Kodak Student Handbook PDF
Kodak Student Handbook PDF
Kodak Student Handbook PDF
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Introduction
Which Film Should I Use?
Anatomy of a Data Sheet
Sensitometric and Image-Structure Data
Physical Characteristics
Storage of Raw and Exposed Film
How do I know I'm ordering the right film? How to identify the
film's format, emulsion, length, and winding
Cores and Spools
Winding
Perforations
Film Identification
Filtration
Motion Picture Sound Recording
Projection
Dealing with a Motion Picture Laboratory
Laboratory Operations
Marketing a Film
Distribution and Promotion
Glossary of Motion Picture Terms
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Date:
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It will interest you to know that you are entering the film industry at one
of its most exciting and dynamic times. Technological innovations
recently announced and those just around the corner guarantee that
FILM will be a fascinating career far into the next century. Silver halide
technology, the bedrock of film manufacturing, is moving ahead each
year with new Kodak T-GRAIN Emulsions and new and improved color
dye systems. Our scientists assure us that they will be able to improve
the quality of film many times over in the next few years. What that
means for you is that you will be recording sharper and more accurate
color images than you have ever seen before.
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Kodak's film data sheets are the best source for technical information
about Kodak and Eastman Motion Picture Films. Each data sheet consists
of one or more pages of detailed technical information for a particular
film. These sheets provide useful information for the careful and
knowledgeable reader.
In the discussion of professional motion picture films that follows, we are
using that form of a Film Data Sheet as a road map. The next four pages
illustrate a data sheet for a hypothetical film that can be used in every
stage of motion picture work. A real data sheet would obviously have
fewer entries--camera film data sheet, for example, does not contain
paragraphs titled "Printing Conditions" because printing conditions are
only relevant to laboratory and print films.
The large circles on the hypothetical data sheet illustration that is shown
on the next few pages contain page numbers referring you to the
beginning of a discussion on that specific topic. For example, the data
sheet has a (4) on the section "exposure indexes." If you scroll down and
find the (4) and the heading "Exposure Index," you can read about that
topic. Each number on the data sheet will refer you to that section in the
text.
A single free copy of any film data sheet is available from our website or
write: Eastman Kodak Company, Dept. 412-L, Rochester, NY 146500532.
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Camera film is used to record the original scene. Many kinds of camera
films are available for the many conditions under which subjects often
must be filmed, for the special effects the cinematographer wants to
produce, and for the processing and projection requirements of the job.
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Once the film has been edited from a workprint, laboratory films used to
produce the intermediate stages needed in the lab for special effects,
titling, etc. Using intermediates also protects your valuable, original
footage from potential damage during the printing process.
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Print film , on the other hand, is used to print both the first workprint and
as many copies as needed of the final edited version of the project.
People in the photographic industry generally refer to films by number
(5248, for example) rather than by name (Eastman Color Negative II
Film, in this case). Thus, the four -digit number is more prominently
displayed on the film data sheet than the name. The first of the four
digits indicates the size or "gauge" of the film. When the first digit is 5,
the film is 35 mm or wider; a 7, on the other hand, indicates a 16 mm
film or a film that will be slit down to these narrower gauges after
processing. When a film is available in both the 16 mm and 35 mm
widths, both the 7000 and 5000 series of digits appear on the data
sheet.
The name also indicates properties of the film. Kodak EKTACHROME Film
indicates a reversal color film. Panchromatic and orthochromatic refer to
the light-sensitivity range of the film. Most film names are selfdescriptive.
The important thing to remember about the name and number is to use
both accurately when ordering film or film data sheets.
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efficient choice when significant editing and special effects are planned.
Printing techniques for negative-positive film systems are very
sophisticated and highly flexible; hence, negative film is especially
appropriate for complex special effects. All negative films can go through
several print generations without pronounced contrast buildup.
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Exposure Information
Film data sheets for camera films give exposure information under these
headings: Film Exposure Indexes, Illumination Table, Lighting Contrast
Ratios, Reciprocity Characteristics, and Filter Factors (black-and-white
film) or Color Balance (color films). Explanations of each of these
elements are explained on the following few pages.
