Supplier Selection and Evaluation Method Using Analytical Hierarchy Process (AHP) : A Case Study On An Apparel Manufacturing Organisation
Supplier Selection and Evaluation Method Using Analytical Hierarchy Process (AHP) : A Case Study On An Apparel Manufacturing Organisation
Ke Xing
School of Advanced Manufacturing and Mechanical Engineering
University of South Australia, Australia
E-mail: Ke.Xing@unisa.edu.au
Abstract: Supplier selection, one of the most important issues of a company,
must be systematically considered from the decision makers perspectives.
For this reason, the supplier selection process were evaluated by researchers
for many years in a large framework comprised of various experimental and
analytical techniques and successful applications were done in various sectors.
In this paper, supplier selection is considered a multicriteria decision problem
and a model is proposed by using Analytical Hierarchy Process (AHP). The
evaluation criteria are developed and used successfully in the proposed model.
A detailed step-by-step implementation method is presented in this paper and a
case study based on an apparel manufacturing organisation is conducted to
prove the validity of the method.
Keywords: analytical hierarchy process; AHP; supplier selection; key
evaluation indicators; multicriteria decision making.
Reference to this paper should be made as follows: Marufuzzaman, M.,
Ahsan, K.B. and Xing, K. (2009) Supplier selection and evaluation method
using Analytical Hierarchy Process (AHP): a case study on an apparel
manufacturing organisation, Int. J. Value Chain Management, Vol. 3, No. 2,
pp.224240.
Biographical notes: Mohammad Marufuzzaman is a Lecturer of Industrial
Engineering and Management (IEM) at Khulna University of Engineering
and Technology (KUET), Bangladesh. He has completed his BSc Engg. in
Industrial and Production Engineering at Shah Jalal University of Science and
Technology (SUST). His research and teaching interests cover the areas of
supply chain network design, logistics management, operations management
and operations research. He is very experienced in supply chains because he
worked as the team leader of the supply chain department of a manufacturing
organisation for a period of time.
Copyright 2009 Inderscience Enterprises Ltd.
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Introduction
Today, the competition between corporations grows fast. In this highly competitive
environment companies which design and manage their supply chains best will be more
profitable and hence stronger. Supplier is one of the most important components of
a supply chain. A corporation which develops good relationships with its suppliers
gain cost advantages through on-time and desired quality deliveries. Therefore supplier
evaluation has a strategic importance for the corporations. The results reached by using
the right performance criteria and evaluation method would produce robust solutions
towards improving the performance of suppliers. Dickson presented 23 supplier selection
criteria and assigned the rankings of these criteria (Dickson, 1996). It is never expected
that a supplier can be perfect, meeting all supplier selection criteria. For example, a
suppliers products may have a high quality, but cost of the products may not be the
lowest. On the other hand, another suppliers products cost may be the lowest, this is very
good for a company, but at the same time the delivery performance may be the worst. As
seen from the example, for making good decisions, supplier selection process must be
handled systematically.
Some recent supplier evaluation and selection studies in various industries are, Weber
(1996) on baby food manufacturing industry; Yahya and Kingsman (1999) on wooden
furniture industry; Liu et al. (2000) on agricultural and construction equipment industry;
Narasimhan et al. (2001) on Telecommunication industry; Cebi and Bayraktar (2003) on
food manufacturing industry. There are few studies comprising performance evaluation
in retail industry (Akdeniz and Turgutlu, 2007). But not too many works have been done
on apparel industry. This is a different track. Consumers tastes change dynamically. The
same t-shirt rotates almost no times. So each time the manufacturer need to change the
layout and requires new sourcing. So, supplier selection and evaluation and to keep the
relationship intact is an important part to deliver the product on time. The buyers are
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looking for those manufacturers who can produce the goods with good qualities, with low
prices and can deliver the goods on shorter lead times. Shorter lead times, for example,
in the case of jeans which taken seven to ten minutes to sew, three to six weeks before
the order is shipped, could result in much lower indirect costs. However, shorter lead
times requires highly skilled and motivated workers, excellent working conditions, good
top management, a low accident rate, long term planning, a good relationship between
workers and management and finally proper support from every supplier is needed.
