http://www.munchys.com/History.

aspx

The Making Of A Delicious Love Story

Once upon a time, a bunch of biscuit connoisseurs decided to share their awesome biscuits with the world. Today, 60 countries (and counting) are taking a big bite out of Munchys, Malaysias numero uno homegrown biscuits, wafers and wafer sticks.

In The Beginning
It all started in 1991, in a small peaceful town down south of Malaysia. Our biscuit connoisseurs grew up on the heavenly smells of freshly-baked handmade biscuits that constantly filled their fathers biscuit factory. Affectionately known as their second home, it was there that they lived, ate, slept, studied and played. During the school holidays, they helped make and pack biscuits, and would quite happily follow Dad everywhere. While growing up in a biscuit factory sounds like a childs dream come true, life wasnt always all fun and games (unlike a Munchys biscuit thats fun and games, all day and all night long!). Many biscuits and wafers were burnt, broken and bruised along the way. But their hard work paid off, as they amassed secrets learnt from their forefathers (to be used in the future with the birth of Munchys) to make the perfect homemade biscuit handmade with cheeky fun, laughter, and above all, love.

Munching Around The World

While the magic of Munchys started with one second-hand wafer stick machine worth RM80,000, many trials and tribulations were faced along the way. Their sole machine broke down many a time, yet it did not break their spirits. They would fix it each time, and lo and behold, it would start producing lip-smacking biscuits once again. And when things got better, the brothers began purchasing more equipment directly from machine manufacturers so that they could assemble the machines in the most innovative and productive ways possible. Soon enough, their production capacity increased as they worked towards their dream and that was to share the joys of Munchys with the rest of the world. The first destination? South Africa. Their biscuits were welcomed with open arms (and mouths), and everybody kept asking for more. Subsequently, they tied up with a reputable MNC chocolate company that allowed them to extend their Munchys goodness to chocolate wafers.

The Munchys Brand Evolution

As the years went by and business thrived, the name Munchys began to gain popularity amongst biscuit lovers. From Malaysias local shores to over the seas, the name Munchys caused many hungry tummies to squeal excitedly. Evolving from an Original Equipment Manufacturer to a household name, this meant that they also had the key ingredients and knowledge to build the brand name and brand affinity, thus creating the irresistible brand known as Munchys, which was born in 1993.

Munching To The Top

In 1996, Munchys iconic factory was built in Johor, Malaysia, with 120,000 sq ft of real estate and fully-automated wafer technologies. This multi-million dollar investment allowed them to churn out more yummies to feed even more tummies. Considered the most advanced fully-automatic wafer plant in South East Asia (till today), three new products were revealed Muzic Wafers, Munchini Wafer Rolls and Lexus Biscuits much to the joy of many. Today, Munchys boasts an even more astounding production plant and warehouse facility that covers more than 400,000 sq ft in Batu Pahat, Johor, Malaysia. The built-up area of these facilities amounts to more than 300,000 sq ft and is outfitted with:

2 wafer plants with the capacity to manufacture up to 510 tons per month. 4 biscuit plants which can produce up to 2,630 tons per month. 4 wafer stick machines with 16 production lines that have the capacity to produce up to 210 tons per month.

Also, a 120,000 sq ft warehouse was built and operates according to international warehousing standards. All Munchys products are manufactured solely under the brand name of Munchys, with a record of 70 SKUs (StockKeeping Units) under their belt.

Big Plans, Bigger Dreams

The following year saw the introduction of MunchWorld Marketing Sdn Bhd, Munchys marketing arm and sole distributor of Munchys products, as well as other leading FMCG brands. MunchWorld Marketing Sdn Bhd. This entity was set up as a power house to spearhead Munchys branding, marketing, advertising, events, promotions and distribution of all things Munchys. The launch of MunchWorld Marketing kicked off with a big bang in all three of its nationwide offices, simultaneously.

The Delicious Love Story Goes On

One of the key ingredients of Munchys success is the hard work and dedication shown by each and every one of Munchys employees. Today, Munchys is backed by 1,000 fulltime employees and more than 300 creative marketers and sales gurus who help spread the goodness of Munchys all over the world. And through their diligence and enthusiasm, they are now the proud marketer of two international brands Super and Sipahh.

