Section B:
Audiences & Institutions -
The Film Industry.
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Le‘Through specific case studies of the centre's choice,
candidates should be prepared to demonstrate
understanding of contemporary institutional processes of
1. production,
2. distribution,
3. marketing and exchange/exhibition
at a local, national or international level as well as British.
‘audiences’ reception and consumption. There should also
be some emphasis on the students’ own experiences of
being audiences of a particular medium.OCR Exam Spec
Candidates sho ared to understand and discuss the
processes of
as they relate to contemporary media institutions.
The importance of cross media convergence and synergy in
production, distribution and marketing;
The issues raised in the targeting of national and local
audiences (specifically, British) by international or global
institutions.
The ways in which the candidates’ own experiences of media
consumption illustrate wider patterns and trends of audience
behaviour.