Business

finance
accounting
management
economicS
Message from the Head of Department

The word education is drawn from the Latin word educere, meaning to lead forth. The
process of education is to rouse and bring forth the skills inherent in a student and nurture
them to the point of active functionality in the chosen field of study.
In my teaching experience, I find that pre-university students generally tend to view education
as merely a means to an end. Tell me what I need to learn so I can repeat it to you in an
exam, thus earning me the qualifications to achieve what I want. It is radically different now
in a university setting. It is no longer ingestion and regurgitation. University students are
adults who have chosen a particular field in which to develop their talents. Out of the many
possibilities available, they choose a particular field because they realise it is what they are
inclined to do. They want to acquire the skills to grow the passion within them. This is the
seed from which will grow a strong and bountiful tree, nurtured by the fertile environment
and rich soil of the university. This is the true meaning of educere because the inherent
talents are brought forth from an individual who is actively seeking knowledge in that
particular field of interest.
Contents
2
Programs
Professional Recognition
Program Structure
17 Progression Pathways
18 Credit Transfer
20 Achievers and Alumni
Education is more than achieving paper qualifications solely to fit into a future comfortable
job in a faceless corporation. Students are not commodities to be churned out of an
industrial assembly line to fit into a larger machine. Instead, they are individuals with passion,
talents and intelligence. Where do you see yourself in five years' time? Will you be just
another salaried person, waking up early, getting dressed in strange clothes that you buy for
work and driving through traffic in a car that you are paying loan instalments on just to get
to the job you need to pay for the clothes and the car, and the house or apartment you leave
vacant all day so you can afford to live in it?
At HELP, I believe that university education is much more than the acquisition of job-specific
knowledge. As human beings we are not programmable computer components. Education
also encompasses the development of communication skills, personality, curiosity, attitudes
and creativity. Far more important than providing mere information is to spark a passionate
interest that will help students lead truly meaningful lives and bring value to the community
of which they are a part. An excellent university experience will help students learn who they
are, to discover a larger purpose for their lives and eventually to live as better human beings.
21 Academic Team
Dr Sabrina Wong Yoke Chen
Head, Department of Business Studies
Programs
Diploma in Business
KPT/JPS(A6487)01/15
The Diploma in Business is a 2-year HELP University

program that prepares students for admission into the
second year of business related degree programs at
internationally recognised universities. It is widely accepted
by Australian, British and New Zealand universities as being
equivalent to their first year course of studies.
This program has been structured and developed in
consultation with, and moderated by, foreign universities to
ensure that it is of an acceptable international standard.
The curriculum has been designed to provide students with
a sound background in accounting, finance, marketing,
management and related business subjects. Apart from
preparing students for entry into business degree
programs, the Diploma in Business adequately prepares
students for the job market as well.
On completion of this program, graduates will have acquired
the knowledge and practical skills in business which will
enhance their competency to complete their task
assignments.
achelor of Business
B
(Accounting) (Hons)
KPT/JPS(A10833)10/14
Accounting is concerned with the measurement, reporting

and evaluation of information, including computerised
information, which assists in the management of resources
in business entities and government organisations.
This program prepares students to become professional
accountants. It covers theoretical and conceptual
accounting matters combined with the basic accounting
skills needed to make graduates employable.
The curriculum has been designed to satisfy the
requirements of professional accounting bodies like CPA
Australia, ACCA, ICAEW, MICPA, CIMA, MIA and many others
where full exemptions can be obtained. At the same time,
the curriculum provides students with a broad-based
education, thus ensuring success in the highly competitive
work environment.
Bachelor of Business
(Entrepreneurship) (Hons)
KPT/JPS(A10830)10/14
Entrepreneurship creates value and contributes to all-round

progress. It is an integrating discipline that draws on
knowledge and skills developed in a variety of areas.
Entrepreneurial endeavours are successful when they
identify and assess opportunities, and enable action to be
taken to pursue the opportunities.
The programs curriculum blends the traditional
components of a management education with the study of
the content, skill, and sensitivity areas that uniquely define
entrepreneurship. Through a combination of academic and
clinical experiences, students will develop an appreciation
and understanding of the entrepreneurial process.
On completion of the program, graduates will understand
the motivations, behaviour and strategies necessary to
create, implement and sustain new ideas and ventures.
(Finance) (Hons)
KPT/JPS(A5951)10/14
Finance is concerned with the study of financial

instruments, institutions, markets and systems. It involves
the study of financial decision making under uncertainty,
and has applications in many fields including banking,
financial consulting and planning, funds management,
merchant banking, stock broking and treasury.
This program provides rigorous training in the theory and
application of finance. The program involves a core in
mainstream finance supplemented with studies in related
quantitative techniques and methodologies, economics and
management.
On completion of this program, graduates will understand:
how corporations make financial decisions
how individual investors select and manage their
investment opportunities and portfolios
the intricacies of derivative securities
the management of the financial services industry
Furthermore, top accounting professionals from the Big 5

accounting firms are invited to participate in teaching as
adjunct staff. They will bring real world perspectives into
the classroom setting.
Programs
Bachelor
of Business (Human

Resource Management)(Hons)
KPT/JPS(A10832)10/14
The realisation of the importance of proper human resource

management has been reflected in the hiring of people with
specialised skills in personnel management, compensation,
labour relations, training and management development,
and the use of organisational development consultants.
This program is designed to provide students with an
in-depth knowledge of the three management functions
that have become most critical in modern organisations:
personnel management, industrial relations and
organisational behaviour. It emphasises both practical and
conceptual skills to enable students to work in all areas of
human resource management in both the public and
private sectors.
The program aims to provide a broad understanding and
appreciation of organisations as well as skills in basic
human resource management functions.
On completion of the program, graduates should be able to
help shape an organisation or business through staff
planning, job analysis and design, appraisal of staff
performance and assessment of training needs.
Bachelor
of Business