There are many methods used in supplier selection, such as, cluster analysis (De Boer
et al., 2001), case based reasoning systems (Choy et al., 2003), statistical methods (De
Boer et al., 2001), decision support systems (Choy et al., 2003; De Boer et al., 2001),
data development analysis (Talluri, 2002; Weber et al., 1998), total cost of ownership
models (De Boer et al., 2001; Degraeve et al., 2000), activity based costing (Roodhooft
and Konings, 1996), artificial intelligence (Choy et al., 2003; De Boer et al., 2001),
mathematical programming (Zhu, 2004; Talluri, 2002; Ghodspour and OBrien, 2001;
1998) etc. But inferring a result from the methods described above requires extensive
computation as well as time consuming. Also, the above methods are not efficient to
handle complex and unstructured situation. So, we need to use a better method like
Analytical Hierarchy Process (AHP) to break down a complex and unstructured situation
into component parts, then arranging those parts (or variables) into a hierarchical form
to deduce a decision, like selecting a supplier with multiple objectives. This method
has been successfully implemented in an apparel manufacturing industry and still the
effort continues.
The remainder of this article is organised as follows. Section 2 describes irregularities
in the conventional supplier selection process. Section 3 describes the basics of AHP and
its uniqueness as a decision-making model for selecting a supplier. Section 4 explains the
step wise proposed method by applying it to the example case and prove its validity.
Section 5 concludes the article with useful insights and describes the ongoing work.
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Flow of material
Flow of information
RM
Working area
Customer
Retailer
DC
Buyer
Manufacturer
Embroidery
Manufacturer
Finishing
Dyeing
Knitting
RM 2
Spinning
RM 1
If no embroidery
RM
It does not consider multiple objectives. Only a few criteria are observed and based
on these criteria, the decision which is made often proved wrong in the long run.
It does not collect sufficient data to evaluate a supplier. Very few data are collected
instead of a thorough investigation and so the accuracy of the result is very poor.
It does not perform any quantitative analysis to assess the value of the supplier in
most of the cases. For this reason it is extremely difficult to know the difference
between the selected one and the others.
There is no set of indicators which help to evaluate and determine the best supplier.
So, ratings of suppliers are made intuitively in actual practice.
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Figure 2
Step 3: Interview of Executives of Supplier Company and negotiation with some basic
elements; such as cost, quality, and service level.
Step 4: Rate the topmost supplier without any proper selection method and visit them again.
Step 5: Finally select the supplier
But the proposed supplier selection model as shown in Figure 3 eradicates the drawbacks
of the conventional supplier selection process. The process starts by determining the
key supplier selection and evaluating indicators. Then, sufficient data is collected against
these indicators. By using AHP, the weighted values of each supplier are computed. The
proposed selection process ends by validating the results and thus selecting the best
supplier in an authentic and standard way. This selection process considers significant
evaluating indicators and each contributes to determine the best supplier. Besides, this
process always compares one against another and these comparisons make the total
selecting process more methodical than the conventional process.
Figure 3
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makers to structure a complex problem in the form of a simple hierarchy and to evaluate
quantitative and qualitative factors in the systematic manner under multiple criteria
environment in confliction.
The application of the AHP to the complex problem usually involves four
major steps:
1
break down the complex problem into a number of small constituent elements and
then structure the elements in a hierarchical form
use the eigen value method to estimate the relative weights of the elements
aggregate these relative weights and synthesises them for the final measurement of
given decision alternatives.
Saaty (1980) proposed carrying out paired comparisons between the different elements
because the human brain is perfectly designed to make comparisons between two
elements, hence proposing the scale in Table 1.
Table 1
Intensity of
importance
Definition
Explanation
Equal importance
Moderate importance
Strong importance
Very strong or
demonstrated importance
Extreme importance
2,4,6,8
Reciprocals of
the above
Using the scale in Table 1 the squared matrix Ann (Equation 1) is built using:
A = [aij] .....
1 i, j n
......
......
.....
(1)
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For the property of reciprocate; only n (n-1)/2 comparisons are needed in order to build a
matrix with dimensions of n n.
The last case or axiom of consistency occurs infrequently due to the innate
subjectivity of the decision maker. This subjectivity seeks to objectify the procedure of
the paired comparison matrix to the greatest extent possible since the main decision
maker must compared the different elements several times in succession, as opposed to
just once, in order to build the matrix. This will show any existing inconsistency can be
measured by calculating the Consistency Ratio (CR) of the matrix A and if it does not
exceed a certain percentage in relation to the rank of the matrix it is considered valid.
