus. see someone off = say goodbye to a departing traveller
at the starting point of his journey (usually the station, airport etc.):
We're leaving tomorrow. Bill is seeing us off at the airport.
B hear can be used in the continuous when it means 'listen formally to' (complaints/evidence etc.):
The court is hearing evidence this afternoon. hear meaning 'receive news or letters' can also be
used in the continuous form but only in the present perfect and future:
I've been hearing all about your accident.
You '11 be hearing about the new scheme at our next meeting.
B assume can be used in the continuous when it means 'accept as a starting point':
I'm assuming that you have time to do a lot of research. assume power/control of a country or
organization can also be used in I the continuous:
The new government is assuming power at once.
C expect can be used in the continuous when it means 'await': I'm expecting a letter. She's
expecting a baby in May.
32
Affirmative
Negative
/ work
I do not work
do I work?
you work
he/she/it
he/she/it does
works
not work
work?
we work
we do not work
do we work?
you work
they work
do I not work?
not work?
do we not work?
I box, he boxes
I rush, he rushes
I do, he does
I watch, he watches
I go, he goes
33
or with time clauses expressing routine or habitual actions. whenever and when (= whenever) are
particularly useful:
Whenever it rains the roof leaks.
When you open the door a light goes on.
F It is used in conditional sentences, type 1: If I see Ann I'll ask her. Unless you take the brake off
the car won't move.
G It is used in time clauses
34
(a)
As soon as he earns any money he spends it. She takes the boy to school before she goes to work.
(b)
when the main verb is in a future form: It will stop raining soon. Then we 11 go
35
or when the action clearly took place at a definite time even though this time is not
mentioned:
The train was ten minutes late. How did you get your present job? I bought this car in Montreal.
4
Sometimes the time becomes definite as a result of a question and answer in the present
perfect:
Where have you been? ~ I've been to the opera. ~ Did you enjoy it? (See 184 A for further
examples.)
B The simple past tense is used for an action whose time is not given but which (a) occupied a
period of time now terminated, or (b) occurred at a moment in a period of time now terminated.
These may be expressed diagrammatically. TS here stands for time of speaking in the present.
TS I-------------------------------- --1 ................................ ..
X TS (b) | ................. ................. | ................................ .....
Examples of type (a):
He worked in that bank for four years. (but he does not work
there now)
She lived in Rome for a long time, (but she is not living there now) Examples of type (b):
My grandmother once saw Queen Victoria.
Did you ever hear Maria Callas sing? These will be clearer when compared with the present
perfect
C The simple past tense is also used for a past habit: He always carried an umbrella. They never
drank wine.
D The simple past is used in conditional sentences, type 2
36
Negative
Interrogative
/ was working
was I working?
we were working
were we working?
Negative contractions: / wasn 't working, you weren 't working etc. Negative interrogative: was he
not/wasn't he working? etc.
37
A wood fire was burning on the hearth, and a cat was sleeping in front of it. A girl was playing the
piano and (was) singing softly to herself. Suddenly there was a knock on the door. The girl stopped
playing. The cat woke up.
38
The past participle in regular verbs has exactly the same form as the simple past, i.e. loved,
walked etc.
In irregular verbs, the past participles vary.
The negative is formed by adding not to the auxiliary.
The interrogative is formed by inverting the auxiliary and subject.
Affirmative
Negative
Interrogative
/ have worked
have I worked?
Use
This tense may be said to be a sort of mixture of present and past. It always implies a strong
connexion with the present and is chiefly used in conversations, letters, newspapers and television
and radio reports.
The present perfect used with just for a recently completed action
He has just gone out = He went out a few minutes ago. This is a special use of this tense, just must
be placed between the auxiliary and the main verb. This combination is used chiefly in the
affirmative, though the interrogative form is possible:
Has he just gone out? It is not normally used in the negative.
The present perfect used for past actions whose time is not definite
A The present perfect is used for recent actions when the time is not mentioned: / have read the
instructions but I don't understand them.