(International Business) (Hons)
KPT/JPS(A6238)10/14
This program is designed for students who wish to

specialise in courses that lead to a career in international
business management. The program provides a broad
foundation in business in addition to specialised studies in
international management and international marketing.
On completion of the program, graduates will have learnt
international negotiation and leadership skills. Graduates
will also have learnt how to generate global and local
creative strategies, as well as the skills to effectively
implement them.
Bachelor
of Business

(Marketing)(Hons)
KPT/JPS(A5952)10/14
With greater competition in markets arising from

deregulation, technological change and globalisation, an
understanding of marketing is becoming increasingly
crucial for professionals in both private and government
business areas. In a more competitive world, graduates
with the ability to add value to products and services have

an edge over others.
This program is designed to provide students with a sound
background in business, together with an understanding of
marketings role within and between organisations.
On completion of the program, graduates will have
acquired decision-making skills and be innovative in their
approach to business problems and situations.
Furthermore, the program develops critical thinking and
communication skills so that graduates may deal
effectively with the continually changing business
environment.
To achieve these aims, the program integrates the
development of practical skills and knowledge with a
strong emphasis on understanding current theories and the
latest research.
Bachelor
of Management (Hons)

KPT/JPS(A6913)08/16
This program will appeal to students wishing to

obtain a general education in the disciplines which underlie
the theory and practice of management. The degree aims
to cover the analysis of a specific set of topics and also to
teach an approach to logical analysis of social and
individual decision-making.
On completion of the program, graduates will be able to
look analytically and critically at management issues,
develop critical skills for a wide range of real world business
and professional situations, and be prepared for a career in
business administration and management.
Bachelor of Economics (Hons)

KPT/JPS(A7952)09/17
The Bachelor of Economics (Hons) is an excellent

starting point for a career in the accounting, finance and
banking professions. Organised in terms of modules that
emphasise both theory and relevant applications, the
program offers a systematic exposure to tools with which to
analyse financial markets, banking operations, corporate
financial decision making and accounting reports.
On completion of the program, graduates will have gained an
understanding of the fundamental issues, debates and
problems related to the operation of financial systems at
both the micro and macro levels, in the context of national
and global economies. They will be ready for a career in the
accounting, finance and banking professions.
10
Bachelor
of Business

(Hospitality Management) (Hons)
KPT/JPS(A6839)03/16
Hospitality management encompasses the vibrant and

varied worlds of hotel, restaurant and resort management
and more. Graduates find employment in hotels, casinos,
restaurants, conventions and events management
companies. This major delves into international hotel
operations management, technological applications in
hospitality management and large scale services
management as well as small business operations. As the
hotel and hospitality industry moves increasingly from a
skill-based to a knowledge-based industry, higher learning
has become increasingly critical to opening career doors and
helping managers to be fully attuned to the culture, services
and competitive aspects of the sector.
11
Bachelor
of Tourism

Management (Hons)
KPT/JPS(PA10692)02/15
Tourism is the worlds biggest and fastest growing industry.

The travel and hospitality industry constitutes 10% of the
worlds GDP and is a major source of foreign exchange
earnings and employment. The hospitality and tourism
industries are very people oriented.
The HELP Bachelor of Tourism Management (Hons) program
is designed to produce graduates with an in-depth grasp of
concepts and perspectives in the tourism industry. It is
industry focused so that graduates can function effectively as
active professionals and are able to promote tourism at
different levels, local and worldwide.
Programs
12
Credit Transfer to the University

of Queensland
The University of Queensland (Australian University of the Year

1998) is one of Australia's premier learning and research
institutions. It is the oldest university in Queensland and has
produced generations of graduates who have gone on to
become leaders in all areas of society and industry. The
University is a founding member of the national Group of Eight,
an alliance of research-strong "sandstone" universities
committed to ensuring that Australia has higher education
institutions which are genuinely world class. It belongs also to
the global Universitas 21 alliance, which aims to enhance the
quality of university outcomes through international
benchmarking and via a joint venture e-learning project with
The Thomson Corporation.
After studying at HELP, students have the option of transferring
to the Bachelor of Business Management, Bachelor of
Commerce and Bachelor of Economics programs at the
University of Queensland under an exclusive credit transfer
arrangement. Terms and conditions apply.
Management (2 + 1)
Specialisation
Marketing
International Business
Human Resources
Bachelor of Commerce
(2 + 1)
Specialisation
Accounting
Finance
Accounting & Finance
Bachelor of Economics
(Hons) (1 + 1)*
Specialisation
General
International Trade and Finance
*Please refer to the Department of Business Studies
Dr Kelvin Tan Jui Keng

Former student of Foon Yew High
School, Johor Bahru, Kelvin
completed his Diploma in
Business at HELP with Distinction.
He completed his Bachelor of
Commerce with Honours,
majoring in Accounting & Finance,
and was awarded the Deans
Commendation for Achievement
at the University of Queensland
for two consecutive years. Kelvin
was one of the first students from
HELP to gain his PhD at UQ
Business School and he has won a
Deans Award for Research Higher
Degree Excellence. He is now a
full-time lecturer in Finance at UQ
Business School with research
interests including capital
structure, mergers and
acquisitions and corporate
governance. Kelvin is a recipient of
the Award for Excellence in
Teaching in 2013.
Professional Recognition
Certified Practising Accountants (CPA)Australia
Students who have completed the HELP University Bachelor of
Business (Accounting) (Hons) are eligible to apply to become associate
members of CPA Australia where they can do the CPA program which
consists of 6 subjects. After completion of the CPA program and with
3-4 years of relevant working experience, they can apply for
membership of the Malaysian Institute of Accountants.
Malaysian Institute of Chartered Secretaries and

Administrators (MAICSA)
The Malaysian Institute of Chartered Secretaries and Administrators
(MAICSA) grants maximum exemptions to graduates of the HELP
University Bachelor of Business (Accounting) (Hons) and Bachelor of
Business (Finance) (Hons). Graduates of these 2 programs are only
required to complete the final stage of the MAICSA International
Qualifying Scheme (IQS) program (by examination) which comprises 4
subjects.
Graduates of the other HELP University Bachelor of Business in
Marketing, Entrepreneurship, Human Resource Management and
International Business (Hons) are required to complete the MAICSA
International Qualifying Scheme (IQS) 1 & 2 which comprises 8 subjects
in total.
The Association of Chartered Certified Accountants

