2022 Sponsorship Kit

ORGANIC ALBERTA
2022 SPONSORSHIP KIT
MACKENZIE COUNTY ORGANIC SUCCESS PROGRAM

PARTNER SPOTLIGHT MAGAZINE
SUMMER CONFERENCE
ONLINE WORKSHOPS: REIMAGINING COLLABORATIONS
TABLE OF CONTENTS
ABOUT US 3

MACKENZIE COUNTY 4
ORGANIC SUCCESS
PROGRAM
PARTNER SPOTLIGHT 6

2022 SUMMER 7
CONFERENCE
ONLINE WORKSHOPS: 8
REIMAGINING
COLLABORATIONS
IN 2022
ABOUT US
Organic Alberta’s mission is to represent,

support and grow Alberta’s entire organic
industry.
With 725 certified organic operations in

the province, we are the voice of organics
in Alberta. We communicate with and for
the sector, market the organic brand,
encourage and support producers to
become organic, cultivate better
production practices, and advance
business development. We lead the
industry towards success. We believe in
good, pure, healthy food that is
environmentally friendly, free of genetic
modification and ethically produced with
high standards for animal welfare.
2022 We are very excited about our programs for

the coming year, and are looking forward to
SPONSORSHIP working with you to deliver them to our

valued members.
OPPORTUNITIES For any questions or concerns related to

sponsorship with Organic Alberta, please
contact our Executive Director, Iris
Recently, we've received feedback from Vaisman, at 204-899-6599 or email
stakeholders that you like to plan into the iris.vaisman@organicalberta.org.
future. So, we took that feedback and
created this Sponsorship Opportunities It's thanks to generous stakeholders like
document to outline all of our offerings for you that we continue to represent, support,
2022. and grow Alberta's entire organic industry.
3
MACKENZIE COUNTY ORGANIC
SUCCESS PROGRAM
WHY? ABOUT THE

Organic Alberta is committed to
building a resilient organic industry in
PROGRAM
the province. Given the tremendous
The goal of the Mackenzie County Organic Success
growth in number of organic
Program is to provide supports for success in crop
producers in the region as well as their
diversification. These supports include knowledge
high-quality production, Mackenzie
transfer tailored to the farming community in
County is a particular area of focus for
Mackenzie County. Field days, workshops, on-farm
Organic Alberta. In 2018, organic
trials, conferences, and trade shows will provide
operations in Mackenzie County grew
focused details on new crops, and practical
from 180 to 272, accounting for over
agronomic and marketing information. Bi-weekly
40% of total organic operations in the
grain market information sessions will share timely
province.
news with farmers on markets, value-added and
farm direct-marketing, and bring new investment
Organic Alberta is implementing the
opportunities to the region by connecting farmers
Mackenzie County Organic Success
with buyers and businesses. A farmer scholarship
Program, a provincially funded project
program will support farmer-led learning through
that builds off the success and
tailor-made agronomy and marketing solutions
relationships formed through the
provided by Organic Alberta’s network of verified
Mackenzie County Organic Success
agronomists and agri-coaches. These tailored
Program (2018-2020), which worked to
supports will provide the region with information to
support agricultural and agri-food
integrate into farming and business practices to
entrepreneurs in the region to
produce high quality crops while diversifying
diversify into organic production.
production and building resiliency into organic
systems.
Organic producers understand that
crop diversification provides
The one-year program, funded by the Government
agronomic benefits, reduces
of Alberta will conclude Fall 2022. Mackenzie County
production risks, and provides
has long been a leader in agriculture in Alberta and
resiliency in the organic system.
Canada. Organic farmers and their products are an
However, introducing new crops and
important element of Mackenzie County’s
growing practices presents significant
agricultural sector, and crop diversification provides
challenges when it comes to
significant opportunities for a successful and
marketing, production, financial
resilient organic system. For more information, visit
management, and long-term planning.
organicalberta.org/about-us/our-programs/.
4
SPONSORSHIP
OPPORTUNITIES
With over 40% of organic production in Alberta
located in the Mackenzie County region, it is
imperative to provide extension support for
growers in the region to ensure yours and their
success. Your sponsorship will support bi-
weekly conference calls, farmer scholarships, a
spring conference, field days, and workshops.
Deadline December 15th. Please contact Iris