The Fun Never Stops As Its Just Started!

The sky is truly the limit for Munchys. With the perfect mix of innovation and achievements, its only a matter of time before the whole wide world gets to sink their teeth into a Munchys treat.

http://jknkedah.moh.gov.my/modules/news/article.php?storyid=87

KUALA LUMPUR, 20 Okt (Bernama) -- Kementerian Kesihatan menyita dua produk biskut jenama Munchy's keluaran Malaysia -- Munchy's Mini Crackers with Peanut Butter dan Munchy's Mini Crackers with Cheese Cream -- yang dilapor mengandungi melamin melebihi tahap yang dibenarkan. KUALA LUMPUR, 20 Okt (Bernama) -- Kementerian Kesihatan menyita dua produk biskut jenama Munchy's keluaran Malaysia -- Munchy's Mini Crackers with Peanut Butter dan Munchy's Mini Crackers with Cheese Cream -- yang dilapor mengandungi melamin melebihi tahap yang dibenarkan. Pengarah Bahagian Keselamatan dan Kualiti Makanan Kementerian Kesihatan Noraini Mohd Othman berkata kementerian membuat pemeriksaan terhadap kilang itu berikutan laporan yang mengatakan pihak berkuasa Hong Kong mengesan dua produk berjenama Munchy's itu mengandungi melamin melebihi tahap dibenarkan. "Sampel produk itu telah dihantar kepada makmal untuk dianalisis tahap kandungan melamin," katanya dalam kenyataan di sini hari Ahad. Sementara itu, hasil keputusan terhadap 11 jenis produk makanan yang disita dan dianalisa mendapati kesemuanya mematuhi tahap melamin yang ditetapkan. Sebelas produk makanan itu ialah Amoy Flour Vermicilli (Sau Tao), Chocolate Cookies (Golden Fuji), Chocolate Drink (Garden Stone), Cream Flavour Biscuits (Hong Da Food), Creamy Peanut Butter (Kinus), Crips Chocolate Flavour Cracker (Golden Fuji), Fiber Cracker (Aji), Gula Udang Merah (Sanwa), House of Steamed Potato (Silang), Saltine Crackers (Four Seas) dan The Original Danish Butter Cookies (Silang). Beliau turut menasihatkan pengguna agar tidak membeli biskut yang dijual di pasar malam, pasar tani, bazar malam yang tidak mempunyai label. "Pengguna dinasihat sentiasa membaca label makanan sebelum membeli sesuatu produk di pasaran dan perlu menyemak senarai produk yang tidak mematuhi tahap bagi melamin yang ditetapkan di laman web Bahagian Keselamatan dan Kualiti Makanan (BKKM)," katanya. Noraini berkata orang ramai yang mempunyai keraguan boleh menghubungi BKKM di talian 0388833655, 88833503, 88833652, 88833500 yang dibuka dari pukul 8 pagi hingga 9 malam atau melayari laman web http:/fsg.moh.gov.my dari semasa ke semasa. Sementara itu, Ketua Pegawai Eksekutif Munchy Food Industries Sdn Bhd C.K. Tan dalam kenyataannya berkata tiada satu pun produk syarikat itu mengandungi bahan berasaskan susu dari China, sebaliknya dari Australia dan Perancis. Beliau berkata Munchy akan memberikan kerjasama sepenuhnya kepada Kementerian Kesihatan yang sedang menganalisis produk berkenaan dan akan mengambil tindakan yang selaras dengan keputusan ujian makmal itu.

Beliau berkata produk Munchy dihantar kepada agensi pensijilan bebas iaitu Chemical Laboratory (M) Sdn Bhd di Malaysia dan Pacific Lab Services of Zargo Singapura untuk diuji dan hasil ujian mendapati ia selamat untuk digunakan. -- BERNAMA

http://www.munchys.com/FAQ.aspx

Q1: When was Munchys established?

A: Munchys was born in 1991 under the name Munchy Food Industries Sdn Bhd (its manufacturing arm) in Batu Pahat, Johor. Subsequently, MunchWorld Marketing Sdn Bhd (its marketing arm) was incorporated in 1997.
Q2: Where is Munchys headquarters located?