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The film Exposure Index (EI) is a measurement of film speed that can be
used with an exposure meter to determine the aperture needed for
specific lighting condifions. The indexes reported on film data sheets for
Eastman and Kodak Motion Picture Films are based on practical picture
tests but make allowance for some normal variations in equipment and
film that will be used for the production. There are many variables for a
single exposure. Individual cameras, lights, and meters are all different
(lenses are often calibrated in T-stops). Coatings on lenses affect the
amount of light that strikes the emulsion. The actual shutter speeds and
f-numbers of a camera and those marked on it sometimes differ.
Particular film emulsions have unique properties. Camera techniques can
also affect exposure. All of these variables can combine to make a real
difference between the recommended exposure and the optimum
exposure for specific conditions and equipment. Therefore, you should
test several combinations of camera, film, and equipment to find the
exposures that produce the best results. Data sheet Exposure Index
figures are applicable to meters marked for ISO speeds and are used as
a starting point for an exposure series.
Exposure Latitude
Exposure latitude is the range between overexposure and underexposure
within which a film will still produce usable images. As the luminance
ratio (the range from black to white) decreases, the exposure latitude
increases. For example, on overcast days the range from darkest to
lightest narrows, increases the apparent exposure latitude. On the other
hand, the exposure latitude decreases when the film is recording
subjects with high-luminance ratios such as black trees against a sunlit,
snowy field.
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Figure 1
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+
Stops
Filter
Factor
+
Stops
Filter
Factor
+
Stops
1.25
+1/3
+2
12
+3 2/3
1.5
+ 2/3
+2 1/3
40
+5 1/3
+1
+2 2/3
100
+6 2/3
2.5
+1 1/3
+3
1000
+10
+1 2/3
10
+3 1/3
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D = log
Po
10
Pt
Motion Picture Home
Figure 2
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Figure 3
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projection.
To simulate actual conditions of film use, totally diffuse density readings
are routinely used when motion-picture films are to be contact printed
onto positive print stock. Specular density readings are appropriate when
a film is to be optically printed or directly projected. However, totally
diffuse density measurements are accepted in the trade for routine
control in both contact and optical printing of color films. Totally diffuse
density and specular density are almost equivalent for color films
because the scattering effect of the dyes is slight, unlike the effect of
silver in black-and-white emulsions.
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After processing, the graduated densities on die processed test strip are
measured with a densitometer. The amount of exposure (measured in lux
1
) received by each step on the test strip is multiplied by the exposure
time (measured in seconds) to produce exposure values in units of luxseconds. T'he logarithms (base 10) of the exposure values (log H) are
plotted on the horizontal scale of the graph and the corresponding
densities are plotted on the vertical scale to produce the characteristic
curve. This curve is also known as the sensitometric curve, the D Log H
(or E) curve, or the H&D (Hurter and Driffield) curve 2.
In the following table, the lux-sec values are shown below the log
exposure values. The equivalent transmittance and opacity values are
shown to the left of the density values.
Typical Characteristic Curve
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Figure 4
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and are made by averaging the results from a number of tests made on a
number of production batches of film. The curves shown in the data sheets
are representative curves.
Relative characteristic curves are formed by plotting the densities of the
test film against the densities of a specific uncalibrated sensitometric-step
scale used to produce the test film. These are commonly used in
laboratories as process control tools.
Black-and-white films usually have one characteristic curve (see Figures 5
and 6). A color film, on the other hand, has three characteristic curves,
one each for the red-modulating (cyan-colored) dye layer, the greenmodulating (magenta-colored ) dye layer, and the blue-modulating
(yellow- colored) dye layer (see Figures 7 and 8). Because reversal films
yield a positive image after processing, their characteristic curves are
inverse to those of negative films (compare Figures 5 and 6).
Typical Characteristic Curves
Black and White Negative Film
Figure 5
Figure 6
Color Negative Film
Figure 7
Figure 8
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The straight-line (B to C), Figure 10, is the portion of the curve where
the slope does not change; the density change for a given log-exposure
change remains constant or linear. For optimum results, all significant
picture information is placed on the straight-line portion.
The shoulder (C to D), Figure 11 , is the portion of the curve where the
slope decreases. Further changes in exposure (log H) will produce no
increase in density because the maximum density (D-max) of the film
has been reached.
Base density is the density of fixed-out (all silver removed) negativepositive film that is unexposed and undeveloped. Net densities produced
by exposure and development are measured from the base density. For
reversal films, the analogous term of D-min describes the area receiving
total exposure and complete processing. The resulting density is that of
the film base with any residual dyes.