Vaisman at iris.vaisman@organicalberta.org or
204-899-6599 for further information or
questions.
GOLD SILVER BRONZE SUPPORTER FRIEND

BENEFITS of Program Sponsorship
$12,000+ $8,000+ $4,000+ $1,500+ $750+
MONTHLY FARMER CONFERENCE CALLS

Starting in November!
Recognition in the 'Big Deal Bulletin'
Promotion on fact sheet
Promotion on Organic Alberta social media x2 x1
Sponsorship mention by Host x2 x1
Marketing and promotional materials XL Logo Large Logo Medium Logo Small Logo Listing
FARMER SCHOLARSHIP
Recognition on Farmer Profile Logo
Promotion on Organic Alberta social media x2 x1
SPRING CONFERENCE in Mackenzie County*
Speaking opportunity Short promo Intro. keynote
Complimentary trade show booth x2 x1 x1
Complimentary delegate registration x3 x2 x1 x1
Promotion by conference host
Ad in conference program Full Page Half Page Quarter Page Business Card Listing
FIELD DAYS & WORKSHOPS

Short promo Intro. keynote
Speaking opportunity
Complimentary trade show booth x2 x1 x1
Promotion by conference host
*Subject to change based on government COVID protocols
5
PARTNER
SPOTLIGHT
ABOUT THE SPECIAL EDITION MAGAZINE
Organic Alberta is excited to announce our second Special Edition magazine!

This winter, in addition to our usual Winter Magazine, we are also publishing a
Partner Spotlight Special Edition magazine. This special edition showcases the
partners that are essential to supporting the organic sector and community.
COVID has changed the way we connect and share information with farmers.
In the absence of field days, workshops, and in-person conferences, we want
to provide new ways for you to connect with our members. By dedicating a
special edition of the Organic Alberta magazine, which is physically mailed out
to all 725 of our organic certified members, we are creating another avenue for
connection and getting the information directly into the hands of farmers.
Special edition also means a special opportunity for you to connect with
organic growers and for them to learn more about your products and services.
We'll conduct an interview to get all the nitty-gritty details on your company
to create a one-page profile, and include a banner ad of your design!
Deadline January 14th. Please contact our Communications Coordinator,

Cari Hartt at cari.hartt@organicalberta.org for further details or questions.
ADVERTISING OPPORTUNITIES
FULL PAGE PROFILE

Interview with your company detailing the products and $800
services offered, with an integrated banner ad of your design.
FULL PAGE ADVERTISEMENT

7.75″ w x 9.25″ h
$660
HALF PAGE ADVERTISEMENT

7.75″ w x 4.625″ h
$500
6
2022 SUMMER
CONFERENCE
JULY 8 & 9, 2022
HERITAGE PARK PAVILION, STONY PLAIN
Say goodbye to your winter coats, and hello to your t-shirts and
sunglasses! For the first time ever, we are holding the annual
Organic Alberta Conference in the Summer.
An annual flagship event, the Organic Alberta Conference brings the

province’s organic community together to network, learn, and share.
This year we're excited to partner with Gateway Research
Organization (GRO)! We are in the early stages of planning the 2022
conference, and are awaiting confirmation on details, but we can
assure you that it will include all the great elements you have come
to expect from our conference: tradeshow, great speakers,
networking, and exciting partnerships. The Heritage Park Pavilion
will allow for safe gathering, as well as additional room for
equipment displays.
Please contact our Conference Coordinator,