A: Corporate HQ - Klang, Selangor, Malaysia. Group headquarters - Batu Pahat, Johor, Malaysia.
Q3: Where can I buy Munchys products?

A: Munchys can be found at approx 20,000 outlets in East and West Malaysia including major international hypermarket, supermarket chains, and local provision stores. Internationally, Munchys is present in approximately 60 countries worldwide, with plans for expansion to rule the world.
Q4: How many types of products does Munchys carry?

A: Munchys 70 SKUs fall under 6 categories crackers, wafers, sandwiches, plain sweet, chocolate-based & cookies, and assorted Munchys treats (for more information please click here). Constant product innovation and brand new product ranges are the key to satisfying hundreds and thousands of hungry tummies, and our most requested lip-smacking products include:

Oat Krunch Crackers (Strawberry & Blackcurrant, Dark Chocolate and Chunky Organic Hazelnut) Captain Munch Cookies (Milk / Chocolate) Mini Crackers (Peanut Butter / Double Chocolate / Milk with Wheat Bran Crackers / Cheese / Chocolate) Lexus Sandwich Biscuits Muzic Wafers Munchini Wafer Sticks Sugar Crackers

Q5: Are all Munchys biscuits halal?

A: All Munchys products are certified Halal by JAKIM MALAYSIA. Please feel free to contact JAKIM at (03) 8886-4000 for further clarification.
Q6: Are the nutrition facts clearly labeled on all Munchys products?

A: Yes, each Munchys product is labeled with the nutrition facts to provide consumers with adequate information. There is also a consumer hotline and/or our queries email (munchys@munchys.com) listed on each of our products packaging if consumers have more questions and comments.

Additionally, we have an enquiries form on our website atwww.munchys.com that can be filled in accordingly.
Q7: Why do some Munchy's products have white spots/frosting on their surface?

A: These spots are 'fat bloom'. Its simply a surface re-crystallisation of fat that is found in raw materials for the confectionary industry, due to the fluctuation in temperature during the many different storage stages. Products with fat bloom on them are still safe for consumption.
Q8: What quality production procedures are in place for Munchys products?

A: Munchys Quality Assurance and Quality Control Department ensures that all production procedures that are in place are constantly adhered to according to the international standards set by the many regulatory boards from which Munchys has received official certification. This includes HALAL and ISO 9001:2000 certification that has since been upgraded to the 2008 version, as well as certification from HACCP (Hazard Analysis Critical Control Point), and BRC (British Retail Consortium).
Q9: What R&D does Munchys undertake?

A: Munchys is always researching potential new products and innovations as it works towards keeping up its standing in Malaysia as the countrys most innovative biscuit brand. We have an entire R&D department that specifically focuses on this aspect, so as to always stay at the forefront of innovation.
Q10: How much has Munchys invested in its equipment?

A: Big investments are needed to feed millions of biscuit lovers. Hence, in order to stay ahead in our business, Munchys believes in constantly upgrading its techniques, technology, equipment and other resources. Therefore, we have invested over RM200 million since 1996 in our top-ofthe-line factory and warehousing facilities. And in the last 2 to 3 years, we invested RM50 million to double our manufacturing capabilities.
Q11: What are Munchys manufacturing capabilities?

A: Our recent investment of an additional RM50 million resulted in state-ofthe-art machines that have now increased our manufacturing capabilities to upwards of 5,000 tons per month.
Q12: How does Munchys respond to and communicate with its consumers?

A: Munchys has a 300-strong experienced and dedicated sales and marketing force that closely monitors consumer feedback. Consumers can call us/email us/snail mail us atmunchys@munchys.com, which is also listed on each of our products packaging. Additionally, we have enquiry forms at www.munchys.com that can be filled in accordingly.

Q13: What are the most frequent complaints about?

A: We consider each and every one of the concerns from our consumers and customers equally important and deal with each individual case accordingly. Heres an example. A consumer felt that one of our products had gone soft and was not crisp enough. We picked up the product in question from the said consumer and an investigation into the said product was conducted by our Quality Assurance and Quality Control Department. Once we received the results of the investigation, we informed the consumer that the product had turned soft due to its packaging, and that we had since rectified the issue by directing the relevant supplier to make the necessary adjustments.
Q14: What does Munchys see as its role in the snack industry?