(ACCA)
Students who have completed the HELP Bachelor of Business
(Accounting) (Hons) are eligible for a maximum exemption of 9 subjects
out of 14 subjects from the ACCA.
The Institute of Chartered Accountants in England and

Wales (ICAEW)
Students who have completed the HELP Bachelor of Business
(Accounting) (Hons) are eligible for a maximum exemption of 8 subjects
out of 15 subjects from the ICAEW.
Malaysian Institute of Accountants (MIA)

Students who have completed the HELP University Bachelor of
Business (Accounting) (Hons) program are eligible to sit for the MIA
Qualifying Examination (QE) which consists of 4 papers.
Upon completion of 4 papers with 3-4 years relevant working
experience, students can apply for membership of the MIA. The MIAs
QE is the third and final route to gain admission into the MIA, after which
they are officially recognised as Chartered Accountants.
Program Structure
Diploma in Business
Program Details
2 years diploma program
Students are required to complete 20
academic subjects and 4 MPU
subjects
14 weeks per full semester; 7 weeks
per half semester
Subjects
Level 1
Academic Subjects
DIP1ACC03
Basic Accounting
DIP1ECO03 Basic Economics
DIP1ENG01
English 1
DIP1ENG02 English 2
DIP1ITC01 Introduction to
Information Technology
DIP1MAT01 Basic Business
Mathematics I
DIP1MAT02 Basic Business
Mathematics II
DIP1SSK04
Elementary Law
Elective Subjects (choose 1)
DIP1BUS01 Introduction to Business
Administration
DIP1PR01 Introduction to Public
Relations
DIP1THM01 Introduction to Tourism
and Hospitality Management
MPU Compulsory Subjects
MPU1
MPU2163 Pengajian Malaysia 2
(Malaysian students)
MPU2133 Bahasa Melayu
Komunikasi 1
(International students)
MPU2
MPU2213 Bahasa Kebangsaan A*
MPU2223 Communication and
Writing Skills
* for Malaysian students without a credit in SPM Bahasa
Melayu
MPU3
MPU2313 Introduction to Malaysian
Tourism
MPU4 (choose 1)
MPU2412
Co-curriculum Sports 1
MPU2422 Co-curriculum Community Service 1
MPU2432 Co-curriculum Event
Management 1
Level 2
Academic Subjects
D2ACC100
Financial Accounting
D2ACC110 Accounting for Business
Decisions
D2ECO110 Microeconomics
D2ECO120 Macroeconomics
D2FIN100
Introduction to Finance
D2HRM100 Introduction to Human
Resource Management
D2LAW110
Business Law
D2MGT100 Organisations & Management
D2MGT120
Introduction to Business
Ethics
D2MKT110
Marketing Principles
D2QBM117
Business Statistics
Assessment
Assignments and/or mid-semester
examination 30-60%
Final examination 40-70%
Entry Requirement
Any one of the following:
S
PM/O-levels with at least 3 credits
(including a credit in English and at least
a pass in Bahasa Melayu and Sejarah)
S
enior Middle 3 (UEC) with at least 3 Bs
(including a B inEnglish and at least a
pass in Bahasa Melayu)
Equivalent

qualification
Note: Forecast results are accepted. A conditional offer will
be granted if the forecast results meet the entry
requirements.
Intakes
January, May, August
Program Structure
Bachelor of Business (Hons)

Program Details
3 years Honours program

31 subjects including a graduation project
14 weeks per full semester; 7 weeks per half semester
Specialisations: Accounting, Finance, Marketing, Entrepreneurship,
International Business & Human Resource Management
Subjects
Year 1
9 Subjects (compulsory core subjects)
ACC101
Financial Accounting 1
ACC103
Management Accounting 1
ECO101
Principles of Microeconomics
ECO102
Principles of Macroeconomics
ITC101
Information Technology for Business
LAW101
Business Law
MGT101
Principles of Management
MKT101
Principles of Marketing
QBM101
Business Statistics
Year 2 & 3
Accounting (13 compulsory specialisation subjects)
ACC200
Accounting Information Systems
ACC201
ACC202
Financial Reporting
ACC203
ACC301
ACC302
Corporate Accounting
ACC303
Auditing & Assurance Services
ACC304
Accounting Theory & Practice
FIN202
Financial Management
LAW201
Company Law
TAX301
Taxation
MGT203
Business Research
MGT400
Graduation Project
Finance (15 compulsory specialisation subjects)
ACC202
Financial Reporting
ACC203
ACC302
Corporate Accounting
ECO202
Macroeconomic Analysis
FIN202
FIN203
Financial Institutions, Instruments & Markets
FIN204
Investment Analysis & Decision Making
FIN205
Wealth Management
FIN302
Analysis of Equity & Fixed Income Investments
FIN304
Global Financial Management
FIN305
Strategic Issues in Financial Management
FIN306
Derivative Securities & Risk Management
FIN307
Portfolio Management
MGT203
Business Research
MGT400
Graduation Project
10
Marketing (14 compulsory specialisation subjects)

