Bulacan State University

Bustos Campus
Bustos, Bulacan

Bitcho Balls
(Bicholicious)

Agno, Rosan Yanise C.

Luansanthiah, Sheena A.
Malonzo, Cheena B.
Nueles, Sharmaine T.
Perong, Jayson S.

Submitted by:
Mr. Romnick S. Cruz
I. Introduction

Pinoy’s love to eat bread. In fact it’s a staple food in the country second only to

rice for this reason the bakery business in the Philippines is one of the most profitable

ventures you can invest.

Let’s find out the ins and outs of opening a bakery business in the Philippines,

and Filipinos love to eat bread at any time of the day. At breakfast, they love eating

pandesal and monay with a hot cup of coffee. Come merienda time, they usually snack on

sweeten bread varieties like ensaymada, mammon, cheese bread, and pande coco,

washing it down with a cold bottle of their favorite soft drinks. If you are to open a

bakery business in the Philippines, bread and beverage is the perfect combo to sell. You

have ready buyers regardless of the social class you’re trying to target customer : For the

masa, classic Filipino bread is proven best seller. The higher end market, on the other

hand, buys more expensive varieties like hamburger buns, French bread and cinnamon

rolls. People buy convince. The working class it too busy (or broke) to sit down in a fine

dining restaurant to eat. They want a quick way to satisfy their cravings like a bread and

they easily buy from a bakery and bring wherever they go.

It’s more demanding that food cart business on other food business or that require

smaller capital apart from the initial investment you also have to invest a lot of your time

dedication and patience to see through the tough times. That’s why people who start

bakery business in the Philippines without any passion for bread-making rarely succeed.
 Bicho-Bicho made of yeast dough deep fried to golden perfection soft, fluffy, and

coated in sugar theses Filipino twisted make a great breakfast, snack or dessert. They’re

seriously addicting. Bicho-bicho or bitsu-bitso are type of Filipino delicacy made with a

yeasted wheat dough o glutinous rice flour shaped into twisted ropes, deep fried in hot oil

until golden, and then coated in sugar or caramel syrup and sesame seeds, these Filipino

doughnuts come in many variants including sticky and chewy.

II. Marketing Study

A. The Service

Service Description

A good bakery should have a bunch of unique features that stand out in a

customer mind and give it a satisfaction and advantage other than others.

Bicholicious is identified for its affordable and yummy bread. Unlike any

other bakery service establishment and we make sure that our customer is satisfied with

the taste that we made. Bicholicious can be known as the most delicious bread, and can

be known as service, ambience and also experience that can be feel by each customer

who will buy in our store.

 Type of Product and Services

Bicholicious will stand out from the competition due to their uniqueness

and outstanding quality. Pastry Bites will offer a broad range of bread and other pastry products

as well as our bichoco and bicho cheese. Bicholicious caters to all of its customers by providing

freshly prepared pastry products at all times during business operations. Six to eight moderate
batches of bread and pastry products are prepared during the day to assure fresh baked goods are

always available. After establishing the business, Bicholicious will research the possibility of

producing many variant of flavor.

 Type of Food and Quality

Bicholicious is positive to serve not just a common type of bread.

Bicholicious has specialized Filipino bread. The store also ensures that the

bread is freshly baked and served it well in customers.

B. The Market

Description of the Market

The Market

With bread being the country’s second staple after rice, the bakery

business is one of those ventures that are sure to bring multiple returns with just a minimal

investment. Bread is the country’s second staple and everyone eats bread. Though consumed

mainly as breakfast and snack fare, bread is also taken at lunch, usually as burgers and even

dinner time. Bread is a convenience type of food. You don’t have to sit and have a formal dinner

just to eat bread. In fast food shops, you may get your bread right at the counter and you even

don’t have to call a waiter to serve you. Bread, may be consumed while walking, riding a bus or

even while whiling away time anywhere.

Bicholicious wants to establish a large regular customer base, and will

therefore concentrate its business and marketing on local residents, which will be the dominant

target market. This will establish a healthy, consistent revenue base to ensure stability of the

business.
 Competition and Status of Competition

Competition in the local comes in many sizes and types, from other

independent bakeries to chain stores, superstores and specialty bakeries. Local customers are

looking for a high quality product but affordable. The leading competitors purchase and bake

high quality, ingredients, bread, pastries and cakes. They offer a wide variety of breads and

cakes that the market is enjoying. They bake wedding cakes, others specializes in French pastries

and serves donut. In addition to sales through company-operated retail stores, leading

competitors sell coffee and tea products through other channels of distribution.