If the maximum inconsistency ratio is exceeded in a matrix, the weightings must
be revised or its consistency must be increased by goal programming (Gonzlez-Panchn
and Romero, 2004).
In conjunction with the above paired comparison matrices from the criteria and
alternatives in relation to each of the criteria are built and in all cases their eigenvectors
are calculated. The eigenvectors for the criteria matrix will be defined as Vc and indicates
the weight or relative importance of each of the criteria used in evaluating the set of
alternatives under consideration.
The eigenvectors of the alternatives matrix for a certain criterion will be identified as
Vai (column vector) and indicate the weight or relative importance of the alternatives for
criterion i. The same number of eigenvectors Vai (Va1, Va2, ...., Van) are given that there
are criteria (n), with the number of elements of each eigenvectors; equal to the number of
alternatives (m). The set Vai will make up the matrix of alternatives Va.
Now, the matrix is multiplied by the alternatives by the criteria matrix (Equation 2):
Va * Vc = w ........... .................
(2)
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In this section the steps those should be followed in supplier selection are briefly
described. These are the basic steps of our proposed method and can be used as a
guideline for the selection of appropriate supplier with more or less modifications.
Step 1
Step 2
Print and embroidery suppliers play a significant role to run the production system of
an apparel manufacturing company smoothly. Surveying and analysing different
companies, we proposed seven key indicators, listed in Table 2, which are the basis for
selecting a print and embroidery supplier. The first key indicator, which comprises
three sub-indicators, mainly focuses on the geographical location of the factory, their
experiences in this field and also the medium of communication they are availing. For
example, if the supplier has a suitable location and well communication capability
but less experience to do such job, the company will always feel a risk to have the
print or embroidery contracted to this supplier. The second key indicator represents
the competency of the supplier to meet the goal considering the organisational structure,
manpower and also their background. A large manpower shows not only how big
the supplier is but also indicates their capability to control. The fourth and fifth key
indicators are very important as they are concerned with the manufacturing capability
and the quality systems. Among the different sub-indicators of the fourth key indicator,
multi-item production capacity and capability indicates their ability to manufacture
variety of products. Every sub-indicator of the quality system also influences the total
quality of the supplier. For example, training indicates the suppliers dedication to
232
develop their employees to do their jobs efficiently. Service facility is another important
key indicator which includes four sub-indicators. One of them is green purchasing which
means the suppliers purchasing procedures maintaining the green environment
throughout the entire supply chain. Last but not least is upstream supplier name, i.e., the
names of the suppliers from which the concerned supplier acquires raw materials. If these
suppliers have good reputation and experience, and also maintain proper quality and
service levels in delivering the necessary inputs, consequently the ultimate output of the
concerned supplier will be more likely of high quality. That is why the supplier should be
caring in selecting their own suppliers.
Table 2
Evaluation factors
1 General information of
the supplier
2 Organisation profile of
the supplier
3 Financial status of
the supplier
4 Manufacturing capability
and inventory system of
the supplier
5 Quality system of
the supplier
6 Service facility
7 Supplier name
Weighted value
1 Facility location
0.595
0.129
3 Communication capability
0.277
1 Organisation structure
0.715
2 Number of personnel
0.187
0.098
0.490
2 Exporting status
0.198
0.312
0.366
2 Manufacturing technology
0.234
0.135
0.100
0.096
0.070
0.180
0.180
0.054
0.102
0.106
6 Audit mechanism
0.145
0.088
8 Receiving inspection
0.115
9 Training
0.030
1 Lead time
0.342
2 On time delivery
0.381
3 Mode of transportation
0.108
4 Green purchasing
0.169
0.648
0.230
0.122
The proposed decision model of supplier selection was constructed for 31 sub-indicators
under seven key indicators which are shown in Table 2.
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In the application, the control hierarchy has been shown in Figure 3. To solve by
AHP, we have defined the seven main key indicators as objective functions, which are
used to find out the desired output. They are:
Objective 1 General Information (GI) of supplier
Objective 2 Organisation Profile (OP) of the supplier
Objective 3 Financial Status (FS) of the supplier
Objective 4 Manufacturing Capability (MC) and inventory system of the supplier
Objective 5 Quality System (QS) of the supplier
Objective 6 Service Facility (SF)
Objective 7 Supplier Name (SN).
