Iphone Risk Management

APPLE
IPHONE :A Revolutionary Product

Avaneesh Rawat
Nikhil Lal
Rochak Bakshi
Akif Hussain
Smriti
Kriti Rawat
THE TEAM
Avaneesh Rawat
Nikhil Lal
Rochak Bakshi
Akif Hussain
Smriti
Kriti Rawat
• Introduction
• Various Apple Products in Market
• Changing Technology of Iphone
• Global Smartphone Market
• iPhone vs Android
• Innovation at Apple
• Future
• Review of a blog
• Relecura
Introduction
• Apple was the first American company whose market capitalization
reached $1 trillion.
• The company's main business segments are the iPhone, Services, Mac,
iPad, as well as its Wearables, Home, and Accessories unit.
• Apple continues to make aggressive efforts to transform itself into one of

the world's leading providers of digital services.
• Its iPhone unit is the main driver for growth in sales, profits, and share
price.
Various Apple Products in Market
• iPhone
• Apple’s core product is the iPhone. The popular smartphone is among
the top five smartphone vendors in the world.
• Services
• The company's services business is led by the App Store and Apple Music.
The segment's revenue also comes from selling a range of services, such
as AppleCare, Apple Pay, iCloud storage services, AppleCare warranties,
and subscriptions to services like Apple Music, Apple Arcade, Apple TV+,
and the Apple Card, which competes with other financial payment giants
• Mac
• Apple’s personal computer business is built around the Mac and includes
its MacBook laptops and the iconic iMac desktop computers.
Various Apple Products in Market
• iPad
• When Apple launched its iPad in 2010, it quickly became the first
commercially successful tablet computer to hit the market.
• Wearables, Home, and Accessories

• Apple’s Wearables, Home, and Accessories segment is made up of
devices such as AirPods, Apple Watch, and HomePods
Changing Technology of Iphone
• iPhone(2007):
- Large multitouch display
- Mobile operating system(iOS)
- sleek minimalist design
- Radical innovation
• iPhone 3G(2008):
- Support for 3G networks
- Improved navigation facilities
- Incremental innovation
- Built on original designs
• iPhone 3GS(2009):
- Faster processor
- Improved camera and video
recording facilities
- Built on features
• iPhone 4(2010):
- Higher resolution display
- Front facing camera
- Stainless steek frame
- Radical Innovation
- Major overhaul of design
• iPhone 4S(2011):
- Introduction of Siri
- Improved camera and processor
performance
- Built on features
• iPhone 5, 5S, 5C(2012, 2013):

- Taller display and battery life
- Faster processor
- Fingerprint touch ID
- A7 chip, 64 bit processor
- Lower budget model (plastic)
- Modular Innovation
• iPhone 6, 6plus, 6S, 6S plus (2014,15):
- Larger display
- Improved camera performance
- Live photos, A9 chip
- Incremental (6, 6 plus)
- Modular (6S, 6S plus)
• iPhone 7, 7 plus(2016):
- Water resistance
- Better camera
- Removal of headphone jack
- Modular
• iPhone 11, 11 pro, 11 pro max (2019):
- Improved Camera
- Longer battery life
- Faster processors
- Incremental Innovation
• iPhone 12, 12 mini and pro(2020):

- 5G capability
- Ceramic material frame
- Better camera
• iPhone 13, mini, pro and pro max(2021):
- New camera housing
- New processor
• iPhone 14, plus, pro, pro max(2022):

- New crash detection feature
- Dropping physical sim slot
- Architectural innovation
Innovation in Iphone: The cutting Edge
Technology
• Emergency Safety Features - Car Crash Detection and Emergency SOS via Satellite
• Dynamic Island - Fresh interface for notification on front camera notch
• Pro-level Camera - Main sensor upgraded from 12 megapixels to 48 megapixels. 4K videos at
24/30 FPS. Action Mode’ to stabilize shaky video footage. Better low light photos
• A16 Bionic Chip - Fastest processor on any smartphone
• SuperRetina XDR Display - 2556x1179-pixel resolution at 460 ppi. Peak brightness up to
1,600 nits, which can even burst up to 2,000 nits
• ProMotion - A feature which automatically adjusts the refresh rate between 10Hz and 120Hz to
conserve battery life
• Always On Display - Allows users to see glanceable information on their iPhone display, even
when it’s powered off
• Power Face ID - Most secure facial authentication in a smartphone
• App Tracking Transparency - Users can decide which apps are allowed to track their activity
• eSIM – No requirement of a physical SIM card
• Durability – IP68 Rating for water resistance. Ceramic Shield which is tougher than any
smartphone glass. Surgical-grade stainless steel back.
• Sustainability - 100% recycled gold in the wire of all cameras. 100 percent recycled rare earth
elements in all magnets. 35 percent or more recycled plastic in 15 components. 95% fiber based
packaging
Global Smartphone Market
• Global smartphone market share for Q4 2022 is $ 409 billion.
• The global smartphone market declined by 18% YoY to reach 304 million units in Q4
2022.
• Apple replaced Samsung as the top smartphone player in Q4 2022, driven by the recent
launch of the iPhone 14 series.
• Apple market share for Q4 2022 was 23% ($ 95 billion) followed by Samsung market share
of 19%.
• The 2022 global smartphone shipments declined by 12% to 1.2 billion units, the lowest
since 2013.
• Global smartphone revenues declined by 9% to $409 billion, the lowest since 2017.
• Apple achieved its highest-ever global smartphone shipment, revenue and operating profit
share in 2022.
Global Smartphone Market Share
Global Smartphone Shipment
iPhone vs Android: Why iPhone is better
• You're invested in Apple's ecosystem.
• Animation between different apps and tasks is just flawless and