Technologically savvy competitors make fresh bread products conveniently available via mail

order and online. Additionally, mail order catalogs offering cakes, breads, cupcakes have been

made available by a few larger competitors. Websites offering online stores that allow customers

to browse for and purchase bread, gifts, and other items via the Internet have become more

commonplace as well.

Possible Market

We came up with the idea of having our possible market in our

business is based on possible income, which means it suitable in any age. Because the bread that

will be offer in our bakery fresh and also affordable in everyone. Our contribution to the society

is that we help preserve the culture of process of baking the freshly bread.

C. Demand Analysis
Determination of our demand is the priority of our market activity. Demand of
our bread will demand on the size of the target bakery, number of consumers with purchasing
power and buying habits.
 D. Target Market

The target market of the business will be the bulacan state university

student and seven eleven as the potential buyers the distribution channel that will be used in the

business is retailing .The major competitors of the business are Mr.donut ,Dunkin donut,waffle

time and magic waffle .The business aims to capture at least 2.5 of their target market /u2019s

total population .The main advantage of the business will be its product and its serving size .The

combination of filipino favorite bread will be the flavor of their favorite ice cream is what will

make the pinoy bicho a rare product .The sales promotion will be by free product sampling and

visual communication.

E. Marketing Strategies

Brochure
 Tarpaulin

III. Technical Study

A. The Service

Business Logo

Filipino is one of the popular after-siesta snacks in the neighborhood. Its distinct

novelty taste has immediately earned the palate of Filipinos, offered at a very affordable price.

“Always Fresh” – all products are prepared and baked daily, Bicho Bicho Brothers will continue
to apply global standards in offering superior taste and quality.Bicho Bicho Brothers was one of

many pioneering and innovative business concepts owned and operated by WESTWIND

HOLDINGS GROUP OF COMPANIES. With more than two decades of extensive experience

in food retailing, business management, events and trade exhibits management, and marketing,

West wind Holdings, under its strong corporate umbrella has established different member

companies such as Wharton Powers, Petioles Philippines, Inc. (Auntie Anne’s Hand-Rolled Soft

Pretzels), and Brown Sugar Muffins, offering excellent products and services in the marketplace.

The company’s vision is to maintain a formidable stand in the marketplace, offering

unprecedented quality products and services. For another decade or so, expect West wind

Holdings Group of Companies to continue to bring in its fresh, new and innovative concepts

aggressively leading its way to become a pioneer and leader in the industry.

TAGLINE

“Tikman mo ang madelicious kong bicho.”

Vision, Mission, Goals and Objectives of Business

Vision

“To be dedicated to our promise of delivering the best quality products to

consumers who have relied on us for a long time. We are commited in creating delicacy

products to suits local tastes as well as international standards.”

Mission

“To build on our success and high standards in delicacy and plan to extend and plan

to extend our operation overseas there by generating a long term sustainable competitive

advantage.”

Goals and Objective

Our objectives and goals is to make pay while fulfilling the yearnings of our

customers through the guilty pleasure of our conventional Filipino snack with our administration.

B. Kitchen operation

Kitchen
Receiving

Pre-preparation

Cooking

Plating

Service of the
Food
C. Machinery and Equipment

Kitchen utensils

Items Quantity Unit price Total amount

Chopping board 2 100 200
Knife set 2 350 350
Utility container 3 75 225
Food container 5 239 1195
Silicon baking mats 1 399 399
Rolling pin 1 236 236
Total 2605

Kitchen Equipment and Appliances

Items Quantity Unit price Total amount

Deep fryer 1 1400 1400

D. Plant location

We concluded that the area for business will be at Bustos Bulacan close Bulacan State University
dependent on our objective market. We chose this location because it is walking distance from
the university and it is in the mid-way of the entire establishment in Bustos and it is also
accessible for everyone because it is in the high way.
ESTABLISHMENT NEAR VICINITY

Direct competitors

Near BSU Bustos Campus, there’s a lot of small business offering some mirienda like pancakes,

siomai and etc. Maybe they’re a direct competitors for us.

