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    The document compares different tire options for a vehicle purchase. It provides specifications for 8 tire models from 6 manufacturers, including size, load index, speed rating, and tread wear. Customer representatives from 3 tire retailers were interviewed and gave the highest ratings and total score to the Michelin Premier A/S tire for dry/wet handling, winter performance, comfort, and tread wear. The document establishes Michelin as the most reputable manufacturer based on its long history and being the world's second largest producer in 2014.

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    Sample 01

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    107 views2 pages
    The document compares different tire options for a vehicle purchase. It provides specifications for 8 tire models from 6 manufacturers, including size, load index, speed rating, and tread wear. Customer representatives from 3 tire retailers were interviewed and gave the highest ratings and total score to the Michelin Premier A/S tire for dry/wet handling, winter performance, comfort, and tread wear. The document establishes Michelin as the most reputable manufacturer based on its long history and being the world's second largest producer in 2014.

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    The document compares different tire options for a vehicle purchase. It provides specifications for 8 tire models from 6 manufacturers, including size, load index, speed rating, and tread wear. Customer representatives from 3 tire retailers were interviewed and gave the highest ratings and total score to the Michelin Premier A/S tire for dry/wet handling, winter performance, comfort, and tread wear. The document establishes Michelin as the most reputable manufacturer based on its long history and being the world's second largest producer in 2014.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    107 views2 pages

    Sample 01

    Uploaded by

    api-319262362
    The document compares different tire options for a vehicle purchase. It provides specifications for 8 tire models from 6 manufacturers, including size, load index, speed rating, and tread wear. Customer representatives from 3 tire retailers were interviewed and gave the highest ratings and total score to the Michelin Premier A/S tire for dry/wet handling, winter performance, comfort, and tread wear. The document establishes Michelin as the most reputable manufacturer based on its long history and being the world's second largest producer in 2014.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 2

    5.

    Tire Options

    According to the website of Canadian Tire, the specifications of the following tires meet
    the requirements of the purchase.

    Manufacturer
    Model

    1. Tire size
    2. Load index
    3. Speed
    rating
    4. Tread wear
    rating
    5. Allseasons tire
    6. Within
    price range

    Bridgestone
    Ecopia
    EP422
    (OE tire)

    94

    Bridgestone

    95

    Continental
    PureContact
    with Eco
    Technology

    95

    400

    500

    700

    DriveGuard

    Goodyear

    Michelin

    Yokohama

    95

    Pirelli
    P4 All
    Season
    Plus

    94

    94

    620

    640

    760

    740

    Assurance
    Fuel Max

    Premier
    A/S

    AVID
    Ascend

    95
    H

    The below are reputation of tire manufacturers of selected tire options compromised from Statisa
    Inc. and Consumer Reports. Statista Inc. is a statistics portal company providing individuals
    with research data for businesses and academics. Consumer Reports is a not-for-profit magazine
    that publishes reviews of various consumer products and services based on their survey research
    center.

    Bridgestone

    Continental

    Goodyear

    Michelin

    A Japanese tire manufacturer established since 1900 with 85 years of experience in the tire and
    rubber industry. Bridgestone is the worlds largest tire manufacture and the worlds largest chain
    in automotive tire and service center in 2014.
    A German tire manufacturer established since 1871 with 144 years of experience in the tire and
    rubber industry. Continental is the worlds fourth largest tire manufacture in 2014. It
    consistently offers high scoring tires at an attractive price.
    An American tire manufacturer established since 1839 with 176 years of experience in the tire
    and rubber industry. Goodyear is the worlds third largest tire manufacture in 2014.
    A French tire manufacturer established since 1889 with 126 years of experience in the tire and
    rubber industry. Michelin is the worlds second largest tire manufacture in 2014. It offers a
    constant high score in specifications of tires.
    P a g e 12 | 22

    Pirelli

    Yokohama

    An Italian tire manufacturer established since 1872 with 143 years of experience in the tire and
    rubber industry. Pierelli is the worlds fifth largest tire manufacture in 2014. It is well known
    for ultra-high performance tires that supplies OE tires for various prestigious sports car.
    A Japanese tire manufacturer established since 1917 with 98 years of experience in the tire and
    rubber industry. Yokohama is the worlds eighth largest tire manufacture in 2014.

    6.0

    Tire Evaluation

    Evaluations of tire options were based on interviewing customer representatives of tire


    retailers, and expert ratings and consumer surveys on Tirerack.com.
    6.1

    Customer Representatives of Tire Retailers

    The below are the ratings by customer representatives of tire retailers including Canadian Tire,
    Costco, and Active Green + Ross according to their tire recommendations. All three customer
    representatives recommend Premier A/S by Michelin with a higher total score among the tire
    recommendations they made.
    Customer
    Representative
    Manufacturer
    Model
    Dry-road
    Handling
    Wet-road
    Handling
    Winter/Snow
    Handling
    Light Snow
    Handling
    Deep Snow
    Handling
    Ice Handling
    Comfort
    Ride Quality
    Noise

    Tread-wear
    Total

    Canadian Tire

    Michelin
    Premier
    A/S

    Nav Jhaveri
    Continental
    PureContact
    with Eco
    Technology

    DriveGuard

    Pirelli

    P4 All
    Season Plus

    Michelin
    Premier
    A/S

    Yokohama
    AVID
    Ascend

    Pirelli
    P4 All
    Season
    Plus

    7
    7
    7
    56

    Premier
    A/S

    Bridgestone

    8
    8
    6
    57

    Assurance
    Fuel Max

    Michelin

    Martin Chan

    Goodyear

    Robert Enriquez

    Active Green + Ross

    8
    8

    Costco

    7
    7
    7
    52

    9
    9
    7
    59

    7
    7
    7
    51

    7
    7
    5
    45

    4
    8
    8
    7
    51

    7
    7
    8
    48

    P a g e 13 | 22

    7
    7
    8
    47

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