School of Business HELP University

edition MARCH 2015
finance
accounting
management
economicS
Message from the Dean

In the 21st Century, the conventional education is
no longer relevant, applicable or adequate in the
changing economic environment. The Faculty of
Business, Economics and Accounting at HELP
University offers students an exciting and diverse
learning experience and it also nurtures critical
skills to ensure their success in the career world.
Among the valuable skills that they learn are:
managing uncertainty, working in teams, resolving
conflicts, effective presentation and negotiation and
entrepreneurship.
Contents
2
Programs
Professional Recognition
Program Structure
21 Progression Pathways
22 Credit Transfer
24 Achievers and Alumni
25 Academic Team
The Faculty of Business, Economics and Accounting

is a comprehensive business and hospitality and
tourism management school distinguished for
the quality of its academic staff, the depth of its
programs, the recognition accorded by world class
universities, accreditation from professional bodies
and its close links with industry. It was formed in
1986 at the inception of HELP in the same year. At
present, we are the largest academic faculty at
HELP University with an enrolment of about 2,500
undergraduate students.
We offer the Bachelor of Business (Hons) program
which allows students to specialise in one of these
seven areas: Accounting, Entrepreneurship, Finance,
Human Resource Management, International
Business, Hospitality Management and Marketing,
Bachelor of Economics (Hons), Bachelor of
Management (Hons), Bachelor of Tourism
Management and Bachelor of Business Psychology
and Diploma in Business program.
Our students can transfer credits to many top

universities in Australia, UK and New Zealand,
including the University of Queensland, University of
Melbourne, Australian National University, University
of New South Wales, Leeds University and many
others. Our business program is one of the very few
business programs in the world where students are
able to transfer their credits into the final year of
the University of Queensland Business/Commerce
program.
Furthermore, we have various internship and
graduate training programs with many leading
multinational companies including General Electric,
KPMG, PWC, Ernst & Young, Deloitte and BDO
Binder. Hence our graduates are preferred employees
for top companies.
HELP is a popular choice for students wishing to
pursue business, tourism and hospitality studies
not only because of its academic excellence and
teaching quality. We also provide students a wide
range of services and extracurricular activities aimed
at building character, infusing leadership qualities
and positive values, and taking care of their physical,
mental and emotional health. Our educational
philosophy is holistic and comprehensive.
We sincerely welcome you to join our programs and
achieve excellence with us.
The curriculum is broad based in nature. It

emphasises active learning through problem-solving
and uses real-life case studies.
Our accounting program is the first from a university
in Malaysia to be accredited by CPA, Australia.
Furthermore, our accounting program is granted

maximum exemptions by professional bodies such
as ACCA, ICAEW and MAICSA.
Stephen Wu
Dean, Faculty of Business, Economics and
Accounting
Programs
Diploma in Business
KPT/JPS(A6487)01/15
The Diploma in Business is a 2-year HELP University

program that prepares students for admission into the
second year of business related degree programs at both
local and overseas universities. It is widely accepted by
Australian, British and New Zealand universities as being
equivalent to their first year course of studies.
This program has been structured and developed in
consultation with, and moderated by, foreign universities to
ensure that it is of an acceptable international standard.
The curriculum has been designed to provide students with
a sound background in accounting, finance, marketing,
management and related business subjects. Apart from
preparing students for entry into business degree
programs, the Diploma in Business adequately prepares
students for the job market as well.
On completion of this program, graduates will have acquired
the knowledge and practical skills in business which will
enhance their competency to complete their task
assignments.
achelor of Business
B
(Accounting) (Hons)
KPT/JPS(A10833)10/14
Accounting is concerned with the measurement, reporting

and evaluation of information, including computerised
information, which assists in the management of resources
in business entities and government organisations.
This program prepares students to become professional
accountants. It covers theoretical and conceptual
accounting matters combined with the basic accounting
skills needed to make graduates employable.
The curriculum has been designed to satisfy the
requirements of professional accounting bodies like CPA
Australia, ACCA, ICAEW, MICPA, CIMA, MIA and many others
where maximum exemptions can be obtained. At the same
time, the curriculum provides students with a broad-based
education, thus ensuring success in the highly competitive
work environment.
Bachelor of Business
(Entrepreneurship) (Hons)
KPT/JPS(A10830)10/14
Entrepreneurship creates value and contributes to all-round

progress. It is an integrating discipline that draws on
knowledge and skills developed in a variety of areas.
Entrepreneurial endeavours are successful when they
identify and assess opportunities, and enable action to be
taken to pursue the opportunities.
The programs curriculum blends the traditional
components of a management education with the study of
the content, skill, and sensitivity areas that uniquely define
entrepreneurship. Through a combination of academic and
clinical experiences, students will develop an appreciation
and understanding of the entrepreneurial process.
On completion of the program, graduates will understand
the motivations, behavior and strategies necessary to
create, implement and sustain new ideas and ventures.
(Finance) (Hons)
KPT/JPS(A5951)10/14
My time at HELP University

has been a transformation
process for me. The dedication of
the lecturers nurtures students to
become thinkers and leaders who
are able to compete with the best.
It is here that I found my passion. It
is here that I am learning not just to
be another student, but an achiever
as well."
Joel Wong
Ernst & Young Young Tax Professional
of the Year (YTPY) 2013, Malaysia
Completed Bachelor of Business (Hons)
Accounting in January 2014
Currently working as Associate
(Transaction Tax) in Ernst & Young
Finance is concerned with the study of financial

instruments, institutions, markets and systems. It involves
the study of financial decision making under uncertainty,
and has applications in many fields including banking,
financial consulting and planning, funds management,
merchant banking, stock broking and treasury.
This program provides rigorous training in the theory and
application of finance. The program involves a core in
mainstream finance supplemented with studies in related
quantitative techniques and methodologies, economics and
management.
On completion of this program, graduates will understand:
how corporations make financial decisions
how individual investors select and manage their
investment opportunities and portfolios
the intricacies of derivative securities
the management of the financial services industry
Furthermore, top accounting professionals from the Big 5

accounting firms are invited to participate in teaching as
adjunct staff. They will bring real world perspectives into
the classroom setting.
Programs
Bachelor
of Business

(Human Resource
Management)(Hons)
KPT/JPS(A10832)10/14
The realisation of the importance of proper

human resource management has been
reflected in the hiring of people with specialized
skills in personnel management, compensation,
labour relations, training and management
development, and the use of organizational
development consultants.
This program is designed to provide students
with an in-depth knowledge of the three
management functions that have become most
critical in modern organisations: personnel
management, industrial relations and
organizational behavior. It emphasizes both
practical and conceptual skills to enable
students to work in all areas of human resource
management in both the public and private
sectors.
The program aims to provide a broad
understanding and appreciation of organisations
as well as skills in basic human resource
management functions.
On completion of the program, graduates should
be able to help shape an organisation or
business through staff planning, job analysis and
design, appraisal of staff performance and
assessment of training needs.
Bachelor
of Business