Indirect Competitors

Near Bulacan State University Bustos Campus have near fast food chain like Jollibee, chow king

and Mang Inasal. Also there’s a lot of milk tea shops selling some snacks and consider they’re

indirect competitors for us.

Availability of Transportation

The area of our store have some many terminals of transportation like tricycle, and sometimes

there’s a jeepney passing by to pick-up some customers who wait, and our shop is also walking

distance from Bulacan State University in Poblacion Bustos Bulacan.

E. UTILITIES

Water Bill ₱3, 000.00 monthly

Electric Bill ₱5,000.00 monthly

F. WASTE DISPOSAL

For our waste disposal, we will use the Segregation Method by placing the right waste in their

proper disposal areas and separate the biodegradable and non-biodegradable. Recyclable items

like plastic and papers will be collected and sell in junk shops for extra income while

biodegradable materials will be used to make a compost pit that will serve as fertilizer for our

planned backyard garden. This plan will ensure not only to lessen the amount of garbage but will

also guarantee the proper disposal of waste material and to be able to use in our future business.

G. SERVICE AND PROFESSIONAL COST

Here are the lists of our product costing based on our menu.

INGRIDIENTS MARKET COST TOTAL COST

½ CUP WARM WATER P15/PER BOTTLE PHP15
(105-115F)
2 ¼ TEASPOON ACTIVE P20/SACHET PHP 5
DRY YEAST
¼ CUP SUGAR P60/Kg PHP 16
2 EGGS, LIGHTLY P8/Pc. PHP 16
BEATEN
¾ CUP MELTED WATER P60/BAR PHP 20
½ TEASPOON SALT P10/500 g PHP 5
4 ½ CUPS FLOUR P40/Kg PHP 10
CANOLA OIL P165/1 LITER PHP 165
SUGAR FOR COATING P16/1/4 Kg PHP 16

1 BAR CHEESE P60/BOX PHP 60

BICHOCHEES
 INGRIDIENTS MARKET COST TOTAL COST
¼ CUP SUGAR P60/Kg PHP 16

8 EGGS P8/Pc. PHP 64

4 ½ CUPS FLOUR P40/Kg PHP 10

250 ML EVAPORATED MILK P30/250 ML PHP 30

¼ BUTTER P60/BAR PHP 15

½ TEASPOON SALT P10/500 g PHP 5

½ BAR CHOCOLATE P60/Kg PHP 30

BICHOCO

H. LABOR REQUIRMENTS

Salaries and Wages

POSITION HOURS & DAYS OF AMOUNT/HOUR & TOTAL AMOUNT

WORK DAY
Store Manager 8 hours a day P55/hour PHP 9,680 every end of
22 days a month P440/day the month
Assistant Manager 8 hours a day P50/hour PHP 8,800 every end of
22 days a month P400/day the month
Cook 8 hours a day P50/hour PHP 8,800 every end of
22 days a month P400/day the month
Kitchen Staff 8 hours a day P50/hour PHP 8,800 every end of
22 days a month P400/day the month
Cashier 8 hours a days P50/hour PHP 8,800 every end of
22 days a month P400/day the month

PERSONNEL
Store Manager

 Graduate of Hotel and Restaurant Manager/ Hospitality Management

 Have at least 2 years of experience in the industry

 Leadership skills

 Time management skills

 Excellent communication and interpersonal skills

Assistant Manager

 Graduate of Hotel and Restaurant Manager/ Hospitality Managemnt

 Have at least 1 year of experience in the industry

 Leadership skills

 Excellent customer service ability

 Excellent communication and interpersonal skilla

Cook

 Graduate of Hotel and Reastaurant Mnagement/Hospitality Managemnt

 Have a wide culinary Background

 Have at least 1 year of experience

Kitchen Staff

 Graduate of Hotel and Restaurant Manager/ Hospitality Managemnt

 Ability to multitask

 Hardworking
  Have a background in culinary arts

Cashier

 At least high school graduate

 Have at least 1 year of experience

 Have a pleasing personality

IV.FINANCIAL STATEMENT

A. Major Assumption

In the formulation of our financial projection, assumptions play a major role because they

serve as the foundation for estimating the future expenditures, expenses and revenues of the

project as accurately as possible. These assumptions, therefore must be based on well-

considered, realistic and workable facts.

