President's Message: PTCL Brand Philosophy
President's Message: PTCL Brand Philosophy
President's Message: PTCL Brand Philosophy
As the leading Information and Communication Technology Service Provider in the region we are
the link that allows global communication. We are striving towards mobilizing the world for the
future. By becoming partners in innovation, we are ready to shape a future that offers telecom
services to bring the world closer.
“Hello to the Future” is an amalgam of our vision, brand philosophy, brand values and
strategy. The essence is “futuristic approach”. The positioning statement “Hello to the
Future” is basically comprised of two words “Hello” and “Future” that provides the inward
communication through the word “Hello”, i.e. PTCL welcomes its customers and the
future. Also it offers the outward communication through the word “Future” by promising
customers thefuturistic ideas and products.
The first key word “Hello” captures the essence of the whole telephony network that is the
backbone of PTCL. “Hello” is a word which is related to the telecommunication history and has
been used ever since and will be used in future. This word expresses the welcoming nature of
the PTCL brand, its customer oriented approach and warm environment. Everyday most
conversations and relationships start with the word “Hello”, hence it portrays the relationship
building of PTCL with its customers.
The font style selected is bold, straight and modern. The font depicts the brand values that PTCL
fosters.
Brand Values
• Evolving
• Innovative
• Human
• Trustworthy
• Quality Conscious
President's Message
As we have pledged and committed in previous years, PTCL continues to position itself as the market leader
and the catalyst for change in the telecom industry of Pakistan. During the year, we managed to
maintain our profitability growth despite facing many challenges. Earnings per share improved compared to
last year. In fact this year, ended 30th June, 2010 has been quite exciting, eventful and monumental.
I am pleased to report that we remained focused on our strategy of positioning PTCL as the leading
integrated telecom company in Pakistan providing multiple solutions to the business and household market
segments and extending vital services to other telecom operators in Pakistan.
This year has witnessed the consolidation of PTCL as a market leader for broadband services where by we
have expanded the footprints of our DSL services to more than 500 cities and towns providing connectivity
of speeds ranging from 1-10 Mbps. This comes with the realizing that broadband services are now a
necessity and remains our mission and mandate to take this service into every household in Pakistan.
We also continued to expand the coverage of our wireless broadband ensuring that customer have access
to seamless services and coverage through national roaming across major cities. Our flagship product EVO
has gained significant attraction and popularity with its user- friendly and plug and play feature as seen from
a consistent and high subscription. Our recent launch of EVO Nitro will give an exciting experience to our
customers at a much higher speed of up to 9.3 Mbps. PTCL is the first operator in the world to launch this
high speed wireless product commercially and remains the single operator to offer true 3G high speed
internet services across major cities of Pakistan. In order for users to enjoy higher speed internet
connectivity along with real value for money, we have had to enhance and augment all portions of our
network which has now been duly completed.
PTCL is the only company today which operates the largest international IP bandwidth connecting Pakistan
with the rest of the world and I am pleased to announce the inauguration for the 3rd International Submarine
Cable (IMEWE), we shall commence commercial services shortly. This new cable will not only bring more
capacity and reliable connectivity to the country but it will also provide backup to SEA-ME-WE-3 and SEA-
ME-WE-4 ensuring that Pakistan remains connected to the information highways of the world.
For our corporate customers, this year has also witnessed exciting developments whereby PTCL signed
contracts with major banks in Pakistan to provide total connectivity and solutions covering hundreds of
branches spread throughout the country. We have also educational institutions offering high speed internet
accesses to the students all across Pakistan. Additionally, PTCL has introduced new services intended to
serve the business community – the Data Centers in Karachi and Lahore have been constructed according
to the highest standards and certifications ensuring continuous and secure operations for data hosting
operations. Telepresence studios have been launch to high quality audio visual conferencing facilities
between major cities in Pakistan. To facilitate end to end managed services we have established two
international Points of Presence (PoP) in Singapore and in Amsterdam providing managed VPN services to
cooperate customers.
PTCL remains the carriers’ carrier of choice for many operators in Pakistan and we continue to offer vital
bandwidth services to innumerable licensed operators in the country using fibre optic satellite services
covering all parts of Pakistan.
At PTCL, we remain highly conscious of the fact that our success and growth can only come from satisfied
customers. It remains our challenge to provide friendly, seamless and prompt customer service. To this
end, we endeavored to embark on several projects intended to bring PTCL closer to its customers. We
continued to refine our processes and systems and to provide training to all our representatives in the field
or in our various customer contact shops to ensure swift and timely response. Our emphasis has been on
shortening cycles for service provision, facilitating bill payments and making our services readily available to
our customers through wider distribution points. We realize that customer satisfaction is a continuous, never
ending process and we shall continue with our efforts to interact with our customers to ensure that the
services we roll out measure to their full expectation and satisfaction.
