MICROMAX INTRODUCTION

Micromax is an Indian consumer electronics company located in Gurgaon, Haryana, India. It is in the business of manufacturing of Mobile Telephones, Tablet Computers, 3G Datacards and LED Televisions. It has 23 offices in India and an international office in Hong Kong.
[4][5]

The company has about 656

[6]

employees. Micromax started as an IT software company in the year 2000 platforms. In 2008,
[7]

working on embedded

it entered mobile handset business and by 2010

[8]

it became one of the largest

Indian domestic mobile handsets company operating in low cost feature phone segments. This transformation was steered by four friends who divided responsibilities on functional lines, which havent changed since: Rajesh Agarwal,
[9] [9] [9] [9]

Rahul Sharma,

Vikas Jain,

and Sumeet Arora.

[10]

The company has

a 22% market share in the smartphone segment in India. As per IDC

for Q2 2013. The company's

product portfolio has more than 60 models ranging from feature rich, dual SIM phones, 3G Android Smartphones,TabletsPC's, LED Televisions and 3Gdata cards. The company claims it has many firsts to its credit in the Mobile handset market - including the 30-day battery backup, dual SIM, QWERTY Keypad, Universal Remote Control Mobile Phone etc. Micromax presence in more than 560 districts through 125,000 retail outlets in India presence spread across Bangladesh, Sri Lanka and Nepal.
[12] [11]

has

The company has sales

HISTORY Micromax started their mobile phone manufacturing operations in 2008 when multinationals ruled the [14] telecom industry. With an understanding of the rapidly changing consumer preferences coupled with [11] the use of the latest technologies; Micromax differentiated itself from the other players with its [15] pricing Everything started with a truck battery in the year 2007. In the powerless city [16] [17] of Baharampur in the Indian State of West Bengal, Mr. Rahul Sharma saw an AirtelPay Phone being powered by a truck battery. Every night, the PCO owner would lug the battery 12 km to an [16] adjoining village on his cycle, charge it there overnight, and lug it back to Berhampur in the morning. [9] Rahul was fascinated by the nature of innovative adaptation to suit the difficult conditions which the payphone operator had employed and his interest only grew when he found out that to everyones surprise, the operator was also able to earn a tidy sum of money. Based on this experience of innovation [11] arising from constraint, Micromax soon launched its first phone which had a battery back-up of one [18] whole month known as X1i. In 2011, Micromax entered the phablet market with the Canvas [19] [11] [20] series. Micromax aims to be a company with a double digit market share by 2014. Now the company has entered the smartphone segment and tries to change the status quo that innovation and technology comes at a price.. On July 28, 2011, Micromax withdrew its 4.66 billion rupees (about $106 [21] million) initial public offering(IPO) due to volatile market conditions. The withdrawal was recommended by its board in order to allow the company to focus on new product launches and product development. On October, 2013, the company made an announcement that Hollywood actor Hugh Jackman will be [22] endorsing the soon-to-be-launched Micromax smartphone called Canvas Turbo.
[11] [13]