FIN202
MKT201
Consumer Behaviour
MKT202
Internet Marketing
MKT203
Distribution & Logistics Management
MKT205
Sales Management
MKT207
Product Management
MKT301
Integrated Marketing Communications
MKT302
Strategic Global Marketing
MKT303
Marketing Research
MKT304
Competitive Marketing Planning & Strategy
MKT306
Services Marketing
MKT307
Environmental Marketing
MKT311
Innovative Product Development and Management
MGT400
Graduation Project
Entrepreneurship (13 compulsory specialisation subjects)
FIN202
HRM201
Managing Human Resources
MGT200
Small Business Management
MGT203
Business Research
MGT204
Asian Entrepreneurship & Innovation
MGT206
Introduction to Entrepreneurial Behaviour
MGT207 New Venture Creation
MGT208
Franchising
MGT307
Strategic Planning for Entrepreneurs
MGT310
Corporate Venturing
MGT311
Entrepreneurship Business Plan
MKT305
Strategic Marketing Relationship
MGT400
Graduation Project
International Business (15 compulsory specialisation subjects)
FIN202
ECO203
International Economics
ECO204
International Trade
FIN304
Global Financial Management
LAW305
International Business Law
MAT201
Business Mathematics
MGT201
Organisational Behaviour
MGT203
Business Research
MGT209
Production & Logistics Management
MGT301
Operations Management
MGT303
Corporate Policy & Strategy
MGT304
Strategic International Business Management
MGT305
Business Ethics & Social Responsibility
MKT302
MGT400
Graduation Project
Human Resource Management

(16 compulsory specialisation subjects)
ECO201
Labour Economics
FIN202
HRM201
HRM202
Human Resources Development
HRM301
Human Resource Research
HRM302
Managing Occupational Health & Safety
HRM303
Managing Strategic Human Resources
INR201
Industrial Relations
INR301
Comparative Industrial Relations
LAW207
Law of Employment
MAT201
MGT301
MGT302
MGT303
MGT305
MGT400
MPU3313
MPU3323
MPU3333
MPU3343

MPU3353
Change Management
Graduation Project
MPU1
MPU3123
MPU3173
MPU3113
MPU3143
Tamadun Islam dan Tamadun Asia (Malaysian students)

Pengajian Malaysia 3 (International students)
Hubungan Etnik (Malaysian students)
Bahasa Melayu Komunikasi 2 (International students)
MPU2 (choose 1)
MPU3213
MPU3223
Bahasa Kebangsaan A*
Leadership in Business
*for Malaysian students without a credit in SPM Bahasa Melayu
MPU3 (choose 1)
Comparative Ethics for Malaysia
Malaysian Constitution
Malaysian Digital Transformation
Career Pathways in the field of Behavioural
Sciences in Malaysia
Personal Financial Planning in Malaysia
MPU4 (choose 1)
Partial List of Electives (for all specialisations)
ACC201
ACC291
Islamic Bank Management
BKG301
Comparative Banking Structure
COM200
Managerial Communication
ECO203
FIN203
Financial Institutions, Instruments and Markets
FIN204
Investment Analysis & Decision Making
FIN206
Introduction to Technical Analysis & Trading
FIN207
Mergers & Acquisitions
FIN301
Corporate Finance
HRM201
LAW201
Company Law
LAW305
International Business Law
MGT200
Small Business Management
MGT201
MGT204
MGT205
Asian Business Environment
MGT300
Managing People across Cultures
MGT302
Change Management
MGT303
MGT304
MGT305
MKT206
Retail Management
MKT208
Brand Management
MKT301
Integrated Marketing Communications
MKT302
MKT305
Strategic Marketing Relationship
MKT308
B2B Marketing
MKT309
Marketing Engineering
QBM201
Advanced Business Statistics
Graduation Project
All students are required to complete a graduation project in their
related fields under supervision.
MPU3412
MPU3422
MPU3432
Co-curriculum Sport 2
Co-curriculum Community Service 2
Co-curriculum Event Management 2
Seminars (Career Skills)

Seminars covering the following areas will be conducted and all
students are required to attend. Although these seminars do not
count as credits towards graduation, all HELP graduates must be
trained in the following essential skills:
Resolving Conflicts
Negotiation
Interpersonal Dynamics
Team Building
Assessment
Assignments and/or mid-semester examination 30-60%
Entry Requirement
HELP Foundation in Arts/Foundation in Science
HELP Diploma in Business/Diploma in Information Technology
2 Cs in STPM/A-Level passes and 3 SPM/O-Level credits
5 Bs in Senior Middle 3 (UEC)
5 CPU passes with a minimum average of 50%
5 SAM/TEE passes with a minimum average of 50%
Victorian Certificate of Education with a minimum average of 50%
Equivalent qualification
And
C6 in SPM English/TOEFL score of 550/IELTS score of 5.5
And
Pass in Bahasa Melayu and Sejarah at SPM (for Malaysians only)
Intakes
January, February, May, August
11
Program Structure
Bachelor of Management (Hons)

Program Details
Graduation Project
All students are required to complete a graduation project in
their related fields under supervision.
Subjects
MPU1 (2 subjects)
Year 1
ACC101
ECO101
ECO102
ITC101
LAW101
Business Law
MGT101
MKT101
QBM101
Business Statistics
QBM153
Mathematics I
MPU3123
Tamadun Islam dan Tamadun Asia (Malaysian
students)
MPU3173
MPU3113
MPU3143
Bahasa Melayu Komunikasi 2 (International
students)
Year 2
6 compulsory specialisation subjects
FIN202
HRM201
MGT201
MGT202
E-Business
MGT203
Business Research
MGT290
Focus on Career Management: Internship
Program
ACC203
ECO255
Malaysian Economy
ECO257
Regional Studies
ECO280
Reflective Practice
MGT209
Production & Logistics Management
Year 3
MGT301
MGT304
MGT305
MGT356
Critical Issues in Management
MGT400
Graduation Project
ECO372
Economics of Growth & Development
MGT302
Change Management
MGT303
MGT376
Quality Management
MGT377
Comparative Business Systems
MPU2 (choose 1)
MPU3233
MPU3213
MPU3 (choose 1)
MPU3313
MPU3323
MPU3333
MPU3343