(International Business)
(Hons)
KPT/JPS(A6238)10/14
This program is designed for students who wish

to specialize in courses that lead to a career in
international business management. The
program provides a broad foundation in business
in addition to specialized studies in international
management and international marketing.
On completion of the program, graduates will
have learnt international negotiation and
leadership skills. Graduates will also have learnt
how to generate global and local creative
strategies, as well as the skills to effectively
implement them.
Bachelor
of Business (Marketing)

(Hons)
KPT/JPS(A5952)10/14
With greater competition in markets arising from deregulation,

technological change and globalization, an understanding of
marketing is becoming increasingly crucial for professionals in both
private and government business areas. In a more competitive world,
graduates with the ability to add value to products and services have
an edge over others.
This program is designed to provide students with a sound
background in business, together with an understanding of
marketings role within and between organisations.
On completion of the program, graduates will have acquired decisionmaking skills and be innovative in their approach to business
problems and situations. Furthermore, the program develops critical
thinking and communication skills so that graduates may deal
effectively with the continually changing business environment.
To achieve these aims, the program integrates the development of
practical skills and knowledge with a strong emphasis on
understanding current theories and the latest research.
Bachelor of Business Psychology

(Hons)
KPT/JPS (A7364)03/17
Business Psychology is the study and practice of improving working

life. This programme is designed to nurture skills in organizational
and systems management within the discipline of psychology as a
social and behavioral science. By integrating management studies
with the critical and analytical methods of psychology, it meets the
needs of students intending to pursue careers in human resource
management, training and development, and employee & customer
relations.
Bachelor
of Management (Hons)

KPT/JPS(A6913)08/16
This program will appeal to students wishing to obtain a

general education in the disciplines which underlie the theory and
practice of management. The degree aims to cover the analysis of a
specific set of topics and also to teach an approach to logical analysis
of social and individual decision-making.
On completion of the program, graduates will be able to look
analytically and critically at management issues, develop critical skills
for a wide range of real world business and professional situations,
and be prepared for a career in business administration and
management.
10
Bachelor of
Economics (Hons)
KPT/JPS(A7952)09/17
Economics is central to an understanding of

business, markets, trade, government policies,
international issues, globalisation, health,
development, and the environment. The
Bachelor of Economics (Hons) program is an
excellent starting point for students who plan
to have a career in banking & finance,
business, international development, research
and government. Organised in terms of
subjects that emphasise both theory and
relevant applications, the program offers a
systematic exposure to tools with which to
understand business, markets, government
policies and international issues, analyse
financial markets, banking operations but
more importantly to understand how to
allocate resources and make appropriate
decision. On completion of the program,
graduates will have an understanding of
fundamental issues, debates and problems
related to the operations of financial systems
at both the micro and macro levels, in the
context of national and global economies.
They will be ready to become analysts,
advisors, and economists in the public and
private sectors.
11
Bachelor
of Business (Hospitality

Management) (Hons)
KPT/JPS(A6839)03/16
Hospitality management encompasses the vibrant and varied worlds of

hotel, restaurant and resort management and more. Graduates find
employment in hotels, casinos, restaurants, conventions and events
management companies. This major delves into international hotel
operations management, technological applications in hospitality
management and large scale services management as well as small
business operations. As the hotel and hospitality industry moves
increasingly from a skill-based to a knowledge-based industry, higher
learning has become increasingly critical to opening career doors and
helping managers to be fully attuned to the culture, services and
competitive aspects of the sector.
12
Bachelor
of Tourism Management

(Hons)
KPT/JPS(A10692)02/15
Tourism is the worlds biggest and fastest growing industry. The travel and
hospitality industry constitutes 10% of the worlds GDP and is a major
source of foreign exchange earnings and employment. The hospitality and
tourism industries are very people oriented.
The HELP Bachelor of Tourism Management (Hons) program is designed to
produce graduates with an in-depth grasp of concepts and perspectives in
the tourism industry. It is industry focused so that graduates can function
effectively as active professionals and are able to promote tourism at
different levels, local and worldwide.
Programs
13
Credit Transfer to the

University of Queensland
The University of Queensland (Australian

University of the Year 1998) is one of Australia's premier
learning and research institutions. It is the oldest university in
Queensland and has produced generations of graduates who
have gone on to become leaders in all areas of society and
industry. The University is a founding member of the national
Group of Eight, an alliance of research-strong "sandstone"
universities committed to ensuring that Australia has higher
education institutions which are genuinely world class. It
belongs also to the global Universitas 21 alliance, which aims to
enhance the quality of university outcomes through
international benchmarking and via a joint venture e-learning
project with The Thomson Corporation.
HELP University students have the option of transferring to the
Bachelor of Business Management, Bachelor of Commerce and
Bachelor of Economics programs at the University of
Queensland under an exclusive credit transfer arrangement.
Terms and conditions apply.
Management (2 + 1)*
Specialization
Marketing
International Business
Human Resources
Bachelor of Commerce
(2 + 1)*
Specialization
Accounting
Finance
Accounting & Finance
Bachelor of Economics
(Hons) (1 + 1)*
Specialization
General
International Trade and Finance
* Please refer to the Faculty of Business, Economics and
Accounting administration office and Student Placement
Centre for admission requirements.
Dr Kelvin Tan Jui Keng

Former student of Foon Yew High
School, Johor Bahru; completed
his Diploma in Business at HELP
with Distinction. At the University
of Queensland, Kelvin completed
his BCom with Honours, majoring
in Accounting & Finance and was
awarded the Deans Commendation for High Achievement for
two consecutive years. Kelvin was
one of the first students from
HELP to gain his PhD at UQ,
winning the Deans Award for
Higher Degree Research
Excellence. He is now a full-time
lecturer in Finance at UQ Business
School with research interests in
capital structure, mergers and
acquisitions and corporate
governance. Kelvin is a recipient of
the UQ Award for Excellence in
Teaching in 2013.
Professional Recognition
Certified Practising Accountants (CPA)Australia
Students who have completed the HELP University Bachelor of
Business (Accounting) (Hons) degree program are eligible to apply to
become associate members of CPA Australia where they shall do 6 CPA
subjects. Upon completion of the CPA program and with 3-4 years of
relevant working experience, they can apply for membership of the
Malaysian Institute of Accountants (MIA).
Malaysian Institute of Chartered Secretaries and

Administrators (MAICSA)
The Malaysian Institute of Chartered Secretaries and Administrators
(MAICSA) grants maximum exemptions to graduates of the HELP
University Bachelor of Business (Accounting) (Hons) degree program
and Bachelor of Business (Finance) (Hons) degree program. Graduates
of these 2 programs are only required to complete the final stage of the
MAICSA International Qualifying Scheme (IQS) program (by
examination) which comprises of 4 subjects.
Graduates of the other HELP University Bachelor of Business in
Marketing, Entrepreneurship, Human Resource Management and
International Business (Hons) degree program are required to complete
the MAICSA International Qualifying Scheme (IQS) 1 & 2 which
comprises of 8 subjects.
The Association of Chartered Certified Accountants

