Telecalling Tips
Telecalling Tips
Telecalling Tips
Inbound telemarketing: in which a customer gets in touch with the company that is
selling the products and the services he wants.
Outbound telemarketing: in which the company makes the first move and contacts
potential customers to sell its products and services.
Whatever your job is, there may come a time when you have to use the telephone to
communicate with customers. Here are a few tips to help you make effective calls.
* Calls you initiate can be for prospecting, arranging appointments, or for direct
selling. Before you place the call, ascertain your main purpose. You need to have
a clear objective before you set out.
* Your choice of words, and language play a major role. Saying the right words
helps create a good first impression.
* A good script can help you clinch a deal. Have a script in place with answers to
some of the likely questions you could be asked. Your script can include important
points or detailed answers.
* Rehearse the opening lines and practice the sales call on someone you know.
Fine-tune by basing it on the inputs from your guinea pig.
* Be gracious and willing to answer any questions and doubts that the customer may
have.
* Keep the conversation short. Get to the point quickly as attention spans over
the telephone are short and people can be in a hurry to get back to work.
* Determine how many calls you will make per day and have a target you can work
towards.
* Make as many calls as possible. Since everyone you call may not end up buying,
the number of calls you make will determine your chances of success.
* Ensure that your caller list includes prospects that qualify. Before you put
someone on your list, ensure that the person fits your target customer profile.
* Be persistent.
Remember that through telemarketing you can reach more people than you could
otherwise. So use the telephone to get connected and stay connected!
- Vaibhav Ahuja