Zipcar Fishbone
Zipcar Fishbone
Zipcar Fishbone
Car Cost/Member
Contribution
Margin/Member
Members/Car
Total Contribution
Margin per Month
Monthly fee
Revenues/Member
Monthly Usage
Monthly Interest
# Members
Forecast
Lease
Access
Insurance
Parking
Maintenance
Fuel
Hours Used/Month
Utilization Rate
Monthly fee
Uses/Member
$/Hour
Hours/Use
$/Mile
Miles/Use
Uses/Member
$/Hour
Hours/Use
$/Mile
Miles/Use
$/Member
I rate (monthly)
Beginning Members
New Members (sept)
Attrition
Actual
Car Cost/Member
39.45
67.14
Contribution
Margin/Member
91.00
26.10
Cost/Car
723.33
778.16
Members/Car
18.33
11.59
220/12 P. 15
Total Contribution
Margin per Month
15,469.23 4,437.41
5,088/439 P. 20
Monthly fee
6.25
6.25
Revenues/Member
130.45
93.24
Monthly Usage
123.2
86.34
(92,928+232,320)
(12*220)
Monthly Interest
1
0.65
# Members
170.00
170.00
Exb 8A
Lease
Access
Insurance
Parking
Maintenance
Fuel
Hours Used/Month
Utilization Rate
Monthly fee
Hourly Usage
54.99
400.00
41.67
141.67
62.50
33.33
99.00
16.00
40.0%
19.00
30.6%
6.25
6.25
Uses/Member
$/Hour
Hours/Use
$/Mile
Miles/Use
1.29
5.34
6.20
0.39
24.50
Uses/Member
$/Hour
Hours/Use
$/Mile
Miles/Use
0.69
2.75
16.00
0.02
94.00
$/Member
I rate (monthly)
Attrition
1.69
2.96
366.67
41.67
141.67
50.00
33.33
90.00
300.00
0.33
300.00
0.37
Beginning Members
141.00
New Members (sept) 101.00
141.00
101.00
0.01
141.00
0.02
141.00
1
4400/12 Page 15, 4800/12 Page 11
500/12 Page 15
1700/12 Page 15
400/12 Page 15
7
8
9
10
11
12
13
218/169.6 Page 20
14
7,220.5/1,351 Page 20
15
1,351/218 Page 20
16
2,106/5,341 Page 20
17
5,341/218 Page 20
18
19
117/169.6 Page 20
20
5,148/1,872 Page 20
21
1,872/117 Page 20
22
169.6/10,998 Page 20
23
10,998/117 Page 20
24
25
26
27
28
Exb 8A
29
Exb 8A
30
31
32
33
Car Cost/Member
17.00
18.00
Contribution
Margin/Member
27.00
27.00
Cost/Car
9.00
9.00
Members/Car
15.00
16.00
15
Total Contribution
Margin per month
29
29.00
16.00
Monthly fee
19
19.00
Revenues/Member
26
26.00
Monthly Usage
23
23.00
23
23
Monthly Interest
25
25.00
# Members
28
28.00
28.00
28
Lease
Access
Insurance
Parking
Maintenance
Fuel
Hourly Usage
21.00
Attrition
28
28.00
1.00
3.00
4.00
5.00
7.00
8.00
2.00
3.00
4.00
6.00
7.00
9.00
Hours Used/Month
Utilization Rate
16.00
16.00
16.00
16.00
Monthly fee
19.00
19.00
Uses/Member
$/Hour
Hours/Use
$/Mile
Miles/Use
19.00
19.00
19.00
19.00
19.00
Uses/Member
$/Hour
Hours/Use
$/Mile
Miles/Use
20.00
20.00
20.00
20.00
20.00
$/Member
I rate (monthly)
24.00
24.00
24.00
24.00
Beginning Members
New Members (sept)
28.00
28.00
28.00
28.00
28.00
28.00
28.00
28.00
2.00
3.00
4.00
6.00
7.00
9.00
16.00
19.00
19.00
19.00
19.00
19.00
19.00
20.00
20.00
20.00
20.00
20.00
28.00
28.00
Assumption
Beginning Members
Attrition
Ending members
New Members
Avg # of Members
Uses/Member
$/Mile
Miles/Use
$/Hour
Hours/Use
TOTAL Hourly Usage
$/Mile
Miles/Use
$/Hour
Hours/Use
TOTAL Monthly Usage
Application Fee (per new member)
Annual Fees (per avg member)
Security Deposits (Avg Balance)
Year 1
440
440
220
Year 2
440
66
856
482
648
Year 3
856
128.4
908
180.4
882
32,782
96,558
131,426
112,395
145,177
331,053
427,611
450,600
582,026
4,919
14,489
19,721
25
75
149,309
154,228
11,000
16,500
439,784
454,273
12,050
48,600
