Assignment 1 Research Methodology
Assignment 1 Research Methodology
Submitted to Prof. S G Patil Department of Business Administration Rani Channamma University Belagavi
Students T-Test
Problem: We may not know the mean and variance of some populations, which means we cannot do a Z-Test. In this case, we use a T-test, Students T to be specific, for use with a single group or sample of data. Again, this is when we are not looking at different groups but a sample of data as an entirety. We will next examine differences in groups.
One uses this test when the population variance is unknown, as is usually the case in the social sciences. The standard error of the sampling distribution of the sample mean is estimated. A t distribution (not normal curve, more platykurtic but mean=0) is used to create confidence intervals, like critical values. Very similar to the Z distribution by assuming normality. Normality is obtained after about 100 data observations. Basic rule of parameter estimation: the higher the obs (N) of sample the more reflective of overall population.
The t formula
y y Sy N 1
CI Y t / 2 (S y / N 1)
For =.05 and N=30 , t =2.045
T-Tests of Independence
Used to test whether there is a significant difference between the means of two samples. We are testing for independence, meaning the two samples are related or not. This is a one-time test, not over time with multiple observations. Useful in experiments where people are assigned to two groups, when there should be no differences, and then introduce Independent variables (treatment) to see if groups have real differences, which would be attributable to introduced X variable. This implies the samples are from different populations (with different ).
This is the Completely Randomized Two-Group Design. For example, we can take a random set of independent voters who have not made up their minds about who to vote for in the 2004 election. But we have another suspicion: H1: watching campaign commercials increases consumption of Twinkies (snackie cakes), or 1 2 Null is 1= 2
After one group watches the commercials, but not the other, we measure Twinkie in-take. We find that indeed the group exposed to political commercials indeed ate more Twinkies. We thus conclude that political advertising leads to obesity.
Nonparametric Test of Chi2 Used when too many assumptions are violated in T-Tests: Sample size to small to reflect population Data are not continuous and thus appropriate for parametric tests based on normal distributions. Chi2 is another way of showing that some pattern in data is not created randomly by chance. Chi2 can be one or two dimensional. Again, the basic question is what you are observing in some given data created by chance or through some systematic process?
(O E ) 2 E O observedfrequency
E exp ectedfrequecy
The null hypothesis we are testing here is that the proportion of occurrences in each category are equal to each other. Our research hypothesis is that they are not equal. Given the sample size, how many cases could we expect in each category (n/#categories)? The obtained/critical value estimation will provide a coefficient and a Pr. that the results are random.