Step 3
Table 3
Evaluation factors
Supplier A
Supplier B
Supplier C
Facility location
Approximately 17 km
Approximately 25 km
Approximately 15 km
10 year
8.5 year
8 year
Communication capability
Through EDI
Through EDI
Through EDI
Organisation structure
Number of personnel
186
198
213
Education status of
the personnel
Graduate 13
Graduate 16
Graduate 15
$1.6million
$1.45 million
$1.2 million
Exporting status
Proximity
Proximity
Proximity
Manufacturing technology
Manufacturing planning
capability
Moderate
Moderate
Well planned
234
Table 3
Evaluation factors
Supplier A
Supplier B
Supplier C
6 types
8 types
8 types
Fair
Fair
Good
Approximately
12 000 pcs, FIFO
Approximately
13 500 pcs, FIFO
Approximately
10 000 pcs, FIFO
ISO 9001
Organised
Moderate
Poor
Good
Poor
Poor
Properly maintained
Moderate
Moderate
Good
Fair
Fair
Audit mechanism
Good
Moderate
Moderate
Good
Moderate
Moderate
Receiving inspection
Properly maintained
Properly maintained
Properly maintained
Training
Lead time
Approximately
8 days
Approximately
7 days
Approximately
7 days
On time delivery
78%
81%
82%
Mode of transportation
Self pick up
Self pick up
Self pick up
Moderately followed
Green purchasing
Strictly followed
Moderately followed
Grade A
Grade B
Grade B
Grade A
Grade A
Grade B
Grade B
Grade C
Grade B
Now, using AHP we will determine the weights put by the manufacturer against each key
indicator. So, we begin by writing down a 7 7 matrix which is known as pair wise
comparison matrix A. The entry in row i and column j of A (aij) indicates how much
more important objective i is than objective j. Then,
QS
QS 1
SF 0.5
MC 0.33
A = GI 0.2
OP 0.125
FS 0.125
SN 0.111
SF
MC
GI
OP
FS
SN
9
8
8
7 .
5
2
1
0.5
0.25
0.167
3
2
1
0.25
0.143
5
4
4
1
0.2
8
6
7
5
1
8
8
8
6
3
235
Now, divide each entry in column i of A by the sum of the entries in column i. This
yields a new matrix Anorm (for normalised) in which the sum of the entries in each column
is 1.
QS
A norm
SF
QS 0.418
SF 0.209
MC 0.138
= GI 0.084
OP 0.052
FS 0.052
SN 0.046
MC
GI
OP
FS
SN
0.219
0.195
0.195
0.170 .
0.122
0.452
0.301
0.151
0.037
0.021
0.345
0.276
0.276
0.068
0.014
0.291
0.218
0.254
0.182
0.036
0.233
0.233
0.233
0.175
0.087
The above matrix considers Table 1 to measure pair wise comparison. As for example,
the manufacturer does not want to show any compassion about quality, hence they ranked
Quality Function (QF) as top among other objective functions. If we consider row 1
we see, quality system is slightly favourable over SF and MC, hence ranked as 2 and 3
in the row. Again, QS is strongly favoured over GI and is extremely favoured over
organisation profile of the supplier OP, financial status of the supplier FS and SN, which
is reflected by their points shown in row 1 in the pair wise comparison matrix.
Estimate Wi as the average of the entries in row i of Anorm. This yield:
WQS = 0.348; WSF = 0.239; WMC = 0.195; WGI = 0.111; WOP = 0.053; WFS = 0.032;
WSN = 0.020.
We have checked the degree of consistency and found that the pair wise comparison
matrix does not exhibit any serious inconsistencies. Now, we will find out the scores of
each objective by making proper comparisons among the suppliers. For example, in QS
the weighted values can be calculated as:
Supplier A
Supplier A
A = Supplier B
Supplier C
Supplier B Supplier C
0.5
0.33
0.5
Then
Supplier A
A norm
Supplier A
= Supplier B
Supplier C
Finally we get:
(Supplier A)QS = 0.539
(Supplier B)QS = 0.297
(Supplier C)QS = 0.164.