598,595
618,316
4,510
66,150
0.15
Year 0
1.29
0.39
24.50
5.34
6.20
0.02
94.00
2.75
16.00
300.00
66,000
194,400
264,600
0.37%
243
27,743
327,148
715
61,365
943,249
974
71,634
1,271,976
Contribution Margin/Member
26.10
38
19
- 91,113
- 9,491
- 32,269
- 14,236
- 7,592
- 22,551
- 177,252
38
74
56
- 268,370
- 27,955
- 95,048
- 41,933
- 22,362
- 66,422
- 522,089
74
78
76
- 365,281
- 38,050
- 129,370
- 57,075
- 30,437
- 90,407
- 710,621
- 800
- 2,895
- 100,000
- 20,000
- 1,000
- 1,200
- 125,895
- 800
- 3,160
- 100,000
- 20,000
- 1,000
- 1,800
- 126,760
0.7%
- 800
- 12,000
- 100,000
- 20,000
- 5,000
- 1,000
- 1,800
- 140,600
10.9%
- 5,280
- 24,000
- 4,800
-
- 15,552
- 24,000
- 24,780
-
- 21,168
- 24,000
- 24,780
- 5,000
11.59
- 4,800
- 500
- 1,700
- 750
- 400
- 1,188
20%
24
20%
- 1,000
- 1,200
- 10,000
- 8,800
- 55,080
- 1,000
- 1,800
- 12,000
- 9,640
- 88,772
61.2%
- 1,000
- 1,800
- 12,000
- 3,608
- 93,356
5.2%
- 180,975
- 215,532
- 233,956
- 338,946
- 436,770
- 503,151
WACC
TOTAL REVENUES [Thousands]
PV Revenues
TOTAL VARIABLE COSTS [Thousands]
PV Variable Costs
TOTAL CORP. OVERHEAD [Thousands]
PV Corp. Overhead
TOTAL OFFICE OVERHEAD [Thousands]
PV Office Overhead
FCF [Thousands]
NPV
20
13%
-
327
943
1,272
- 177
- 522
- 711
- 126
- 127
- 141
- 55
- 89
- 93
- 31
206
327
3,801.5
- 2,113.8
- 468.3
- 303.1
916.3
NPV(WACC=13%, 1 Office)
916
Year 4
908
136.2
1,180
408.2
1,044
Year 5
1,180
177
1,196
193
1,188
155,566
177,023
533,363
688,929
606,931
783,954
23,343
26,562
708,541
731,884
10,205
78,300
806,271
832,833
4,825
89,100
313,200
356,400
1,153
89,658
1,510,471
1,312
95,237
1,712,024
78
102
90
- 432,374
- 45,039
- 153,132
- 67,558
- 36,028
- 107,012
- 841,143
102
103
103
- 492,011
- 51,251
- 174,254
- 76,877
- 40,997
- 121,773
- 957,163
- 800
- 6,000
- 100,000
- 20,000
- 5,000
- 1,000
- 1,800
- 134,600
-4.3%
- 800
- 7,000
- 100,000
- 20,000
- 5,000
- 1,000
- 2,500
- 136,300
1.3%
- 25,056
- 24,000
- 24,780
- 5,000
- 28,512
- 24,000
- 24,780
- 5,000
- 1,000
- 1,800
- 12,000
- 8,164
- 101,800
9.0%
- 1,000
- 2,500
- 12,000
- 3,860
- 101,652
-0.1%
- 236,400
- 237,952
- 523,214
- 547,461
1,510
1,712
- 841
- 957
- 135
- 136
- 102
- 102
433
517
Revenue Usage
1,300
1,200
NPV(WACC=13%, 1 Office)
916
102
1,100
102
1,000
900
93
800
141
700
89
600
127
135
500
957
841
400
300
200
100
136
31
55
126
711
522
177
Year 1
Year 2
Year 3
Year 4
Year 5
- 100
Variable Costs
FCF
# Cities
1
10
$0
$10,000
$20,000
$30,000
$40,000
$50,000
$60,000
$70,000
Dolars [Thousands]
Year 1
177
126
55
31
1
Variable Costs
Corp. Overhead Costs
Office Overhead Costs
FCF
# Offices
10
8
6
4
2
1
Year 3
711
141
93
(327)
Year 4
841
135
102
(433)
Year 5
957
136
102
(517)
NPV
FCF Year 1 FCF Year 2
$62,652
5,720.7 15,667.9
$50,215
4,601.7 12,559.6
$37,779
3,482.8
9,451.4
$25,342
2,363.8
6,343.2
$12,905
1,244.9
3,235.0
$6,687
685.4
1,680.9
FCF Year 3
20,900.1
16,748.2
12,596.3
8,444.4
4,292.5
2,216.6
FCF Year 4
24,668.7
19,761.9
14,855.1
9,948.3
5,041.4
2,588.0
Year 4
1510
841
135
102
-433
Year 5
1712
957
136
102
-517
Year 1
327
177
126
55
31
Year 2
522
127
89
(206)
Year 2
943
522
127
89
-206
Year 3
1272
711
141
93
-327
Assumption
Trips/member/month
Miles/trip
Hours/trip
Beginning Members