Mobile Phones[edit]
Innovations 30 day battery standby phone-X1i Micromax X1i Xtra is a Bar phone weighing g. It's dimensions are 120.5MM x 52.5MM x 13.50MM . The talk-time of the phone is Up to 6.5 hours. The phone operates at frequencies of GSM 900 / 1800 MHz | GSM 900 / 1800 MHz. The Phone has a Display of 6 cms (2.0 inches), QVGA TFT Display Screen. This model comes with Camera of 0.3 Mega [25] [26] Pixels, VGA Camera with Digital Zoom Gravity GC700 GC700 was a dual sim device which enabled GSM & CDMA in one device with just a flip of the device. Micromax GC700 is a Dual SIM (GSM + CDMA) bar style phone having 2MP camera with, motion sensor, multi format music player, video [27] [25] recorder. Universal Remote Control Phone-X235 X235 was a feature phone that could also be used as a remote control device for air conditioners, TV, DVD players, etc. Micromax X235 mobile phone has universal Remote Control. The X235 had 176220 pixel screen, Bluetooth, GPRS/WAP/MMS, Dual [25] SIM, Camera, Music player, video player and FM radio. Gamolution- G4 Along with a phone [28] G4 could be doubled up as a wireless gaming device which enables gaming on desktop and laptop. Games like badminton, tennis, bowling, etc. could be played. The device was similar to Nintendo Wii. The Gamolution came preloaded with motion sensor gaming console. A contraction of Gaming Evolution, the device offers Bluetooth Game Dongle, Lanyards Wristband, Games CD, Game Codes and Game [25] [29] [30] Manual. Bling Q55 Q55 was a women centric phone. It was the first phone with a Swarovski crystal on it. Micromax Bling Q55 is a dual SIM phone with a swivel form factor and [31] [25] QWERTY keypad. The Bling is endorsed by Twinkle Khanna. Van Gogh X450 X450 was a device with a detachable Bluetooth device. It provided a convenience to people who carried 2 devices, 2 [32] chargers. Micromax X450 Van Gogh, has Bluetooth headset dock built right into the back of the phone. [33] The Bluetooth headset could charge from the phone. Gesture control phone A85 A85was the first Gesture recognition phone in India, the phone functioned with gestures and needed no touch. The A85 SUPERFONE is equipped with a 1 GHz dual coreNVIDIA Tegra 2 processor. It was the first product [25] [34] to integrate Gesture recognition. ModuT Modu T was the worlds lightest touch screen phone and holds the world record for the same. Micromax Modu T is a Bar phone weighing 62.2g. It's dimensions are 75MM x 46.5MM x 11.00MM. The phone operates at frequencies of GSM 900 / 1800 / 1900 / UMTS 900 / 2100 MHz . The Phone has a Display of 2.2 inches QVGA Display, LCD Touch Display. MTV [35] [25] Music phone X360 X360 was the first MTV phone with Yamaha chipset for better sound quality. X360 had Multi Format Music Player with Yamaha & Wolfson Amplifiers and Stereo FM Radio/Recorder. [23] [25] QWERTY Keypad Q3 was the first qwerty keypad chat device under 100$ Funbook- P300 7inch Multi-touch Capacitive screen, 1.2Ghz Cortex A8 CPU with 400Mhz Mali 3D GPU, 512MB RAM, 4GB Memory, Android 4.0 OS, WiFi, HDMI Port, HD Video, VGA Front-facing camera Micromax [36] [25] Canvas A250 Turbo Canvas A250 Turbo was the first phone with Object Eraser app for the camera. It lets you erase unwanted parts of an image right on your phone.. Other innovative apps on this device include Cinemagraph and 360 Panorama capture.Screen 12.7 cm (5) SHARP FHD CGS (Continuous Grain Silicon). Canvas Turbo was officially announced in Indiaon Oct. 24, 2013. The device [37] surfaced in retails on Oct. 26 at price of INR 19,990.
[23] [24]

LED Televisions
On 9 October 2012, Micromax announced its foray into the home entertainment segment with the [39] launch of new range of LED Televisions, Home theaters, 3D Blu Ray and SMART Stick, the Android [40] dongle. There are six models of LED TV. from 24 to 55. All six models feature High Definition Media
[38]

Interface, which supports all video resolution and are powered by AVEA (Audio Visual Entertainment [41] Architecture)

Micromax Funbook Tablet[edit]

Micromax Funbook Tablet P300

Manufacturer

Micromax

Type

Tablet/Media player/PC

Operating system

Android v4.0.3 (ICS)