A: Munchys believes that it is important for consumers to have the option to purchase high quality Malaysian-made products at affordable prices, from a Malaysian homegrown company while knowing that the profits from these sales will be re-invested into the local economy, thus providing a sustainable future for the future generations of Malaysians.
Q15: Munchys does a lot of charity work. Is this part of your companys direction?

A: Giving back to society is part and parcel of Munchys culture. We believe in empowering the societies in which we operate as a sign of gratitude for their support and loyalty, as well as a means to develop and enrich these societies. Additionally, we believe in providing job opportunities for people living in the areas in which we operate and a great example of this is our Batu Pahat facility that employs 88% of its workforce from the immediate areas surrounding it.
Q16: Do Munchys products contain MSG?

A: MSG is a commonly used flavour enhancer in many food products. If any of our products contain MSG, this will be clearly listed on the ingredient list on the label.
Q17: Are Munchys products suitable for vegetarians?

A: Ingredients for each Munchys munch-tastic biscuits are listed clearly on our packaging labels. Products that contain eggs will be stated accordingly.
Q18: What is the difference between Best Before and Use By?

A: Best Before is the recommended shelf life of the product - it indicates by when the product should be eaten to ensure its freshness level. Use By means it must be eaten on or by the date for consumption safety reasons.

Q19: Do you use preservatives in your food?

A: We do not use preservatives in our products.

Q20: Are there allergens in your products?

A: Many individuals suffer from different allergies. That is why it is important to read the ingredient label of any Munchys products. Additionally, in adherence to international standards and regulations, we are required to print an Allergy Advice column on all our packaging.
Q21: Where does the lecithin that is used in some Munchys products come from?

A: Our lecithin is derived from soy beans. Lecithin is a very common emulsifier in a wide range of foods.
Q22: Are any Munchys products genetically modified?
A: At Munchys, we work with suppliers who supply non-genetically modified raw materials.

http://www.munchys.com/Awards.aspx

Awards We've Won For You

Munchy's has been winning awards and certifications since 1998. The first of our achievements was the HALAL certification Jabatan Agama Johor (now known as JAKIM) a highly-coveted title which allows all walks of life to enjoy Munchy's products.

2011 Putra Brands Awards for Most Promising Brand of the Year 2011 2010 Putra Brands Award 2010 for the Foodstuff Category The STAR people's choice awards
TheBrandLaureate - SMEs Chapter Awards 2010: Most Admired Brand

2009 Malaysian Institute of Food Technology (MIFT) Product Innovation Platinum Award 2009 ISO 22000 The Brand Laureate - SMEs Chapter Awards 2009: CEO of the Year Superbrands Status 2008 The Brand Laureate Award for Brand Specialty in terms of Brand Strategy The Brand Laureate Award for Product Branding in the Confectionery Category Biscuits and
Wafers Superbrands Status

2007 Giant's Famous Brands 2007 Supplier of the Year for Confectionery Award Taste of Malaysia
Award from Tesco, London Taste of Malaysia Award from Tesco, London The Brand Laureate Award for Product Branding in the Confectionery Category Biscuits and Wafers

2006 Awarded the 'Largest Wafer Manufacturer in 2005' by the Malaysia Book of Records Microsoft Dynamics Hero Award The Brand Laureate Award for Product Branding in the Confectionary Category Biscuits and
Wafers

2005 Malaysia Good Design Award British Retail Consortium (BRC) Certification Superbrands Status 2004 Enterprise 50 Award HACCP (Hazard Analysis Critical Control Point) Certification Superbrands Status 2003 ISO 9001:2000 Brand Equity Award Japan Good Design Mark (G Mark)

Superbrands Status

2001 Enterprise 50 Award

http://biz.thestar.com.my/news/story.asp?file=/2008/9/20/business/2076821&sec=business

THE popularity of MUNCHYS has seen the Malaysian snack being munched in more than 50 countries around the world. The business, run by five brothers, started with just a wafer stick machine in 1991. Today, Munchy Food Industries Sdn Bhd has a monthly output of over 2,000 tonnes of biscuits and wafer products.

C.K. Tan at the companys new HQ and marketing office in Klang.

