Partnership Proposal Eltham Jazz Food Wine Festival 2017

Eltham Jazz, Food
& Wine Festival

Partnership Proposal 2017
Contents
About the Festival 2
2016 Partners 4
Partnering with Eltham Jazz, Food & Wine Festival 5
Promotion and media coverage 7
Partnership packages 7
Deadline 9
Contact Us 9
Eltham Chamber of Commerce & Industry Partnership Agreement Form 10
Photos in this document are courtesy of Stephen Inman (http://eventphotography.au2.com),

Joe Karlovsky, Faith Gritten and Fee Sievers.
Eltham Jazz, Food & Wine Festival 2017 Parnership Proposal 1

About the Festival
The Eltham Jazz, Food & Wine Festival is held on
the last weekend in February each year and is eagerly
looked forward to by the local community. Visitors
come from Melbourne and all over Victoria to enjoy
the great live jazz and blues music on offer and to
soak up the wonderful, laid back atmosphere of this
free event.
Marquees are set up around the Town Square and

down Commercial Place to provide shaded seating
areas for patrons and stalls for our food vendors.
Our local traders get on board with special offers for
the Festival weekend and once the music starts, the
town is really buzzing. People of all ages and abilities
are welcome.
We take pride in the quality of the musical program

organised by our musical director, and also offer
some local high school children the opportunity to
be involved through participation in their school
bands.
The Festival is free to attend and is run as a not-for-

profit event by the Eltham Chamber of Commerce,
with funding from the Nillumbik Shire Council,
partners and local traders.
Next year the festival will be held on

25th and 26th February 2017.
2 Eltham Jazz, Food & Wine Festival 2017 Parnership Proposal

The Eltham Jazz, Food & Wine Festival has been held in the town centre for the past 20 years and has
grown in both size and reputation.
It first started with five roving bands playing around the town centre as a half-day event, and it has
grown to include three stages with bands performing a variety of genres over the weekend, together
with roving bands around the town.
Local traders and stall holders offer a variety of food and beverage options for the whole family to
enjoy.
The popularity of the Festival has grown as word spreads about the great entertainment on offer and
that it is one of the very few jazz festivals that is free to attend.
There is great accessibility by bus and train, plus ample parking in the town.

2016 Partners

Partnering with Eltham Jazz, Food & Wine Festival
Each year we rely on the generosity of partners to help us cover the costs of staging this wonderful
event. As our event grows in size, so does the cost of producing it.
This year we want to have three stages, a lighting show, more roving bands, shelter, children’s
entertainers and a larger arts program—your generous contribution could help make this happen.
We would love to have you come on board as a partner for the 2017 festival and we offer a range of
partnership packages to suit.
By partnering with this event you are giving enjoyment to many, fostering musical talent and
showcasing our region whilst promoting your business.
THE BENEFITS TO YOUR BUSINESS

With a large number of people attending this festival, both local and from further afield, it offers
your business the opportunity to:
§ boost your brand awareness
§ develop goodwill in the local community through showing your support of this well-loved
not-for-profit event
§ stimulate sales
§ change / reinforce brand image
§ increase brand equity
§ raise brand profile
§ motivate employees
§ network with other partners and businesses during the festival
§ benefit from cost-effective advertising through multiple channels, including promotion by
MCs during the festival and your logo on our programs advertisments and website
§ increase your sense of community involvement by supporting a festival that has provided
opportunities for local schools, businesses and community groups and artists for over 19
years
§ have direct communication with your business market:
§ live event exposure to nearly 8,000 people
§ online exposure through the website and Facebook page
(www.elthamjazz.com.au and facebook.com/elthamjazz).

See the Partnership Packages section on page 8 for further information on what opportunities are
available.
What will we use the money for?

Since entrance to the festival is free, all
costs need to be recovered through funding,
partnerships and inkind agreements.
The partnership monies you provide will pay

for:
§ musicians
§ lighting
§ seating
§ promotion
§ program design and printing
§ activities for the children
§ security
§ shelter.

Promotion and media coverage
Since its inception, the Eltham Jazz, Food & Wine Festival
has generated a good deal of media interest that has grown
exponentially over the years.
This year we will:

§ disseminate media releases to local media before and after
the festival
§ advertise in local newspapers and on community radio
§ print and distribute 10,000 programs and flyers
§ place banners and advertising posters across the town centre
§ promote to jazz enthusiasts nationally
§ promote the festival online through the website and
Facebook page
§ send e-newsletters before and after the festival.
Faith Gritten, the Festival’s Vice President, is happy to discuss
with partners how best to promote your business.
Partnership packages
Contact us to discuss how we can tailor a package to suit your
budget and needs, or choose one of the four partnership
packages outlined below.
Other opportunities we would be delighted to discuss include:

§ exclusive sponsorship/naming rights to the VIP area
§ exclusive sponsorship/naming rights to one of the stages
§ exclusive sponsorship/naming rights to the artists’
merchandise tent
§ in-kind agreements
§ advertising on the website
§ venue partnership.

