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    Presented By: Ruchita Bhaiya Gaurav Chandorkar Godson Rathnaraj Geetanjali Johar Anamika Modi Suryaprakash Niranjan Deepika Tipre

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    Geetanjali Johar
    This document presents a study on consumer behavior at Big Bazaar stores in India. It provides an introduction to consumer behavior and profiles Future Group and Big Bazaar. The objectives are to analyze consumer behavior at Big Bazaar stores. Data was collected through customer questionnaires and is analyzed on topics like mall visit frequency, time spent shopping, influences on shopping, and reasons for choosing malls. Limitations of the study include time constraints, limited data availability, and reliability of self-reported data. In conclusion, most people prefer shopping at malls to have variety, quality and convenience in one location.

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    Presented By: Ruchita Bhaiya Gaurav Chandorkar Godson Rathnaraj Geetanjali Johar Anamika Modi Suryaprakash Niranjan Deepika Tipre

    Uploaded by

    Geetanjali Johar
    41 views17 pages
    This document presents a study on consumer behavior at Big Bazaar stores in India. It provides an introduction to consumer behavior and profiles Future Group and Big Bazaar. The objectives are to analyze consumer behavior at Big Bazaar stores. Data was collected through customer questionnaires and is analyzed on topics like mall visit frequency, time spent shopping, influences on shopping, and reasons for choosing malls. Limitations of the study include time constraints, limited data availability, and reliability of self-reported data. In conclusion, most people prefer shopping at malls to have variety, quality and convenience in one location.

    Original Title

    Consumer Behaviuor

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    © Attribution Non-Commercial (BY-NC)

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    This document presents a study on consumer behavior at Big Bazaar stores in India. It provides an introduction to consumer behavior and profiles Future Group and Big Bazaar. The objectives are to analyze consumer behavior at Big Bazaar stores. Data was collected through customer questionnaires and is analyzed on topics like mall visit frequency, time spent shopping, influences on shopping, and reasons for choosing malls. Limitations of the study include time constraints, limited data availability, and reliability of self-reported data. In conclusion, most people prefer shopping at malls to have variety, quality and convenience in one location.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    41 views17 pages

    Presented By: Ruchita Bhaiya Gaurav Chandorkar Godson Rathnaraj Geetanjali Johar Anamika Modi Suryaprakash Niranjan Deepika Tipre

    Uploaded by

    Geetanjali Johar
    This document presents a study on consumer behavior at Big Bazaar stores in India. It provides an introduction to consumer behavior and profiles Future Group and Big Bazaar. The objectives are to analyze consumer behavior at Big Bazaar stores. Data was collected through customer questionnaires and is analyzed on topics like mall visit frequency, time spent shopping, influences on shopping, and reasons for choosing malls. Limitations of the study include time constraints, limited data availability, and reliability of self-reported data. In conclusion, most people prefer shopping at malls to have variety, quality and convenience in one location.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 17

    Presented by: Ruchita Bhaiya Gaurav Chandorkar Godson Rathnaraj Geetanjali Johar Anamika Modi Suryaprakash Niranjan Deepika

    Tipre

    Topics covered
    Introduction Company profile Objectives and Scope Data Analysis and Interpretation Limitations Conclusion

    Introduction

    Consumer behavior: The Behavior which is displayed by the consumer while searching, evaluating, purchasing and disposing of products and services that they expect will satisfy their need is consumer behavior. Consumer Behavior entirely focuses on how individuals make decisions to spend their available resources.

    Company Profile

    Future Group (India), is Indias leading organization and Big Bazaar is one of its largest retail outlet. Big bazaar Hyper Market It was established in 2001 Employees around 40,000 It is a departmental stores which sells different products. It is a chain of shopping malls in India with 150 stores across India It also offers a wide arrange of merchandise fashion& approach, food products, furniture, electronic goods Attracts customers with the tagline :Isse sasta aur acha aur kahin nahi

    Objectives and Scope

    To analyze consumer behavior.

    The project comprises the various behavior of customers ,the pre and post behavior of customers when they shop.

    Data Analysis & Interpretation

    Data was collected by filling the questionnaire by the customers.

    Following were the questions asked.

    1. Do you Visit mall?

    Do you visit No. of Respondents (%) No. of Respondents (in no.)

    Yes 100% 50

    No 0% 0

    Do you visit
    120% 100% 80% 60% 40% 20% 0% Yes No No. of Respondents (%)

    2.

    With whom do you prefer to visit the mall ?

    Prefer to visit malls

    Friend

    Spouse

    Colleagues Alone

    No of respondents (%)
    No of respondents (in no.)

    60%

    20%

    4%

    16%

    30

    10

    Prefer to visit malls

    16% 4% Friend Spouse Colleagues 20% 60% Alone

    3.

    How much time you spend in a mall? Hour 1-2 hrs More than 3 hours 30% 15

    Time spent on visiting malls No of respondents No of respondents

    20% 10

    50% 25

    Time spent on visiting malls

    30%

    20% Hour 1-2 hrs More than 3 hours 50%

    4.Does the person with whom you visit mall influence you?

    Person who influence No of respondents No of respondents


    Person who influence

    Yes 40% 20

    no 60% 30

    Person who influence

    70% 60% 60% 50% 40% 40% No. of Respondents (%) 30% 20% 10% 0% Yes No

    5. Do you visit the mall, by advertising influence?

    Advertiseme Yes nt influence

    No

    Sometimes

    Cant say

    No of respondents
    No of respondents

    40%
    20

    24%
    12

    16%
    8

    20%
    10

    Advertisement influence

    20% 40% Yes No 16% 24% Sometome yes Cant say

    6.Why do you choose mall for shopping?

    Choosing malls for shopping

    Less time

    economical

    brands

    variety quality All convenient under one roof 8% 14% 6% 8%

    No of 14% responden ts No of 7 responden ts

    24%

    26%

    12

    13

    Choosing malls for shopping

    Less time Economical Brands Variety Quality All under one roof Convenien

    Limitations

    Time constraint The allotted time to conduct the survey was 1 days. Therefore it became a bit difficult to cover the entire store. However, the key areas were aptly covered. Availability of data Most of the departments were not in favor of us conducting the survey inside their premises as it would disturb their customers. Non-willingness of the respondents to answer the questionnaire was also a hurdle. Reliability of data Reliability of data always remains a prime concern when humans are surveyed. Non-interest, poor response, inability to think instantly and biased customers.

    Conclusion
    Through the survey it was found that most of the people preferred to shop at malls. Study of consumer buying behavior. When, why ,with whom and how long they need to buy a wide range of products.

    THANK YOU

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