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Sarah E. Theisen: ORK Xperience

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Sarah E.

Theisen
10110 W. Fountain Avenue Apt. 1611 - Milwaukee, WI 53224 @SarahTheisen /in/SarahTheisen theis219@gmail.com 715.212.5984

WORK EXPERIENCE
Associate Marketing Manager of Earned Media, Traterra (September 2012-Present) Monitor and engage Traterras social communities by designing strategies, creating content and maintaining social advertising. Manage partnership with Andrew Zimmern as well as cross-promotional efforts with bloggers, vendors and travel publications. Plan events marketing and promotions for Traterra brand, including presence at New York Times Travel Show. Marketing Intern, Nadiflow, LLC (May 2012-Present) Developed social media strategy and implemented for Facebook, Twitter, Pinterest, and Blogger accounts. Evaluate post performance and develop content based on analysis. Improve website by writing new copy, implementing social links, and providing imagery. Social Media Community Manager, Target Corporation (Contract) (May 2012-September 2012) Created content for Target Facebook, Target Pinterest and four Target-owned accounts on Twitter. Created and coordinated 14 Twitter chats and assisted with 3 additional chats. Coordinated with public relations and events teams to ensure consistency throughout brand voice and messaging. Marketing Communications Intern, Ultralingua, Inc. (December 2011-May 2012) Wrote and distributed monthly e-newsletter to 16,500+ subscribers. Generated ideas for content, wrote articles under deadlines, edited text and layout, put into mailing database, and uploaded to company website. Grew e-mail subscriber list. Updated owned media, including @AccioApps on Twitter, Accio Tumblr, Ultralingua website and blog, and campaign e-mails. Developed corporate social responsibility program. Coordinated donation programs with partner organizations. Advertising Review Intern, Better Business Bureau (September-December 2011) Researched gold buying and drain cleaning business industries and conducted industry surveys. Interpreted and consolidated information to develop and distribute consumer tips and industry standards. Communications Intern, Flapjack Creative (June 2011) Promoted annual event Why Not Wausau? to 50+ local businesses through personal interaction and pitches. Coordinated client acquisition via telephone and mailed multimedia packets to 150+ Wisconsin companies. Promotions Assistant Intern, Gopher Sports Marketing (August 2010-May 2011) Designed 12 print advertisements for home games and special events using Adobe InDesign and Illustrator. Formulated promotion plans and managed 2-5 interns at over 50 sporting events to carry out promotions. Created and oversaw in-game promotions for Soccer, Womens Basketball, and Baseball events.

ACTIVITIES AND SERVICE


Adult Leader, Venture Crew (Boy Scouts of America) (October 2012-Present) Member, University of Minnesota Ad Club (September 2009-May 2012) Community Advisor, Housing and Residential Life (August 2008-May 2012) Coordinated bi-monthly programs for 600+ residents. Attended annual leadership conferences and 13 professional development in-services. Volunteer (August 2009-August 2012) Habitat for Humanity: Built houses, assembled Compassion for Humanity meals, and participated in 2010 Collegiate Challenge. Students Today Leaders Forever: Participated in 2012 Pay it Forward Tour to Dallas, TX. Ronald McDonald House Charities: Prepare and serve dinner to families in Minneapolis.

EDUCATION
University of Minnesota-Twin Cities, May 2012 - Cumulative GPA: 3.6 Strategic Communications- College of Liberal Arts, Management- Carlson School of Management

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