(ACCA)
Business (Accounting) (Hons) degree program are eligible for 9 subject
exemptions out of 14 subjects from ACCA.
The Institute of Chartered Accountants in England and

Wales (ICAEW)
Business (Accounting) (Hons) degree program are eligible for 8 subject
exemptions out of 15 subjects from ICAEW.
Malaysian Institute of Accountants (MIA)

Business (Accounting) (Hons) degree program are eligible to apply to sit
for the MIA Qualifying Examination (QE) which consists of 4 papers.
Upon completion of 4 papers and with 3-4 years relevant working
experience, students can apply for membership of the MIA. The MIAs
QE is the third and final route to gain admission into the MIA, after which
they are officially recognised as Chartered Accountants.
Program Structure
Diploma in Business
Program Details
2-year program
S
tudents are required to complete
20 academic subjects and 4 MPU
subjects
1 4 weeks for full semester; 7 weeks
for half semester
Subjects
Level 1
Academic Subjects
DIP1ACC03
Basic Accounting
DIP1ECO03 Basic Economics
DIP1ENG01 English 1
DIP1ENG02 English 2
DIP1ITC01 Introduction to
Information Technology
DIP1MAT01 Basic Business
Mathematics I
DIP1MAT02 Basic Business
Mathematics II
DIP1SSK04 Elementary Law
Choose 1 elective subject
DIP1BUS01 Introduction to Business
Administration
DIP1PR01 Introduction to Public
Relations
DIP1THM01 Introduction to Tourism
and Hospitality Management
4 Compulsory MPU Subjects
MPU1
MPU2163 Pengajian Malaysia 2
(Malaysian students)
MPU2133 Bahasa Melayu Komunikasi
1 (International students)
(choose 1)
MPU2
MPU2213 Bahasa Kebangsaan A*
MPU2223 Communication and
Writing Skills
* for Malaysian students without a credit in SPM Bahasa
Melayu
MPU3
MPU2313 Introduction to Malaysian
Tourism
MPU4
(choose 1)
MPU2412
Co-curriculum Sports 1
MPU2422 Co-curriculum
Community Service 1
MPU2432 Co-curriculum Event
Management 1
Level 2
Academic Subjects
D2ACC100 Financial Accounting
D2ACC110 Accounting for Business
Decisions
D2ECO110 Microeconomics
D2ECO120 Macroeconomics
D2FIN100 Introduction to Finance
D2HRM100 Introduction to Human
Resource Management
D2LAW110
Business Law
D2MGT100 Organisations & Management
D2MGT120 Introduction to Business
Ethics
D2MKT110
Marketing Principles
D2QBM117 Business Statistics
Assessment
Most subjects follow the assessment
pattern below:
Continuous assessment 40%
Final examination 60%
Total 100%
Entry Requirement
Any one of the following:
S
PM/O-levels with at least 3 credits
(including a pass in SPM Bahasa Melayu
and Sejarah)
S
enior Middle 3 (UEC) with at least 3 Bs
Equivalent

qualification
Intakes
January, March**, May, August, October**
** This intake is only applicable for those entering the
program without being granted any exemption
Program Structure
Bachelor of Business (Hons)

Program Details
3-year honours program

31 subjects including a graduation project
14 weeks for full semester; 7 weeks for half semester
S
pecializations: Accounting, Finance, Marketing, Entrepreneurship,
International Business & Human Resource Management
Subjects
Year 1
9 compulsory subjects
ACC101
Financial Accounting 1
ACC103
Management Accounting 1
ECO101
Principles of Microeconomics
ECO102
Principles of Macroeconomics
ITC101 Information Technology for Business
LAW101
Business Law
MGT101
Principles of Management
MKT101
Principles of Marketing
QBM101
Business Statistics
Year 2 & 3
Accounting (13 compulsory subjects)
ACC200
Accounting Information Systems
ACC201
ACC202
Financial Reporting
ACC203
ACC301
ACC302
Corporate Accounting
ACC303
Auditing & Assurance Services
ACC304
Accounting Theory & Practice
FIN202
Financial Management
LAW201
Company Law
TAX301 Taxation
MGT203
Business Research
MGT400
Graduation Project
Finance (15 compulsory subjects)
ACC202
Financial Reporting
ACC203
ACC302
Corporate Accounting
ECO202
Macroeconomic Analysis
FIN202
FIN203
Financial Institutions, Instruments & Markets
FIN204 Investment Analysis & Decision Making
FIN205
Wealth Management
FIN302
Analysis of Equity & Fixed Income Investments
FIN304
Global Financial Management
FIN305
Strategic Issues in Financial Management
FIN306 Derivative Securities & Risk Management
FIN307
Portfolio Management
MGT203
Business Research
MGT400
Graduation Project
10
Marketing (14 compulsory subjects)

FIN202
MKT201
Consumer Behavior
MKT202 Internet Marketing
MKT203 Distribution & Logistics Management
MKT205
Sales Management
MKT207
Product Management
MKT301 Integrated Marketing Communications
Strategic Global Marketing
MKT302
Marketing Research
MKT303
Competitive Marketing Planning & Strategy
MKT304
Services Marketing
MKT306
MKT307 Environmental Marketing
MKT311 Innovative Product Development and Management
Graduation Project
MGT400
Entrepreneurship (13 compulsory subjects)
FIN202
HRM201
Managing Human Resources
MGT200
Small Business Management
MGT203
Business Research
MGT204
Asian Entrepreneurship & Innovation
MGT206 Introduction to Entrepreneurial Behavior
MGT207 New Venture Creation
MGT208
Franchising
MGT307
Strategic Planning for Entrepreneurs
MGT310
Corporate Venturing
MGT311 Entrepreneurship Business Plan
MKT305
Strategic Marketing Relationship
MGT400
Graduation Project
International Business (15 compulsory subjects)
FIN202
ECO203 International Economics
ECO204 International Trade
FIN304
Global Financial Management
LAW305 International Business Law
MAT201
Business Mathematics
MGT201 Organizational Behavior
MGT203
Business Research
MGT209
Production & Logistics Management
MGT301 Operations Management
MGT303
Corporate Policy & Strategy
MGT304
Strategic International Business Management
MGT305
Business Ethics & Social Responsibility
MKT302
MGT400
Graduation Project
Human Resource Management (16 compulsory subjects)

