Location via proxy:   [ UP ]  
[Report a bug]   [Manage cookies]                
Scribd Logo
Upload

Welcome to Scribd!

  • 60 views

    Retail Market Segmentation PPT As

    Uploaded by

    suvarnachaitra27

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Retail Market Segmentation PPT As

    Uploaded by

    suvarnachaitra27
    60 views49 pages

    Original Title

    Retail Market Segmentation Ppt As

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    60 views49 pages

    Retail Market Segmentation PPT As

    Uploaded by

    suvarnachaitra27

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 49

    RETAIL MARKET

    SEGMENTATION
    BY : ASHWITHA
    REG NO : PO5GH22C012032
    SEGMENT :

    One part of something.


    NS
    ZE
    TI
    CI
    O R
    NI
    YO SE
    UN
    GST
    ERS

    KIDS
    YOUNGS SENIOR KIDS
    RETAIL MARKET SEGMENTATION :

    MEANING : Division of market into smaller


    group having similar needs and qualities. This
    helps the company to modify the product or
    services to suit the different groups more
    effectively.
    EXAMPL
    ES
    FEMAL
    E
    GROUP

    HOUSE WORKING STUDENT


    DEFINITION :

    “ Retails market segmentation is sub dividing


    the market into distinct and homogeneous
    subgroups of customers, where any group can
    conceivably be selected as a target market to
    be met with distinct marketing mix.”
    Types of Retail Market Segmentation :

     Geographical
    Segmentation
     Demographic
    Segmentation
    1) GEOGRAPHICAL SEGMENTATION :

    Geographical Segmentation is a
    marketing strategy used to target
    products or services out a people who live
    in, or shop at a particular location.
    For example :-
    i) Regions : INDIA , MEXICO
    STARBUCKS : UNITED STATES , CANADA
    CHINA & JAPAN
    McDonald’S
    ii) Climate :

    H O T C L IM C
    ATOEL D RAINY
    CL I M A IMATE
    RAINY
    CO L D C
    iii) Density :

    A L SEMI URBAN URBAN


    R UR
    FOR RURAL FOR URBAN
    2) DEMOGRAPHIC SEGMENTATION :

    Demographic Segmentation in marketing is a


    type of consumer segmentation that involves
    growing consumers based on shared
    demographic characteristics to create better
    marketing campaigns.
    i) Age :

    For Age 5 to F o r A d ul t s
    SO N ’S FOR
    J HO N
    ADULTS
    ii) Family Size :

    B I G S I Z E
    S MA LL
    A L L Y PA C K
    S M FAMIL
    iii) Gender :

    FOR
    FOR
    FOR FO R ME NS
    iv) Income :

    I N C O M E
    I N C O M E L OW
    HIGH LE
    v) Education :

    V E E X A M L E V
    COMP E T I T I
    SCHOOL
    3) PSYOCHOGRAPHIC
    SEGMENTATION :

    Psycho graphic segmentation is a market


    research method used to divide the market
    or customer group into segments based on
    their beliefs, values, activities and other
    psychological criteria.
    i) Lifestyle :

    F I T N E SS
    Eco Freindly Products
    LUXURY LIFESTYLE
    GoPro Camaras

    GoPro Hero GoPro Max


    ii) Beliefs :
    iii) Opinion :
    (MAGAZI
    NES)
    iv) Interests : Fitness Enthusiastic

    SMART
    WATCHES
    Tech Enthusiast
    Fashion Conscious Consumers
    Outdoor Adventure
    Busy Professionals
    4) BEHAVIOURAL SEGMENTATION :

    Behavioural segmentation is the


    process of grouping customers
    according to their behaviour when
    making purchasing decisions.
    i) Occasion :

    S D AY GI FTDI WALI GIFT


    VAL EN T I N E
    ii) Benefits :
    iii) User Status :
    iv) Usage Rate :

     LIGHT
     MEDIUM
     HEAVY
    THANK
    YOU

    You might also like