Platinum Partners – $25,000 +
§ Extensive branding and messaging opportunities available on elthamjazz.com.au
§ Your logo on:
§ 10,000 programs and fliers
§ ads in the local Leader Community newspaper and accompanying articles
§ posters in traders’ windows and on signage for the Festival
§ the partners’ board at each stage
§ Your own exhibition space/tent at the Festival (you can provide your own branded tent or we
can set one up for you)
§ Promotion of your business on 10 occasions by our MC’s during the Festival across every stage
§ Display of your company banner at the Festival
§ Other tailored opportunities as negotiated to ensure maximum exposure of your business
§ Right to use the term ‘Platinum Partner of the Eltham Jazz, Food & Wine Festival’, and the
Festival’s logo
§ Certificate of appreciation
Gold Partners – $3,000 +

§ Your own exhibition space/tent at the Festival (you can provide your own branded tent or we
can set one up for you)
§ Your logo on:
§ elthamjazz.com.au with a link to your website
§ Display of your logo/banner at the Festival
§ Sponsorship of a program item at the Festival
§ Right to use the term ‘Gold Partner of the Eltham Jazz, Food & Wine Festival’, and the
Festival’s logo

Silver Partners – $1,000 +
§ Your own exhibition space at the Festival
§ Your logo on:
§ Right to use the term ‘Silver Partner of the Eltham Jazz, Food & Wine Festival’, and the
Festival’s logo
Bronze Partners – $500 +

§ Your logo on:
§ Promotion of your business on 2 occasions by our MC’s during the Festival
§ Right to use the term ‘Bronze Partner of the Eltham Jazz, Food & Wine Festival’, and the
Festival’s logo
Deadline
To secure the placement of your logo on the program, please complete and return the Partnership
Agreement Form by 21st October 2016.
Contact Us
If you are interested in becoming a partner with the Eltham Jazz, Food & Wine Festival, please
contact Faith Gritten to discuss your options, or complete and return the attached Partnership
Agreement Form on the last page of this proposal.
Faith Gritten, Vice President

Call 0434 245 652 or email elthamjazz@gmail.com

Eltham Chamber of Commerce & Industry Partnership
Agreement Form
I, __________________________________________________
(insert name of representative) of
__________________________________________________________
(insert company name)
Support the following package:
Platinum Partner ($25,000 ex GST)
Gold Partner ($3,000 ex GST)
Silver Partner ($1,000 ex GST)
Bronze Partner ($500 ex GST)
Upon signing this agreement, I agree to provide the abovementioned monetary support for the
Eltham Jazz, Food & Wine Festival 2017.
Signed:
Dated:
Address:
Tel:
Email:
Please post the completed form to: Eltham Jazz, Food & Wine Festival, PO Box 3023, Eltham
VIC 3095, or email: elthamjazz@gmail.com

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Eltham Jazz, Food

& Wine Festival

Partnering with Eltham Jazz, Food & Wine Festival 5

Promotion and media coverage 7

Eltham Chamber of Commerce & Industry Partnership Agreement Form 10

Photos in this document are courtesy of Stephen Inman (http://eventphotography.au2.com),

Eltham Jazz, Food & Wine Festival 2017 Parnership Proposal 1

Marquees are set up around the Town Square and

We take pride in the quality of the musical program

The Festival is free to attend and is run as a not-for-

Next year the festival will be held on

2 Eltham Jazz, Food & Wine Festival 2017 Parnership Proposal

Eltham Jazz, Food & Wine Festival 2017 Parnership Proposal 3

4 Eltham Jazz, Food & Wine Festival 2017 Parnership Proposal

THE BENEFITS TO YOUR BUSINESS

Eltham Jazz, Food & Wine Festival 2017 Parnership Proposal 5

What will we use the money for?

The partnership monies you provide will pay

6 Eltham Jazz, Food & Wine Festival 2017 Parnership Proposal

This year we will:

Other opportunities we would be delighted to discuss include:

Eltham Jazz, Food & Wine Festival 2017 Parnership Proposal 7

Gold Partners – $3,000 +

8 Eltham Jazz, Food & Wine Festival 2017 Parnership Proposal

Bronze Partners – $500 +

Faith Gritten, Vice President

Eltham Jazz, Food & Wine Festival 2017 Parnership Proposal 9

Support the following package:

Platinum Partner ($25,000 ex GST)

Gold Partner ($3,000 ex GST)

Silver Partner ($1,000 ex GST)

Bronze Partner ($500 ex GST)

10 Eltham Jazz, Food & Wine Festival 2017 Parnership Proposal

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