ECO201
Labour Economics
FIN202
HRM201
HRM202
Human Resources Development
HRM301
Human Resource Research
HRM302
Managing Occupational Health & Safety
HRM303
Managing Strategic Human Resources
INR201 Industrial Relations
INR301
Comparative Industrial Relations
LAW207
Law of Employment
MAT201
Change Management
MGT302
MGT303
MGT305
Graduation Project
MGT400
Partial List of Electives (for all specializations)
ACC201
ACC291 Islamic Bank Management
BKG301
Comparative Banking Structure
COM200
Managerial Communication
FIN203
Financial Institutions, Instruments and Markets
FIN204 Investment Analysis & Decision Making
FIN206 Introduction to Technical & Analysis Trading
FIN207
Mergers & Acquisitions
FIN301
Corporate Finance
HRM201
LAW201
Company Law
LAW305 International Business Law
MGT200
Small Business Management
MGT202 E-Business
MGT204
MGT205
Asian Business Environment
MGT300
Managing People across Cultures
MGT302
Change Management
MGT303
MGT304
Strategic International Business Management
MGT305
MGT309
Project Management
MKT206
Retail Management
MKT208
Brand Management
MKT301 Integrated Marketing Communications
MKT302
MKT305
Strategic Marketing Relationship
MKT308
B2B Marketing
MKT309
Marketing Engineering
QBM201
Advanced Business Statistics
Graduation Project
All students are required to complete a graduation project in their
related fields under supervision.

MPU1
(to do 2 subjects)
MPU3113
Hubungan Etnik (Malaysian students)
MPU3123 Tamadun Islam dan Tamadun Asia

(Malaysian students)
MPU3143
Bahasa Melayu Komunikasi 2

(International students)
MPU3173
Pengajian Malaysia 3 (International students)
MPU2
(choose 1)
MPU3213
Bahasa Kebangsaan A*
Leadership in Business
MPU3233
*for Malaysian students without a credit in SPM Bahasa Melayu
MPU3
(choose 1)
MPU3313
MPU3323
MPU3333
MPU3343

Comparative Ethics for Malaysia

Malaysian Constitution
Malaysian Digital Transformation
Career Pathways in the field of Behavioral
Sciences in Malaysia
MPU4
(choose 1)
MPU3412
MPU3422
MPU3432
Co-curriculum Sport 2
Co-curriculum Community Service 2
Co-curriculum Event Management 2
Seminars (Career Skills)

Seminars covering the following areas will be conducted and all
students are required to attend. Although these seminars do not
count as credits towards graduation, all HELP graduates must be
trained in the following essential skills:
Resolving Conflicts
Interpersonal Dynamics
Negotiation
Team Building
Assessment
Most subjects follow the assessment pattern below:
Total 100%
Entry Requirement
HELP Foundation in Arts/Foundation in Science
HELP

Diploma in Business/Diploma in Information Technology
2 Cs in STPM
2 A-Level passes
5 Bs in Senior Middle 3 (UEC)
5 CPU passes with a minimum average of 50%
U
niversity Aggregate of 50% or ATAR score of at least 50 for
various Australian Matriculation Programs
Equivalent qualification and
3 O-level/SPM credits (plus a pass in SPM Bahasa Melayu and Sejarah)
Intakes
January, March*, May, August, October*
*This intake is only applicable for those entering the program without being granted any
exemption
11
Program Structure
Bachelor of Business Psychology (Hons)

Program Details
31 subjects including a graduation
project
14 weeks for full semester; 7 weeks for
half semester
Subjects
Year 1
ACC101
ECO101 Principles of
Microeconomics
LAW101
Business Law
MGT101 Principles of Management
MKT101 Principles of Marketing
QBM101
Business Statistics
BPSY105 Introduction to Quantitative
Methods
BPSY106 Introduction to Qualitative
Methods
BPSY111 Introduction to Psychology 1
BPSY112 Introduction to Psychology 2
BPSY113 Psychology of Personal and
Academic Development
Year 2
HRM201 Managing Human
Resources
MKT201
Consumer Behavior
Business Research
MGT203
Social Psychology
BPSY205
Human Psychology
BPSY207
BPSY210 Conflict Theory &
Resolution
Year 3
MGT302
Change Management
BPSY302 Introduction to Industrial/
Organizational Psychology
BPSY310
Cross Cultural Psychology
BPSY314 Introduction to Economic
Psychology
LAW309
Psychology & Law
MGT400
Graduation Project
12
Elective Subjects
Students are required to do 3 elective
subjects from Year 2 and 3 (at least one
subject from Year 3)
Graduation Projects
All students are required to complete a
graduation project in their related fields
under supervision.
MPU1
(to do 2 subjects)
MPU3123 Tamadun Islam dan

Tamadun Asia (Malaysian
students)
MPU3173 Pengajian Malaysia 3
(International students)
MPU3113 Hubungan Etnik (Malaysian
students)
MPU3143 Bahasa Melayu Komunikasi
2 (International students)
MPU2
(choose 1)
MPU3233
MPU3213
*for Malaysian students without a credit in SPM

Bahasa Melayu
MPU3
(choose 1)
Assessment
Most subjects follow the assessment
pattern below:
Total 100%
Entry Requirement
HELP Foundation in Arts/Foundation in
Science
2 Cs in STPM
2 A-level passes
5 CPU passes with a minimum average
of 50%
University Aggregate of 50% or ATAR
score of at least 50 for various
Australian Matriculation Programs
Equivalent qualification
and
3 O-level credits/SPM credits (plus a
pass in SPM Bahasa Melayu and
Sejarah)
Intakes
*This intake is only applicable for those entering the
program without being granted any exemption
These three years have been

full of exasperating uphill
challenges for me, but they were also
pleasantly interjected with rewards.
Despite the hardships, my tertiary
education was a colourful one. None
of this could have been achieved
without the dedicated and
experienced lecturers who worked
relentlessly to instil the passion for
knowledge in young minds.
"HELP University was the right choice
for me because it provides students
with the skills and opportunities to
excel in life through holistic and
quality education."
Ng Ka Jeng
A member of the global champion team in
the Maybank GO Ahead Challenge 2013
Finance, 2013
Currently working as a Maybank
Apprentice
MPU3313 Comparative Ethics for

Malaysia
MPU3323
MPU3333
Malaysian Digital
Transformation
MPU3343 Career Pathways in the
field of Behavioral Sciences
in Malaysia
MPU3353 Personal Financial Planning
in Malaysia
MPU4
(choose 1)
MPU3412
MPU3422 Co-curriculum
Community Service 2
MPU3432 Co-curriculum Event
Management 2
13
Program Structure
Bachelor of Management (Hons)

Program Details

MPU1
(to do 2 subjects)
MPU3123
MPU3173
MPU3113
MPU3143
Tamadun Islam dan Tamadun Asia (Malaysian students)

Bahasa Melayu Komunikasi 2 (International students)
MPU2
(choose 1)
MPU3233
MPU3213
Subjects
Year 1
ACC101
ECO101
ECO102
Business Law
LAW101
MGT101
MKT101
Business Statistics
QBM101
QBM153
Mathematics
Year 2
FIN202
HRM201
MGT202 E-Business
MGT203 Business Research
Choose 3 Elective Subjects from the following
ACC203
ECO255
Malaysian Economy
ECO257
Regional Studies
ECO280
Reflective Practice
MGT209 Production & Logistics Management
Year 3
6 compulsory specialization subjects
MGT304 Strategic International Business Management
MGT305 Business Ethics & Social Responsibility
MGT356 Critical Issues in Management
MGT400 Graduation Project
BIP300
Business Internship Program