Have you had breakfast? ~ No, I haven't had it yet. Compare with: / read the instructions last
night, (time given, so simple past)
Did you have breakfast at the hotel? (i.e. before you left the hotel: simple past) Note possible
answers to questions in the present perfect:
Have you seen my stamps? Yes, I have/No, I haven't or
Yes, I saw them on your desk a minute ago.
Have you had breakfast? ~ Yes, I have or
39
40
He had a bad fall last year and has been off work ever since.
The past perfect is the past equivalent of the present perfect. Present: Ann has just left. If
you hurry you'll catch her. Past: When I arrived Ann had just left.
Present: I've lost my case. Past: He had lost his case and had to borrow Tom's pyjamas. Unlike the
present perfect the past perfect is not restricted to actions whose time is not mentioned. We could
therefore say: He had left his case on the 4.40 train.
41
The present perfect can be used with since/for/always etc. for an act which began in the past
and is still continuing or has only just finished. The past perfect can be used similarly for an action
which began before the time of speaking in the past, and
(a) was still continuing at that time or
(b) stopped at that time or just before it.
But note that the past perfect can also be used:
(c)
for an action which stopped some time before the time of speaking
Bill was in uniform when I met him. He had been a soldier for ten years/since he was
The old oak tree, which had stood in the churchyard for 300 years/since before the
church was built, suddenly crashed to the ground. (The past perfect continuous tense had been
stamina would also be possible here.)
(c)
He had served in the army for ten years; then he nlm,! tiiui married. His children were
now at school.
3 The past perfect is also the past equivalent of the simple past tense, and is used when the
narrator or subject looks back on earlier action from a certain point in the past:
Tom was 23 when our story begins. His father had died five years
before and since then Tom had lived alone. His father had advised
him not to get married till he was 35, and Tom intended to follow
this advice.
42
The future
Future forms
There are several ways of expressing the future in English. The forms are listed below and will be
dealt with in the order in which they are given. Students should study them in this order, as
otherwise the relationship between them will not be clear.
(a) The simple present
(b) will + infinitive, used for intention
(c) The present continuous
(d) The be going to form
(e) The 'future simple' will/shall + infinitive
(f) The future continuous
(g) The future perfect
(h) (h) The future perfect continuous
(i) For be + infinitive used to express future plans. For be about + infinitive and be on the point
of + gerund
43
UNIT 5
Aim:
To revise grammar and vocabulary structures
Objectives:
On successfully completing this unit the student should be able to:
- assimilate and properly use the grammar and vocabulary notions both theoretically and
in context.
44
Part 1 Reading
Task 1
A. better
A. attitudes
A. employers
A. hard
A. company
A. workforce
B. best
B. profitability
B. employed
B. harder
B. managers
B. workspace
C. good
C. working
C. employ
C. hardest
C. staff
C. working
45
D. worse
D. shareholders
D. employees
D. well
D. interns
D. workload
6
7
8
9
10
11
12
13
14
15
A. by
A. company
A. in
A. ideas
A. corporation
A. guidelines
A. project leader
A. write
A. situation
A. set
B. with
B. organization
B. with
B. objectives
B. structure
B. rule
B. director
B. ensure
B. routine
B. run
C. for
C. unit
C. to
C. criteria
C. subsidiary
C. complaints
C. manager
C. focus
C. balance
C. rule
D. together
D. place
D. for
D. jobs
D. department
D. instructions
D. supervisor
D. enforce
D. plan
D. decide
Task 2
10 points
Complete the text with the best form of the verbs in brackets.
John Coady (1) _______ (take) his employers to court because his boss (2) _______ (check) on
his computer use. Coady (3) _______ (find) out that his supervisor
(4) _______ (put) a key-logging program on his computer to record what Coady
(5) _______ (do). He asked his supervisor what he (6) _______ (do) and his supervisor (7)
_______ (threat) to sack him because he (8) _______ (use) the Internet all the time and (9)
_______ (send) many emails. Coady (10) _______ (lose) the case.
46
Part 2 Writing
Task 1
Write an email based on the following brief. Write about 50 60 words.
