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    Jbims

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    samip_ss
    The document summarizes the history of Cadbury in India. It details an incident in 2003 when worms were found in Cadbury chocolates in Mumbai, negatively impacting Cadbury's reputation. Cadbury took steps to rebuild its image while competitors gained from the controversy. It also provides an overview of the Indian chocolate market and Cadbury's origins in Birmingham in the early 19th century under founder John Cadbury.

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    Jbims

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    samip_ss
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    The document summarizes the history of Cadbury in India. It details an incident in 2003 when worms were found in Cadbury chocolates in Mumbai, negatively impacting Cadbury's reputation. Cadbury took steps to rebuild its image while competitors gained from the controversy. It also provides an overview of the Indian chocolate market and Cadbury's origins in Birmingham in the early 19th century under founder John Cadbury.

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    The document summarizes the history of Cadbury in India. It details an incident in 2003 when worms were found in Cadbury chocolates in Mumbai, negatively impacting Cadbury's reputation. Cadbury took steps to rebuild its image while competitors gained from the controversy. It also provides an overview of the Indian chocolate market and Cadbury's origins in Birmingham in the early 19th century under founder John Cadbury.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    35 views1 page

    Jbims

    Uploaded by

    samip_ss
    The document summarizes the history of Cadbury in India. It details an incident in 2003 when worms were found in Cadbury chocolates in Mumbai, negatively impacting Cadbury's reputation. Cadbury took steps to rebuild its image while competitors gained from the controversy. It also provides an overview of the Indian chocolate market and Cadbury's origins in Birmingham in the early 19th century under founder John Cadbury.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
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    1

    ABSTRACT

    The caselet primarily deals with the worm controversy in October 2003 when a stockiest in Mumbai found worms in Cadbury's chocolates. It discusses the impact of this incident on Cadbury's reputation and ethical image. It describes the steps taken by the company to regain its lost image and briefly examines how Cadbury's competitors gained from the worm controversy. It also presents an overview of the Indian chocolate market.
    EARLY

    HISTORY

    The history of Cadbury as manufacturers of chocolate products in Birmingham dates

    back to the early part of the 19th century, when John Cadbury opened a shop in the centre of the city, trading as a coffee and tea dealer. Soon a new sideline was introduced - cocoa and drinking chocolate, which he prepared himself using a mortar and pestle. The founding of the Cadbury business dates back to 1831 when John Cadbury first made cocoa products on a factory scale in an old malt house in Crooked Lane, Birmingham. In 1847 the business moved to larger premises in Bridge Street, which had its own private canal spur linking the factory via the Birmingham Navigation Canal to the major ports of Britain. Business continued at the Bridge Street site for 32 years and by 1878 the workforce had expanded to 200, so more space was needed. This heralded the move to Bournville and the building of what is now one of the largest chocolate factories in the world. John Cadbury retired in 1861 handing over the business to his eldest sons Richard and George. It is to their leadership that the success of the enterprise is owed as the company prospered. The origin of the group goes back over two centuries. Some of the most loved international brands are from the stable of Cadbury Schweppes Cadbury Dairy Milk, Dr Pepper, Flake, Trebor Basset, Snapple, Motts and with the acquisition of Adams, brands like - Halls, Clorets, Trident, Dentyne and Bubbas bubble gum range will now be part of the Groups portfolio. 55,000 people populate the humming offices of Cadbury Schweppes across the globe.

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