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    Grany Writing Final

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    The document is a grant application submitted by Christopher Lynch on behalf of the River Falls Chamber of Commerce for the River Falls Roots and Bluegrass Festival. The festival was introduced 5 years ago and has grown substantially each year. It features over 18 artists playing at 15 locations around town along with workshops, competitions, and family activities. The goal is to attract more attendees from the Twin Cities area and grow attendance to over 10,000 people in the next three years. Community partnerships and marketing efforts will help expand the impact and reach of the festival. The grant would allow for further development of activities, partnerships, and marketing to strengthen the community through blues and roots music education and engagement.

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    Grany Writing Final

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    103 views3 pages
    The document is a grant application submitted by Christopher Lynch on behalf of the River Falls Chamber of Commerce for the River Falls Roots and Bluegrass Festival. The festival was introduced 5 years ago and has grown substantially each year. It features over 18 artists playing at 15 locations around town along with workshops, competitions, and family activities. The goal is to attract more attendees from the Twin Cities area and grow attendance to over 10,000 people in the next three years. Community partnerships and marketing efforts will help expand the impact and reach of the festival. The grant would allow for further development of activities, partnerships, and marketing to strengthen the community through blues and roots music education and engagement.

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    The document is a grant application submitted by Christopher Lynch on behalf of the River Falls Chamber of Commerce for the River Falls Roots and Bluegrass Festival. The festival was introduced 5 years ago and has grown substantially each year. It features over 18 artists playing at 15 locations around town along with workshops, competitions, and family activities. The goal is to attract more attendees from the Twin Cities area and grow attendance to over 10,000 people in the next three years. Community partnerships and marketing efforts will help expand the impact and reach of the festival. The grant would allow for further development of activities, partnerships, and marketing to strengthen the community through blues and roots music education and engagement.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    103 views3 pages

    Grany Writing Final

    Uploaded by

    api-301439156
    The document is a grant application submitted by Christopher Lynch on behalf of the River Falls Chamber of Commerce for the River Falls Roots and Bluegrass Festival. The festival was introduced 5 years ago and has grown substantially each year. It features over 18 artists playing at 15 locations around town along with workshops, competitions, and family activities. The goal is to attract more attendees from the Twin Cities area and grow attendance to over 10,000 people in the next three years. Community partnerships and marketing efforts will help expand the impact and reach of the festival. The grant would allow for further development of activities, partnerships, and marketing to strengthen the community through blues and roots music education and engagement.

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    © All Rights Reserved
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    Christopher Lynch

    19497 Red Wing Boulevard- Hastings, MN-(507)-298-0884 Clynch2012@gmail.com

    Grant Writing for Marc. 330

    Community Arts Development Grant

    Applicant: River Falls Chamber of Commerce and Tourism Bureau


    Project: River Falls Roots and Bluegrass Festival
    Roots and Bluegrass Festival Narrative
    Hello my name is Christopher Lynch. I am a Marketing Communications Major studying at the
    University of Wisconsin River Falls. I am applying for the Community Arts Development Grant on the
    behalf of the River Falls Chamber Commerce. We are applying for the Community Arts Development
    Grant to help continue the growth of the River Falls Roots & Bluegrass Festival. We introduced the
    festival 5 years ago. It has been very successful and has been substantially growing year after year. We
    have created many activities for the community to participate in for the event which is a weekend long
    festival. The amount of different activities for the community to participate in makes this festival an
    excellent event. It allows everyone from the community to partake in it. Both young and old can spend
    the weekend listening to great artists, attending workshops, and exploring what River Falls has to offer
    the community.
    A. Project Activities- The River Falls Roots and Bluegrass Festival was introduced in River Falls, 5
    years ago. It started small with just a few local bands playing at different locations around town, But has
    grown exponentially. We have started to attract audiences from the greater Twin Cities area as well as
    other areas around Wisconsin. We went from having just a few local artists playing at locations around
    town to a full weekend of events including, over 18 artist, a wine & beer tasting event, flat-picking guitar
    competition, open jams, workshops, and even a petting zoo for children. The key element of our festival
    is the bands and where they play. We kick off the event on Thursday night at Juniors Bar and Grill. Then
    throughout the weekend we have over 18 artists play at over 15 different Bar & Grille, Restaurants, Music
    Stores, and other locations around the town. We have developed a accurate itinerary of what events are
    taking place at specific locations. This ensures that guests will easily be able to go to the events and know
    when and where they are being held. Our mission for this event is to bring the community closer and
    build a better appreciation and understanding of Roots and Bluegrass. This specific focus on roots and
    bluegrass carries on the legacy and tradition that has been passed down through history. Roots and
    bluegrass has many ties to other genres in music and by developing an event focused on shedding light on
    roots and bluegrass it greatly benefits everyone who participates in the festival. This event benefits the
    community and all aspects of it. It helps local businesses, puts river falls on the map for people from out
    of town, and helps educate and bring together the community. This event is for all ages and has events
    centered around both adults, teens, and children. I am very proud of what we have developed for the
    Roots and Bluegrass festival here in River Falls and with your generous donation of the Community Arts
    Development Grant, I am excited to further develop the event and see the growth among the community
    members.
    B. Outcomes- Every year we have been steadily increasing our attendance for the Roots and Bluegrass
    festival. Our aim for the future is to create a connection with the greater Twin Cities area and get more
    participants from that area. Last year we had around 5,000 people attend. We plan to grow this to over
    10,000 in the next three years. We will accomplish this by designating funds towards marketing our event
    more through different outlets around the Twin Cities. We will also designate funds towards gaining ,
    developing, and retaining partnerships for our events throughout the festival. We also are able to offer
    much more than just music. We have free workshops for the community to participate in. These