Fog refers to the net density produced during development of negativepositive films in areas that have had no exposure. Fog caused by
development may be increased with extended development time or
increased developer temperatures. The type of developing agent and the
pH value of the developer can also affect the degree of fog. The net fog
value for a given development time is obtained by subtracting the base
density from the density of the unexposed but processed film. When
such values are determined for a series of development times, a timefog curve ( Figure 12) showing the rate of fog growth with development
can be plotted.
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Figure 9
Figure 10
Figure 11
Curve Values
You can derive additional values from the characteristic curve that not
only illustrate properties of the film but also aid in predicting results and
solving problems that may occur during picture-taking or during the
developing and printing processes.
Speed describes the inherent sensitivity of an emulsion to light under
specified conditions of exposure and development. The speed of a film is
represented by a number derived from the film's characteristic curve.
Contrast refers to the separation of lightness and darkness (called
"tones") in a film or print and is broadly represented by the slope of the
characteristic curve. Adjectives such as flat or soft and contrasty or hard
are often used to describe contrast. In general, the steeper the slope of
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the characteristic curve, the higher the contrast. The terms gamma and
average gradient refer to numerical means for indicating the contrast of
the photographic image.
Gamma is the slope of the straight-line portion of the characteristic
curve or the tangent of the angle (a) formed by the straight line with the
horizontal. In Figure 5, the tangent of the angle (a) is obtained by
dividing the density increase by the log exposure change. The resulting
numerical value is referred to as gamma.
Gamma does not describe contrast characteristics of the toe or the
shoulder. Camera negative films record some parts of scenes, such as
shadow areas, on the top portion of the characteristic curve. Gamma
does not account for this aspect of contrast.
Average gradient is the slope of the line connecting two points bordering
a specified log-exposure interval on the characteristic curve. The location
of the two points includes portions of the curve beyond the straight-line
portion. Thus, the average gradient can describe contrast characteristics
in areas of the scene not rendered on the straight-line portion of the
curve. Measurement of an average gradient extending beyond the
straight-line portion is shown in Figure 13.
Curves for a Development-Time Series on a
Typical Black and White Negative Film
Figure 12
Average Gradient Determination
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Figure 13
The particular gamma or average gradient value to which a specific
black-and-white film is developed differs according to the properties and
uses of the film. Suggested control gamma values are given on the data
sheets for black-and-white negative and positive films.
If characteristic curves for a black-and-white negative or positive film are
determined for a series of development times and the gamma or average
gradient of each curve is plotted against the time of development, a
curve showing the change of gamma or average gradient with increase
development is obtained. You can use the time-gamma curve ( Figure
14) to find the optimum developing time to produce the control gamma
values recommended in the data sheet (or any other gamma desired).
Black-and-white reversal and all color film processes are not controlled
by using gamma values.
Flashing camera films to lower contrast is a technique 3 that involves
uniformly exposing film before processing to lower its overall contrast.
It's used with some color films. It is actually an intentional light fogging
of the film. You can make the flashing exposure before or after the
subject exposure, either in a camera or in a printer. The required amount
of exposure and the color of the exposing light depends on the effect
desired, the point at which the flashing exposure is applied, the subject
of the main exposure, and the film processing. Because of potential
latent image changes, a flashing exposure just prior to processing is the
preferred method.
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Figure 14
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Figure 15
This fairly common practice is often used to create a closer match of two
films' contrast characteristics when they are intercut. The hypothetical
characteristic curves in Figure 15 show what occurs when one film is
flashed to approximately match another film's characteristic curve. The
illustration has been simplified to show an ideal matching of the two
films. In practice, results will depend on the tests run using the specific
films intended for a production.
Some film productions use flashing (called "creative flashing") to alter
the contrast of the original camera negative of a particular scene to
create a specific effect-making pastels from more saturated colors,
enhancing shadow detail, and the like. Further discussion of this type of
flashing is presented in "Creative Post-Flashing Technique for the The
Long Goodbye," American Cinematographer Magazine, March 1973.