With our multiple and dynamic products and services, our robust, resilient and agile network and our sound
financial situation, we strongly believe that PTCL is poised to grow and remain the leading and dominant
integrated telecom service provider of choice for customers throughout Pakistan.
I take this opportunity to thank the Government, Etisalat Group, Board of Directors and all my fellow
colleagues for their continued patronage, guidance and support.
Best Wishes
Walid Irshaid
President & CEO
Vision
To be the leading Information and Communication Technology Service Provider in the region by achieving
customer satisfaction and maximizing shareholders' value'.
The future is unfolding around us. In times to come, we will be the link that allows global communication. We
are striving towards mobilizing the world for the future. By becoming partners in innovation, we are ready to
shape a future that offers telecom services that bring us closer.
Mission
To achieve our vision by having:
Core Values
• Professional Integrity
• Customer Satisfaction
• Teamwork
• Company Loyalty
Corporate Information
Management
Walid Irshaid
President & Chief Executive Officer
Mohammad Nasrullah
Chief Technical Officer (C.T.O)
Hamid Farooq
S.E.V.P (Business Development)
Javed Mushtaq
C.I.O
Sikandar Naqi
S.E.V.P (Corporate Development)
Naveed Saeed
S.E.V.P (Commercial)
Abdullah Yousef
S.E.V.P (Business Zone South)
Nasir Iqbal
S.E.V.P (Business Zone Central)
Farah Qamar
Company Secretary
Legal Affairs
Zahida Awan
Ghulam Mustafa
Bankers
Registered Office
PTCL Headquarters,
Block-E, Sector G-8/4,
Islamabad-44000, Pakistan.
Tel: +92-51-2263732 & 34
Fax: +92-51-2263733
E-mail:company.secretary@ptcl.net.pk
Web: www.ptcl.com.pk
Auditors
A.F. Ferguson & Co.
Chartered Accountants
Ernst & Young Ford Rhodes Sidat Hyder,
Chartered Accountants
Share Registrar
Board of Directors
Mr. Saeed Ahmad Khan
Chairman PTCL Board
Corporate Responsibility
PTCL as a socially aware and responsible entity is determined to do its utmost in furthering
worthy causes that contribute to the lives of individuals and help better the standards of society
as a whole.
Pakistan Telecommunication Company Limited employees have contributed their one day salary
that amounts Rs. 20 million for the support of internally displaced people of Swat and other
affected areas.
CEO and President of PTCL Mr. Walid Irshaid called on Prime Minister Syed Yousuf Raza Gilani
at PM’s House and presented him a cheque of Rs. 20 million on behalf of PTCL employees for
PM’s Special Fund for the Relief of Victims of Terrorism.
While thanking PTCL employees for their generous contribution and appreciating their willingness
to help IDPs, Mr. Waild Irshaid said that PTCL employees have exhibited their profound sense of
sharing and empathy on this occasion. This highly speaks of the strong commitment of our
employees with this national cause.”
“Contribution from our employees during these days specially donating one day salary for IDPs in
these testing times shall be greatly helpful in mitigating IDPs miseries and will go a long way in
their rehabilitation process.
PTCL keeping with its healthy tradition of supporting non-governmental organizations recently
donated a sum of Rs.2.5 million to the SOS Villages. As most people would be aware, SOS is an
organization that looks after the well-being and education of orphans and the destitute.
Last year, PTCL organized a special event at the SOS Village Rawalpindi, which the then Prime
Minister of Pakistan, Mr. Shaukat Aziz, attended. He handed over a cheque of Rs.2.5 million,
donated by PTCL for this noble cause, to the SOS Children’s Village.
Another recent CSR initiative taken by PTCL was announced at the World Telecommunication
Day held on May 17, 2008. This year the worldwide theme for the Day was “Connecting Persons
with Disabilities.” To raise awareness of this theme and support initiates focusing on less
privileged persons, PTCL chose to become the lead sponsor of the World Telecom Day event in
Islamabad contributing PKR 6.8 Million.
During his address at the event, PTCL’s President/CEO, Mr. Walid Irshaid announced five
academic scholarships per year for persons with disabilities so that they could pursue their career
of choice by obtaining higher education at any university with Pakistan. PTCL would bear the full
tuition costs and living expenses of those awarded these scholarships. PKR 1.5Million was
announced focusing on the education of the special people
The Universal Service Fund (USF) and PTCL have entered in a contract to provide basic
telephony and data services to the population in the yet un-served areas of Baluchistan districts
of Pishin, Killa Abdullah and Quetta. PTCL is making consistent efforts to enhance Pakistan’s
capacity to develop and produce a globally competitive telecom sector and industry.