You have just finished a two-month summer placement with an international company.
You would like to thank your line manager, Julie Johns, for all her help and support and
let her line manager know she did a good job.
Write an email to Julie Johns:
Task 2
Rewrite these sentences so they are more diplomatic. Use the beginning of the new sentence
given.
1 Dont wear jeans to work.
47
Wouldnt it be ___________________________________________________________?
more such scandals. Security is not as tight in India as it is in Britain. Some people are already
checking where call centres are located.
Industry analysts question whether it is sensible to outsource customer services on the basis of
cost alone. Linda Twillings of Bucky Consultants argues that the customer relationship is at the
heart of most businesses and the key is to satisfy the customer and deal with any problems not
deal with the volume of calls as cheaply as possible. Of course there are great costs savings, she
says, but if you outsource your customer care to a third party then you are putting your entire
company future in their hands. (3) ____.
Although call centre jobs are sometimes seen as low skill and low wage dead-end jobs, in some
areas of the UK these positions are highly sought-after and when a call centre closes it can have a
big impact on the local community. In Witheringham, the towns largest employer, a local call
centre of a big bank, was closed and moved to Bangalore in India. (4) ____.
Customer satisfaction surveys show that people are often very unhappy with the service they get
from call centres, whether in the UK or abroad. The British standards Institute (BSI) reports that
resolution rates are very low only at 50% of calls, while the target for the industry as a whole is
85%. This means that people have to call again and again. Typical complaints about the serv ice
are having to work through automated menus and then being told there is a queue, not knowing
how long you will have to wait, and the high cost of the calls. (5) ____.
Call centre staff themselves sometimes have to put up with frustrated and abusive callers who
have been annoyed by being on hold, have tried to get through many times, and find the whole
process very irritating. (6) ____. The work is often monotonous answering the phone all day
but it can be challenging when talking a customer through a complicated process, and satisfying
when a problem is sorted out. Unsurprisingly, there is high staff turnover in most call centres.
A It had a huge impact on the community, said the Mayor of Witheringham. We were doing
well, but overnight it was all gone.
B More and more people are not waiting when they are put on hold.
C The staff have to be cheerful and understanding as many calls are recorded, and if they answer
back they can be fired.
D Security consultants had been warning of such risks for years.
E In other cases callers have been tricked into revealing their PIN numbers to the operators,
which provides access to their accounts.
F This risk to the company brand is a big factor in some companies not offshoring their call
centres.
G This is causing them to rethink plans to move services offshore.
49
Task 2
Complete the text by putting an appropriate wor d from the box into each gap. There is an
example at the beginning.
service symptoms process refund customer support looking technician supervisor
I had terrible problems with a laptop I bought recently. It looked great but when I got it home it
wouldnt start. I tried everything but had to call (0) customer support. They were great and very
competent. They talked me through the whole (1) __________ of connecting all the cables and
stuff but still it didnt work. They put me through to the
(2) __________ and he arranged for a visit from their (3) __________ and he fixed it. Then it
kept crashing I couldnt do anything on it. I called again and described the
(4) __________ and they called me back and in the end they gave me a full
(5) _________ . It was excellent (6) _________ but I still don't have a computer and I'm still (7)
_________ for one.
50
Part 2 Writing
Task 1
Write an email based on the following brief. Write about 50 60 words.
You have Googled your old school friends and found the website of John Edwards, who
you think is a good friend of yours from high school who you havent seen for many
years.
Write a personal email to John:
Introduce yourself
Check that this John Edwards is the one from your school
Give some personal details about yourself
Suggest that you meet
Task 2
5 points
Write questions for these answers using the word given.
1 How ________________________________________________________________?
51
2 Can _________________________________________________________________?
No, nothing happens when I press the on button.
3 What ________________________________________________________________?
John Smith. S-M-I-T-H.