treat to use.
• There are enhanced privacy and security controls with app tracking
notifications.
• There's no bloatware.
• You get quicker and longer software updates.

HOW HAS APPLE MANAGED TO LAST OVER THE
YEARS?
Innovation > Leader > 1,20,000 till Sep 21

• Put people first
• Align corporate culture with innovation strategy
• Hire smart people, then empower them
• Balance structure and flexibility
• Take the time to get things right
• Remember, customers are jewels
• Look past crowd thinking - and tune out the noise
• Have the courage to say no to great ideas

REVIEW OF A BLOG
https://www.braineet.com/blog/apple-innovation-culture
• Apple has defied every expectation
• Steve Jobs-Visionary, Genius, Tryant
• Iphone -A masterclass in disruptive innovation
• Jobs’s overwhelming focus on innovation set Apple on a course to

define the personal electronics market for years
• The string of incredible innovations extended well into the 1990s,

including the introduction of the iMac in 1999, followed by the real
moneymaker, the iPod, in 2001.
REVIEW OF A BLOG
• All of this was merely setting the stage for Apple’s defining
innovation achievement: the groundbreaking rollout of the iPhone
in mid-2007

• Not only have the 1.5 billion iPhones sold helped change the way
people live around the world, but they’ve also created an entirely
new market of app developers
• This has helped democratize the software scene, opening doors for a
fresh wave of geeks to make their mark on the world
• Apple has worked hard to establish a corporate culture of

innovation that deploys human resources to support the company’s
strategic objectives
REVIEW OF A BLOG
“It doesn’t make sense to hire smart people and tell them
what to do, We hire smart people so they can tell us what to
do”
“Customers are jewels, Every day I read a fair number of

customer comments. It’s sort of like checking out blood
pressure. I care deeply about what our users think.”
REVIEW OF A BLOG
Threat
• It’s easy to see why some of the air might have leaked out of
the Apple balloon
• After all, for every exciting innovation like the AirPod,

Apple has had its share of products that failed to truly take
off, like the Apple Watch and the iPhone XS
Future ???
• Foldable/Flexible Frame
• Holographic Displays
• Solar Charging
• Unbreakable Glass
• Portless Phone
• Smart Glasses / Gadget less phone

Iphone Risk Management

Uploaded by

Copyright:

Available Formats

Iphone Risk Management

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Iphone Risk Management

Uploaded by

Copyright:

Available Formats

APPLE

IPHONE :A Revolutionary Product

• Apple continues to make aggressive efforts to transform itself into one of

• Wearables, Home, and Accessories

• iPhone 5, 5S, 5C(2012, 2013):

• iPhone 12, 12 mini and pro(2020):

• iPhone 14, plus, pro, pro max(2022):

• Global smartphone market share for Q4 2022 is $ 409 billion.

• You're invested in Apple's ecosystem.

• Animation between different apps and tasks is just flawless and

• You get quicker and longer software updates.

Innovation > Leader > 1,20,000 till Sep 21

• Align corporate culture with innovation strategy

• Hire smart people, then empower them

• Balance structure and flexibility

• Take the time to get things right

• Remember, customers are jewels

• Look past crowd thinking - and tune out the noise

• Have the courage to say no to great ideas

• Apple has defied every expectation

• Steve Jobs-Visionary, Genius, Tryant

• Iphone -A masterclass in disruptive innovation

• Jobs’s overwhelming focus on innovation set Apple on a course to

• The string of incredible innovations extended well into the 1990s,

• Apple has worked hard to establish a corporate culture of

“Customers are jewels, Every day I read a fair number of

• After all, for every exciting innovation like the AirPod,

• Smart Glasses / Gadget less phone

You might also like