Making a determined effort develop Pishin, a far flung area of Baluchistan is a clear manifestation
of PTCL’s resolve to bridge the digital divide. With the support of USF, PTCL is set to extend the
benefits of its ubiquitous network coverage to the under-served communities in the un-served
areas. PTCL is contributing Rs. 149 million to this endeavor in an effort to bring information and
communication technology to the remotest areas. The total cost of the project is PKR 2000 Million
out of which PTCL contribution is PKR 1275 Million while USFCo contribution is PKR 725 Million.
Thus, PTCL, as a socially responsible corporate entity, has been pursuing different social causes
touching on areas of culture, sports, music, environment and general welfare by supporting
different initiatives. As such, PTCL’s CSR activities and new ventures are warmly welcomed.
Mr.Walid Irshaid President & CEO PTCL donated Rs.10 Million to the Benazir Income Support
Program. This program directly focuses on the poor populace of Pakistan.
PTCL was the lead sponsor for Synergies 2008; the 1st ever Business School Competition in
Pakistan organized by Lahore University of Management Sciences costing PKR 1 Million.
PTCL President Mr. Walid Irshaid announces Rs 10 Million for National Press Club
Islamabad
The president of PTCL, Walid Irshaid has said that PTCL was still one of the most profitable
National organizations, despite all economic and financial crisis and back draws.
Addressing the inaugural of the new building, alongside president NPC (National press Club),
Tariq Chaudhry, general secretary Afzal Butt, and other luminaries, including SEVP PTCL
Sikandar Naqi, EVP Ali Qadir Gilani. Walid Irshaid expressed the company's willingness and
readiness to tackle any impending challenges with élan and preparedness.
Mr. Walid Irshaid also assured press club about his full cooperation and assistance, and during
the lunch hosted in his honor by NPC also announced a grant of Rs. 10 million, DSL Internet
services, IPTV and other facilities
He said that PTCL would continue to work for betterment of media in Pakistan, and also lauded
media services rendered during the last few years
The Pakistan Telecommunication Company Limited (PTCL) has decided to introduce a new bill
format for its customers, effective February 2009.
This decision was taken to ensure that PTCL stir towards adopting environmental-friendly and
customer-friendly policies inline with the government of Pakistan's efforts, which recommends
companies and institutions to go green.
This initiative of PTCL also coincides with the Government’s decision to celebrate 2009 as the
"Environment Year". PTCL's decision to reduce the number of billing pages is an environment
friendly initiative and is a way forward towards becoming a paperless enterprise.
According to Dr. Sadik Al-Jadir, SEVP Commercial PTCL, preceding bill format comprising
multiple pages, would be replaced with a new one-page bill format, thus packing all the essential
billing details on a single page. This single page bill format would help save, at least 12 million
papers every month that are being used for printing the billing details.
To facilitate the customers, itemized billing details would remain obtainable and accessible.
Customers would be able to obtain their itemized billing details by visiting any customer service
centre of PTCL and would also be able to access essential billing details through IVR by dialing
1200. PTCL Call center is also expected to start taking orders from customers for their itemized
billing details. Subsequently, these details would be delivered to the customers through courier
within a certain time frame.
Dr. Sadik said, “PTCL is determined to improve and build good relationship with its customers by
providing novel and superior telecom products and services to its valued customers and is
striving hard to meet their expectations.”
PTCL, CISCO and NUST to establish Center of Excellence for Internet Technologies
Islamabad: Under the banner of PTCL, CISCO and NUST, Center of Excellence for Internet
Technologies is being established at NUST SEECS, Islamabad. The Center – a brainchild of Mr
Walid Irshaid, President and CEO, PTCL - is to be set up in the state of the art. An MOU to this
effect was signed yesterday by the three parties, with the Chief Guest being Dr Ata ur Rahman,
Chairman HEC. The occasion was also graced by high officials from public sector, academia and
industrial organizations. The ceremony was a huge success and PTCL, CISCO and NUST’s
leading role in taking up new challenges to improve the quality of IT education in Pakistan was
greatly lauded by members of academia, industry and the media present at the ceremony.
Mr Sikander Naqi Executive Vice President Corporate Development speaking on the occasion
said that by setting up such a Center, PTCL will be able to benefit from world class research that
will be of immense value to them. In addition, the human resources that will be developed at this
Center will be able to export their skills and expertise to the region and beyond. This will spur
growth in the Pakistani IT sector, and will contribute towards enhancing the quality and quantity of
exportable IT related skills to the global marketplace.
