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Commissioner for Digital Economy
and Society
Brussels, 10 September 2014
Gnther Oettinger
Dear Gnther,
You are becoming a Member of the new European Commission at a particularly challenging
time for the European Union. With the start of the new Commission, we have an exceptional
opportunity, but also an obligation, to make a fresh start, to address the difcult geo-political
situation, to strengthen economic recovery and to build a Europe that delivers jobs and growth
for its citizens.
I want the new Commission to be a strong and political team. And I want you, with your political
skills and experience, to fully play your part in this team.
We will have a lot to do in the years to come and we will have to show a united and clear sense
of purpose from our very frst day in ofce. In the Political Guidelines for the new European
Commission that I presented to the European Parliament on 15 July, I set out a new Agenda
for Jobs, Growth, Fairness and Democratic Change, focused on ten priorities. I had discussed
and developed this Agenda in detail in meetings with all the political groups in the European
Parliament. The Political Guidelines are, therefore, somewhat akin to a political contract that
I concluded with the European Parliament to mark the beginning of a new mandate and to
prioritise the work of the new Commission. I will be looking for your support, creativity and action
to help deliver concrete results.
Following our recent discussions, I would like you to be the Commissioner for Digital Economy
and Society. In this mission letter, I set out what I expect from you as a Member of the Commission
as well as specifc goals for which you will be responsible for reaching during our mandate.
A new way of working
Delivering the priorities of the Political Guidelines will require a reform of the way the Commission has
operated up until now. Reform means change. I want us all to show that we are open to change and ready
to adapt to it.
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Mission letter
Jean-Claude Juncker,
President-elect of the European Commission
I want the Commission as a whole to be more than the sum of its parts. I therefore want us to work
together as a strong team, cooperating across portfolios to produce integrated, well-grounded and well-
explained initiatives that lead to clear results. I want us to overcome silo mentalities by working jointly
on those areas where we can really make a diference. We cannot and should not do everything: I want
the European Commission to be bigger and more ambitious on big things, and smaller and more modest
on small things. I also want us to focus our energy and eforts on ensuring efective implementation and
follow-up on the ground. I count on you to play your part in this new collaborative way of working.
To facilitate this, I have decided to organise the new Commission diferently from its predecessors. I
will entrust a number of well-defned priority projects to the Vice-Presidents and ask them to steer
and coordinate work across the Commission in the key areas of the Political Guidelines. This will allow
for a better focus and a much stronger cooperation amongst Members of the College, with several
Commissioners working closely together as a team, led by the Vice-Presidents, in compositions that may
change according to need and as new projects develop over time.
To empower them to deliver on their priority projects, the Vice-Presidents will act on my behalf and will
help exercise my rights and prerogatives in their area of responsibility. In particular, the Vice-Presidents
will be in charge of:
Steering and coordinating work in their area of responsibility. This will involve bringing together
several Commissioners and diferent parts of the Commission to shape coherent policies and
deliver results.
Assessing how and whether proposed new initiatives ft with the focus of the Political Guidelines.
As a general rule, I will not include a new initiative in the Commission Work Programme or place it
on the agenda of the College unless this is recommended to me by one of the Vice-Presidents on
the basis of sound arguments and a clear narrative that is coherent with the priority projects of
the Political Guidelines.
Managing and organising the representation of the Commission in their area of responsibility in
the European Parliament, the Council, national Parliaments and other institutional settings as well
as at international level.
Promoting a proactive and coordinated approach to the follow-up, implementation, and
communication of our priority policies across the Union and internationally.
Respect for the principles of subsidiarity, proportionality and better regulation will be at the core of the
work of the new Commission. We will concentrate our eforts on those areas where only joint action at
European level can deliver the desired results. When we act, we will always look for the most efcient and
least burdensome approach. Beyond these areas, we should leave action to the Member States where
they are more legitimate and better equipped to give efective policy responses at national, regional or
local level.
I will therefore pay particular attention to the opinion of the frst Vice-President, in charge of Better
Regulation, Inter-Institutional Relations, the Rule of Law and the Charter of Fundamental Rights, before
including any new initiative in the Commission Work Programme or putting it on the agenda of the
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College. This Vice-President will also be entrusted with the regular monitoring of procedures linked to the
preparation of delegated and implementing acts to ensure full political ownership.
I will also pay particular attention to the opinion of the Vice-President for Budget and Human Resources
as regards the impact of our activities on the fnancial resources and staf of the European Commission.
We will have the privilege of being supported by an excellent, highly motivated European civil service and
a professionally well-run administration, but its resources are limited and have to be used to best efect.
This is also why I will want resources to be allocated to our priorities and to make sure that every action
we take delivers maximum performance and value added. I also want all Commissioners to ensure sound
fnancial management of the programmes under their responsibility, taking all necessary measures to
protect the EU budget from fraud.