1. Existing business practices in the industry where the project belongs may provide

some valuable information and insights on:

Credit term

The credit term of our business is depends on the expenses of our restaurant, including the salary

of our employees. We always need to monitor the day to day expenses of our business to ensure

that we meet our quota.

Quality control cost

The Purchase Department should negotiate the price with the present vendor about the products,

we conduct an inventory check regularly, perhaps once a week for effective restaurant cost
control and track what is being used the most. This step will also enable us to save while

ordering raw materials and during managing our yield. We need to order inventory accurately,

keep a track of inflows and outflows in our restaurant.

2. Previously made feasibility studies directly related to the project may contribute

additional factors to be considered, which either confirm or contradict findings in the

industry standards, specifically those items involved in the computations for.

Selling price

Our selling price depends on the dishes we offered.

Production volume

The volume of our production is depends on the demand of the customers.

3. Government regulations and incentives directly or indirect affect the business such as:

4. Benefits:

 Social Security System – this will be based on the employee’s gross monthly pay, both

the employee and the employer remit monthly contributions to SSS. As the benefit of it,

SSS covers maternity, retirement, sickness, disability, death, and pension.

 Philippine Health Insurance Corporation (PHILHEALTH) – this is automatic to all

the employees when they are under SSS. This is designed to provide employees with a

practical means of paying for adequate medical care in the Philippines.

  Home Development Mutual Fund (PAG-IBIG Fund) - it is a prominent savings

system providing housing loans to private and Philippine government employees, and to

self-employed persons who elect to join fund.

 Double Pay – twice the usual rate of payment for a job during holiday seasons.

 13th Month Pay – this is given to every employee annually. This must be paid before 24th

of December.

 Christmas Bonus – this is given to each employee as a gift or present by the

organization for the holiday seasons. Usually given before the 3rd week of December

J. Financial Analysis

Financial analysis is the process of evaluating businesses, projects, budgets and other

finance-related entities to determine their performance and suitability. Typically,

financial analysis is used to analyze whether an entity is stable, solvent, liquid or

profitable enough to warrant a monetary investment.

CONCLUSION:

Based on the feasibility we conducted we therefore conclude the following:

1. Market Feasibility

As we introduced our companies’ product named Bicho Balls, we came up with idea of

serving a popular Filipino after siesta-snack that will be famous on its distinct novelty taste.

2. Technical Study
 Through this we can know what are the things the we’ve been needed to make some

improvement in our company more.

3. Financial Study

This about how we are going to finance all the expenses of our company.

4. Management

The management strategies we will use to supervised all the activities happens in the

company.

5. Socio Economic Study

Our business specializes in cooking traditional/popular Filipino after siesta-snack.

Regarding on what will contribute to the society is that we’ll help to preserve the culture of the

process of cooking traditional Filipino after siesta-snack.

RECOMMENDATION:

1. Market Feasibility

Based on the conclusions we recommend our company in the market because it’s not

only makes your stomach full but also help to preserve our traditional Filipino food.

2. Technical Feasibility

We recommend our BITCHO BALLS in the market for them to remember how

Filipino delicacies taste good.

3. Financial Study
 We also recommend recording the finances and earnings every day for us to monitor

the rate of progress of our company.

4. Management

We recommend that each of the employee or staff of company should be hands on in

everything so that it will result to a good management all throughout the business.

5. Socio Economic Study

Change in Culinary culture comes on new trends in the market, products are also

constantly changing.

The culture on the society, fashion trends and each individual’s perspective has its

influence on food choices. Beliefs & traditions have a big factor regarding with this

matter. The media as, part of our everyday life, also influences us to make certain

food choices fit on our lifestyle, job, education level, size of the family, theses truly

effects our food choices.

Final Note

We will assure that the business that the business we will be stable and able to adjust

in different economic situation. We’ll maintain the facilities and all aspect of its

foundation while developing some pf new ways to grow. We will expand our

business once we build a strong foundation to reach more people by opening or

establishing some branches in different regions and places.