Attrition
Ending members
New Members
Avg # of Members
Application Fee (per new member)
Annual Fees (per avg member)
Per mile charge
Per hour charge
Security Deposits (Avg Balance)
Interest income (On Avg. sec dep. Balance)
TOTAL REVENUE
Costs
Year 1
Year 2
Year 3
4
22
4
0.15
25
75
0.4
5.5
300
4%
- 4,400
- 500
- 1,080
- 1,700
- 400
- 600
20%
24
20%
20
440
440
220
440
66
856
482
648
856
128.4
908
180.4
882
11,000
16,500
92,928
232,320
66,000
2,640
355,388
12,050
48,600
273,715
684,288
194,400
7,776
1,026,429
4,510
66,150
372,557
931,392
264,600
10,584
1,385,193
24
12
- 52,800
- 6,000
- 12,960
- 20,400
- 4,800
- 7,200
- 104,160
24
48
36
- 158,400
- 18,000
- 38,880
- 61,200
- 14,400
- 21,600
- 312,480
48
50
49
- 215,600
- 24,500
- 52,920
- 83,300
- 19,600
- 29,400
- 425,320
- 800
- 2,895
- 100,000
- 20,000
- 1,000
- 1,200
- 125,895
- 800
- 3,160
- 100,000
- 20,000
- 1,000
- 1,800
- 126,760
- 800
- 12,000
- 100,000
- 20,000
- 5,000
- 1,000
- 1,800
- 140,600
- 5,280
- 24,000
- 4,800
- 1,000
- 1,200
- 10,000
- 8,800
- 55,080
- 15,552
- 24,000
- 24,780
- 1,000
- 1,800
- 12,000
- 9,640
- 88,772
- 21,168
- 24,000
- 24,780
- 5,000
- 1,000
- 1,800
- 12,000
- 3,608
- 93,356
61.2%
5.2%
- 180,975
- 215,532
- 233,956
70,253
498,417
725,917
Year 4
Year 5
908
136.2
1,180
408.2
1,044
1,180
177
1,196
193
1,188
10,205
78,300
440,986
1,102,464
313,200
12,528
1,644,483
4,825
89,100
501,811
1,254,528
356,400
14,256
1,864,520
50
66
58
- 255,200
- 29,000
- 62,640
- 98,600
- 23,200
- 34,800
- 503,440
66
66
66
- 290,400
- 33,000
- 71,280
- 112,200
- 26,400
- 39,600
- 572,880
- 800
- 6,000
- 100,000
- 20,000
- 5,000
- 1,000
- 1,800
- 134,600
- 800
- 7,000
- 100,000
- 20,000
- 5,000
- 1,000
- 2,500
- 136,300
- 25,056
- 24,000
- 24,780
- 5,000
- 1,000
- 1,800
- 12,000
- 8,164
- 101,800
- 28,512
- 24,000
- 24,780
- 5,000
- 1,000
- 2,500
- 12,000
- 3,860
- 101,652
9.0%
-0.1%
- 236,400
- 237,952
904,643
1,053,688
September
Overhead Expenses
Boston
Corporate
Application & Membership
Beginning members
Applications
Application Aproved
New members
Attrition
Ending Members
Total "member days"
Application fees
Annual member fees received
Annual member fees Booked
14,000
30,000
141
112
105
101
3
239
5,088
2,800
7,575
1,512
Deposits
Deposits recceived in September
Total Deposits balance month end
Average deposit balance
Interest earned on total deposits
42,300
71,700
42,090
155
Usage
Available "car days"
Total Trips taken (uses)
Hour uses
Daily uses
Total miles driven
Mile Driven - hourly uses
Mile Driven - daily uses
Total Hours used
Hours Driven - hourly uses
Hours Driven - daily uses
Trips - night & weekend %
Hours of uses - night & weekend %
439
335
218
117
16,339
5,341
10,998
3,223
1,351
1,872
60%
53%
Revenue
Total Miles billed
Miles billed - hourly uses
Miles billed - daily uses
Total hours billed
Hours billed - hourly uses
Hours billed - daily uses
Total miles billed
Miles revenue - hourly uses
Miles revenue - daily uses
Total hours revenue
Hourly revenue - hourly uses
Hourly revenue - daily uses
Total usage revenue
Revenue from hourly usage
5,765
5,341
424
2,287
1,351
936
2,276
2,106
170
12,369
7,221
5,148
14,645
9,327
5,318
Beta
June
July
Ausgust
September