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The term color sensitivity is used on data sheets for some black-andwhite films to describe the portion of the visual spectrum to which the
film is sensitive. All black-and-white camera films are panchromatic
(sensitive to the entire visible spectrum). Some laboratory films are also
panchromatic: Eastman Fine Grain Duplicating Panchromatic Negative
Film, Eastman Panchromatic Separation Film, and Eastman High Contrast
Panchromatic Film.
Some films, called orthochromatic, are sensitive mainly to the blue-andgreen portions of Lhe visible spectrum. Eastman Direct MP, Eastman
Reversal BW Print, and Eastman Sound Recording II Films are all
orthochromatic laboratory or print films.
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Figure 16
Equivalent neutral density (END)-When the amounts of the components
of an image are expressed in this unit, each of the density figures tells
how dense a gray that component can form.
Because each emulsion layer of a color film has its own speed and
contrast characteristics, equivalent neutral density (END) is derived as a
standard basis for comparison of densities represented by the spectralsensitivity curve. For color films, the standard density used to specify
spectral sensitivity is as follows:
For reversal films, END = 1.0
For negative films, direct duplicating, and print films,
END= 1.0 above D -min.
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masked films have a curve that represents typical dye densities for a
mid-scale neutral subject.
The wavelengths of light, expressed in nanometers (nm), are plotted on
the horizontal axis, and the corresponding diffuse spectral densities are
plotted on the vertical axis. Ideally, a color dye should absorb only in its
own region of the spectrum. All color dyes in use absorb some
wavelengths in other regions of the spectrum. This unwanted absorption,
which could prevent satisfactory color reproduction when the dyes are
printed, is corrected in the film's manufacture.
In color negative films, some of the dye-forming couplers incorporated in
the emulsion layers at the time of manufacture are colored and are
evident in the D-min of the film after development. These residual
couplers provide automatic masking to compensate for the effects of
unwanted dye absorption when the negative is printed. This explains why
negative color films look orange.
Since color reversal films and print films are usually designed for direct
projection, the dye-forming couplers must be colorless. In this case, the
couplers are selected to produce dyes that will, as closely as possible,
absorb in only their respective regions in the spectrum. If these films are
printed, they require no printing mask.
Figure 17
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Figure 18
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Image Structure
The sharpness of image detail that a particular film type can produce
cannot be measured by a single test or expressed by one number. For
example, resolving-power-test data gives a reasonably good indication of
image quality. However, because these values describe the maximum
resolving power a photographic system or component is capable of, they
do not indicate the capacity of the system (or component) to reproduce
detail at other levels. For more complete analyses of detail quality, other
evaluating methods, such as the modulation-transfer function and film
granularity, are often used. An examination of the modulation-transfer
curve, RMS granularity, and both the high- and low-contrast resolving
power listings will provide a good basis for comparison of the detailimaging qualities of different films.
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Figure 20
Image (b) of a sinusoidal test object (a)
recorded on a photographic emulsion and a
microdensitometer tracing (c) of the image.
E max - E min
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E max + E min
When the microdensitometer scans the test film, the densities of the
trace are interpreted in terms of exposure, and the effective modulation
of the image (Mi) is calculated. The modulation-transfer factor is the
ratio of the modulation of the developed image to the modulation of the
exposing pattern (Mo), or Mi/Mo. This ratio is plotted on the vertical axis
(logarithmic scale) as a percentage of response. The spatial frequency of
the patterns is plotted on the horizontal axis as cycles per millimeter.
Figure 20 shows two such curves. At lower magnifications, the test film
represented by curve A appears sharper than that represented by curve
B; at very high magnifications, the test film represented by curve B
appears sharper.
Figure 20
All of the photographic modulation-transfer curves in the data sheets
were determined using a method similar to that specified by ANSI
Standard PH2.39-1977. The films were exposed with the specified
illuminant to spatially varying sinusoidal test patterns having an aerialimage modulation of a nominal 35 percent at the image plane, with
processing as indicated. In practice, most photographic modulationtransfer values are influenced by development adjacency effects and are
not exactly equivalent to the true optical modulation-transfer curve of a
particular photographic product.
Modulation-transfer measurements can also be made for the non -film
components in a photographic system such as cameras, lenses, printers,
etc, to analyze or predict the sharpness of the entire system. By
multiplying the responses for each ordinate of the individual curves, you
can combine the modulation-transfer curve for a film with similar curves
for an optical system to calculate the modulation-transfer characteristics
of the entire system.