The Center, staffed by researchers from NUST, will work closely with Cisco engineers in the US
who will provide the thematic direction of the joint research. The Center’s research is to be funded
by the National ICT R&D fund. Dr. Qasim Sheikh, the CEO of ICT R&D fund, stated that his
organization is pleased that PTCL, NUST and CISCO are forming a joint research group that will
work on significant problems that are relevant to Pakistan. A research project under similar
arrangements, funded by the National ICT R&D Fund, is currently underway with Cisco scientists
and Pakistani researchers collaborating to develop open source tools for performance monitoring
of network traffic. The output of this work has already generated An application for a US patent is
being filed as a result of the work carried out during the course of that research. In addition to its
research ambitions, the Center will also be providing high quality professional training courses to
PTCL and other telecom companies.
Company Profile
PTCL is all set to redefine the established boundaries of the telecommunication market and is
shifting the productivity frontier to new heights. Today, for millions of people, we demand instant
access to new products and ideas. More importantly we want them for their better living
standards with increased values in this ever-shrinking globe of ours. We are setting free the spirit
of innovation.
PTCL is going to be your first choice in the future as well, just as it has been over the past six
decades.
For clear communication the first choice of business circles is PTCL telephone for local,
nationwide and international calling. Today businesses can have 10-100 lines with modern day
services to meet their needs. Now you get options like Caller-ID, call-forwarding, call-waiting, Call
Barring, to name a few.
0800-Toll free number, 0900-Preminum rate services, VPN-Virtual Private Network, Audio
Conference Service, Digital Cross Connect (DXX), ISDN (Policy), Teleplus (ISDN/BRI), Digital
Phone Facilities/ Modification Charges, UAN, UIN.
Nationwide Infrastructure:
We have the largest Copper infrastructure spread over every city, town and village of Pakistan
with over million installed lines.
The network has over 6 million PSTN lines installed across Pakistan with more than 3 million
working. Furthermore installed capacity of broadband is more than 0.6 million ports spread
across 318 cities and town of the country
We have over 10,400 km fully redundant, fiber optics DWDM backbone network. It connects over
840 cities and towns with 270G bandwidth.
Carriers Services
As carriers-carrier, we provide the core infrastructure services to the cellular, LDIs, Local Loop
operators, ISPs, Call Centers and payphone operators.
We provide all carrier services, right from inter-connects and telehousing to DPLC and IPLC
connectivity. Our interconnect services are provided from our 3200 exchange locations that
connect your carriers networks domestically, in addition to providing IPLC bandwidths to connect
you internationally through our four international gateways and SEA-ME-WE3 and SEA-ME-WE4
international submarine, also IMWE submarine cable will be added by the end of the year.
Furthermore to provide connectivity to operators in the extreme remote areas of the country,
PTCL launched its state of the art satellite service (Skylink).
PTCL satellite service (Skylink) is provided using the Intelsat Satellite System, an undisputed
leader in satellite communications.
PTCL customers can now provide uninterrupted services to their clients without undertaking large
scale investment in infrastructure or developing expertise in their own network.
PTCL White Label Services are focused on speed and simplicity at minimal capex. This will
enable our customer to offer their own branded WLL, DSL etc to customers nationally, together
with an array of key support services.
PTCL EVO 3G Wireless Broadband is Pakistan’s fastest wireless internet which offers its
customers – “superior 3G internet experience”. EVO Wireless Broadband is enabling the wireless
broadband revolution in Pakistan with flexibility to roam freely like never before. PTCL EVO has
revolutionized the way people connect to the internet by offering true mobility. PTCL EVO is
currently offering its services in more than 18 cities on EV-DO technology offering speeds up to
3.1 Mbps. PTCL EVO gives its customers the advantage of nationwide roaming with seamless
internet connectivity across Pakistan. The coverage of EVO is not limited to 18 cities as EVO
customers can enjoy CDMA-1X data rates of up to 153.6 Kbps at more than 1000 destinations
across Pakistan.
The portable, small & stylish EVO USB device is a multipurpose device which not only delivers
fastest wireless internet but can also be used for Voice Calls by inserting a Vfone SIM and for
data storage by inserting a standard Micro SD Card
Broadband Pakistan
PTCL Broadband is the largest and the fastest growing Broadband service in Pakistan. In less
than three years of it launch, PTCL has acquired approximately 392,648 Broadband customers in
over 318 cities and towns across Pakistan, leading the proliferation and awareness of Broadband
services across Pakistan.
With its entry in this market segment, PTCL opened up a broadband culture in Pakistan, where till
a couple of years back there was very little awareness in the country about broadband & high
speed internet services. PTCL made the broadband technology affordable by lowering the
barriers to entry, by geographically bringing the service within the reach of a common user across
Pakistan and by continuous improvements in customer care for the service.