ECO372 Economics of Growth & Development
MGT302 Change Management
MGT303 Corporate Policy & Strategy
MGT376
Quality Management
MGT377
Comparative Business Systems
MPU3
(choose 1)
MPU3313
MPU3323 Malaysian Constitution
MPU3333 Malaysian Digital Transformation
MPU3343 Career Pathways in the field of Behavioral Sciences
in Malaysia
MPU3353 Personal Financial Planning in Malaysia
MPU4
(choose 1)
MPU3412
MPU3422
MPU3432
Assessment
Total 100%
Entry Requirement
HELP Diploma in Business/Diploma in Information Technology
2 Cs in STPM
2 A-Level passes

University Aggregate of 50% or ATAR score of at least 50 for
And
3 O-level credits/SPM credits (plus a pass in SPM Bahasa Melayu and
Sejarah)
Intakes
Graduation Project
related fields under supervision.
14
exemption
15
Program Structure
Bachelor of Economics (Hons)

Program Details
31 subjects including an economics research project
Economics Research Project

All students are required to complete a research project related
to their field under supervision.
Subjects
MPU1
Year 1
ACC155 Elements of Accounting & Finance I
ECO155
Microeconomics I
ECO157
Macroeconomics I
ECO158
History of Economic Thought
QBM153
Mathematics I
QBM154
Statistics I
QBM175
Mathematics II
MPU3123 Tamadun Islam dan Tamadun Asia (Malaysian

students)
MPU3173
MPU3113
Bahasa Melayu Komunikasi 2 (International
MPU3143
students)
Choose 2 Elective Subjects

ACC177 Elements of Accounting & Finance II
ECO173 International Relations
ECO174
Human Geography
MGT101
QBM176
Statistics II
Year 2
ECO255
Malaysian Economy
ECO256
Research Methods
ECO260 Econometrics I
ECO286
Microeconomics II
ECO287
Macroeconomics II
ECO257
Regional Studies
ECO258
Public Finance
ECO293
Advanced Principles of Management
QBM276
Management Science Methods I
QBM277
Management Science Methods II
Management Mathematics I
QBM278
Management Mathematics II
QBM279
Year 3
ECO400 Economics Research Project
ECO353
Fiscal & Monetary Policy
ECO355 Econometrics II
ECO372 Economics of Growth & Management
ECO373
Monetary Economics
MGT305
ECO387
Labour Economics
ECO388 Economics of Industry
QBM372
Further Mathematics I
QBM373
Further Mathematics II
16
(to do 2 subjects)
MPU2
(choose 1)
MPU3233
MPU3213
MPU3
(choose 1)
MPU3313
MPU3323
MPU3333
MPU3343 Career Pathways in the field of Behavioral

MPU3353
Personal Financial Planning in Malaysia
MPU4
(choose 1)
MPU3412
MPU3422
MPU3432
Assessment
Total 100%
Entry Requirement
2 Cs in STPM
2 A-Level passes
And
3
O-level credits/SPM credits (plus a pass in SPM Bahasa Melayu
and Sejarah)
Intakes
January, May, August
17
Program Structure
(Hospitality Management) (Hons)
Program Details

MPU1
Subjects
Year 1
ACC101
ACC103
ECO101
ECO102
LAW101
Business Law
MKT101
QBM101
Business Statistics
TRM101
Principles of Management for Hospitality &
Tourism
Year 2 & 3
FIN202
HRM201
MAT201
MGT203
Business Research
MGT204
TRM200 Introduction to Tourism, Leisure & Hospitality
Management
TRM211
Hotel Management Operations
TRM212
Hotel Management Technology Application
TRM213
Hospitality Small Business Operations
TRM300 Industry Placement Practicum
TRM301
Food & Beverage Management
TRM305
Leadership & Management in the Hospitality
Industry
TRM311 International Hotel Management
TRM312
Services Management in Hospitality
TRM321
Strategic Customer Care in Hospitality & Tourism
TRM400
Graduation Project
Elective Subjects
One free elective from Year 2 & one free elective from Year 3
Graduation Project
related field under supervision.
(to do 2 subjects)

students)
MPU3173
MPU3113
Bahasa Melayu Komunikasi 2 (International students)
MPU3143
MPU2
(choose 1)
MPU3233
MPU3213
MPU3
(choose 1)
MPU3313
MPU3323
MPU3333
MPU3343

MPU3353

MPU4
(choose 1)
MPU3412
MPU3422
MPU3432
Assessment
Total 100%
Entry Requirement
HELP Diploma in Business
2 Cs in STPM
2 A-Level passes

3 O-level credits/SPM credits (plus a pass in SPM Bahasa Melayu
and Sejarah)
Intakes
exemption
18
19
Program Structure
Progression Pathways
Bachelor of Tourism Management (Hons)
Degree Year 2 & 3
DEGREE YEAR 2 & 3
Program Details
University of
Melbourne
1 + 2 Program
Curtin University
of Technology
Bachelor of
Commerce*
1+1 Program

Subjects
Year 1
ACC101
ACC103
ECO101
Business Law
LAW101
Business Statistics
QBM101
TRM101 Principles of Management for Hospitality &
Tourism
TRM102 Tourism Marketing
Year 2 & 3
TRM201 Introduction to Tourism & Travel Management
TRM202 Organizational Behavior for Service Industry
TRM203 Tourism Research Methodology
TRM204 Human Resource Management for the Hospitality
and Tourism Industry
TRM213
Hospitality Small Business Operations
TRM220
Heritage Interpretation Management
TRM221 Tourism Management Technology Application
TRM222 Intercultural Studies
TRM223 Tourism Operations
TRM225 E-Tourism
TRM226
Computer Reservation Systems
TRM227 Destination Marketing
TRM228
Special Interest Tourism
TRM229 International Tour Operations
TRM305
Leadership & Management in Hospitality Industry
TRM310 Internship in the Travel and Tourism Industry
TRM321
Strategic Customer Care in Hospitality & Tourism
TRM322
Sustainable Tourism Management
TRM323 Contemporary Issues in the Hospitality & Tourism
Industry
TRM410
Undergraduate Tourism Project
Choose 1 elective subject from the following
TRM301
Food & Beverage Management
TRM312
Services Management in Hospitality
TRM313 Introduction to Special Event Management
TRM314
Communication Strategies Skills
Graduation Project
All students are required to complete a graduation project in
their related field under supervision.
20

MPU1
(to do 2 subjects)

students)
MPU3113
MPU3173
Bahasa Melayu Komunikasi 2 (International
MPU3143
students)
MPU2
(choose 1)
MPU3233
MPU3213
MPU3
(choose 1)
MPU3313
MPU3323
MPU3333
MPU3343

