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    Consumer Behaviour: Assignment On

    Uploaded by

    _RAJMEHTA
    This document is a survey about factors that influence consumer purchase of detergent. It contains 9 questions asking consumers whether they use detergent, their favorite brand, whether advertising influences their purchase, and factors like price, quality, and availability that attract them to the brands they choose. It also collects demographic information about respondents' age and income/expenditure to understand the target consumer market for detergent companies.

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    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd

    Consumer Behaviour: Assignment On

    Uploaded by

    _RAJMEHTA
    20 views3 pages
    This document is a survey about factors that influence consumer purchase of detergent. It contains 9 questions asking consumers whether they use detergent, their favorite brand, whether advertising influences their purchase, and factors like price, quality, and availability that attract them to the brands they choose. It also collects demographic information about respondents' age and income/expenditure to understand the target consumer market for detergent companies.

    Original Title

    manoj tiwary

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    This document is a survey about factors that influence consumer purchase of detergent. It contains 9 questions asking consumers whether they use detergent, their favorite brand, whether advertising influences their purchase, and factors like price, quality, and availability that attract them to the brands they choose. It also collects demographic information about respondents' age and income/expenditure to understand the target consumer market for detergent companies.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    20 views3 pages

    Consumer Behaviour: Assignment On

    Uploaded by

    _RAJMEHTA
    This document is a survey about factors that influence consumer purchase of detergent. It contains 9 questions asking consumers whether they use detergent, their favorite brand, whether advertising influences their purchase, and factors like price, quality, and availability that attract them to the brands they choose. It also collects demographic information about respondents' age and income/expenditure to understand the target consumer market for detergent companies.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
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    ASSIGNMENT

    On
    CONSUMER BEHAVIOUR

    Submitted To: Submitted By:


    Mr. AMIT DUTT MANOJ TIWARI
    MBA 3RD Sem
    RT-1902 B-31
    OBJECTIVE-- Factor affecting the purchase
    of Detergent

    Q1. Do you use detergent?

    □ Yes □ No

    Q2. What do you use as an alternative?

    □Soap □ any other_________(specify)

    Q3. What is your favorite brand of detergent?


    □ Arial
    □ Nirma
    □ Wheel
    □Tide
    □ Other (pls. specify) _________________

    Q4. Does advertisement influence you to buy branded detergent?

    □ Yes □ No

    Q5. What attracts you to the product you have chosen? :


    a. Packing (tube, box color) □ Yes □ No
    b. Availbility □ Yes □ No
    c. Quality □ Yes □ No
    d. Price □ Yes □ No
    Q.7.Which of the following factors influence you most to buy a
    given brand of detergent? Rank them

    □ Price

    □Quality

    □ Availability

    □Taste

    □ Brand Loyality

    Q.8. How would you suggest detergent companies could increase


    sales?
    __________________________________________________

    Q.9. Personal Details

    A). Which age bracket do you belong to?


    □ 21-25
    □ 26-30
    □ 31-35
    □ 35 and above

    B). What is your total monthly:

    □ Income _______________________________________

    □ Expenditure ____________________________________

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