Unique offers that makes PTCL’s Broadband unmatchable are special packages for the student
segment, FREE modem and installation, Availability of Wi-Fi Modems, FREE dial up service for
its Broadband customers and FREE access to movies, music, classical Pakistani dramas, cricket
matches, online gaming, educational and religious content on PTCL’s entertainment portal
‘BUZZ’, (the access to PTCL Buzz & Gaming lounge is exclusive to PTCL Broadband
subscribers). PTCL also offers multiple FREE personalized e-mail accounts exclusively to its
broadband users. In addition, PTCL recently doubled its broadband speed for all its existing and
new customers at the same price, making 1 MB as its minimum offered speed.
For a connection you simply dial 0800 8 0800 or visit www.ptcl.com.pk
PTCL SMART TV Using its state of the art Broadband network, PTCL entered the media sector
on 14th August 2008, by launching a digital interactive television service for the first time in
Pakistan. Employing the IPTV (Internet Protocol TV) technology, PTCL brought Pakistan in the
list of a few countries across the globe that offer this state of the art interactive TV service to its
subscribers.
Branded under ‘PTCL Smart Line’, the service includes Interactive Television, Broadband and
voice telephony all at the same time on PTCL’s telephone line. Besides offering the highest digital
quality TV picture, the most revolutionary section of this offering is the ability to ‘rewind’ and
‘pause’ live TV channels through TSTV ( Time Shift Television) feature, the ability to block /
unblock any TV channel for parental lock and the ability to search through video on demand
content. Currently PTCL Smart TV offers its viewers 125 live channels and over 500 Movie titles
through its Videoon Demand service’. The service is available in 16 cities including Karachi -
Lahore - Islamabad - Rawalpindi - Gujranwala - Faisalabad - Peshawar - Sialkot - Multan -
Sargodha - Jehlum - Wah Cantt - Taxila - Hyderabad - Abbotaba and Sukkur however it is
planned to be expanded to all the major cities and towns across Pakistan during the year 2010
It is the only IP enabled network with 40 (number increase) point-of-presences (POP) in 26 cities.
The existing 16G active bandwidth is used for internet, data, video and video-conferencing
services and for voice of LDI. All PTCL Broadband users, narrow band users, corporates, mobile
operators, and ISP are connected to this network.
V-fone:
PTCL also continues to be the largest CDMA operator in the country with approximately 1.25
million V-fone customers.
It offers fixed wireless telephone for your homes & business. With CDMA2000 1X technology,
ours is the largest WLL network with a capacity of 2.6M, covering over 10,000 urban & rural
areas. The network is already enabled for Voice, Dialup-Internet access (153.6kbps) and EVDO
Broadband.
V-fone can be bought from our franchises or by dialing 1236 and it will be delivered within 48-72
hours.
International Network
PTCL is a member of SEAMEWE 3 Cable Consortium with its Cable Landing Station at Karachi. SMW-3
cable connects 39 cable landing stations in 33 countries and four continents. SMW-3 is the longest system
of the world with a total length of 39,000 Km.
SMW-4 is a relatively new submarine cable system (inaugurated in December 2005) and links 14
countries with 16 landing stations across Europe, Middle East and Asia. The system is using
Terabit DWDM technology to achieve. The link between any two destinations is STM-1. SMW-4 is
designed for relatively higher traffic volumes.
IMEWE Submarine Cable is a Tera bit capacity submarine cable system connecting India to
Western Europe through Middle East. The Cable system is 13,000 km long with 10 landing points
in 8 countries.
Satellite Communication:
PTCL has Intelsat Standard Earth Stations near Karachi and Islamabad. These installations
provide the diversity for International voice connectivity and also work as Hub for domestic
satellite users. There are four Intelsat Standard B Earth Stations at Islamabad, Gilgit, Skardu and
Gwadar.
Financial Files
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Subsidiaries:
Ufone
Ufone (Pakistan Telecom Mobile Ltd) a wholly-owned subsidiary of PTCL commenced its
operations on 29th January 2001 as a GSM 900 service provider. Since the outset, it has
expanded its coverage and customer base at a rapid pace and established itself as one of the
leading cellular service providers in Pakistan. Ufone is now considered to be one of the most
active, aggressive and innovative players in the mobile sector of Pakistan.
The growth of the cellular industry is a direct result of the successful implementation of the
telecom deregulation and cellular mobile policy by the Ministry of IT and Telecommunications
(MOIT&T) and the support, guidance and timely enforcement of regulatory process by the
Pakistan Telecommunication Authority (PTA).