CPU

1.2 GHz Cortex-A8

Storage capacity

Flash memory: 4 GB

Memory

RAM: 512 MB,

Graphics

Dual Mali-400 MP

Input

Capacitive touchscreen

Camera

0.3 MP front camera, no rear camera[42]

Connectivity

Wi-Fi (802.11b/g), Mini USB,

Micromax entered the world of the tablet industry by launching Micromax Funbook on April 3, 2012, an Android 4.0 Ice Cream Sandwich tablet with 7-inch capacitive display, 1.2 GHz Cortex A8 Processor with Dual Mali 400 MP GPU, 4 GB flash storage and 512 MB DDR1 RAM. The tablet is powered by a 2800 mAh Battery with a browsing time of five hours. It also features 0.3 MP front camera, HDMI connectivity and Internet access via Wi-Fi 802.11 b/g and a 3G USB dongle and a "Made in India" tag. It is eerily similar to the Chinese tablet Ployer Momo 9, which makes people wonder why has it been provided with a mini USB port instead of Micro USB. The Micromax Funbook comes with a mini HDMI port that allows up to HD 2160p (3840 x 2160) video mirroring to larger displays such as HDTVs, etc.

Micromax Phones in India

Micromax India has been marked the 12th largest manufacturer of phones across the globe. The Micromax phone being an Indian Brand is known and favourite of many across the globe because of its innovative features and price tag. Understanding the choice of its customers Micromax has come up with innovative phones and designs suiting the needs of different customers. Micromax phones can be differentiated very well from other competitor phones in the market because of its uniqueness. Micromax cell phones presence can be felt across 14 locations across the globe. It creates phones catering to different customer needs but the youth being their prime target. Micromax phones come in more than 60 models catering to the needs of different customers with different features and applications. The Micromax phone price is very low compared to other phones in the market. They have phones in variety like QWERTY keypad, Dual SIM, 3G, Android based Smartphones, Touch Screen phones, etc. they have all their phones packed with a lot of accessories and features for its customers. You can buy Micromax phones from this online store at discounted rates compared to the market.

Top 10 Micromax Mobiles in India

1.

Micromax Ninja A91Best Price: Rs. 7,949

92/100
See Prices at all Stores Read reviews at Flipkart 4.5" TFT, 480 x 854 pixels | 5MP Camera; 0.3MP Front Camera | GPRS, 3G, Wifi, Bluetooth | 1 GHz, Dual Core Processor | Android 4 (Ice Cream Sandwich) | GSM Phone, FM Radio, 3.5 mm Audio jack

2.

Micromax Canvas 2 A110Best Price: Rs. 9,590

90/100
See Prices at all Stores Read reviews at Flipkart

5" LCD, 854 x 480 pixels | 8MP Camera, Dual LED Flash, Auto Focus, Geo-tagging; 0.3MP Front Camera | GPRS, 3G, Wifi, A-GPS, Bluetooth | 1 GHz, Dual Core Processor | Android 4 (Ice Cream Sandwich) | GSM Phone, 3.5 mm Audio jack, 2000 mAh Battery

3.

Micromax Canvas Fun A74Best Price: Rs. 7,299

90/100
See Prices at all Stores Read reviews at Flipkart 4.5", 480 x 854 pixels | 5MP Camera, 720p HD Recording; 0.3MP Front Camera | GPRS, 3G, Wifi, Bluetooth | 1.3 GHz, Dual Core Processor; 512 MB RAM | Android 4.2.2 (Jelly Bean) | GSM Phone, FM Radio, 3.5 mm Audio jack, 1500 mAh Battery

4.

Micromax Aisha A52Best Price: Rs. 5,164

90/100
See Prices at all Stores Read reviews at Flipkart 1 GHz Processor; 256 MB RAM | 3.2" TFT Capacitive touchscreen, 240 x 320 pixels, 262K colors | 2MP Camera | GPRS, EDGE, 3G, Wifi, A-GPS, Bluetooth | Android 2.3 (Gingerbread) | Dual SIM GSM Phone, FM Radio, 3.5 mm Audio jack, 1280 mAh Battery

5.

Micromax X099iBest Price: Rs. 1,085

90/100
See Prices at all Stores Read reviews at Flipkart 1.76" TFT, 128 x 160 pixels | 0.3MP Camera | Bluetooth | Details unavailable | Proprietry OS | GSM Phone, FM Radio, 900 mAh Battery

6.

