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    Welcome To Kingfisher Airlines

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    parish555
    Kingfisher Airlines offers a range of core, supplementary, augmented, and future airline services. It aims to provide high quality services through reliable operations, responsive service, ensuring customer assurance and empathy, and tangible amenities. The airline utilizes different pricing strategies and has a wide distribution network to promote its services and establish brand preference.

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    Welcome To Kingfisher Airlines

    Uploaded by

    parish555
    41 views17 pages
    Kingfisher Airlines offers a range of core, supplementary, augmented, and future airline services. It aims to provide high quality services through reliable operations, responsive service, ensuring customer assurance and empathy, and tangible amenities. The airline utilizes different pricing strategies and has a wide distribution network to promote its services and establish brand preference.

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    Kingfisher Airlines offers a range of core, supplementary, augmented, and future airline services. It aims to provide high quality services through reliable operations, responsive service, ensuring customer assurance and empathy, and tangible amenities. The airline utilizes different pricing strategies and has a wide distribution network to promote its services and establish brand preference.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    41 views17 pages

    Welcome To Kingfisher Airlines

    Uploaded by

    parish555
    Kingfisher Airlines offers a range of core, supplementary, augmented, and future airline services. It aims to provide high quality services through reliable operations, responsive service, ensuring customer assurance and empathy, and tangible amenities. The airline utilizes different pricing strategies and has a wide distribution network to promote its services and establish brand preference.

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    WELCOME TO

    KINGFISHER AIRLINES
    PRODUCT

    CORE SERVICES SUPPLEMENTARY


    SERVICES

    AUGMENTED
    FUTURE SERVICES
    SERVICES
    KINGFISHER
    LEVELS SERVICES
    CORE SERVICE Transportation of goods and services

    SUPPLEMENTARY Personal valet at the airport to assist in baggage handling and boarding,
    SERVICE
    exclusive lounges.

    AUGMENTED SERVICE On time arrival and departure of the flight

    FUTURE SERVICE Exclusive lounges with private space, accompanied with refreshments and music
    at the airport, audio and video on-demand, with extra-wide personalised screens
    in the aircraft, sleeper seats with extendable footrests, and three-course gourmet
    cuisine. Other services available onboard are an international-class welcome
    pack, spectacle cleaning services, stain removers, laptop and mobile phone
    chargers in each seat and lots more.
    PRICE
    Determinents Of Fares:
    ͽ Basic fares
    ͽ Insurance
    ͽ Inland Aviation Travel Tax (IATT)
    ͽ Passenger Service Fee (PSF)

    Pricing Strategies:
    ͽPremium Pricing
    ͽValue for Money Pricing
    ͽ APEX Fares

    Differential Pricing:
    ͽThe First Class,
    ͽThe Executive or Business Class
    ͽThe Economy Class.
    Network
    PLACE
    • Distribution channels

    • Consolidation

    • Tour Operator/ Travel Agent

    • Affiliated with companies

    • Direct through home leased system


    Kingfisher’s Innovative Distribution

    • Reliance Web worlds/Home Delivery of Tickets/


    ATM ticketing

    • Sabre Airline Solutions

    • Web check-in/Roving agents

    • Fly BuySmsTM
    PROMOTION
    ͽ Advertising

    ͽ Sales Promotion

    ͽ Publicity And PR

    ͽ Word Of Mouth

    ͽ Telemarketing
    PEOPLE

    Service Personnel

    High Low
    Contact Contact

    Air Cockpit
    Hostess Crew
    PEOPLE
    ͽ Ground Dtaff
    ͽ Security
    ͽ Pilots
    ͽ Crew & Air Hostess
    ͽ Technical Staff
    ͽ Maintanance Staff
    ͽ Other Assistance
    Mallya’s Crew

    • Hand-picked crew by Mallya himself

    • Rigorous training program undergone by the crew

    • Efficient, sincere and charming


    crew that makes Kingfisher stand
    apart from the rest
    Process
    Process
    BLUE PRINT
    GREET CUSTOMER SECURITY
    BOOK TICKETS
    CUSTOMER REQUIREMENT CHECK

    WARM GUIDING
    SECURITY BOARDING
    WELCOME BY CUSTOMER FOR
    CHECK PASS
    AIRHOSTESS BOARDING

    GUIDING &
    INFLIGHT INFLIGHT THANKING
    MAKING
    INSTRUCTIONS SERVICES CUSTOMER
    COMFORTABLE
    PHYSICAL EVIDENCE
    ͽ Airline Lounge ͽ Sinage

    ͽ Terminal Exteriors ͽ Tickets


    ͽ Airplane Exteriors ͽ Uniform
    ͽ Food
    ͽ Airplane Interiors
    ͽ Beverages
    ͽ Decor
    ͽ Skyshopping
    ͽ Ambience
    ͽ Seats ͽ Magazines
    PRODUCTIVITY & QUALITY
    Reliability

    Responsiveness Assurance

    Empathy Tangibles
    PRODUCTIVITY
    Reliability Keeping the flights to published schedule

    Responsiveness Prompt and speedy handling of ticketing, check in and


    baggage control

    Assurance Trusted name , competence and experienced staff , high


    performance levels

    Empathy Understanding and anticipating needs and problems of


    customers

    Tangibles Physical facilities like waiting lounge, check-in –counter,


    baggage areas, uniformed employees and aircraft.
    At the end of the day…

    Kingfisher AIRLINES is at the


    position of,
    BRAND PREFERENCE

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