Grooming
Grooming
ing
m
o
gro g
s
n
Me 21st Au
day:
Submitted by:
Group 8
Saksham Aggarwal(231128)
Saransh Guptra(231133)
Shubhdeep Majumdaar(231149)
Swati Jhangiani(231163
Background (Company)
Best Appearance Limited, personal care company, leader in women cosmetics
Interested in entering the mens hair care and skin care market.
Need to understand the mens
attitude to grooming
needs and desires in the context of grooming
Research Objectives
To understand how men take grooming with changing times, perception of key skincare and
hair care brands such as Garnier, Nivea. LOreal, Clinic, FAL, Dabur Vatika etc
To understand the mens role models in terms of grooming and appearance
To understand the triggers and barriers to use hair and skin care products
Rohit
Raghav
Mohit Jhangiani
Rohit Bhatia
Harshal Gambhir
Suraj Nataraj
Akshay Goel
Trio of needs
Affiliation
Achievement
Power
Attractive looks
Stufoents
Attitude
Standing out of the crowd
Trying out new things
Students
Working
Professional
Working Professionals
Start of Use
Elder siblings influence
Starting of a new phase of career
Relationships
Change in location
Peer Groups
Awareness
Garnier
Himalaya
Ponds
Nivea
Loreal
Clean and Clear
Fair and Handsome
Dove
Gatsby
Parachute
Head n Shoulders
Park Avenue
Pantene
Set Wet
Dabur
FAL
Gilette
Axe
Choice of Brand
Personality
Beliefs and Values
Attitude
Men specific products along with functional needs
Independent of SKU
Gender
Personality
Garnier
Unisex
Himalaya
Female
Ponds
Female
Nivea
Unisex
Professional
Park Avenue
Male
Set Wet
Male
Gillette
Male
Style,Sporty
FAL
Female
Loreal
Unisex
Brand Ambassadors
Ranveer Singh
Shahrukh Khan
John Abraham
Virat Kohli
THANK YOU