MUNCHKIN BUSINESS PLAN

PROPONENTS:
MORALES, LARA CAMILLE V.
FAMADULAN, KRISHA NICOLE
PRIETO, MICAH
NAZARENO, KENNETH
MARIN, JOHN JEFF
EXECUTIVE SUMMARY

Brief Description

Munchkins offer a satisfying sweet treat for adults without the need to consume a large portion of a
full-sized dessert. Enjoying a munchkin can satisfy cravings and provide a sense of indulgence while
still practicing moderation. They can assist adults in managing their portion sizes and controlling their
overall calorie intake. By enjoying a smaller-sized treat, they can help prevent overeating. Similarly,
munchkins are small, bite-sized treats that can aid in portion control for children. They provide a
smaller serving size compared to larger snacks, which can help manage their overall calorie intake.
The small size of munchkins makes them easy for kids to handle and eat without creating a mess.
They can easily hold and bite into munchkins without needing utensils, making them a convenient and
child-friendly snack option. Munchkins are beneficial for both kids and adults. They provide a
satisfying sweet indulgence while promoting portion control and moderation. Whether enjoyed by
adults or children, munchkins offer a tasty and convenient snack option.
Mission

Our mission is to provide and offer delicious munchkin that will meet the needs of all
our customers. We will serve the tasting real unique munchkin that will lead to happy and healthy
people.

Vision
To assure that our country customers are own made delicious
munchkin.

Objectives
1.To ensure customer satisfaction.
2.To serve a good-quality and delicious munchkin.
3.To always serve and satisfy the customer’s by providing them friendly, honest services, and cost-
friendly and healthy and good quality product.
BUSINESS DESCRIPTION
Business Idea

Our munchkin are designed to be bite-sized, making them perfect for on-the-go
snacking or as a sweet treat to enjoy with a cup of coffee. We believe that our donuts
will appeal to health-conscious consumers who want to indulge in a sweet treat
without compromising their health goals.

Munchkin is a startup business that offers a healthier and more fun twist to the
classic donut. Our unique product offering and marketing strategy will help us
differentiate ourselves in a crowded market and attract a loyal customer base. With
the right funding and support, we believe that Munchkin has the potential to
become a successful and profitable business.
Target Market and Customers

Munchkin Bite Size Donuts are conveniently packaged and easy to carry around, making them an ideal
snack option to satisfy sweet cravings while on the move. These consumers are typically busy
individuals, such as commuters, travelers, and students, who prefer snacks that are easy to eat and do
not require utensils.

Munchkin Bite Size Donuts are perfect for families with young children who may not be able to finish a
full-sized donut. These bite-sized treats are also ideal for families with picky eaters who prefer smaller
portions.

Munchkin Bite Size Donuts are perfect for donut lovers who prefer smaller portions that allow them to
try a variety of flavors without feeling overwhelmed. These consumers are typically individuals who
enjoy the taste and texture of donuts and are looking for a unique and innovative take on this classic
dessert item.
MARKET ANALYSIS

Analysis of Industry

The Philippines sweet snacks is a growing industry that is fueled by a strong demand for sweets and
treats. The country has a rich culture of sweet candy snacks, with traditional sweets like pastillas,
polvoron, and yema being popular among locals and tourists alike.

The market offers a wide range of products, from mass-produced candies found in supermarkets to
handmade sweets sold in small stores and markets.

The market is highly competitive, with sweet treats makers constantly innovating to meet
evolving consumer preferences. This includes experimenting with unique and traditional flavors,
developing healthier candy options, and creating eye-catching packaging designs.
Munchkin is a partnership formed by 5 individuals
who operate the business and distinguish themselves as
co-owners of the business. This business attains the
general partnership from which concern the individuals
within the munchkin as the owners and the operators of
the business who also assumes the liability
responsibilities of the partners.
SALES AND MARKETING

Sales marketing involves the strategies and activities a business undertakes to promote and sell its products or
services. It encompasses market research, advertising, branding, and sales techniques to reach and engage
target customers, ultimately driving revenue and fostering customer relationships. Effective sales marketing
aligns product offerings with customer needs and utilizes various channels to create awareness, generate
leads, and convert prospects into loyal customers.

Munchkin could leverage platforms like Instagram and Facebook to showcase mouth-watering images of his
good process, share behind-the-scenes stories, and run promotions such as “daily specials” to attract online
followers and potential customers.

Implementing a loyalty program where customers earn rewards for repeat purchases can encourage customer
retention. Munchkin might offer a free pastry after a certain number of visits or purchases.

Munchkin could collaborate with local coffee shops or restaurants for cross-promotions. For example,
customers purchasing a certain amount of pastries from Munchkin could receive discounts on coffee at a
nearby café.
Outline sales strategy

Product Positioning:
Clearly define unique selling propositions.
Highlight key features and benefits.
Target Customer Profile:
Create detailed buyer personas.
Understand customer pain points and needs.
Sales Goals:
Establish specific, measurable, and realistic sales targets.
Break down goals into short-term and long-term objectives

Marketing approach
For the marketing approach, when they buy from us, they have free delivery and when they order
a lot of Munchkin, they have a smiling one munchkin, above all, our munchkin is very tasty and
the price is affordable, even children can buy
Pricing and distribution
The price of our munchkin product is 10 pesos each, the distribution might include post on
Facebook as well as partnership with local coffee shops.
PRODUCTS OR SERVICE LINE
Products and Services Munchkin have a good taste, affordable and attractive
personality that’s why the customers comeback. It's because it's texture, it's taste, it's
sprinkles and it's appearance and all it's personality make it so attractive and easier
to be liked. We tried to make a different munchkin we have a munchkin with
marshmallow and munchkin coated with sprinkles. Munchkin balls are prepared
insanely easy but are rich. The product offers a sweet and melt-in-your-mouth snack
in a reasonable price. These treats are popular not just during the holidays but year-
round, loved by young and old alike. Giving the customers service focusing on their
satisfaction to the product. Munchkin will continue to create a product that is new to
the tastes of the customers and continue to be in line with the budget and continue to
create a promo, and give a high quality product. Teaching the art of chocolate
munchkin-making for enthusiasts. The virtual taste and appearance of munchkin
where customers can explore different taste and varieties guided by experts .
THANK
YOU !!!