Multi-Media: Faculty: KETAN SIR
Multi-Media: Faculty: KETAN SIR
Multi-Media: Faculty: KETAN SIR
M.Com. (E.Com.)
Semester - II
What is Multimedia?
Objectives
Define multimedia
Chapter Outline
Definition of multimedia
Delivering multimedia
Multimedia Definition
Computer-based
Interactive
Communications process
Computer-based
CD-ROM drive
Interactivity
Elements of multimedia
Text
Sound
Animation
Graphics
Video
Multimedia Characteristics
1. Seamless integration
The integration of all the various media / elements are so smooth that it
cannot be detected by the naked eye. End users can view the animation or video
presentation while music is played at the background.
2. Digital environment
• 3. Interactive
• 4. Non-linear / Non-sequential
• Setbacks ? ? ?
People retain 20 % of what they see, 30% of what they hear but…
They remember 50% of what they see and hear and …..
( R. J. Flynn and W. H. Tetzlaff, IBM Journal Research and Development Volume 42,
Number 2, 1998, )
Marketing
Declining prices
• Trade associations
User issues
User control
Active learning
Individualization
Action
Traditional media are used passively
• Simulations
• User control
Entertainment
Storytelling
Mental challenges
Sense of accomplishment
Areas used
Cinemas
Video games
Interactive videos
Pros: Attractive
Cinemas
Superimpose
- eg. Cliffhanger – the girl fell from the cliff. actually into a 35ft stunt
bag
Animation
- eg. Jurassic Park , Toy Story , Bugs Life
Video Games
Education
Nonlinear presentation
Motivates learner
Benefits :
Disadvantage:
Infrastructure cost
Fast
Consistence
Private
Safe
Corporate Communications
Attractive
Marketing
Attracts attention
Kiosks
Web sites
Presentations
Areas used
Advertising
Shopping
Benefits
attractive presentation
informative
better impact
techno phobia
Reference
Areas used
geological study
homicide / forensic
Benefits
Disadvantages
investment cost
Machines
development works
Pre school
Elementary
Tertiary education
Distance learning
Reference
Training
Medicine
Areas used
medical training
virtual reality
Benefits
attractive
safe
Edutainment
Training
Recreation
Delivering Multimedia
Compact disc
Kiosk
Online
Text-intensive Content
Linear Content
Cost-Effective Alternatives
Alternatives
• Transparencies
• Videotapes
Key Terms
• compact disc
• edutainment
• individualization
• interactive
• Internet
• kiosk
• multimedia
• multimedia presentation
• multimedia title
• nonlinear
• online
• telecommunications