Privatization
The growth of the cellular sector in Pakistan can also be attributable to good governance policies
of the government of Pakistan and the Privatization Commission. In April 2006, Emirates
Telecommunication Corporation, which is commonly known as Etisalat, has assumed
management control of Pakistan Telecommunication Corporation Ltd – part of the $2.6bn deal to
buy a 26% stake in PTCL. The successful privatization of PTCL, and consequently Ufone, is
hailed as ushering in a new era for telecommunications in Pakistan.
Now, under the management of Etisalat, Ufone will concentrate on customer needs and benefits
and is more determined than ever to be the leading cellular player in the market. Ufone has been
known for providing superb propositions and quality service to its customers. With the new
expected investment, Ufone can now aggressively expand its network coverage.
Key Accomplishments
Ufone has always played a pivotal role in the development of the cellular market in Pakistan. For
the most part, it has been a step ahead in introducing innovative products to the market. Ufone
was a pioneer in launching the GPRS services and Multi-media Messaging Service (MMS) in
Pakistan, and lead the way in introducing GPRS international roaming and prepaid international
roaming for these services in the Pakistani market.
Performance
As mobile users in the country have reached over 28 million at a very rapid pace, Ufone has
maintained itself as the 2nd largest cellular operator in Pakistan with a subscriber base of around
6.5 million and a market share of nearly 25%. Ufone has seen a subscriber growth rate of over
200% in the last year, and since the start of 2005 Ufone added nearly 5 million subscribers onto
its network. A remarkable achievement indeed, especially considering the fact that two new
international players also entered into the market in 2005. Subsequently the growth in subscriber
base caused a healthy trend in revenues which have doubled.
Brand
While keeping its tradition of being the trend setter in the industry, Ufone changed the image of
mobile phones from a luxury only affordable by the elite, to a necessity affordable by the common
man. Since its inception, Ufone has positioned its brand for masses. In keeping with the
upcoming competition and market dynamics, Ufone increased its focus on the youth segment
(which comprises 50% of the population), with the Prepay brand. By designing market focused
products, Ufone’s brand team launched aggressive campaigns, which further increased the brand
equity. The new brand image gained huge popularity amongst the targeted market. A recent
marketing survey conducted by a prominent marketing research company showed that Ufone has
considerably increased its brand visibility and image. Ufone’s Prepay brand is now considered to
be one of the most favored brands by the youth market and is followed by other mobile operators
launching their respective brands for the youth market.
International Coverage
Ufone provides International Roaming facility with more than 150 international operators across
79 countries. Ufone has GPRS roaming agreements with several international operators and also
provides prepaid roaming facility to selective destinations.
Customer Service
Ufone is proud to have an efficient and friendly customer service through 21 company-owned
Sales & Customer Service Centers and nearly 250 franchisees across the country. The outlets
are able to service the customers with innovative solutions, and are empowered with Web based
franchise management systems. Ufone is poised to face the ever increasing challenges of the
market and is confident it will attract new customers. It has the ability to retain its existing
customer base with a high level of customer satisfaction via optimum network service and a 24
hour call center facility.
Network Coverage
Ufone has always believed in a solid commitment to growth, security and reliability. Therefore,
Ufone has always balanced its expansion efforts and quality of service. With a total current
investment of $400 Million, Ufone has network coverage in more than 260 cities and towns and
across all major highways of the country.
Ufone has been instrumental in the growth of the cellular market in Pakistan. It is a company
committed to excellence. Under the new vision of Etisalat and with the support and collaboration
of its employees and vendors, Ufone aspires to be the best in the market by offering customer
focused products and a quality service and sales network.
MAXCOM
PTCL acquired Maskatiya Communication Company (Pvt) Limited (MAXCOM) during the year
2009-2010. MAXCOM is an internet service provider operating in Karachi and some parts of
Hyderabad. Its customer base is around 6,000 subscribers. The 100% shareholding of MAXCOM
has been transferred in PTCL’s name. Because of the acquisition, MAXCOM customers are now
eligible to enjoy superior PTCL broadband and other products and services.
We believe that the role of training and development in a service involved organization is many
times more in comparison with what it has in a manufacturing involved organization.
This role becomes more significant in a situation where the need to transform organizational
culture is identified as the most glaring problem and the most difficult impediment on the way to
organizational growth. PTCL employees are a great asset not only for the company but also for
the country. Their marvelous potential is yet to be exploited. Their skills need to be developed,
their expertise need to be updated for which training and development department is at their
disposal to cater their training needs. We assure that we, training and development team would
never miss an opportunity to contribute towards the betterment of the company. Training and
Developments is playing an essential role in changing PTCL from a government sector
organization to corporate sector company. We consider every employee of the company as our
customer and firmly believe that meeting their expectation would help us achieve customer
satisfaction. We look forward to your input for making our endeavors more effective.
