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    Innovation at Whirlpool

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    Bhuvanesh Jani
    Whirlpool is a Fortune 500 company and global manufacturer of home appliances. It reported $3.5 billion in net sales for the first quarter of 2006. In the early 2000s, the CEO initiated a change to embed innovation as a core competency. Whirlpool was founded in 1911 and initially produced washing machines, partnering with Sears for marketing. It has since expanded globally and established itself as a leading home appliance brand worldwide.

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    Innovation at Whirlpool

    Uploaded by

    Bhuvanesh Jani
    53 views7 pages
    Whirlpool is a Fortune 500 company and global manufacturer of home appliances. It reported $3.5 billion in net sales for the first quarter of 2006. In the early 2000s, the CEO initiated a change to embed innovation as a core competency. Whirlpool was founded in 1911 and initially produced washing machines, partnering with Sears for marketing. It has since expanded globally and established itself as a leading home appliance brand worldwide.

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    Whirlpool is a Fortune 500 company and global manufacturer of home appliances. It reported $3.5 billion in net sales for the first quarter of 2006. In the early 2000s, the CEO initiated a change to embed innovation as a core competency. Whirlpool was founded in 1911 and initially produced washing machines, partnering with Sears for marketing. It has since expanded globally and established itself as a leading home appliance brand worldwide.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    53 views7 pages

    Innovation at Whirlpool

    Uploaded by

    Bhuvanesh Jani
    Whirlpool is a Fortune 500 company and global manufacturer of home appliances. It reported $3.5 billion in net sales for the first quarter of 2006. In the early 2000s, the CEO initiated a change to embed innovation as a core competency. Whirlpool was founded in 1911 and initially produced washing machines, partnering with Sears for marketing. It has since expanded globally and established itself as a leading home appliance brand worldwide.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 7

    Innovation at Whirlpool

    Bikramjit Das Gupta


    09BS0000570
    Introduction
    • Whirlpool is a fortune 500 company and a
    global manufacturer and marketer of major
    home appliances.
    • Its head quarter is at Benton Charter
    Township, Michigan, United States.
    • On April 2006 (for the first quarter) it
    reported a net sales of US $ 3.5 bn and net
    earnings of US$ 118 mn.
    Introduction contd..
    • Strong worldwide demand from customers
    and channel partners.
    • In 2000, David R. Whitwam, chairman and CEO
    of Whirlpool, took initiative to bring about a
    change in the company’s corporate culture.
    • Also embedded innovation as a core
    competency.
    Background Note
    • Company was started in 1911 by three
    brothers-Frederick, Louis and Emory Upton.
    • Initially named Upton Machine Corporation
    established at St. Josephs, Michigan, USA.
    • Later changed to Whirlpool.
    • Entered into partnership with Sears, Roebuck
    and Co in 1916, Sears marketed washers
    manufactured by Upton.
    Background note contd..
    • In 1925, Upton became the exclusive supplier of
    electric and gasoline powered washing machines
    for Sears.
    • In 1929 Upton merged with Nineteen Hundred
    Corp of New York, USA.
    • In 1948, Upton had dual distributors- marketed
    by Sears and by Nineteen Hundred.
    • In mid-1960s Whirlpool became one of the well-
    established brands in North America.
    Background note contd..
    • In 1970s , the company established Cool Line,
    a toll-free consumer service support line.
    • In the 1980s, Whirlpool expanded into
    markets in Europe, Mexico, India, Canada,
    China, South Africa, Argentina and Brazil.
    • In 1987, Whirlpool and Sundaram-Clayton
    formed TVS Whirlpool Ltd to make compact
    washers for Indian market.
    Background note contd..
    • In 1993, Whirlpool won the US $ 30 mn Super
    Efficient Refrigerator Program (SERP) challenge.
    • By the 2000s, Whirlpool had become a well-
    established brand in the worldwide appliance
    market.
    • In September 2002, Whirlpool launched a program
    called e-partner that facilitated online purchasing.
    • By April 2006, Whirlpool was the largest home
    appliance maker in the U.S.

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