WCM Fact Sheet
WCM Fact Sheet
WCM Fact Sheet
Instructor: Tony Byrne: Founder, CMS Watch Length: 5 modules, 4.5 hours Cost: $395 (Five or more students eligible for group discount -- contact info@cmswatch.com or call for details)
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Outline
Modulesincludedinthiscourse:
Whoshouldtakethiscourse
What'snotcovered
Evaluationsofspecificproducts(consultourWebCMSReportinstead) HowtobuildyourownWCMplatform(althoughthiscoursecouldgiveyouajumpstart)
LearningObjectives:
Module1:IntroductiontoWCM DefineWebContentManagementandplaceitinthespectrumofECMtechnologies MakethebusinesscaseforaWCMinvestment,usingthreepossibletypesofrationales Identifythepromiseandpitfallsofcontentrepurposingandreuse Understandtheimplicationsofdifferentoperationalmodelsforwebpublishing Definewebcontentgovernanceandidentifykeypolicyandstandardsissuesyoushouldaddressbeforemaking aninvestmentinWCMtechnology Module2:WCMCoreTechnology IdentifykeytechnologystandardsintheWCMfield ContrastdifferentapproachestoWebCMSapplicationcustomizationandextension Definetemplating,andidentifytwodifferentarchitecturalapproachestopagerendering Articulatethepurposeofidentifyingusersandgroupsinaccesscontrol DefineusabilityinthecontextofWCMmanagementinterfaces Distinguishbetweeninternationalizationandlocalizationofcontributorinterfaces Module3:WebContentProductionServices IdentifytheprosandconsofdifferentapproachestocontributingcontentintoaWCMsystem Understandtheimplicationsamongdifferenttypesofrichtext(WYSIWYG)editors Defineandcritiqueincontextediting Distinguishbetweenuncontrolledandcontrolledmetadatavocabularies,andflatvs.hierarchicaltaxonomies Distinguishbetweenversioningandversioncontrol Identifydifferentworkflowmodelsanddefinekeyterms Articulatetheprosandconsofcoupledvs.decoupleddeploymentanddeliveryarchitectures Module4:WebContentDelivery Articulatetheprosandconsofdifferenttypesofpersonalization Identifythekeychallengestomultichannelpublishing ExplainhowRSSworks DefinetherelationshipbetweenWCMsystemsandsitesearch Identifythemainissuesbehindperformanceandreliability Explaincontentretention Describehowsocialapplicationsfit(andnotfit)intoaWCMarchitecture IllustratetheintersectionbetweenWCMandsiteanalytics Module5:WCMLandscapeandTrends DefinemultipletiersintheWCMmarketplace List12WCMimplementationscenariosandtherationaleforemployingthem ArticulatethebestwaytoselectaWCMsystem Identifytrendsacross6keyWCMareas 2