MPU3353

MPU4 (choose 1)
MPU3412
MPU3422
MPU3432
Assessment
Entry Requirement
HELP Diploma in Business/Diploma in Information Technology
Victorian Certificate of Education with a minimum average of 50%
And
And
Pass in SPM Bahasa Melayu and Sejarah (for Malaysian students only)
The great aim of

education is not
knowledge but action."
- Herbert Spencer
"These three years have been
full of exasperating uphill
challenges for me, but they
were also pleasantly
interjected with rewards.
Despite the hardships, my
tertiary education was a
colourful one. None of this
could have been achieved
without the dedicated and
experienced lecturers who
worked relentlessly to instil
the passion for knowledge in
young minds.
"HELP University was the
right choice for me because
it is a school that provides
students with the skills and
opportunities needed to excel
in life through holistic and
quality education."
Ng Ka Jeng
A member of the global team of
winners in the Maybank GO Ahead
Challenge 2013
Completed Bachelor of Business
(Hons) Finance, 2013
Intakes
12
13
Program Structure
Bachelor of Economics (Hons)

Program Details
31 subjects including an economics research project
Subjects
Year 1
ACC155
Elements of Accounting & Finance I
ECO155
Microeconomics I
ECO157
Macroeconomics I
ECO158
History of Economic Thought
QBM153
Mathematics I
QBM154
Statistics I
QBM175
Mathematics II
QBM372
QBM373
Further Mathematics I
Further Mathematics II
Dissertation
All students are required to complete a research project related
to their field under supervision.
MPU1 (2 subjects)
MPU3123
students)
MPU3173
MPU3113
MPU3143
students)
MPU2 (choose 1)

ACC177
Elements of Accounting & Finance II
ECO173
International Relations
ECO174
Human Geography
MGT101
QBM176
Statistics II
Year 2
ECO203
ECO255
Malaysian Economy
ECO256
Research Methods
ECO260
Econometrics I
ECO286
Microeconomics II
ECO287
Macroeconomics II
ECO257
Regional Studies
ECO258
Public Finance
ECO293
Advanced Principles of Management
QBM276
Management Science Methods I
QBM277
Management Science Methods II
QBM278
Management Mathematics I
QBM279
Management Mathematics II
Year 3
ECO400
Economics Research Project
ECO353
Fiscal & Monetary Policy
ECO355
Econometrics II
ECO372
Economics of Growth & Management
ECO373
Monetary Economics
MGT305
ECO387
Labour Economics
ECO388
Economics of Industry
14
MPU3233
MPU3213
MPU3 (choose 1)
MPU3313
MPU3323
MPU3333
MPU3343

MPU3353

MPU4 (choose 1)
MPU3412
MPU3422
MPU3432
Assessment
Assignments and/ or mid-semester examination 30-60%
Entry Requirement
2 Cs in STPM
2 A-Level passes
5 SAM/TEE examination passes with a university aggregate of
50%
And
And
Intakes
(Hospitality Management) (Hons)
Program Details

MPU1 (2 subjects)
Subjects
Year 1
ACC101
ACC103
ECO101
ECO102
ITC101
LAW101
Business Law
MKT101
QBM101
Business Statistics
TRM101
Principles of Management for Hospitality &
Tourism
Year 2 & 3
17 Subjects (compulsory specialisation subjects)
FIN202
HRM201
MAT201
MGT201
MGT203
Business Research
MGT204
TRM200
Introduction to Tourism, Leisure & Hospitality
Management
TRM211
Hotel Management Operations
TRM212
Hotel Management Technology Application
TRM213
Hospitality Small Business Operations
TRM300
Industry Placement Practicum
TRM301
Food & Beverage Management
TRM305
Leadership & Management in the Hospitality
Industry
TRM311
International Hotel Management
TRM312
Services Management in Hospitality
TRM321
Strategic Customer Care in Hospitality & Tourism
TRM400
Graduation Project
Elective Subjects
1 free elective from Year 2 & 1 free Eeective from Year 3.
Graduation Project
All students are required to complete a graduation project in their
related field under supervision.
MPU3123
students)
MPU3173
MPU3113
MPU3143
students)
MPU2 (choose 1)
MPU3233
MPU3213
MPU3 (choose 1)
MPU3313
MPU3323
MPU3333
MPU3343

MPU3353

MPU4 (choose 1)
MPU3412
MPU3422
MPU3432
Assessment
Entry Requirement
HELP Diploma in Business
And
And
Intakes
January, May, August
15
Program Structure
Progression Pathways
Bachelor of Tourism Management (Hons)

Program Details
Graduation Project
All students are required to complete a graduation project in

their related field under supervision.
Subjects
MPU1 (2 subjects)
Year 1
MPU3123
students)
MPU3113
MPU3173
MPU3143
students)
ACC101
ACC103
ECO101
LAW101
Business Law
MKT101
QBM101
Business Statistics
TRM101
Principles of Management for Hospitality &
Tourism
MPU3233
MPU3213
MPU3 (choose 1)
Year 2 & 3
16 Subjects (compulsory subjects)
HRM201
MGT201
MGT203
Business Research
TRM201
Introduction to Tourism & Travel Management
TRM213
Hospitality Small Business Operations
TRM221
Tourism Management Technology Application
TRM223
Tourism Operations
TRM224
International Tourism
TRM225
E-Tourism
TRM227
Destination Marketing
TRM300
Industry Placement Practicum
TRM400
Graduation Project
TRM305
Leadership & Management in the Hospitality
Industry
TRM321
Strategic Customer Care in Hospitality &
Tourism
TRM322
Sustainable Tourism Management
TRM324
Contemporary Issues in Tourism Management
Elective Subjects
Choose 1 Year 3 subject and 3 subjects from Year 2 & 3
FIN202
MGT204
MKT201
TRM251
MGT300
TRM301
MPU2 (choose 1)
Consumer Behaviour
Safety & First Aid
Managing People Across Cultures
Food & Beverage Management
MPU3313
MPU3323
MPU3333
MPU3343

MPU3353

Career Pathways in the field of BehavioUral
University of Melbourne
1 + 2 Program
Australian National University

(ANU)
To complete 16 subjects at
ANU in 2 years
University of New South Wales
1 + 2 Program
DEGREE YEAR 2 & 3

Curtin University of
Technology
Bachelor of Commerce*
1+1 Program
DEGREE YEAR 3
HELP University
University of Queensland
Bachelor of Economics*
(Hons)*
1+1 Program
MPU3412
MPU3422
MPU3432