4 Can _________________________________________________________________?
Its WWTO 5689 THHY KLIO 9000
5 Can _________________________________________________________________?
OK, Ill be here until 5pm. Use this number 872
Part 3 Speaking
Prepare a one-minute presentation on one of these topics. You have one minute to prepare
your talk.
A
What is important when solving a problem?
Defining the problem
Talking to people involved
B
What are the advantages of setting up a call centre in India?
Low wages
High profits
C
What is the impact of call centres on industrialized countries?
Loss of jobs
Higher profit for companies
52
A
Ideas for new products can come from many different sources: from customers, from R&D, from
competitors, employees, casual conversations and focus groups, or they might be generated by
brainstorming teams. Once ideas have been generated, they have to be screened to eliminate wild
and unsound concepts which could be a loss to the company. Ideas have to benefit the market in
some way, be feasible to produce (technologically and cost-wise) and be profitable. Once the go
decision has been taken for a potential new product then funds can be allocated for concept
development testing.
B
At this stage the company needs to conduct a pre-commercialization business analysis which will
include what-if contingency planning. Full-scale commercial production will then be started
before the new product is launched on the market with advertisements and special promotions.
The distribution pipeline should be full of the product , ready for when the consumers rush to the
stores.
C
At this stage there will be preliminary market and technical assessments to see if there is a market
for the product, see how potential consumers react to the concept and decide how it will be
produced and what the estimated costs are. A good sized sample of consumers should be
surveyed about the product so that the results are valid. If the results are favourable then the
company needs to do a business case. The selling price, volume and profitability and breakeven
point should be estimated and if the figures are unfavourable then the product should be
reviewed, re-tested or abandoned.
D
Total product development is the prototype stage where a mock-up is built and tested in typical
situations where it may be used. Changes might be made before an initial test run of the product
is produced and tested in a test market in real-life conditions. The company may trial the product
with trial marketing and this will also test the packaging which the consumer sees , and the
53
transport packaging, if this is different. The production process also has to be trialled to see if the
production facilities are sufficient to cope with the production run planned.
Task 2
Complete the text with a, an, the or no article. The first two are done as an example for you.
(00) The key to (0) a successful business is marketing. Marketing focuses (1) ____ companys
resources on (2) ____ most promising market opportunities and keeping
(3) ____ customer satisfied. There are (4) ____ lot of external factors to monitor, such as (5) ____
interest rates, (6) ____ fashion trends and (7) ____ legal requirements you must meet. This is (8)
____ external environment which you cannot control. You can control (9) ____ internal
marketing mix and (10) ____ marketing process. (11) ____ marketi ng mix is often known as (12)
____4Ps. These are product, price, promotion and place.
(13) ____ successful mix of these factors will enable you to match (14) ____ customers needs
better than your competitors can and this will give you (15) ____ advantage . You need to attract
new customers and increase your market share by offering better benefits (perhaps through
improved features, or just better promotion) to (16) ____ customer at (17) ____ price which is
attractive and make your product available from (18) ____ convenient place, including on the
Internet.
54
Part 2 Writing
Task 1
Write an email based on the following brief. Write about 50 60 words.
You have just listened to an interview with Charlie Wang, President of New China
Packaging, and it has completely transformed the way you think about packaging design.
Write an email to Mr Wang:
Task 2
Join these pairs of sentences together with an appropriate relative clause.
1
55
_______________________________________________________________________
_______________________________________________________________________
Bill Gates is the worlds richest man. He is the chairman of Microsoft Corporation.
_______________________________________________________________________
_______________________________________________________________________
_______________________________________________________________________
Part 3 Speaking
Prepare a one-minute presentation on one of these topics. You have one minute to prepare
your talk.
A
What is important when making a presentation?
Hook
Clear objective
B
What is important when designing packaging?
Differentiation
Task force
C
What is important when describing a product?
Background
Overview of benefits
56
Task 2
20 points
Complete this text with the correct form of the verbs in brackets. There are two examples
at the beginning.