Supplier B
Supplier C
0.546
0.571
0.5
0.273
0.182
0.286
0.143
0.333
0.167
Select a Supplier
Hierarchy 1
Criteria
Hierarchy 2
Criteria
General Information of
the Supplier: 0.111
Organization Profile of
the Supplier: 0.053
Manufacturing
capability and
Inventory system of
the supplier: 0.195
Alternatives
Supplier A
Decision
Supplier B
Figure 4
Supplier C
236
237
In the same way, we can calculate the weighted values of other key indicators and the
results have been summarised in a Table 4 as shown below.
Table 4
Objectives
Supplier A
Supplier B
Supplier C
Quality system
0.539
0.297
0.164
Service facility
0.200
0.400
0.400
Manufacturing capability
0.122
0.320
0.557
General information
0.429
0.141
0.429
Organisation profile
0.200
0.400
0.400
Financial status
0.429
0.429
0.142
Supplier name
0.500
0.250
0.250
Step 4
Table 5
Supplier
name
Score calculation
Overall
score
Supplier A
0.341
Supplier B
0.316
Supplier C
0.339
Discussion
From the above calculations it is clear that supplier A should be selected as it has the
highest score. It was a tough decision to pick a supplier from the available three strong
candidates. And, it is reflected in their overall scores. In the case organisation, they
ranked QS top compared to other key indicators. From Table 4 we can see that supplier
As quality service score is 0.917 whereas supplier Bs and Cs are 0.820 and 0.702
respectively. It is also reflected in the overall score. So, the proposed supplier selection
model using AHP is a valid model.
To select a supplier through AHP requires extensive analysis and to do so we need to
consider a good number of factors. Basically, the selection process varies as per the
evaluation criteria selected by the manufacturer. As for example, the manufacturer wish
to select a supplier who accentuate more on quality, proximity to the firm, has a well raw
supplier reputation of the supplier rather than its manufacturing capability and which is
usually seen in selecting supplier A. Supplier B and supplier C has equal good service
238
facility (0.400 and 0.400) as well as manufacturing capability (0.320 and 0.557) as
compared to supplier A (0.200 and 0.122). But the manufacturer wishes to choose the
factory which is the best quality provider supported by the environments to maintain it.
Conclusion
In this paper, we have proposed a supplier selection model using a multi criteria
decision-making method which includes identifying key indicators, sub-indicators and
detailed step-by-step analysis. We use AHP method for the purpose of multi attribute
characteristics of supplier selection problems. The proposed model of supplier selection
was implemented in an apparel manufacturing firm. There were 1706 employees in
the company; 42 of them are engineers, 122 of them are officers and executives and
remaining 1542 are operators, technicians and helpers. The activities like supplier
selection, evaluating the supplier performance and selecting the best supplier among
alternatives are performed by the merchandising department. They review the candidate
suppliers according to the evaluation criteria and after this evaluation; they select the best
supplier as per the method mentioned in this paper. It was proved right for the company
considering their previous supplier selection process.
This selection process helps the manager to select a supplier from a dynamic
environment. Basically, a fashion market is totally different considering other markets,
because consumer tastes changes from time to time. Then it makes changes in the
construction of garments as well. So, the manufacturer needs to select a supplier with
diversified production facility while meeting the quality standards too. And, this is best
can be done by using this proposed supplier selection process.
The paired comparisons were made by taking the experts opinions in the companys
merchandising team. Also all the calculations were performed by using MS Excel.
Evaluating the supplier from both objective and subjective criteria will gain flexibility
to the design process. If we consider all the functional departments of a supplier, we will
get close relationships among the departments with one another. And hence we can easily
say that the success of a supplier to get selected by a company is fully dependant on the
combined effort of all the departments as they can influence the selection criteria as well
as the key indicators.
Another important finding is that the proposed model is more reflecting the relation
of how the selection criteria affect the selected suppliers and at the same time what is
more important for the suppliers among the selection criteria.
The proposed system has some limitations. One of the major drawbacks of using
AHP in selecting a supplier is the number of objective functions and their relevant
evaluation factors. It required sufficient time for a manager to collect necessary data.
Then they need to make a comparison among the available suppliers and put weighted
values against them. Sometimes, it differs from one manager to another and hence the
overall scores will be affected by that. So, to circumvent the drawbacks we are now
developing a computer program for the proposed model which can be used by the
organisation to take their decision in a user friendly environment. To do so we are also
considering fuzzy AHP and Analytical Network Process (ANP) to make the decision
making more effective.
239
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