2 Cs in STPM
2 A-Level passes
5
SAM/TEE examination passes with a university aggregate
of 50%
And
And
HELP University
Diploma in Business
Oxford Brookes University*
Bachelor of Science (Hons)

of Arts (Hons)
Bachelor
2+1 Program
1 + 2 Program
University of Essex*
Bachelor of Arts (Hons)*

Bachelor of Science (Hons)*
University of Wollongong*
of Commerce
Bachelor
2+1 Program
University College Birmingham*
BA (Hons) Marketing
*Please refer
to the
Department
of Business
Studies
Northumbria University
1+2 Program
Management/Business
Enterprise (2+1)
Degree Year 2
HELP University

DEGREE YEAR 1
HELP University

HELP University
Foundation in Arts
Foundation in Science
Assessment
Entry Requirement
DEGREE YEAR 2
Assignments and/ or mid-semester examination 30-60%

HELP University
University of the West of

England, Bristol*
Bachelor of Arts (Hons)
2+1 Program
Bangor University
1+2 Program
Griffith University*
2+1 Program
Deakin University*

Bachelor of Arts (Hons)
Oxford Brookes University
HELP University
of Commerce
Bachelor
2+1 Program

University of Queensland*
DEGREE YEAR 3
of Business
Bachelor
Management
of Commerce
Bachelor
2+1 Program
Bachelor of International
University of Waikato
Bachelor of Business Analysis
University of Technology
Sydney (UTS)
To complete 16 subjects at
UTS in 2 years
Administration (Hons)*
1+2 Program
DEGREE YEAR 3
Hotel & Tourism

Management (2+1)
1+1 Program
MPU4 (choose 1)
Intakes
16
Degree Year 2 & 3
CAREER PROSPECTS
Accounting
C
hartered Certified Accountant
C
hartered Management Accountant
Chartered Public Finance Accountant
C
ompany Secretary
C
orporate Treasurer
I nternal Auditor
M
anagement Consultant
T
ax Advisor
T
ax Inspector
Entrepreneurship
B
usiness Consultant
I nstitutional Development Manager
E
ntrepreneur
I ntrapreneur
I nvestment Advisor
J oint Venture Consultant
Finance
C
redit Manager
STPM/A-Levels/UEC or
equivalent
SPM/O-levels or equivalent
F
inancial Analyst
F
inancial Controller
I nvestment Fund Manager
I nvestor Relations Officer
R
isk Management Manager
Hospitality Management
Tourism Management
C
atering Manager
C
onference Organiser
E
vent Coordinator
H
otel/Resort Manager
R
estaurant Chain Area Manager
T
ravel Agency Manager
T
our Operator
C
ompensation Specialist
C
orporate Trainer/Instructor
H
uman Resource Manager
L
abour Relations Manager
Personnel Consultant
Staffing Specialist
Training/Staff Development Manager
International Business
Expert Manager
Global Market Analyst Consultant
International Business Analyst
Consultant
International Operations Manager
Regional Marketing Manager
T
rade Relationship Manager
Marketing
Brand Manager
Business Development Manager
Market Researcher
Marketing Communications Manager
Product Manager
Retail Manager
Sales and Promotion Manager
Management
Strategic Management
International Management
Quality Management
Leadership
Economics
Researchers
Accountancy
Banking and Insurance
Telecommunication
Consultancy
Information Management
Education
Federal, state and local government
17
Credit Transfer
AUSTRALIA
(February & July Intakes)
University of Queensland*
Bachelor of Business Management
(Marketing International Business/
Human Resources) (2+1)*
(Accounting/Accounting & Finance/
Finance) (2+1)*
Bachelor of Economics (1 +1 ) *
Bachelor of International Hotel &
Tourism Management (Tourism/
Hospitality/Event Management)
(2+1)*
University of Melbourne*
Bachelor of Commerce (1+2)*
Australian National
University*
Bachelor of Commerce (to complete
16 subjects at ANU in 2 years)*
University of New South
Wales*
Bachelor of Commerce (1+2)*
Griffith University*
Bachelor of Business (Human
Resource Management/Marketing)
(2+1)*
(Accounting/Finance) (2+1)*
Deakin University*
Bachelor of Commerce (Finance/
Financial Planning/Human
Resource Management/Management) (2+1)*
18
NEW ZEALAND
(February & July Intakes)
University of Waikato
Bachelor of Business Analysis (1 +1 )
UNITED KINGDOM
(September Intake)
University of the West of England, Bristol*
BA (Hons) (Accounting & Finance/Business Studies/Business Studies with
Human Resource Management/Marketing/Business Studies with Marketing/
Business Enterprise) (2+1)
University of Essex*
BA Accounting/Accounting & Finance (1+2)*
B
Sc Finance/Banking & Finance/Business Management/Management &
Marketing/Marketing/International Business & Entrepreneurship (1+2)*
BBA (Business Administration) (1+2)*