We would like to take this opportunity to salute all our workers and employees especially those
who are working in the field and assure them that the management is fully aware of their
dedication and hard work and appreciates their performance and want to make them more skillful
and improve their expertise through different trainings.
In this spirit We assure that T&D Training and Development has a clear road map of activities and
is committed to provide high quality trainings for the development of every single employee. We
promise that your support and cooperation coupled with our hard work will bring epoch making
triumphs and prosperity for PTCL.
The Urgent Training Needs which realistically depict the post VSS scenario are being assessed
and catered immediately by conducting customized training programs. The involvement of all
departments, regions and business units for providing their valuable input in the form of TNA
response is essential for accurate identification of their requirements. Given the transformation
stage, the most eminent developmental needs were highlighted and incorporated in this
programme.
To achieve the pinnacle of Excellence in Customer Service envisioned by the President/CEO the
Training and Development department has assumed the responsibility for effectively imparting
training under the Customer Care Initiative to all PTCL employees.
Training is one of the tools used for the development of employees and to consolidate change on
sustainable ground. In order to address the training needs of all stakeholders of PTCL, EVP
(T&D) has directed training region administration to conduct comprehensive Training Need
Assessment of PTCL employees. This exercise of TNA is required for developing an effective and
need satisfying Human Resource Development Plan for PTCL training centers. The pilot run of
this programme is expected to commence by the end of April 2009.
For the rehabilitation of VSS Optees, PTCL offered a package of post VSS training &
development services, out of which the most beneficial and helpful service offers were Vocational
and Technical trainings.
The focus of the project is to set up and maintain the qualifications catalogs, create and evaluate
profiles for a range of objects (for example, persons and positions), evaluate career and
succession planning scenarios, set up appraisal systems, as well as plan, hold, and evaluate
appraisals, create development plans, and work through individual development planning
scenarios by customizing the functions of personnel development to meet customer
requirements.
PTCL Academy has been revitalized with a new vision to be recognized locally and regionally as
a center of excellence in the provision of state-of-the-art training and consultancy services in
telecommunications and related fields. It will provide a platform for the creation,
dissemination and exchange of knowledge and expertise in all areas of telecom and IT to internal
and external stakeholders. Some of the programmes on its agenda are:
• Ph.D. Programme
• MS programme
• Post Graduate Diploma
• Cisco Regional Academy Programme
• Oracle Academy Programme
• Joint venture with CISCO and NUST
• Seminars / Short Courses / Certificate programmes
• Course development for new offerings (technical and management courses)
• Testing / Inspection of telecom equipment
The declaration to celebrate year 2008-09 as year of Customer Care & Satisfaction by the
President/CEO of the company, has entrusted upon Training & Development Department a
gigantic task to transform our line staff who are the real customer care agents of PTCL. This
initiative is the part of company’s strategic vision to turn PTCL a leading corporate entity in highly
competitive business environment of telecom industry. A mega training campaign has been
launched for all the Linemen of PTCL. The training module prepared by Training & Development
department has tried to address all skill needs most direly required by our Linemen to cope with
emerging technologies in telecommunication. This training will significantly improve both soft and
technical competencies of our linemen and we believe that this training shall be remembered as a
milestone in PTCL’s history.
In order to create quality awareness and skills improvement of PTCL staff, a 3-year QA plan has
been made. The project is scheduled from March 2007 to December 2009. Following four types
of programmes are under the work plan:
Etisalat Academy being the lead consultants of PTCL’s Training and Development department
has proposed a meritorious program for the development of Senior Management Team (SMT) of
PTCL. The workshops, their contents and out comes have been reviewed and have been found
beneficial for the company. Proposed plan of five workshops is in line with emerging concept of
Continuous Professional Development. CPD is being promoted for conscious updating of
professional knowledge and enhancement of professional competence throughout a person's
working life. PTCL Training & Development wing is committed to the pursuit of professional
excellence with its Senior Management Team. PTCL’s SMT, though possesses matchless
functional competencies, will benefit from these workshops.
As per existing policy approximately 194 internship offers were made during 2008-09. Currently,
we are in the process of invigorating our Internship Policy. During the last couple of years
Internship Programme at PTCL has received special attention and focus. The overall concept has
evolved from its traditional perspective into a strategic perspective. We look forward to this
programme not only as a learning opportunity for the participants but also a prospect for PTCL in
its continuous endeavor for talent hunt. It is the process by which we not only contribute
significantly to the development of the best talent in professional and leading universities and
schools, but it also aims at creating “PTCL Ambassadors” that spread goodwill of the company all
over the country. This programme is intended to provide students with the opportunity to apply
what they are learning in their academic pursuits to real world situations. Through the successful
implementation of this programme, PTCL looks forward to rightly identify, recruit, train and
develop its most important need of the day i.e. the Human Resource.
