Internet advertising allows companies to interact directly with customers through various online formats. It is an appealing option compared to traditional television and print ads due to lower costs, ability to personalize ads, track ad performance through metrics like clicks and views, and target audiences based on location. Common types of online ads include banner ads, pop-up ads, email marketing, and paid search engine listings. While effective for advertisers, spamming raises issues due to its unsolicited nature, though technologies and legislation aim to address this problem.
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPT, PDF, TXT or read online from Scribd
Internet advertising allows companies to interact directly with customers through various online formats. It is an appealing option compared to traditional television and print ads due to lower costs, ability to personalize ads, track ad performance through metrics like clicks and views, and target audiences based on location. Common types of online ads include banner ads, pop-up ads, email marketing, and paid search engine listings. While effective for advertisers, spamming raises issues due to its unsolicited nature, though technologies and legislation aim to address this problem.
Internet advertising allows companies to interact directly with customers through various online formats. It is an appealing option compared to traditional television and print ads due to lower costs, ability to personalize ads, track ad performance through metrics like clicks and views, and target audiences based on location. Common types of online ads include banner ads, pop-up ads, email marketing, and paid search engine listings. While effective for advertisers, spamming raises issues due to its unsolicited nature, though technologies and legislation aim to address this problem.
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPT, PDF, TXT or read online from Scribd
Internet advertising allows companies to interact directly with customers through various online formats. It is an appealing option compared to traditional television and print ads due to lower costs, ability to personalize ads, track ad performance through metrics like clicks and views, and target audiences based on location. Common types of online ads include banner ads, pop-up ads, email marketing, and paid search engine listings. While effective for advertisers, spamming raises issues due to its unsolicited nature, though technologies and legislation aim to address this problem.
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPT, PDF, TXT or read online from Scribd
Download as ppt, pdf, or txt
You are on page 1of 20
Internet advertising
Presentation by : Internet Advertising
Advertising is an attempt to disseminate
information in order to affect buyer-seller transactions Interactive marketing: Online marketing, enabled by the Internet, in which advertisers can interact directly with customers and consumers can interact with advertisers/vendors Why Internet advertising?
Television viewers are migrating to the Internet
Statistics are not readily available on ads in a print publication or on TV Cost Richness of format Personalization Timeliness Participation Location-basis Digital branding Internet advertising terminology ad views: The number of times users call up a page that has a banner on it during a specific time period; known as impressions or page views button page Visit: A series of requests during one navigation of a Web site; a pause of request for a certain length of time ends a visit Unique visit: A count of the number of visitors to a site, regardless of how many pages are viewed per visit Stickiness Characteristic that influences the average length of time a visitor stays in a site Click (click-through or ad click): A count made each time a visitor clicks on an advertising banner to access the advertiser‘s Web site CPM (cost per thousand impressions): The fee an advertiser pays for each 1,000 times a page with a banner ad is shown Hit: Request for data from a Web page or file Internet advertising is advertising on the Internet Online advertising
legitimate one illegitimate one
search engine advertising, spamming advertising networks and opt-in e-mail advertising Banner Ads Banner: On a Web page, a graphic advertising display linked to the advertiser’s Web page Keyword banners: Banner ads that appear when a predetermined word is queried from a search engine Random banners: Banner ads that appear at random, not as the result of the viewer’s action banners Banner swapping: An agreement between two companies to each display the other’s banner ad on its Web site Banner exchanges: Markets in which companies can trade or exchange placement of banner ads on each other’s Web sites Advertising Methods Pop-up ad: An ad that appears before, after, or during Internet surfing or when reading e- mail Pop-under ad: An ad that appears underneath the current browser window, so when the user closes the active window, they see the ad Pop-up ad Interstitial: An initial Web page or a portion of it that is used to capture the user’s attention for a short time while other content is loading Users can remove these ads by simply closing them or by installing software to block them E-mail advertising mailing lists via e-mail advantages low cost
the ability to reach a wide variety
of targeted audiences URLs
Universal Resource Locators
Search engines allow companies to submit URLs for free Difficult to make the top of several lists Improve ranking in the search engine by simply adding, removing, or changing a few sentences Paid search engine inclusion URLs Advertising in chat rooms
vendors frequently sponsor chat rooms
advertisers cycle through messages and target the chatters again and again advertising can become more thematic used as one-to-one connections between a company and its customers Why is it difficult to control spamming? spammers send millions of e-mails, shifting Internet accounts to avoid detection use cloaking, they strip away clues (name and address) about where spam originates server substitutes fake addresses many spam messages are sent undetected through unregulated Asian e-mail routes spamming is done from outside the U. S. Solutions to spamming
Antispam legislation is underway in many
countries ISPs and e-mail providers (Yahoo, MSN, AOL) junk-mail filters automatic junk-mail deleters blockers of certain URLs and e-mail addresses Spam-filtering site for a country THANK YOU