MPU3353

MPU4
(choose 1)
MPU3412
MPU3422
MPU3432
Assessment
Total 100%
Australian National
University
(ANU)
1 + 2 Program
University of New
South Wales
1 + 2 Program
University of
Technology Sydney
(UTS)
1 + 2 Program
DEGREE YEAR 3
HELP University
(Hons)
University
of Queensland
Bachelor of
Economics*
Bachelor of
International
Hotel & Tourism
Management
1+1 program
University of Waikato
Analysis*
1+1 Program
University of Essex*
Bachelor of Arts
(Hons)*
Bachelor of Science
(Hons)*
Administration(Hons)*
1+2 Program
Intakes
*This intake is only applicable for those entering the program without being
granted any exemption
DEGREE YEAR 3
University of
Queensland*
Management
Bachelor of
Commerce
2+1 Program
HELP University
(Hons)
Griffith University*
Bachelor of
Commerce
2+1 Program
HELP University
(Hons)
Deakin University*
Bachelor of
Commerce
2+1 Program
DEGREE YEAR 2
HELP University
Diploma in Business
University of
Wollongong*
2+1 Program
University of the West
of England, Bristol*
Bachelor of Arts
(Hons)
2+1 Program
Bangor University*
Bachelor of Arts
(Hons)
2+1 Program
University of
Portsmouth*
Bachelor of Arts
(Hons)*
1 + 2 Program
Entry Requirement
2 Cs in STPM
2 A-Level passes
3
O-level credits/SPM credits (plus a pass in SPM Bahasa Melayu
and Sejarah)
DEGREE YEAR 3
Degree Year 2
HELP University
University of
Portsmouth*
Bachelor of Arts
(Hons)*
2 + 1 Program
University College
Birmingham*
Bachelor of Arts (Hons)
2+1 Program
DEGREE YEAR 1
HELP University
HELP University
Foundation in Arts
Foundation in Science
SPM/O-levels or equivalent
STPM/A-Levels/UEC or
equivalent
*Please refer to the Faculty of Business, Economics and Accounting administration office and Student
Placement Centre for admission requirements
21
Credit Transfer
AUSTRALIA
(February & July Intakes)
University of Queensland*
B
achelor of Business Management
(Marketing/ International Business/
Human Resources) (2+1)*
B
achelor of Commerce
(Accounting/Accounting & Finance/
Finance) (2+1)*
Bachelor of Economics (1 +1 ) *
Bachelor of International Hotel &
Tourism Management (Tourism/
Hospitality/Event Management)
(1 +1 )*
University of Melbourne*
Bachelor of Commerce (1+2)*
Australian National
University*
University of New South
Wales*
Griffith University*
Bachelor of Business (Human
Resource Management/Marketing/
Management) (2+1)*
B
achelor of Commerce
(Accounting/Finance) (2+1)*
Deakin University*
achelor of Commerce
B
(Accounting/ Finance/Financial
Planning) (2+1)*
Curtin University of
Technology*
achelor of Commerce
B
(Accounting/Economics/ Finance/
Entrepreneurship/International
Business/Management/Marketing)
(1+1)*
University of Technology
Sydney*
B
achelor of Business (1+2)*
University of Wollongong*
B
achelor of Commerce
(Accountancy/Human Resource
Management/International
Business) (2+1)*
22
NEW ZEALAND
(February & July Intakes)
University of Waikato
Bachelor of Business Analysis (1 +1 )
UNITED KINGDOM
(September Intake)
University of the West of England, Bristol*
B
A (Hons) (Accounting & Finance/Business Studies/Business Studies with Human
Resource Management/Marketing/Business Studies with Marketing/Business
Enterprise) (2+1)
University of Essex*
BA Accounting/Accounting & Finance (1+2)*
B
Sc Finance/Banking & Finance/Business Management/Management &
Marketing/Marketing/International Business & Entrepreneurship (1+2)*
BBA (Business Administration) (1+2)*

Bangor University*
B
A (Business Studies/Business Studies & Marketing/Accounting & Finance/
Banking & Finance (Hons) (2+1)*
BA Business Economics (Hons) (2+1)*
University College Birmingham (the degree is awarded by the
University of Birmingham)*
BA (Hons) Marketing Management/Business Enterprise (2+1)*
BA (Hons) International Hospitality & Tourism Management (2+1)*
University of Portsmouth*
A (Hons) Business & Management (1+2)*
B
B
A (Hons) Business Administration/Business Studies (2+1)*
A (Hons) Business Enterprise Development (1+2 / 2+1)*
B
B
A (Hons) Marketing (1+2 / 2+1)*
B
A (Hons) Business & Human Resource Management (1+2)*
A (Hons) Human Resource Management (2+1)*
B
B
A (Hons) Accounting & Business (1+2)*
B
A (Hons) Accounting & Finance (1+2)*
B
A (Hons) Finance & Management (1+2)*
BA (Hons) Accountancy & Financial Management/Accounting with Finance (2+1)*
*Please refer to the Faculty of Business, Economics and Accounting administration office and Student Placement
Centre for admission requirements
Student Placement Centre

We assist and guide students on overseas
study options in Australia, UK, New Zealand,
USA, Canada etc
We advise on scholarship opportunities

SPC staff are highly experienced counsellors
with many years of service in placing students
in the ideal universities
We advise on tuition fees, living expenses,

entry requirements, application procedures,
Application fees to universities may be waived
accommodation application, visa requirements if applications are made through the HELP
and documentation, flight reservations, and
Student Placement Centre
provide pre-departure briefings
For more details, please contact Josephine
Chong @ 03-2095 8791
CAREER PROSPECTS
Accounting
Chartered Certified
Accountant
Chartered Management
Accountant
Chartered Public Finance
Accountant
Company Secretary
Corporate Treasurer
Internal Auditor
Management Consultant
Tax Adviser
Tax Inspector
Entrepreneurship
Business Consultant
Institutional Development
Manager
Entrepreneur
Intrapreneur
Investment Adviser
Joint Venture Consultant
Finance
Credit Manager
Financial Analyst
Financial Controller
Investment Fund Manager
Investor Relations Officer
Risk Management
Manager
Hospitality
Management
Tourism Management
Catering Manager
Conference Organizer
Event Coordinator
Hotel/Resort Manager
Restaurant Chain Area
Manager
Travel Agency Manager
Tour Operator
Human Resource
Management
Compensation Specialist
Corporate Trainer/
Instructor
Human Resource Manager
Labour Relations Manager
Personnel Consultant
Staffing Specialist
Training/Staff
Development Manager
International
Business
Expert Manager
Global Market Analyst
Consultant
Analyst
Consultant
International Operations
Manager
Regional Marketing
Manager
Trade Relationship
Manager
HELP University is the right

place for you to learn how to
build a bright future."
Chan Wai Kit
Member of the team who was awarded the ANZ
Highly Commended Global Team Award
Marketing, 2013
Currently working as Executive at Sun
Pharmaceutical Sdn Bhd
Marketing
Brand Manager
Business Development
Manager
Market Researcher
Marketing
Communications Manager
Product Manager
Retail Manager
Sales and Promotion
Manager
Business Psychology
Human Resource Manager
Industrial Relations
Consultant
Market Researcher
Public Policy Advisor
Training and Development
Coordinator
Manager
Activities and Program
Coordinator
Management
Human Resource
Management
Operations Management
Strategic Management
International Management
Quality Management
Leadership
Economics
Researchers
Accountancy
Banking and Insurance
Telecommunication
Consultancy
Information Management
Education
Federal, state and local
government
23
Achievers and Alumni
Academic Team
Han Pei Wun

