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    How Can Marketers Use Consumer's Failures at Achieving Goals in Developing Promotional Appeals For Specific Products and Services? Give Examples

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    scorpionking14
    Marketers can use consumers' failures to achieve goals in developing promotional appeals. They should demonstrate how their product can help consumers fulfill needs better than alternatives. Examples include showing how a product helps achieve substitute goals when original goals fail, or how it reduces frustration by being easy to use. Marketers should position their product as user-friendly to overcome inefficiencies that cause other products to fall short for consumers.

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    How Can Marketers Use Consumer's Failures at Achieving Goals in Developing Promotional Appeals For Specific Products and Services? Give Examples

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    scorpionking14
    676 views6 pages
    Marketers can use consumers' failures to achieve goals in developing promotional appeals. They should demonstrate how their product can help consumers fulfill needs better than alternatives. Examples include showing how a product helps achieve substitute goals when original goals fail, or how it reduces frustration by being easy to use. Marketers should position their product as user-friendly to overcome inefficiencies that cause other products to fall short for consumers.

    Original Description:

    consumer behaviour chapter 4

    Original Title

    CB-4 (1)

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    Marketers can use consumers' failures to achieve goals in developing promotional appeals. They should demonstrate how their product can help consumers fulfill needs better than alternatives. Examples include showing how a product helps achieve substitute goals when original goals fail, or how it reduces frustration by being easy to use. Marketers should position their product as user-friendly to overcome inefficiencies that cause other products to fall short for consumers.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    676 views6 pages

    How Can Marketers Use Consumer's Failures at Achieving Goals in Developing Promotional Appeals For Specific Products and Services? Give Examples

    Uploaded by

    scorpionking14
    Marketers can use consumers' failures to achieve goals in developing promotional appeals. They should demonstrate how their product can help consumers fulfill needs better than alternatives. Examples include showing how a product helps achieve substitute goals when original goals fail, or how it reduces frustration by being easy to use. Marketers should position their product as user-friendly to overcome inefficiencies that cause other products to fall short for consumers.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 6

    How can marketers use consumer’s failures

    at achieving goals in developing


    promotional appeals for specific products
    and services?

    Give examples.

    Group 4:
    Gyanendra Mishra (32)
    Manisha Kumari (40)
    Md. Shahid Equebal (42)
    Mintu Pegu (44)
    Avanish jaiswal (45)
    Consumer’s Goals

    § Fulfillment of a consumer’s need.


    Type of Consumer’s Goals
    § Generic Goals – General ways to satisfy
    consumer’s needs.
    §
    § Product-specific goal – Satisfaction of
    consumer’s needs by Specific product.
    Consumer’s failures at achieving
    goals
    § Consumer gets failed to achieve the
     expected goals from a particular product because
    of his/her inefficiency.

    Which leads to:


     Substitute goals
     Frustration


    Use of consumer’s failures in
    developing promotional appeals

    Marketers should demonstrate how to take best use


    of a Product through advertisement.

    Marketers should promote their product as user-
    friendly.


    THANK YOU

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