    workshops help out with community building, music and bluegrass education. These workshops help
    make the weekend more than just venues and artists playing around town. We also have a Beer & Wine
    tasting event. This was very popular when we introduced it two years ago. It has grown and now includes
    many local breweries that donate their time and products to the event. This is a real hit with the audience
    and I hope to further develop it with future festivals.
    C. Partnerships - We could not possibly do this on our own. We have many wonderful partners among
    the community helping us. They help donate their time, money, and help to guarantee that the Roots and
    Bluegrass Festival keeps on going. We have over 20 local businesses partnering with us for the event and
    we are steadily finding more businesses that are willing to help out. With the scale at which the Roots and
    Bluegrass Festival has been growing we are continuing to see more and more interests form businesses to
    partner up with us for the event. With the financial assistance of the grant we would be able to gain even
    more partnerships, set up areas for vendors, and for local businesses to be able to market themselves to
    the many people attending the festival.

    D. Marketing- Currently we have been marketing through local recourses, such as the River Falls
    Journal, Pioneer Press, and other local news papers. We recently have gained the assistance of the
    University of Wisconsin River Falls Marketing Communications Non-profits class. They have helped
    further market our festival. They have focused on marketing to the Twin Cities area and have been
    successful in gaining more participants for partnerships, artists, competitors, and people attending. With
    the financial assistance of your grant we would be able to even further market our event. We could gather
    research of our events in the past, and further analyze what we have been doing well and help create new
    events for future festivals. Marketing is a very important tool for the River Falls Roots and Bluegrass
    Festival and without the help of our partners and community we would not be able to continue to grow
    the festival.

    The River Falls Roots and Bluegrass Festival is a really great event. It goes to show that we have a
    dedicated community that is open to strengthening our town and build our community. By rewarding the
    River Falls Chamber of Commerce and Tourism Bureau you will be rewarding a very successful festival
    that is continuing to grow and develop. The Festival is very rewarding for everyone that participates in it.
    It helps bring the community closer together while helping out local businesses and expanding/ education
    the community about roots and bluegrass. Through all of our activities that we have developed for the
    event such as, over 18 artist, a wine and beer tasting event, flat-picking guitar competition, open jams,
    workshops, and a petting zoo for children, we are able to connect to the community and ensure that
    everyone is welcome to the event. This event is a great investment because it doesnt pertain to just one
    age group or section of the community. It includes everyone who is willing to participate and with your
    generous financial donation we would be able to further grow who is benefited from the River Falls Roots
    & Bluegrass Festival. I hope that you greatly consider the benefits that your grant has for the festival.
    With the financial donation of the Community Arts Development Grant, River Falls would be able to
    grow and develop the Roots and Bluegrass Festival into a great community building event. We would be
    able to create new activities and help out local artists connect with the community.

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