Coke Vs Pepsi
Coke Vs Pepsi
Coke Vs Pepsi
THE TEAM
DEEPAK TIWARI(008)
NISHANT SHAH(023)
ATTRI BORGOHAIN(006)
WHY ARE WE HERE??
YES…THEY ARE
RIVALS…
Why is it important for us???
Company Analysis
COMPETETOR’s CUSTOMER
ANALYSIS ANALYSIS
Marketing Strategy
Product
Price
Promotion
Place
Market
HISTORY
• Invented by – Dr. John S. Pemberton
Bargaining Bargaining
Power of Rivalry Among Competing Power of Buyers
Suppliers Firms in Industry
Threat of
Substitute
Products
Marketing Mix
• Marketing Mix is the set of marketing tools that
the firm uses to pursue its marketing objectives.
Marketing mix has a classification for these
marketing tools. These marketing are classified
and called as the Four P’s.
• Product
• Price
• Place
• Promotion
PRODUCT
• In marketing, a product is anything that can be
offered to a market that might satisfy a want or
need.
Coke - Product
• The company Coca-cola is a multinational and it is
not limited to one product.
• Through the years they have invented and
introduced many products than their main cola
drinks. The list of Coca-cola brands are :
Products of COKE Products of PEPSI
1. Appletiser 1. Lemon & Paeroa 1. All Sport
2. Aquarius 2. Lift 2. Aquafina
3. BPM Energy 3. Lift plus 3. Caffeine-Free Pepsi
4. Barq's 4. Lilt 4. Crystal Pepsi
5. Beat soda 5. Manzana Lift 5. Diet Pepsi
6. Cannings 6. Mare Rosso 6. Gatorade
7. Cheers 7. M e l l o Ye l l o 7. Izze
8. Jazz
8. Ciel 8. Mezzo Mix 9. Josta
9. Coca-Cola Black 9. Minute Maid 10. Kas
10. C h e r r y Va n i l l a 10. Nestea 11. Manzanita Sol
11. Coca-Cola Blak 11. New Coke 12. Mirinda
12. Coca-Cola C2 12. Nordic Mist 13. Mountain Dew
13. Coca-Cola Cherry 13. OK Soda 14. Mountain Dew AMP
14. Coca-Cola Citra 14. Pibb Xtra 15. Mountain Dew LiveWire
15. Coca-Cola M5 15. Powerade 16. Mountain Dew MDX
16. Coca-Cola Zero 16. Qoo 17. Mug Root Beer
18. Pepsi
17. Coca-Cola 17. Raspberry Coke 19. Pepsi Blue
18. Coca-Colawith Lemon 18. Relentless 20. Pepsi Cappuccino
19. Coca-Cola with Lime 19. Sarsi 21. Pepsi Max
20. Dasani 20. Senzao 22. Pepsi ONE
21. Punch 21. Simply 23. Pepsi Samba
22. Diet Coke 22. Smart 24. Pepsi Tarik
23. Fanta 23. Sparkle 25. Pepsi Twist
24. Fanta Citrus 24. Sprite 26. Propel Fitness Water
25. Fioravanti 25. Sprite Ice 27. Sierra Mist
26. Fresca 26. Sprite Remix 28. Slice
29. SoBe
27. Frisco 27. Sprite Zero 30. Storm
28. Fruitopia 28. Surge 31. Teem
29. Frutonic 29. Swerve 32. Tropicana Products
30. Full Throttle 30. Ta b 33. Tropicana Twister
31. Hi-C 31. Ta b C l e a r
32. Hit 32. Ta b E n e r g y
33. Kia-Ora 33. Ta b X - Tr a
34. Kinley 34. Tiky
35. Va u l t
Products of COKE
Products of PEPSI
Price
• The rivalry was first started when Pepsi started with its
blind taste tests known as the Pepsi Challenge.
• The challenge is designed to be a direct response to
critics who allege that Coca-Cola and Pepsi-Cola are
identical drinks, with no meaningful differences.
• In blind taste tests, more consumers prefer the taste of
Pepsi to that of Coca-Cola.
• Capturing this on film, Pepsi turned this into a
memorable TV campaign that lasted many years.
Promotions….contd.
• Also ad-campaigns are put up on the television by both the players.
• The following statistic just tells of much of share of ads on TV are
captured by these players.
7 up; 16
Pepsi; 28
Thums up; 19
Coke; 37
1904 –
Coca-Cola satisfies
1904 –
Delicious and Refreshing
1905 –
Good all the way down
1906 –
Thirst quenching - delicious and refreshing
1907 –
Cooling... refreshing... delicious
1909 –
Delicious, wholesome, refreshing
1909 –
Delicious, wholesome, thirst quenching
1909 –
Drink delicious Coca-Cola
1934
Double Size
1939
Twice as Much for a Nickel
1943
Bigger Drink, Better Taste
1949
Why Take Less When Pepsi's Best?
1961
Now It's Pepsi for Those Who Think Young
1963
Come Alive! You're in the Pepsi Generation
1984
The Choice of a New Generation
1989
A Generation Ahead
1993
Be Young, Have Fun, Drink Pepsi
1997
Generation Next
1942
The only thing like Coca-Cola is Coca-Cola itself
1945
Whenever you hear "Have a Coke," you hear the voice of America
1970
It's the real thing
1985
America's Real Choice
1989
Can't Beat the Feeling
1990
Can't Beat the Real Thing
1993
Always Coca-Cola
Rural marketing strategy
CCI's rural marketing strategy was based on three A's - Availability,
Affordability and Acceptability.
Large trucks for transporting stock from bottling plants to hubs and
medium commercial vehicles transported the stock from the hubs to
spokes.stock from spokes to village retailers the company utilized auto
rickshaws and cycles.
Through its rural distribution initiatives, CCI was able to increase its
presence in rural areas from a coverage of 81,383 villages in 2001 to
1,58,342 villages in August 2003
Does the difference really exist??
• Coke vs. Pepsi According to the Independent,
researchers have proven that the difference between
Coke and Pepsi really is all in your head.
• Apparently the popularity of Coke's brand image
causes people to think Coca Cola itself tastes better,
even though it really doesn't taste very different from
Pepsi.
• As the article says: "When asked to taste blind, they
showed no preference. However, when the participants
were shown company logos before they drank, the Coke
label, the more famous of the two, had a dramatic
impact: three quarters of the tasters declared they
preferred Coke.“