Location via proxy:   [ UP ]  
[Report a bug]   [Manage cookies]                

Multi-Media: Faculty: KETAN SIR

Download as docx, pdf, or txt
Download as docx, pdf, or txt
You are on page 1of 11

MULTI–MEDIA

Faculty: KETAN SIR


Roll No. 6907 HITESH SHAH

COMPUTER APPLICATION IN BUSINESS

M.Com. (E.Com.)

Semester - II

What is Multimedia?

Objectives

 Define multimedia

 Explain the importance of interactivity

 Trace the growth of multimedia

 Explain why multimedia has become so successful

 List the major categories of multimedia titles

 Distinguish between appropriate and inappropriate uses of multimedia

Chapter Outline

 Definition of multimedia

 The growth of multimedia

 Major categories of multimedia

 Delivering multimedia

 Inappropriate uses of multimedia and alternatives


 Steinmetz and Nahrstedt (1997)

Multimedia Definition

 A Multimedia System is characterized by a computer-controlled, integrated


production, manipulation, presentation, storage and communication of
independent information, which is encoded at least through a continuous
(time-dependent) and a discrete (time-independent) medium.

 Computer-based

 Interactive

 Communications process

 Incorporates text, graphics, sound, animation, and video

Computer-based

 The computer makes interaction possible

 The computer must be capable of incorporating the elements of multimedia

 CD-ROM drive

 Sound card and speakers

 Sufficient speed and processing power

Interactivity

 Linear presentations -- passive users

 Nonlinear presentations -- active users

Elements of multimedia

 Text

 Sound

 Animation

 Graphics

 Video

Multimedia Characteristics
1. Seamless integration

Very close interweaving that a discrete character of a different type of


individual media is submerged in the experience of the multimedia environment.

The integration of all the various media / elements are so smooth that it
cannot be detected by the naked eye. End users can view the animation or video
presentation while music is played at the background.

2. Digital environment

Each and every media should be transformed into digital form so as to


initiate the ease of use of the media in the computer. The reasons are:

• Digital is the lingua franca for electronic device / media

• digital information is the lingua franca of the information industry

• no serious future in multimedia unless it is also digital

• 3. Interactive

• “Interactivity empowers the end users of your project by letting them


control the content and flow of information.” (Tay Vaughan 1998)

• Multimedia emphasizes using multiple media. The most important


feature of multimedia is the ability it affords you to interact with media, both
actively controlling what you see and hear and creating your own media.

• 4. Non-linear / Non-sequential

• A good Multimedia application is non-linear in transferring information


and presentation delivery. End users can explore quickly while building their
own pathway without being restricted by the linear format. This method is
effective as compared to the traditional method.

• Setbacks ? ? ?

Why is multimedia important ?

Multimedia is highly effective because

People retain 20 % of what they see, 30% of what they hear but…

They remember 50% of what they see and hear and …..

80% of what they see, hear and do Simultaneously …

Multimedia uses and applications


Multimedia applications are primarily existing applications that can be made less
expensive or more effective through the use of multimedia technology. In addition,
new, speculative applications, like movies on demand, can be created with the
technology. We present here a few of these applications.

( R. J. Flynn and W. H. Tetzlaff, IBM Journal Research and Development Volume 42,
Number 2, 1998, )

The growth of multimedia

 Growth in households that own a multimedia computer

 Growth in CD-ROM titles

Reasons for growth of multimedia:

Marketing

 Declining prices

 Hype from the computer industry led to:

• Increased production of multimedia hardware and software

• Trade associations

• Books and magazines on multimedia

• New skill sets for a variety of occupations

 Added value to the personal computer

User issues

User control

 Empowers and motivates user

 Active learning

 Nonlinear access to materials

Individualization

 Adjustable to different learning styles

 Adjustable levels of difficulty

Action
 Traditional media are used passively

 Multimedia software is used actively

• Simulations

• User control

The Major Categories of Multimedia

Entertainment

 Game developers pioneer new uses of multimedia

 Multimedia developers add elements to go beyond games to entertainment

 Storytelling

 Mental challenges

 Sense of accomplishment

Areas used

 Cinemas

 Video games

 Interactive videos

Pros: Attractive

Cons: Social Values/Problems

Cinemas

 able to use the morphing techniques

-a comp. graphics techniques in which the image is transformed into


another

- eg. Terminator , Michael Jackson video clip “black & white”

 Superimpose

- impose an object onto a different background

- eg. Cliffhanger – the girl fell from the cliff. actually into a 35ft stunt
bag

Animation
- eg. Jurassic Park , Toy Story , Bugs Life

Video Games

 improved graphics,realistic 3D surround sound Interactive Movies

 played on multimedia computers

 let the viewer influence how the story unfolds VR.

 The use of comp. to immerse the user into a simulated experience,so


authentic it seems real. Requires special homework to enhance the
experience

 - glove,body snit, head mounted viewing displays,motion platforms,


stationary bicycles

Education

 Accommodates different learning styles

 Nonlinear presentation

 Motivates learner

 Provides feedback to learner

Areas where multimedia can be used:

Benefits :

 Reduced average learning time

 Increase achievement levels

 Invites learners study

 Provide anywhere and any times

Disadvantage:

 Takes a lot of time to develop

 Infrastructure cost

Reasons to use multimedia :

 Fast
 Consistence

 Private

 Safe

 Stimulate many parts of the brain

Corporate Communications

 Attractive

 Marketing

 Attracts attention

 CD-ROM catalogs and magazines

 Kiosks

 Web sites

 Presentations

 Electronic slide shows

 CD-ROM employee training materials

Areas used

 Product demo / presentation

 Advertising

 Shopping

 Benefits

 attractive presentation

 informative

 better impact

 reach wide range of customers


 Disadvantages

 setting up commercial infrastructure

 techno phobia

Reference

 Encyclopedias include sounds and videos

 Dictionaries include pronunciations

 Large amounts of information can be stored on CD-ROMs

Science and Technology

Areas used

 weather forecasting / analysis

 geological study

 homicide / forensic

Benefits

 more visual information

 could grasp the message conveyed faster

 fast answer / response

Disadvantages

 investment cost

 Machines

 development works

 Pre school

 Elementary

 Tertiary education
 Distance learning

 Corporate communications / Business

 Reference

 Training

 Science and Technology

 Medicine

Areas used

 medical training

 virtual reality

 tele-health & tele-medicine

Benefits

 attractive

 safe

 reach many people

Other Categories of Multimedia

 Edutainment

 Training

 Recreation

Delivering Multimedia

 Compact disc
 Kiosk

 Online

Inappropriate Use of Multimedia

Text-intensive Content

 It’s hard to read large amounts of text on a screen

 Text-intensive titles can be used if:

• Non-linear access is provided

• Supplementary multimedia materials are provided

Linear Content

 Computers don’t provide a good movie-watching environment

 Short video clips played under user control work well

Cost-Effective Alternatives

 Developers must consider costs and development time

 Alternatives

• Transparencies

• Videotapes

Key Terms

• compact disc

• edutainment

• individualization

• interactive

• Internet

• kiosk

• multimedia

• multimedia presentation

• multimedia title
• nonlinear

• online

• telecommunications

• World Wide Web (WWW)

You might also like