lindsey.oh@organicalberta.org for further details or questions.
SPONSORSHIP OPPORTUNITIES
GOLD SILVER BRONZE SUPPORTER FRIEND
BENEFITS of Conference Sponsorship
$3,000+ $2,000+ $1,000+ $695+ $500+
3-min. speaking opportunity
Promotion by Host during the conference
Social media feature
Ad in conference program Full Page Half Page Quarter Page
Complimentary trade show booth Large Medium Small Small
Logo on conference website Listing
Logo displayed during conference Listing
7
ONLINE
WORKSHOPS
REIMAGINING COLLABORATIONS IN 2022
Organic Alberta is once again collaborating with SaskOrganics and the Manitoba Organic
Alliance, and welcoming the Organic Council of Ontario as a new partner, on our latest project
called the Canadian Organic Ingredients Initiative. Building on the success of the Prairie
Organic Grain Initiative (POGI), the goal of this new project is to facilitate the sharing and
expansion of skills, knowledge, and best practices to further build capacity in the organic
sector. With an expanded focus to include livestock and vegetable production, as well as grain,
the cross-provincial project will deliver multiple activities over the next two years.
Here at Organic Alberta, we’re planning an online workshop series, and reimagining
collaborations in 2022. The COVID-19 pandemic has proven to be a challenge for our industry in
the absence of workshops, field days, and in-person conferences. We know that you want every
opportunity possible to meet and connect with farmers, so here is your chance!
We're offering our sponsors an exclusive opportunity to co-create a tailored webinar from a list
of themes that best fits with your company’s opportunities, products, or services for growers.
You will be the one and only sponsor for your workshop, and will have the chance to connect
directly with growers in small group and one-on-one discussions following your personalized
online workshop. Bring your own expert to present, or we’ll track one down for you!
With numerous touchpoints before, during, and after your company-tailored online workshop,
and a huge network of organic producers in the province, this is your opportunity to connect in
a new and innovative way.
Deadline December 15th. Please contact our Program Manager, Tierra Stokes at
tierra.stokes@organicalberta.org for further details or questions.
SPONSORSHIP BENEFITS
COMPANY-TAILORED ONLINE WORKSHOP $1000
Personalized and Exclusive Webinar Design: Co-create an exclusive online workshop with
Organic Alberta! Choose the workshop topic that best fits with your opportunities for organic
growers in Alberta.
Connect Directly with Growers: Your company exclusively will have the opportunity to
connect directly with growers in small groups and one-on-one sessions after the presentation.
Marketing and Promotional Materials: Your company logo will appear on promotional
materials sent to all certified organic operations in Alberta prior to the workshop including
email blasts, flyers, and the Organic Alberta website.
Promotion by Workshop Host: Your company will be mentioned and promoted throughout
the workshop by our host.
Commercial Break: Air your company commercial during the presentation break!
Promotion on Organic Alberta Social Media: Get promoted on Organic Alberta social media
prior to the workshop, as well as after.
Post-Workshop Promotion: Include your contact information and resources in a follow-up
email sent out to participants after the workshop.

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ORGANIC ALBERTA

2022 SPONSORSHIP KIT

MACKENZIE COUNTY ORGANIC SUCCESS PROGRAM

Organic Alberta’s mission is to represent,

With 725 certified organic operations in

2022 We are very excited about our programs for

SPONSORSHIP working with you to deliver them to our

OPPORTUNITIES For any questions or concerns related to

WHY? ABOUT THE

Deadline December 15th. Please contact Iris

GOLD SILVER BRONZE SUPPORTER FRIEND

MONTHLY FARMER CONFERENCE CALLS

Recognition in the 'Big Deal Bulletin'

Promotion on fact sheet

Promotion on Organic Alberta social media x2 x1

Sponsorship mention by Host x2 x1

Recognition on Farmer Profile Logo

Promotion on Organic Alberta social media x2 x1

SPRING CONFERENCE in Mackenzie County*

Speaking opportunity Short promo Intro. keynote

Complimentary trade show booth x2 x1 x1

Complimentary delegate registration x3 x2 x1 x1

Promotion by conference host

FIELD DAYS & WORKSHOPS

Complimentary trade show booth x2 x1 x1

Complimentary delegate registration x3 x2 x1 x1

Promotion by conference host

*Subject to change based on government COVID protocols

Organic Alberta is excited to announce our second Special Edition magazine!

Deadline January 14th. Please contact our Communications Coordinator,

FULL PAGE PROFILE

FULL PAGE ADVERTISEMENT

HALF PAGE ADVERTISEMENT

An annual flagship event, the Organic Alberta Conference brings the

Please contact our Conference Coordinator,

3-min. speaking opportunity

Promotion by Host during the conference

Social media feature

Ad in conference program Full Page Half Page Quarter Page

Complimentary trade show booth Large Medium Small Small

Complimentary delegate registration x3 x2 x1 x1

Logo on conference website Listing

Logo displayed during conference Listing

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