Munchys brand mission is to produce all kinds of fun-eating snacks for every home all over the world, said chief executive officer C.K. Tan. We are trying to use Malaysia as a base and build Munchys into a world brand, instead of seeing more foreign brands coming into our country. Tan and his brothers have gone through tough times in bringing up the brand, especially in 1996 when the local market was saturated with many other big brands. It took us about 10 years to grow Munchys into one of the top brands in Malaysia. Now our mission and vision in the next 10 years is to grow Munchys into a world brand, Tan said. We will allocate more funds into marketing to grow each overseas market in a big way in the next 10 years. Tan, who foresaw the importance of branding after he joined the company in 1994, started a rebranding exercise in 2002.

Munchy Foods laboratory at the manufacturing plant in Batu Pahat, Johor.

The company promptly brought in top branding consultants, who re-designed the logo with the distinctive colours of Munchys red and white. Munchys brand value is to bring fun into peoples lives and this has been our main focus for the past six years. Munchys is a very catchy name. It comes from the word munch. Our brand is very lively as you can see from our product packaging, Tan said. He added that a lot of innovation went into the design and packaging of Munchys products. I believe everything starts from the product. You have to have a very good product and ...we put a lot of innovative ideas into designing the products from the packaging to brand image, the shape and weight of the products, basically from all aspects, he said. The Tan brothers believe in continuous product development. We spend three years to innovate a product and keep modifying the quality and packaging. Until today, we still keep thinking on how to make the existing products better. It took us more than 10 years to make Munchys Lexus the most saleable biscuit sandwich product in Malaysia, Tan said. Export markets Munchys major markets are in Asia with Indonesia, Thailand, Singapore, Taiwan and Japan its key markets. It is also looking to penetrate Vietnam. Munchys products are also exported to Mongolia, Bangladesh and Iraq. Iraq is a major market; prompting Munchys to take a closer look at the Middle East.

Going forward, we also focus more on the Middle East because with the oil money, people there are willing to spend, Tan said. Overseas sales now contribute about 25%-30% of Munchys total revenue, with the management aiming to expand it to about 50% of total sales by the end of next year. With the launch of the new Munchys Mini crackers this year, the company is expecting export sales of RM90mil to RM100mil and a total revenue of over RM300mil, against RM250mil last year. Overseas expansion Tan said the company would produce 10 new products under the Munchys brand this year and planned to build a factory each in Vietnam and Indonesia to increase production. Vietnam is a new and emerging market with a population of 80 million while Indonesia has a huge population and is now our second largest export market, which shows that Munchys products are widely accepted, he said. Tan said the company had invested about RM75mil in new equipment in the last two years that resulted in the production of the new Munchys Mini crackers.

http://voize.my/events/happenings/the-munchy%E2%80%99s-super-1nation-1voice-concert-tour/

The Munchys & Super 1Nation 1Voice Concert Tour

By Voize on 11 Feb 2010 at 4:00pm

Most Malaysians would agree that the one thing uniting us all is our 1Love for food. As strong purveyors of this belief, Munchys and Super have now combined this love with music and will kick off The Munchys & Super 1Nation 1Voice Concert road show in the historical city of Melaka this coming 27 February 2010 (Saturday), from 8 pm onwards. This concert tour embodies Munchys and Supers desire to bring Malaysians together from all walks of life through their mutual love of music and great food, said Tien Wong, GM Marketing, MunchWorld Marketing Sdn Bhd. To paraphrase Shakespeare, if music be the food of love that binds people together; then rock on, people of Malaysia! Steven Lim, Director of Super Coffeemix added, This is our way of giving back to society as this concert series is free for all. Its a great avenue through which families can enjoy quality time together, at no charge whatsoever.