Bangor University*
B
A/BSc (Business Economics/Business Studies/Business Studies & Finance/
Business Studies & Marketing/Management with Accounting/Management with
Banking & Finance/Marketing/Business & Social Administration/Accounting &
Finance/Accounting & Banking/Accounting & Economics/Banking & Finance
(Hons) (1+2)*
BA Administration & Management (Hons) (1+2)*
BSc Financial Economics (Hons) (1+2)*
Oxford Brookes University*
BSc (Hons) (Accounting & Finance/Business) (2+1)*
BSc (Hons) (Economics, Finance & International Business) (1+2)*
BA (Hons) (Business & Marketing Management) (1+2)*
BA (Hons) (Business & Management/International Business Management) (2+1)*
My time at
HELP University
has been nothing short
of a transformation
process for me. The
dedication of the
lecturers has nurtured
students to become
thinkers and leaders who
are able to compete with
the best. It is here where
I have found my passion.
It is here where I am
learning not just to be
another student, but to
be an achiever."
Joel Wong
Ernst & Young Young Tax
Professional of the Year
(YTPY) 2013, Malaysia
3rd Year, Bachelor of Business
(Hons) Accounting
Northumbria University*
BA (Hons) (Accounting/Business Management) (1+2)*
University College Birmingham
(the degree is awarded by the University of Birmingham)*
BA (Hons) Marketing Management/Business Enterprise (2+1)*
Curtin University of
Technology*
(Accounting/Economics Finance/
Entrepreneurship/International
Business/Management/Marketing)
(1+1) *
Student Placement Centre
University of Technology
Sydney*
B
achelor of Business (to complete
16 subjects at UTS in 2 years)*
W
e advise on tuition fees, living expenses,
entry requirements, application procedures,
accommodation application, visa
requirements and documentation, flight
reservations, and provide pre-departure
briefings
*Please refer to the Department of Business Studies
W
e assist and guide students on overseas
study options in Australia, UK, New Zealand,
USA, Canada etc
W
e advise on scholarship opportunities
S
PC staff are highly experienced counsellors
with many years of service in placing
students in the ideal universities
A
pplication fees to universities may be
waived if applications are made through the
HELP Student Placement Centre
F
or more details, please contact Josephine
Chong @ 03-2095 8791
19
Achievers and Alumni

Tan Hoon Lan
Former student of Chung
Hwa High School Muar. Hoon
Lan scored 7 As in her UEC
examination and received a
full scholarship from HELP to
pursue her Bachelor of Business from Charles
Sturt University, Australia at HELP. After
obtaining excellent results in the first two
years of her studies, she was offered another
full scholarship to complete her degree
(majoring in Accounting and Finance) at the
University of Queensland, Australia. She
excelled further when she became a member
of the Golden Key International Honour
Society the worlds premier collegiate
honour society which recognises outstanding
academic achievement among university
graduates membership of which is only by
invitation.
Christopher Woo Kit Liang

Former student of SMK
Damansara Jaya PJ.
Completed his Foundation in
Arts with 3 High Distinctions
and 6 Distinctions in 2006 at
HELP. He joined the HELP Bachelor of
Business and scored 5 As and 3 Bs in 2007.
Awarded the University of Melbourne
International Undergraduate Fee Remission
Scholarship for 2 years.
Jeremy Ong Wei Liam

Former student of Methodist
Boys Secondary School
Kuala Lumpur. Completed
the Bachelor of Business
Year 1 & Year 2 at HELP, and
then transferred to the University of
Queensland to complete his Bachelor of
Commerce majoring in Finance. Jeremy
started his career with the GE Financial
Management Program (FMP) in August 2002
and completed assignments with Aircraft
Engines and Corporate Learning Services in
Malaysia, Singapore, USA and China. Since
then, Jeremy has been promoted a few times
in the GE Group and he is now the Asia
Supply-Chain Finance Leader for Asia Pacific
of GE Oil & Gas (Vetco Gray).
20
HELP
University
is the right place
for you to learn
how to build a
bright future."
Chan Wai Kit
Member of the team
who was awarded the
ANZ Highly Commended
Global Team Award
Completed Bachelor
of Business (Hons)
Marketing, 2013
Academic Team
Head of Department
Head, Department of Business
Studies
Dr Sabrina Wong Yoke Chen
BSc Ed (Hons), MAppliedStats,
PhD (Malaya)
Ms Chithra Latha Ramalingam
Academic Team
Mr Gooi Chee San
Mr Yap Fu Chu
Adjunct Professor
CertEd, ACMA (UK), MBA (Fin) (UPM), CA (M)
BEcon Hons (Malaya)
Mr Harkiranpal Singh A/L Karpal Singh
Lecturers
LLB Hons (London), MBA (Leicester), LLM

(Malaya)
Ms Andrea Wang Shuan Wern
Prof Tan Siew Ee

BEcon Hons, MEcon (Malaya), PhD
(Regensburg)
BA (Soc) (Winnipeg), MBA (Mgt)

(Oklahoma City), PhD (Bulacan)
Dr Angeline Yap Kiew Heong

CA (M), MBA (Accountancy), PhD
(Accounting) (Malaya)
Dr David Ng Ser Heong

BSc (Fin) (Oklahoma State), MBA (Fin)
(UM), DBA (UniSA)
Dr Harjeet Kaur
BSc (Resource Econ) Hons (UPM), MSc
(UPM), DBA (UniSA)
Dr Harikrishnan Kanthen
BSc Ed (Maths) Hons (Malaya), ME (OR),
PhD (Osaka)
Dr Lee Teck Heang

BA (Acct) Hons (Kent), MCom (Acct)
(CSturt), DBA (UniSA)
Dr Lim Teh Eng

Foo Pao Yau
Former student of Raffles Junior College, Singapore, Pao Yau
obtained 4 As in the A-Levels and 7 As in the O-Levels. Prior to
joining HELP, Pao Yau won the ASEAN Pre-University
Scholarship and was a member of the Top 5 Cheerleading Teams
in Singapore. She was awarded the HELP-CSU scholarship and
subsequently won a scholarship from the top-rated Hong Kong University of
Science & Technology (HKUST) worth HK$120,000 per year to complete 3 years of
study there. Pao Yau worked as an intern with one of the editors of FinanceAisa,
Steven Irvine, on the annual edition of Asias 100 Richest Families, and her name is
credited next to his in the annual survey.
BComm (Acct) (Distinction) (USQ), MBA

(Distinction) (Heriot-Watt), CPA Australia,
CA (M)
Mr Valliappan Kasi
Dr Ang Eng Sieng
Amanda Chin Ye May

Former student of SMK Taman Melawati KL, Amanda obtained 9
A1s in her SPM. Recipient of the HELP CEO Scholarship. A
taekwondo expert, she represented the nation in the Korea Open
Taekwondo Championship. Awarded the Golden Jubilee
Scholarship by the University of New South Wales to study
Bachelor of Commerce in Accounting and Finance after she completed the
Diploma in Business at HELP. UNSW also awarded Amanda the Faculty Honours
Scholarship to pursue her Bachelor of Commerce (Hons) in Finance.
Mr Steven Toh Choon Yoong
BSc (Chem) Hons, Dip Ed (Malaya), MBA