Under my supervision, Vice-Presidents will be supported by the Secretariat General in their tasks but will
primarily rely on close cooperation with the relevant Commissioners and the services that report to them.
In addition, Vice-Presidents will be able to draw on any service in the Commission whose work is relevant
for their area of responsibility, in consultation with the relevant Commissioner.
With regard to the Unions external action, I have launched a pragmatic partnership with the new High
Representative of the Union for Foreign Afairs and Security Policy, who, according to the Treaties, is
one of the Vice-Presidents of the Commission. The new High Representative and I have agreed that she
will play her role as a Commission Vice-President to the full. She will notably steer and coordinate the
work of all Commissioners with regard to external relations through a Commissioners Group on External
Action to develop a joint approach. This Group will meet at least once a month in varying thematic and/
or geographic formats, according to the needs identifed by the High Representative/Vice-President or by
me. The High Representative/Vice-President will regularly report back to me and the whole College about
geopolitical developments. To liaise more efectively with the other Members of the College, we agreed
that she will have her Headquarters in the Berlaymont, and that the Commission will put a Cabinet of an
appropriate size at her disposal, about half of which will be Commission ofcials. We also agreed that,
whenever she sees the necessity to do so, she will ask the Commissioner for European Neighbourhood
Policy and Enlargement Negotiations and other Commissioners to deputise in areas related to Commission
competence.
Working together in this new way across the Commission should help ensure that the fnal decisions we
take as a College are well-prepared and focused on what is important and that we are all equipped to
explain and defend them. We will have to show a team spirit to make the new system work. Our success
will depend on each and every one of you: on the team leadership of the Vice-Presidents and on the
readiness of Commissioners to be strong team players. I would ask you all to work together to ensure
that this new system works well.
The Digital Economy and Society portfolio
You will be the Commissioner for Digital Economy and Society. You will, in particular, contribute to projects
steered and coordinated by the Vice-President for the Digital Single Market and the Vice-President for Jobs,
Growth, Investment and Competitiveness. For other initiatives requiring a decision from the Commission,
you will, as a rule, liaise closely with the Vice-President for the Digital Single Market.
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We must make much better use of the opportunities ofered by digital technologies which know no
borders. To do so, we will need to break down national silos in telecoms regulation, in copyright and data
protection legislation, in the management of radio waves and in the application of competition law. The
more markets are regulated transnationally, the more competition rules can become transversal or even
continental. You should set clear long-term strategic goals to ofer legal certainty to the sector and create
the right regulatory environment to foster investment and innovative businesses. You should also ensure
that users are at the centre of your action. They should be able to use their mobile phones across Europe
without having to pay roaming charges. They should be ofered access to services, music, movies and
sports events on their electronic devices wherever they are in Europe and regardless of borders. You will
also need to ensure that the right conditions are set, including through copyright law, to support cultural
and creative industries and exploit their potential for the economy. During our mandate, I would like you
to focus on the following:
Preparing, as part of the project team steered and coordinated by the Vice-President for the Digital
Single Market, ambitious legislative steps towards a connected Digital Single Market. You should be
ready to present these within the frst six months, and they should be based on a clear assessment
of the main obstacles still to be removed through EU action, either by implementing existing
policies or proposing new measures. More ambition should be added to the ongoing reform of
our telecoms rules. A harmonised approach to radio spectrum between Member States should be
developed. Copyright rules should be modernised, during the frst part of this mandate, in the light
of the digital revolution, new consumer behaviour and Europes cultural diversity.
Contributing, as part of the project team steered and coordinated by the Vice-President for Jobs,
Growth, Investment and Competitiveness, to the jobs, growth and investment package to be
presented within the frst three months of our mandate. I would like you to be very hands-on
in terms of working with Member States to bring about the conditions necessary for investment
decisions and ensure that the EU can be a catalyst for public and private investment. You should
focus on supporting the deployment of a high-quality, digital network infrastructure, underpinning
all sectors of the economy across borders, progressively on a continental scale.
Supporting the development of creative industries and of a successful European media and content
industry able to reach out to new audiences, adapt to the digital era and thrive in the connected
Digital Single Market.
Supporting, in close cooperation with the frst Vice-President, in charge of Better Regulation,
Inter-Institutional Relations, the Rule of Law and the Charter of Fundamental Rights, freedom
of expression, freedom of information, freedom and pluralism of the media, the openness of the
internet and cultural and linguistic diversity.
Contributing to activities that turn digital research into successful European innovation stories,
encouraging entrepreneurship and providing a framework that drives start-ups, the take-up of
new businesses and job-creation. The Commission needs to play its role in ensuring that promising
new developments such as the cloud, the Internet of Things and big data can thrive in Europe and
that citizens, innovative web entrepreneurs and other businesses can take full advantage of their
potential.
