This document outlines a business plan for opening a new gym. It includes sections on the executive summary, business description, services offered, operation plan, marketing strategies, SWOT analysis, organization and management, risks, exit strategies, and financial projections. The plan describes the goals of starting the gym business, locations, equipment needs, target customers, competitors, staffing requirements, and projected sales, profits and cash flows for the first three years of operation.
This document outlines a business plan for opening a new gym. It includes sections on the executive summary, business description, services offered, operation plan, marketing strategies, SWOT analysis, organization and management, risks, exit strategies, and financial projections. The plan describes the goals of starting the gym business, locations, equipment needs, target customers, competitors, staffing requirements, and projected sales, profits and cash flows for the first three years of operation.
This document outlines a business plan for opening a new gym. It includes sections on the executive summary, business description, services offered, operation plan, marketing strategies, SWOT analysis, organization and management, risks, exit strategies, and financial projections. The plan describes the goals of starting the gym business, locations, equipment needs, target customers, competitors, staffing requirements, and projected sales, profits and cash flows for the first three years of operation.
This document outlines a business plan for opening a new gym. It includes sections on the executive summary, business description, services offered, operation plan, marketing strategies, SWOT analysis, organization and management, risks, exit strategies, and financial projections. The plan describes the goals of starting the gym business, locations, equipment needs, target customers, competitors, staffing requirements, and projected sales, profits and cash flows for the first three years of operation.
1. EXECUTIVE SUMMARY 1.1 Brief summary of the business 1.2 Profitability of the business
2. STATEMENT OF PURPOSE 2.1 Goals of starting this business 2.2 How will the business help the owner achieve his goals
3. BUSINESS DESCRIPTION 3.1 Location 3.2 Business ownership 3.3 The industry 3.4 Short term and long term goals 3.5 Entry and growth strategies 3.6 Start-up capital 3.7 Funding
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4. SERVICES 4.1 Main services 4.1.1 Aerobics 4.1.2 Muscle training and building 4.1.3 Slimming exercises 4.1.4 Tummy reduction exercises 4.1.5 Obesity control exercises 4.1.6 Yoga 4.1.7 Aged people exercises
4.2 Other services 4.2.1 Dancing lessons 4.2.2 Dietary advice 4.2.3 Pregnant women exercises
5. OPERATION PLAN 5.1 The gym lay-out 5.2 Equipments required and their costs 5.3 Source of equipment 5.4 Safety precautions 5.5 Working shifts 5.6 Quality standards 5.7 Insurances
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5.8 Licences
6. MARKETING STRATEGIES AND IMPLEMENTATION 6.1 Potential customers 6.2 Competition 6.2.1 Competitors 6.2.2 Competitors strengths 6.2.3 Competitors weaknesses 6.2.4 Capitalizing on their weaknesses 6.3 Market share 6.4 Pricing strategies 6.5 Advertising strategies and promotion strategies 6.6 Sales tactics 6.6.1 Over the counter 6.6.2 Direct sale 6.6.3 Telephone sales 6.6.4 Word of mouth 6.6.5 Web based selling
7. SWOT ANALYSIS 7.1 Strengths
7.2 Weaknesses 7.3 Opportunities 7.4 Threats
8. ORGANIZATION AND MANAGEMENT 8.1 Organization chart 8.2 Key personnel- qualifications, posts, duties and responsibilities 8.3 Other staff 8.4 Recruitment and training 8.5 Salary summary 8.6 Incentive policies