Professor Jake K. McLear (00) is (be) a leading light in the Open Source Movement. He (0)
devotes (devote) his life to the crusade against software giants: he (1) ________ (travel) the
world from conference to conference arguing for Linux, Openoffice.org and other open source
initiatives as the only sensible and cost-effective alternative to products like Microsoft Office.
There (2) ________ (be) no answer to the Open Source Movement, he says, Microsoft is a
giant which (3)________ (need) to be killed. It is least innovative in those areas it (4) ________
(dominate) like Office and Explorer and most innovative in new areas like gaming. Its too
big, too fat and lazy.
58
Professor McLear (5)________ (be) an unlikely champion for open source software as his
background was as an engineer for a large software company which (6)________ (sell) very
expensive network solutions to corporate clients. He worked there for ten years before he (7)
________ (be) made redundant in a takeover of the company. It
(8) ________ (be) the best thing which (9) ever ________ (happen) to me, he now says. I (10)
________ (go) out to teach in Asia and found myself coming into contact with people who,
incredibly, were contributing to software projects for free. They
(11) ________ (be) part of a huge worldwide network of committed and highly -skilled software
writers who were willing to spend their time doing something they
(12) ________ (believe) in. Even at that time, they (13) ________ (have) great contacts with
people in Silicon Valley.
Professor McLears experience in Asia (14) ________ (be) a turning -point in his life. Since then,
he (15) ________ (give) hundreds of presentations and written many papers on what he calls the
this living breathing collective of cool people. At the moment he (16) ________ (write) a book
about his experiences and achievements. He (17) ________ (write) about half of it and (18)
________ (have) offers from interested publishers. Open source (19) ________ (be) the best
experience of my life and, at the moment, this book (20)________ (be) the second best, he
laughs, as he packs his bags for another flight to another city and another conference.
59
Part 2 Writing
Task 1
Write an email based on the following brief. Write about 50 60 words.
Your friend Diane, who works in another company, is thinking of taking a year off to
travel the world and reassess her career.
Write an email to Diane:
To: Diane
Cc:
Subject: Year off
Dear
60
Task 2
Write sentences using the words given.
1 unique opportunity
____________________________________________________________________
2 intensive course
____________________________________________________________________
3 applied for
____________________________________________________________________
4 negotiating skills
____________________________________________________________________
5 resigned from
____________________________________________________________________
Part 3 Speaking
Prepare a one-minute presentation on one of these topics. You have one minute to prepare
your talk.
A
What is important when choosing a career?
Personal interests
Salary
B
What is important when changing jobs?
Salary
Responsibility
C
What is important when having a job interview?
Being prepared
Smiling
61
B profitability
D employees
B harder
C staff
D workload
B with
C unit
D for
B objectives
B structure
A guidelines
B director
D enforce
C balance
B run
Task 2
1
2
3
4
5
6
7
8
9
10
took
was checking
found
had put
was doing
had done
threatened
was using
(was) sending
lost
Part 2 Writing
Task 2
Suggested answers below. Accept grammatically correct and suitably diplomatic alternatives.
1
2
3
4
5
62
process
supervisor
technician
symptoms
refund
service
looking
Part 2 Writing
Task 2
1
2
3
4
5
63
C
A
D
B
A
C
D
Task 2
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
a / the
the
the
a
No article
No article
the
the
the
the / no article
The
the
A
the
an
the
a
a
Part 2 Writing
Task 2
1
2
3
4
5
1
2
3
4
5
6
Task 2
1 travels
2 is
3 needs
4 dominates
5 is
6 sold
7 was
8 was
9 happened
10 went
11 were
12 believed
13 had
14 was
15 has given
16 is writing
17 has written
18 has had
19 has been
20 is
65
BIBLIOGRAFIE
SMITH, T. (2000)
SWEENEY, S.(2002)
SWEENEY, S.(2002)
FLINDERS, S.(2002)
ALLISON, J (2007)
ALLISON, J (2007)
ASHLEY, A (2003)
Oxford
Handbook
of
Commercial
Correspondence, Oxford, Oxford University
Press
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RI-CIDIFR-11/12