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Supporting the work of the Vice-President for Budget and Human Resources to modernise
administration in the European Commission, and promoting the use of eGovernment solutions at
all levels. You will also work closely with the Commissioner for Employment, Social Afairs, Skills
and Labour Mobility, for Education, Culture, Youth and Citizenship and for Justice, Consumers and
Gender Equality to reinforce digital skills and learning across society, with a view to empowering
Europes workforce and consumers for the digital era.
Developing and implementing measures to make Europe more trusted and secure online, so that
citizens and business can fully reap the benefts of the digital economy. I would like you to work
with the Vice-President for the Digital Single Market on a plan to make the EU a leader in cyber
security preparedness and trustworthy ICT, and to increase the confdentiality of communications.
Supporting the Vice-President for the Digital Single Market and the Commissioner for Justice,
Consumers and Gender Equality in fnalising the negotiations on an ambitious Data Protection
Regulation in 2015. On the basis of the outcome of this legislative process, you should prepare
a reform of the e-Privacy Directive, liaising closely with the Vice-President for the Digital Single
Market, with the support of the Commissioner for Justice, Consumers and Gender Equality.
Developing and promoting a sustainable business model for Euronews, including by further
developing its public service remit, by helping to identify new partners and by making better use of
digital transmission technologies, in full respect of the editorial independence of Euronews.
Working with the High Representative of the Union for Foreign Afairs and Security Policy/Vice-
President to develop the relationship with strategic partners in order to build a global governance
architecture for the Internet which is legitimate, transparent, accountable, sustainable and
inclusive. This includes ensuring the Internet remains open, a driving force for innovation and an
international resource that benefts the European economy and citizens.
To help you fulfl your responsibilities, the Directorate-General for Communications Networks, Content
and Technology (DG CONNECT), with some adjustments, as indicated in the table annexed to this letter,
and the Directorate-General for Informatics (DG DIGIT) will report to you.
Our principles: ethics and transparency
We must abide by the highest possible professional and ethical standards at all times. I want the European
Commission to lead the way as a modern, efcient and transparent public administration, open to all
input that helps us deliver work of a consistently high quality, in full independence and impartiality. Our
conduct must be unimpeachable. You have received the Code of Conduct of the Members of the European
Commission. I expect all of us to honour both the word and the spirit of the Code.
You will have seen that the Political Guidelines include a new commitment to transparency. Transparency
should be a priority for the new Commission and I expect all of us to make public, on our respective web
pages, all the contacts and meetings we hold with professional organisations or self-employed individuals
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on any matter relating to EU policy-making and implementation. It is very important to be transparent
where specifc interests related to the Commissions work on legislative initiatives or fnancial matters are
discussed with such organisations or individuals.
Working in partnership for Europe
The Commissions partnership with the other EU institutions and the Member States, as defned in the
Treaties, is fundamental. The Union only succeeds when everyone is pulling in the same direction: this is
why we should work in the months to come to forge a common understanding between the institutions
about what we want to achieve and how we will go about it.
The Commissions relationship with the European Parliament is the source of our democratic legitimacy.
This must, therefore, be a political and not a technocratic partnership. I expect all Commissioners to invest
in this relationship and to make themselves available for and to take an active part in plenary sessions,
committee meetings and trilogue negotiations. The meetings with the parliamentary committees over the
weeks to come will be an opportunity for you to lay the foundations for a productive working relationship,
to explain how your work will contribute to joint political priorities, and to demonstrate your commitment
and suitability for your broader role as a Member of the College.
Efective policy-making also requires a deep understanding of every one of the Member States, of their
common challenges and of their diversity. While fulflling your obligation to participate in Commission
meetings and engage with the European institutions, I want you all to be politically active in the Member
States and in dialogues with citizens, by presenting and communicating our common agenda, listening
to ideas and engaging with stakeholders. In this context, I want all Commissioners to commit to a new
partnership with national Parliaments: they deserve particular attention and I want, under the coordination
of the frst Vice-President, in charge of Better Regulation, Inter-Institutional Relations, the Rule of Law
and the Charter of Fundamental Rights, important proposals or initiatives to be presented and explained
in national Parliaments by Members of the Commission. This should also allow us to deepen the country-
specifc knowledge within our institution and to build mutual understanding and efective channels of
communication between the national and the European level.
***
The European Union has come through one of the most testing periods in its history. The efects of
the economic and fnancial crisis are still causing great hardship in many parts of Europe. We live in a
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Union with a 29th state of unemployed people, many of them young people who feel side-lined. Until
this situation has changed, this 29th state must be our number one concern, and we have to be very
determined and very responsible in carrying out our work as Members of this Commission.
I am looking forward to working with you on the new start that our European Union needs now.

Jean-Claude JUNCKER

Annex: Table of allocation of portfolios and supporting services
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