Former student of SMK Convent Bukit Nanas,
Kuala Lumpur. Pei Wun was awarded Top
Academic Achiever and completed her
Foundation in Arts at HELP. She progressed into
HELP Bachelor of Business (Hons), majoring in
Accounting and then transferred to The University of Queensland
to pursue a Finance degree. She received numerous scholarships
and awards and graduated in December 2013. Pei Wun is currently
working as a tutor in UQ Business School.
Khaw Ching Ai
Former student of SMK Puteri Ampang, Kuala
Lumpur. She was one of the top Foundation in
Arts student with 3 High Distinctions and 5
Distinctions. She then progressed into HELP
Bachelor of Business (Hons), majoring in
Accounting and graduated in 2011 with a CGPA of 3.62. She was
one of the First Class Honours students and was awarded the
President Award. She also won numerous scholarships and
awards. She received 9 papers exemption from ACCA and
completed the remaining 5 papers in HELP CAT within 1 year. She
is currently working as an Equity Capital Markets Analyst at RHB
Investment Bank.
Chang Rou Lin
Former student of Wesley Methodist School. She
had achieved a CGPA of 4.0 in Edexcel A-levels
and progressed to HELP Bachelor of Business
(Hons) majoring in Accounting. She achieved High
Distinctions in all 9 subjects in Year 1 and won
several book prizes. She is currently pursuing Bachelor of
Commerce program majoring in Accounting and Finance at
University of Melbourne. She has been awarded The Melbourne
International Fee Remission Scholarship (MIFRS) which will cover
50% of the tuition fees at the University of Melbourne for the
duration of her studies at the university.
Loo Huay Yien
Former student of Chong Hwa Independent High
School KL. Huay Yien was awarded the United
Chinese School Committees Association of
Malaysia Award and the Charles Sturt University
Scholarship to study at HELP. She was also
awarded CPA Australia Prize and MICPA Award during her studies
at HELP. In 2004, she was awarded the University of Queensland
full scholarship to pursue her final year in Australia and graduated
with First Class Honours in Bachelor of Commerce. She was also
awarded a University Medal for the Year 2007. In addition, she was
one of the recipients of the HELP Presidents Commendation in
2008. Huay Yien has completed ICAA programme and she is
currently working as a Corporate Accountant at Anglo American
Metallurgical Coal, Australia.
24
Dr Lim Teh Eng
Mr Ravi Varmman Kaniappan
Ms Liew Huey Min
Mr Stephen Wu Ghee Kean
AMN, BA Hons, MEd, PhD (UM), Dip

Library & Info Studies (London)
BSocSc (Mgmt) Hons (USM), MBA

(Malaya)
BBA (Hons) (UPM), MBA (Finance)

(Malaya)
BSc (Econ) Hons (London), MSc

(Fin Mgmt) (SOAS, London)
Dr Shenba K Sabapathy
Mr Selvanadan Muniappan
Ms Lucy Valentine Eruthayam
BCom (Acct & Admin) Hons, MCom

(Acct & Admin), BEd (Eng & Com),
Post Grad Dip (Mass Comm &
Journalism) (Madurai Kamaraj),
PhD (Madurai Kamaraj)
BCom (Acct) (Madras), CIMA (UK),

MBA (Hull), MPhil (Middlesex)
Dean, Faculty Of Business,

Economics and Accounting
Head, Department of Business

Studies
Maybank GO Ahead Challenge 2014
Shana Teh Soo Ann (centre) and team were the First Runner-up,
receiving a cash prize of USD 20,000. She secured a position as the
Maybank Apprentice. Former students Liu Pow Leng (left) and Ng Ka
Jeng (right) are now working as Maybank Apprentices.
Dr Cheah Sin Chye

BEd (UPM), MBA (UKM), DBA
(Northumbria)
Head, School of Hospitality &
Tourism
Dr Souji Gopalakrishna Pillai

BSc (Hotel Mgmt & Catering Sc),
MBA (Hotel Mgmt & Tourism),
MBA (Management) (Bharathiar),
MPhil (Management) (Madurai
Kamaraj), PhD (Management)
(Bharathiar)
Academic Team
Adjunct Professor
Prof Tan Siew Ee
BEcon Hons, MEcon (UM), PhD
(Regensburg)
Senior Lecturers
Dr Ang Eng Sieng
BA (Soc) (Winnipeg), MBA (Mgt)
(Oklahoma City), PhD (Bulacan)
Khoo Sing Wan, Teh Siu Yen, Melisa Wang Zi Yeen, Lai Chee Cheng and
Justin Wong who gained admission to the University of Queensland with
scholarships ranging from 50% to 100% awarded by the university.
Dr Angeline Yap Kiew Heong

CA (M), MBA (Accountancy), PhD
(Accounting) (Malaya)
Dr David Ng Ser Heong

BSc (Fin) (Oklahoma State), MBA
(Fin) (UM), DBA (UniSA)
Dr Harjeet Kaur
BSc (Resource Econ) Hons (UPM),
MSc (UPM), DBA (UniSA)
Dr John Murugesu
MBA (Edinburgh), PhD (MMU),
ACCA (Fellow), CIMA (Associate),
MIA (CA)
Dr K Harikrishnan Kanthen
BSc Ed (Maths) Hons (UM), ME
(Osaka), PhD (Osaka)
Dr Lee Teck Heang

CIMB ASEAN Stock Challenge 2014 champions nurtured by the ELM
pedagogy: HELP team members Mooi Weng Hou, Chia Cheok Sun and Chan
Kao Sem after they won the championship at the Grand Finale in Bangkok.
BA (Acct) Hons (Kent), MCom

(Acct) (CSturt), DBA (UniSA), CPA
Australia
Dr Ooi Kok Kee

B.A. (Psych), MBA (Strathclyde),
DBA (UniSA)
Dr Teh Chin Hoe

BSc (Chem) Hons, Dip Ed (UM),
MBA (Heriot-Watt), DBA (UniSA)
Ms Chithra Latha Ramalingam

Higher Diploma Law (Anglia
Polytechnic), LLB Hons
(Wolverhampton), LLM
(Staffordshire)
Mr Gooi Chee San