Additionally, 2,000 lovers of Munchys and Super products will be able to party the night away right in front of the stage in the concerts exclusive Hot Zone. Concert-goers just have to bring along any Munchys or Super products or wrappers to the concert and present them at the venue box office for their Hot Zone passes that will be available on a first come, first served basis. A full array of Munchys and Supers delicious products will also

be available for purchase at the concert. The inaugural leg of this concert series boasts performances by well-loved Malaysian artistes such as Malaysian Idols Jaclyn Victor and Nita, One in a Millions Faizal Tahir, and other equally beloved singers like Eric Lim, Debbie Lim and more. In line with the 27th being the eve of Chap Goh Mei, the concert will also delight the audience with a high-pole lion dance performance by the Qui-qing Arts Association while the God of Wealth distributes ang pows to children at the concert. And to top it off, the crowd will also be treated to a performance by the highly entertaining Aseana Percussion Unit. Members of the public who cant attend the concert in Melaka need not fret, added Wong. The Munchys and Super 1Nation 1Voice Concert is a nationwide tour focussing not only on big cities but on secondary towns instead as we want to include all Malaysians in this celebration. Therefore, soon enough, we will be in a town near you as we work together to create 1Nation through 1Voice. For more information on The Munchys & Super 1Nation 1Voice Concert, visitwww.munchys.com.

http://www.alibaba.com/member/cymax/aboutus.html

Started as a medium-sized factory producing coated wafers and wafer sticks in southern Malaysia around end of 1991, Munchy Food Industries Sdn. Bhd. has now surreptitiously evolved to lead as Malaysia s first-class confectionery producer. Managed by a team of energetic young executives, the headquarter is now operating its 50-million investments on its newly constructed 4-hectare premises. Realizing the constant entry of new brands into the market, Munchy Food maintains its competitiveness through endless upgrading of its operations, marketing, sales and distribution, research and development, and most importantly, capital-intensive investments. Most of these heavy investments derive from world-class machinery and automation, computerization, and ERP engagement for its management. In order to stay ahead of the competition, Munchy Food is well equipped both internally and externally. Despite heavy internal investment with world class machinery plant, externally, Munchy s sales force is armed with handheld mini computers to ensure the efficiency of data flow and first class service to all its customers. Today, there are over one hundred sales personnel, fifty delivery trucks, and six direct branches throughout Malaysia servicing more than ten thousand outlets. Apart from its domestic market, Munchy s quality products are constantly exported to many countries around the world, such as Australia, Bangladesh, China, Hong Kong, Indonesia, Japan, Mauritius, Middle East countries, Mongolia, Nepal, Oman, Philippine, Singapore, South Africa, Taiwan, Thailand, The United States, and so on. Bearing the goal of Munchy s is every where around the globe? Munchy s export team is working extremely hard to increase the numbers of its international markets. Presently, Munchy s strength lies in its high quality and diverse product range. Coupled with marketing strategies like manufacturing nutritional biscuits in convenient packets as well as coated and cube wafers at lower prices than competitors, the company s range always spells a hit. Munchy Food also aims to produce more quality products on par with international brands but reflecting a typical Malaysian identity. Carrying the spirit of Malaysia Boleh? Munchy Food too is priming itself on the ability to utilize the level of automation technology and relevant expertise in the industry available and it very much on the threshold in attaining greater heights. Buy any of Munchy s products today, and you will find that it s as good as any international brands in terms of quality, taste, packaging, etc. By striving towards VERY MUNCH IS A SATISFACTION!? Munchy is indeed aiming itself to be a Malaysian Wafers, Biscuits, and Confectionery Power House.

Company Profile
Basic Information

Company Name: Business Type: Product/Service (We Sell):

Munchy Food Industries Sdn. Bhd. Manufacturer food

Address: Number of Employees: Company Website URL:

Lot 9366, Batu 7, Simpang 3, Tongkang Pecah 501 - 1000 People http://www.munchy.net/

http://www.alibaba.com/productfree/101702683/Munchy_s_Lexus_Sandwich_Calcium_Cracker.html
Born in year 1991, Munchy's sets off rather modestly, with just a tatty wafer stick machine. This brotherly business grew to be one of Malaysia's top producers of quality confectionary in just barely 17 years. Using our muscles of biscuits, wafers and wafer sticks, Munchy's now stretches out to more than 50 countries around the world. The biscuits and all the goodies are fantastic, no doubt. But it doesn't end there. We at Munchy's are a lovely bunch of people who are awfully good in adding ... View more >>

Basic Information Product/Service (We Sell): Product/Service (We Buy): Brands: Number of Employees: Factory Information Management Certification: HACCP ISO 9001:2000 Others Biscuits, Wafer, Wafer Stick, Cream Biscuits, Cracker, Cookies Distributor Munchy's Above 1000 People