Micromax A25Best Price: Rs. 3,397

90/100
See Prices at all Stores Read reviews at Flipkart 2.8" TFT Capacitive touchscreen, 240 x 320 pixels, 262K colors | 1.3MP Camera | GPRS, EDGE, 3G, Wifi, Bluetooth | 1 GHz Processor; 256 MB RAM | Android 2.3 (Gingerbread) | Dual SIM GSM Phone, FM Radio, 1280 mAh Battery

7.

Micromax X333Best Price: Rs. 2,899

88/100
See Prices at all Stores Read reviews at Flipkart Details unavailable | 2.8" TFT Resistive touchscreen, 240 x 320 pixels, 65K colors | 0.3MP Camera | GPRS, Bluetooth | Proprietry OS | Dual SIM GSM Phone, FM Radio, Mobile Tracker, 1000 mAh Battery

8.

Micromax X104CBest Price: Rs. 989

88/100
See Prices at all Stores Read reviews at Flipkart 1.79" TFT, 128 x 160 pixels | VGA Camera | Bluetooth | Details unavailable | Proprietry OS | GSM Phone, FM Radio, Torch, 1800 mAh Battery

9.

Micromax A90SBest Price: Rs. 10,229

86/100
See Prices at all Stores Read reviews at Flipkart 4.3" AMOLED, 800 x 480 pixels | 8MP Camera, Auto Focus; 0.3MP Front Camera | GPRS, 3G, Wifi, A-GPS, Bluetooth | 1 GHz, Dual Core Processor; 512 MB RAM | Android 4 (Ice Cream Sandwich) | GSM Phone, 1600 mAh Battery

10.

Micromax X103Best Price: Rs. 1,099

86/100
See Prices at all Stores Read reviews at Flipkart TFT Display | VGA Camera, LED Flash | GPRS, Bluetooth | Details unavailable | Proprietry OS | GSM Phone, FM Radio, 3.5 mm Audio jack, Torch, 1750 mAh Battery

Aircel, Micromax enter into strategic partnership

Wednesday, Sep 25, 2013, 18:33 IST | Place: Bhubaneswar | Agency: PTI Leading telecom player Aircel has entered into a strategic partnership with handset manufacturer Micromax to drive data growth in the country. Under this new partnership, Aircel and Micromax will share their Channel and Retail Networks, Sales Resources and run an integrated device sales activation program. Also, they introduced unique and exciting Reverse Bundling handset Offers worth Rs 12000 per month for every new Aircel customer. Aircels focus on data innovation and its expertise in mobile network, along-with Micromaxs expertise in device marketing will redefine the user experience and take data penetration to the next level, Dhiraj Israni, Circle Business Head, Aircel, Orissa told reporters here. India is at the cusp of a data revolution and device tie-ups will strengthen the telecom ecosystem in the country, which is critical to drive data penetration. According to a recent study, by the year 2020, mobile

internet users are set to grow 4 - 5 times and smartphone penetration is set to increase 5 times to 50 per cent in India," he said. Affordability in devices will give a rise to data proliferation which will be the main revenue generator for both telecom operators as well as handset manufacturers in the near future. Aircel recognizes the importance of smartphone devices to drive data usage. In line with that, it is our focus to get into partnerships with leading smartphone device manufacturers in an endeavor to bring to our customers exciting bundled products. "In exclusive partnership with Micromax, we will share their robust channel and retail network to deliver innovative and best value for money products and services, Israni said Vikas Jain, Co-founder, Micromax, said, At Micromax, we have always believed in democratizing technologies for masses by bringing alive affordable innovations through our product and service offerings. We are very happy to partner with Aircel, as this partnership will be an excellent amalgamation of Aircels innovative offerings in the market place and superior hardware capabilities of Micromax, which will enable millions of consumers in India to enjoy seamless connectivity through affordable call rates, data usage and internet TV on Micromax devices. Vikas said the partnership will further provide a major boost to better connectivity and internet adoption as Aircels network coupled with our innovative devices, backed by a strong channel and retail presence will take these offerings across the country.