CertEd, ACMA (UK), MBA (Fin)
(UPM), CA (M), CGMA
Ms Joyce Leu Fong Yuen
Professional Diploma in Training &

Development (UM), Assoc Dip.
(TESOL) (LTTC), MA Hospitality &
Tourism (Bournemouth)
BA (Econ) Hons (UKM), MSc

(HRD) (UPM)
Mr N Madhavan A/L Nanairan
Ms Norzan Abdullah
BA Hons (Acct & Fin)(Abertay

Dundee), M Acct & Fin (HELP)
BA (Malay Studies) Hons (UM),

MPPA (Wisconsin), MBA (UUM),
Professional Diploma in HRM
(MIHRM)
Ms Sumathi Paramasivam
Ms Nalini Devi P Ramasivam

MEd (TESL) (Malaya), BEd (TESL)
Hons (UPM), Diploma in Teaching
(KPM)
BA in SocSc & Humanities (History)

Hons (UKM), Post Grad Dip (Mkt),
MA (Mkt) (Northumbria)
Mr R Paneir Selvam
Mr Steven Toh Choon Yoong
Dip., BSc, MSc Intl Hosp. & Tourism

Mgmt (Toulouse)
BComm (Acct) (Distinction) (USQ),

MBA (Distinction) (Heriot-Watt),
CPA Australia, CA (M)
LLB Hons, LLM (UEL)
Ms Rajesvare Rada
Ms Sridevi R K Narayanan
BA (Hons) Econs, MEcon (Malaya)
Mr Valliappan Kasi
Mr Harkiranpal Singh A/L

Karpal Singh
BA (Econ) Hons (Portsmouth

Poly), MA (Bkg & Fin) (Wales)
Mr Vinod Ramachandran
LLB Hons (London), MBA (Leicester),

LLM (Malaya)
Mr Yap Fu Chu
Adjunct Faculty
BEcon Hons (Malaya)
Dr Alan Chew Fook Yew
Lecturers
BEcon Hons, MEcon (Malaya), PhD

(Hull)
Mr Jacob Kulleh
BPublic Admin Hons (UUM), MBA
(UPM)
Mr Kishen Tulsidas Adnani

BSc (Comp Sc) Hons (UPM), MBA
(Nottingham Trent)
Mr Liew Khay Fatt

BA (Bus Admin) Hons (UM), MA
(Dev Econ) (Williams College)
Mr Lye Kok Keong

BA (Econ) Hons (Manchester),
MBA (Finance) (UPM), CPA, CA
(M)
Ms Andrea Wang Shuan Wern

BSc in Education (TESL) Hons
(UTM), MESL (Malaya)
Mr Andrew Woon Sy-Jeen

BA (Hons) Hospitality Industry
Mgmt (Gloucestershire), MBA
(Cardiff Metropolitan)
BSc Mathematics (Hons) (UTM)
Dr Sharon Tan Seow Kian

BEcon (Monash), MBA
(Oklahoma), DBA (CSturt)
Datin Hazarah Haji Mohamed

Dip Hotel Mgmt (UiTM), BBA
(Ohio), PG Dip Intl Hotel Mgmt
(Surrey), MBA (Oklahoma City)
Mr Dinesh Rajenthiran
BMgmt (Marketing) (UniSA), MSc
Marketing & Business Analysis
(Edinburgh)
Capt. Michael M Dent
Mr Hassanudin bin Mohd Thas

Thaker
Dip M, MSc (Admin Sc) (City),

MPhil (London), MCIM
BBus (Fin) Hons (HELP), MSc (App

Fin) (IIUM)
Mr Mohd Jamil bin Jelani
Ms Hemalata a/p Alagan
Dip Acct (MARA), BAcct, MBA (App

Fin & Inv't) (UKM), Grad Cert (Bus
Reearch) (Newcastle), CA (M)
BCompSc (USM), MEd (OUM)
25
If your dreams do not scare you,

they are not big enough"
- Ellen Johnson Sirleaf
www.help.edu.my
facebook.com/HELPUniversity
twitter.com/HELPUni
HELP University Sdn Bhd (Co No: 84963-D)
No. 15, Jalan Sri Semantan 1, Off Jalan Semantan, Bukit Damansara, 50490 Kuala Lumpur. Registration No: No: KP/JPS/DFT/US/W09
Tel: 03-2716 2000 Fax: 03-2095 7100 Email: marketing@help.edu.my

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edition MARCH 2015

Message from the Dean

The Faculty of Business, Economics and Accounting

Our students can transfer credits to many top

The curriculum is broad based in nature. It

Furthermore, our accounting program is granted

The Diploma in Business is a 2-year HELP University

Accounting is concerned with the measurement, reporting

Entrepreneurship creates value and contributes to all-round

My time at HELP University

Finance is concerned with the study of financial

Furthermore, top accounting professionals from the Big 5

The realisation of the importance of proper

This program is designed for students who wish

With greater competition in markets arising from deregulation,

Bachelor of Business Psychology

Business Psychology is the study and practice of improving working

This program will appeal to students wishing to obtain a

Economics is central to an understanding of

Hospitality management encompasses the vibrant and varied worlds of

Credit Transfer to the

The University of Queensland (Australian

Dr Kelvin Tan Jui Keng

Malaysian Institute of Chartered Secretaries and

The Association of Chartered Certified Accountants

The Institute of Chartered Accountants in England and

Malaysian Institute of Accountants (MIA)

Bachelor of Business (Hons)

3-year honours program

Marketing (14 compulsory subjects)

Human Resource Management (16 compulsory subjects)

5 Compulsory MPU Subjects

*for Malaysian students without a credit in SPM Bahasa Melayu

Comparative Ethics for Malaysia

Seminars (Career Skills)

Bachelor of Business Psychology (Hons)

MPU3123 Tamadun Islam dan

*for Malaysian students without a credit in SPM

These three years have been

MPU3313 Comparative Ethics for

Bachelor of Management (Hons)

5 Compulsory MPU Subjects

3-year honours program

Tamadun Islam dan Tamadun Asia (Malaysian students)

Business Internship Program

Choose 3 Elective Subjects from the following

*for Malaysian students without a credit in SPM Bahasa Melayu

5 Bs in Senior Middle 3 (UEC)

Bachelor of Economics (Hons)

Economics Research Project

MPU3123 Tamadun Islam dan Tamadun Asia (Malaysian

Choose 2 Elective Subjects

*for Malaysian students without a credit in SPM Bahasa Melayu

Comparative Ethics for Malaysia

Malaysian Digital Transformation

MPU3343 Career Pathways in the field of Behavioral

Personal Financial Planning in Malaysia

5 Compulsory MPU Subjects

3-year honours program

MPU3123 Tamadun Islam dan

MPU3313 Comparative Ethics for

MPU3343 Career Pathways in the field of Behavioral

We advise on scholarship opportunities

We advise on tuition fees, living expenses,