(Heriot-Watt), DBA (UniSA)
Higher Diploma Law (Anglia Polytechnic),

LLB Hons (Wolverhampton), LLM
(Staffordshire)
Senior Lecturers
Marilyn Pang Mei Ling

Former student of SMK St Georges Penang, Marilyn is a former
national badminton player who participated and won numerous
titles in the Malaysia Open, Singapore Open, National Grand Prix
Finals and India Satellite Open Championship.
Dr Teh Chin Hoe
AMN, BA Hons, MEd, PhD (Malaya), Dip

Library & Info Studies (London)
Dr Shenba K Sabapathy
BCom (Acct & Admin) Hons, MCom (Acct &
Admin), BEd (Eng & Com), Post Grad Dip
(Mass Comm & Journalism) (Madurai
Kamaraj), PhD (Madurai Kamaraj)
Mr Jacob Kulleh
BPublic Admin Hons (UUM), MBA (UPM)
Mr Kishen Tulsidas Adnani
BA (Econ) Hons (Portsmouth Poly), MA

(Bkg & Fin) (Wales)
BSc in Education (TESL) Hons (UTM),

MESL (Malaya)
Ms Hemalata a/p Alagan

BCompSc (USM), MEd (OUM)
BSc (Comp Sc) Hons (UPM), MBA

(Nottingham Trent)
Ms Liew Huey Min
Mr Liew Khay Fatt
Mr Dinesh Rajenthiran
BA (Bus Admin) Hons (Malaya), MA

(Dev Econ) (Williams College)
Mr Lye Kok Keong

BA (Econ & Soc St) Hons (Manchester),
MBA (Finance) (UPM), MICPA, CA (M)
Mr Mohd Jamil bin Jelani

BAcct Hons (UKM), MBA (UKM)
Mr Ravi Varmman Kaniappan

BSocSc (Mgmt) Hons (USM), MBA (Malaya)
Mr Selvanadan Muniappan
BCom (Acct) (Madras), CIMA (UK), MBA
(Hull), MPhil (Middlesex)
Ms Joyce Leu Fong Yuen

BA (Econ) Hons (UKM), MSc (HRD) (UPM)
Ms Norzan Abdullah
BA (Malay Studies) Hons (Malaya), MPPA
(Wisconsin), MBA (UUM)
Ms Sumathi Paramasivam
BA in SocSc & Humanities (History) Hons
(UKM), Post Grad Dip (Mkt), MA (Mkt)
(Northumbria)
BBA (Hons) (UPM), MBA (Finance) (UPM)
MSc Marketing & Business Analysis

(Edinburgh)
Mr Hassanudin bin Mohd Thas Thaker

BBus (Fin) Hons (HELP)
Mr N Madhavan a/l Nanairan

BA Hons (Abertay Dundee)
Mr R Paneir Selvam
LLB Hons, LLM (UEL)
Ms Sridevi R K Narayanan
BA (Hons) Econ, MEc (Malaya)
Ms Nalini Devi P Ramasivam

MEd (TESL) (Malaya), BEd (TESL) Hons
(UPM), Diploma in Teaching (KPM)
Adjunct Faculty
Dr Alan Chew Fook Yew
BEcon Hons, MEcon (Malaya), PhD (Hull)
Dr Sharon Tan Seow Kian

BEcon (Monash), MBA (Oklahama), DBA
(CSturt)3
21
If your dreams do not scare you,

they are not big enough"
- Ellen Johnson Sirleaf
www.help.edu.my
facebook.com/HELPUniversity
twitter.com/HELPUni

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finance

Message from the Head of Department

The Diploma in Business is a 2-year HELP University

Accounting is concerned with the measurement, reporting

Entrepreneurship creates value and contributes to all-round

Finance is concerned with the study of financial

Furthermore, top accounting professionals from the Big 5

The realisation of the importance of proper human resource

This program is designed for students who wish to

With greater competition in markets arising from

with the ability to add value to products and services have

This program will appeal to students wishing to

Bachelor of Economics (Hons)

The Bachelor of Economics (Hons) is an excellent

Hospitality management encompasses the vibrant and

Tourism is the worlds biggest and fastest growing industry.

Credit Transfer to the University

The University of Queensland (Australian University of the Year

Dr Kelvin Tan Jui Keng

Malaysian Institute of Chartered Secretaries and

The Association of Chartered Certified Accountants

The Institute of Chartered Accountants in England and

Malaysian Institute of Accountants (MIA)

Bachelor of Business (Hons)

3 years Honours program

Marketing (14 compulsory specialisation subjects)

Human Resource Management

MPU Compulsory Subjects

Tamadun Islam dan Tamadun Asia (Malaysian students)

*for Malaysian students without a credit in SPM Bahasa Melayu

Seminars (Career Skills)

Bachelor of Management (Hons)

*for Malaysian students without a credit in SPM Bahasa Melayu

Comparative Ethics for Malaysia

The great aim of

Bachelor of Economics (Hons)

Elective Subjects (choose 2)

*for Malaysian students without a credit in SPM Bahasa Melayu

Comparative Ethics for Malaysia

MPU Compulsory Subjects

3 years Honours program

*for Malaysian students without a credit in SPM Bahasa Melayu

Comparative Ethics for Malaysia

January, May, August

Bachelor of Tourism Management (Hons)

All students are required to complete a graduation project in

7 Subjects (compulsory core subjects)

*for Malaysian students without a credit in SPM Bahasa Melayu

Comparative Ethics for Malaysia

Australian National University

University of New South Wales

DEGREE YEAR 2 & 3

Any one of the following:

January, February, May, August

Oxford Brookes University*

Bachelor of Science (Hons)

Bachelor of Arts (Hons)*

University College Birmingham*

BA (Hons) Marketing

BA (Hons) Marketing