Indtroduction
Introduction
Human Resource Training and Development is a process for developing individual skills and
effectiveness. Individual effectiveness, in terms of skills, knowledge and attitude, is one of the
essential building blocks towards achievement of the wider goal of improved organizational
efficiency and effectiveness. The development of the individual and the organization are therefore
inextricably linked. Training can and must make a significant contribution towards securing both
individual and organization objectives. Every manager, potential manager and employee must
receive the training required to perform his/her job effectively. A true Human Resource
Development (HRD) plan must deliver real tangible and measurable results.
In the context of ongoing change process at PTCL the role of Training & Development function
has gained even more significance to change the mindset of the employees and their approach
towards the company and the customer. PTCL’s executives and staff needs to be taken through
an extensive training & development campaign and we at T&D are committed towards
transforming PTCL into a Hub of highly skilled human capital that will prove to be a driving force
in steering PTCL to its vision.
Vision/Mission/Core Values
Vision:
The PTCL Training and Development wing will be a center of excellence in training services and consulting
that works in close partnership with its internal/external clients to build competencies that achieve business
goals.
Mission:
To provide a learning environment and tools to help our customers reach their full potential.
Core Values:
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PTCL Subscriber Information
Objective
PTCL has established Corporate Customer Centres to facilitate corporate customers. Currently, these
centres have been established in Islamabad, Karachi and Lahore. Our aim is to provide better customer
care through:
PTCL offers a host of unmatched services to suit the needs of a business organization.
• Voice
• Data & Video
• Voice Messaging Service (VMS)
Simply fill out the Corporate Customer Registration Form and get Corporate Customer Registration Number.
This will serve as a reference for all communication between you and PTCL, and will help avoid multiple
submissions of documents for additional services that you may require in future.
Pre-requisites
Bank Counter: You can pay your PTCL bill at all banks across Pakistan.
Payments at ATMs: You can pay your bills by using your ATM Card. Your “Customer ID” on
your telephone bill is required for payment.
Internet banking (Selected Banks): You can pay your telephone bill by using internet banking (if
offered by your bank). Your “Customer ID” on telephone bill is required for payment.
Direct Debit: You can instruct your bank or credit card issuing bank to deduct your telephone bill
from your account as soon as the bill in delivered. You can subscribe to this facility by requesting
your bank.
Drop Box Facility: Drop boxes are available at selected branches of various banks. Customer
can deposit cheque, (local, in favor of PTCL) attached with the monthly bill in the designated drop
box.
You can pay at all Pakistan Post Offices. Payments made at PPO are as reliable as paid at any
bank.
NADRA Kiosks
Bill payment facility is available at NADRA Kiosk machines available across the country.
PTCL service centers “One Stop Shops” facilitate subscribers for payment of bills. Payments
through cash, credit / debit card, local cheque, demand draft or pay order can be made at your
nearest OSS.
Service Changes
Shifting of Phone
Customers can shift their telephones if they want to change their current premises /offices etc.
How to Apply?
Customers can apply for the shifting of telephone to the concerned OSS (One Stop Shop)
Tariff
The charges for shifting of telephone are Rs. 500 (excluding 15% GST) irrespective of whether
the telephone connection is shifted in the jurisdiction of the same exchange or to another
exchange area within the same multi exchange area.
How to Apply?
Customers can apply for the change of telephone number to the concerned OSS (One Stop
Shop)
Tariff
PTCL charges for change of telephone number is Rs. 500 (excluding 15% GST). However a
customer can get his telephone number changed subject to availability of spare number in the
exchange and on clearance of dues against old number.
Transfer of Ownership
Customers can change the name/ ownership of their telephone numbers if they need so.
How to Apply?
Customers can apply for the change of ownership to the concerned OSS (One Stop Shop)
Restoration of Telephone
Regular Procedure
Customers can get telephone restored within 59 days after clearing all outstanding dues. The
outstanding dues to be cleared by the customer for restoration of telephone include the following:
If telephone connection is restored after 59 days, the following conditions will apply:
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Awaran 856
Badin 297
Bahawalnagar 63
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Bhakkar 453
Bolan 832
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Chagai 825
Chakwal 543
Chitral 943
Faisalabad 41
Ghotki 723
Gujranwala 55
Gwadar 86
Hafizabad 547
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Jacobabad 722
Jaffarabad/Nasirabad 838
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Multan 61
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Nowshera 923
Okara 44
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Panjgur 855
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Rajanpur 604
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Sanghar 235
Sargodha 48
Shangla 996
Shikarpur 726
Sialkot 52
Sibi / Ziarat 833
Sukkur 71
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Swat 946
Tharparkar 232
Thatta 298
Umerkot 238
Vehari 67
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