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    Apple Vs Samsung

    Uploaded by

    Nikita Singh
    This document compares Apple and Samsung, the two largest competitors in the global smartphone market. Some key points: - The global smartphone market generated $266 billion in revenue in 2015, with Samsung capturing 24% market share and Apple 18%. - Apple's strengths include innovation, excellent marketing, and the most stable operating system, while weaknesses are lack of expandable memory and high prices. Samsung has a wide range of phones at different price points and an widely accepted OS, but has limited market share in growing segments. - Both companies continuously innovate and introduce new models, and perceive each other as threats, while cheap substitutes also pose threats. The race between the companies for smartphone dominance continues.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Apple Vs Samsung

    Uploaded by

    Nikita Singh
    811 views16 pages
    This document compares Apple and Samsung, the two largest competitors in the global smartphone market. Some key points: - The global smartphone market generated $266 billion in revenue in 2015, with Samsung capturing 24% market share and Apple 18%. - Apple's strengths include innovation, excellent marketing, and the most stable operating system, while weaknesses are lack of expandable memory and high prices. Samsung has a wide range of phones at different price points and an widely accepted OS, but has limited market share in growing segments. - Both companies continuously innovate and introduce new models, and perceive each other as threats, while cheap substitutes also pose threats. The race between the companies for smartphone dominance continues.

    Original Description:

    PRODUCT AND BRAND MANAGEMENT

    Original Title

    Apple vs Samsung

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    © © All Rights Reserved

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    This document compares Apple and Samsung, the two largest competitors in the global smartphone market. Some key points: - The global smartphone market generated $266 billion in revenue in 2015, with Samsung capturing 24% market share and Apple 18%. - Apple's strengths include innovation, excellent marketing, and the most stable operating system, while weaknesses are lack of expandable memory and high prices. Samsung has a wide range of phones at different price points and an widely accepted OS, but has limited market share in growing segments. - Both companies continuously innovate and introduce new models, and perceive each other as threats, while cheap substitutes also pose threats. The race between the companies for smartphone dominance continues.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    811 views16 pages

    Apple Vs Samsung

    Uploaded by

    Nikita Singh
    This document compares Apple and Samsung, the two largest competitors in the global smartphone market. Some key points: - The global smartphone market generated $266 billion in revenue in 2015, with Samsung capturing 24% market share and Apple 18%. - Apple's strengths include innovation, excellent marketing, and the most stable operating system, while weaknesses are lack of expandable memory and high prices. Samsung has a wide range of phones at different price points and an widely accepted OS, but has limited market share in growing segments. - Both companies continuously innovate and introduce new models, and perceive each other as threats, while cheap substitutes also pose threats. The race between the companies for smartphone dominance continues.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 16

    Apple Vs

    Samsung

    GlobalMobileMarketSize
    TheGlobalrevenuegenerationis1.56trillionUSD
    TheSmartphoneindustryrevenuestandsat266billionUSD
    5.4BillionHandsetsareusedallacrosstheGlobe
    Theworldwidesmartphonemarketgrew13.0%yearoveryear
    in2015Q2,with341.5millionshipments.

    MajorCompetitors

    Lenovo
    Huawei
    Samsung;24%
    Others;37%
    Apple;18%
    Xiaomi;4%
    Lenovo;6%
    LG;4%
    Huawei;5%

    LG

    Xiaomi

    MobileMarketsharesinIndia

    Samsung;23%
    Others;37%
    Micromax;17%
    Lenovo ; 6%

    Intex;11% Lava;7%

    APPLE
    ApplewasfoundedbySteveJobsin1976
    Firstcellularphonewaslaunchedintheyear2003ROKRE1
    Iphone1wasthefirstsmartphonelaunchedbyApplein2007
    RevenueofAppleis182.22BillionDollar

    SAMSUNG
    SamsungwasfoundedbyLeeByungchulin1938asatrading
    company.
    Samsung1stphoneSGH200aCDMAmodel
    RevenueofSamsungis195.88BillionU.S.Dollar

    iOS,itunesand
    AppStore
    13.9
    %

    Upper
    class

    Cuttingedgetechnology
    andfeatures
    21.4
    %

    Lower

    Middl
    eclass

    Upper
    class

    The Race continues


    6s plus v/s S7

    ApplesSWOTAnalysis
    Innovation
    ExcellentMarketingandBranding
    MoststableOS

    Strengths

    Weakness

    Noexpandablememory
    Expensive

    Opportunity
    Threat

    Hugeuntappedmarket
    Newinnovations,featuresandmodels
    Cheepsubstitutes

    SamsungsSWOTAnalysis
    Strengths

    DifferentPricepoints
    WidelyacceptedOS

    Weakness

    Limitedmarketshareingrowing
    segment

    Opportunity
    Threat

    Widerangeofphonescanaddresslarge
    markets
    Cheapmobilesapricethreat
    Designandqualitythreatbypremium
    companies

    BrandPositioning
    High
    Price

    High
    Qualit
    y

    Low
    Quality

    Low

    BrandLoyalty
    Applescustomersareverymuchbrandloyalcomparedto
    samsung
    Applesperceptionofbeinginnovativeandqualitybrandmakes
    itscustomerssticktoit

    Samsung

    BrandAwareness

    Apple

    Top
    of
    Min
    d

    BrandRecall
    Price
    Intangibles
    Less
    Good
    awarenessof
    Brandeven
    inIndia

    BrandRecognition

    Price
    Intangibles

    UnawareofBrand
    Globallyvery
    less
    InIndiaRural
    Residents

    PerceivedQuality
    Quality Dimension

    Samsung

    Apple

    Performance
    Features
    Conformance with
    Specification

    85%
    95%
    100%

    95%
    95%
    100%

    Reliability

    100%

    100%

    Durability
    Serviceability

    90%
    90%

    100%
    100%

    Fit and Finish

    95%

    100%

    BrandAssociation

    Widerangeofmodels

    ThinkDifferent

    Features

    SteveJobs

    CopyCat

    Innovative

    KoreanCompany

    AmericanCompany

    ProprietaryBrandAssets
    Apple owns lot of patent and won the case recently
    againstSamsung
    Applehasthelegacyofcreatorofsmartphones
    Timely innovation and breakthrough designs by both
    thecompanies
    AppleisaNicheBrand

    ThankYou

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