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Figure 21
Figure 22
Although the viewer sees a granular pattern, the eye is not necessarily
seeing the individual silver particles, which range from about 0.002 mm
down to about a tenth of that size.
At magnifications where the eye cannot distinguish individual particles, it
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resolves random groupings of these particles into denser and less dense
areas. As magnification decreases, the observer progressively associates
larger groups of spots as new units of graininess. The size of these
compounded groups gets larger as the magnification decreases, but the
amplitude (the difference in density between the darker and the lighter
areas) decreases. At still lower magnifications, the graininess disappears
altogether because no granular structure can be seen ( Figure 23).
Figure 23
(a) A 2.5X enlargement of a negative shows no apparent graininess.
(b) At 20X, some graininess shows. (c) When a segement of the
negative is inspected at 60X, the individual silver grains strt to
become distinguishable. (d) With 400X magnification, the discrete
grains are easily seen. Note that surface grains are in focus while
grains deeper in the emulsion are out of focus. The apparent
"clumping" of silver grains is actually caused by overlap of grains at
different depths when viewed in two-dimensional projection. (e) The
makeup of individual grains takes different forms. This filamentary
silver, enlarged by an electron microscope, appears as a single
opaque grain at low magnification.
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Figure 24
If the uniform dot pattern of a conventional halftone is used to reproduce a
scene, the eye accepts the image as a smooth, continuous-tone rendition
(a). This happens because the dots are regularly spaced. However, when
the halftone dots are distributed randomly in an area to reproduce a scene
(b) the image looks "grainy." Graininess in the image is due, in part, to the
random distribution of the individual elements which make up that image.
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and the current produced is then fed to a meter calibrated to read the
standard deviation of the random-density fluctuations (see Figure 26 ).
Figure 25
A large aperture "sees" a vast number of individual silver
grains. Therefore, small local fluctuations have practically
no effect on the density it records. Small apertures
(about one twentieth of the larger aperture diameter)
detect random differences in grain distribution when they
sample the large "uniform" area.
Figure 26
The signal from a continuous density scan of a
grainy emulsion appears the same as random
electrical noise when displayed on an
oscilloscope. The rms voltmeter gives a direct
readout of "noise level."
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about 0.6 to 0.9). The light tones of the print are on the toe of the
characteristic curve where the slope is very much lower than unity.
Hence, the contrast with which the graininess is reproduced is very lowdecreasing its visibility. In dark tones, the eye is less able to distinguish
graininess. The eye easily detects density differences as low as 0.02 in
the average highlight density, but can detect density differences only on
the order of 0.20 in the average shadow density. In the midtones, where
the slope of the curve is constant, the print material has its maximum
contrast and the eye can more readily distinguish small density
differences; therefore, the granularity can be most easily detected by the
eye as graininess.
Another factor in perceiving graininess is the amount of detail in a scene.
Graininess is most apparent in large areas with fairly uniform densities
and is much less evident in areas full of fine detail or motion.
It is difficult to predict the magnification at which projected print images
will be viewed since both the projection magnification and the distance
from the observer to the screen can very. Both factors affect the picture
magnification, and thus the graininess.
When a motion picture film is seen at great magnification (as from a
front-row theater seat), the viewer may be aware of grains "boiling" or
"crawling" in uniform areas of the image. This sensation is caused by the
frame-to-frame changes of grain positions, which make graininess more
noticeable in a motion picture than in a still photograph. Conversely, the
moving image tends to distract the viewer's attention away from this
sensation, and graininess is, therefore, usually noticed only in static
scenes.
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WEDNESDAY, JUL
Student Main
1 One lux is the illumination produced by one standard candle from a distance of 1 meter.
When a film is exposed for 1 second to a standard candle 1 meter distant, it receives 1 luxsec of exposure.
2 Zwick, D., "The Meaning of Numbers to Photographic Parameters" Journal of the Society
of Photo -Optical Instrumentation Engineers, Volume 4 (1966), pages 205-211.
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WEDNESDAY, JUL
Physical Characteristics
l
l
l
l
Film Base
Antihalation Backing
Edge Numbers
Dimensional Change Characteristics
Temporary Size Change
n Moisture
n Temperature
n Rates of Temporary Change
n Swell During Processing
Permanent Size Change
n Raw Stock Shrinkage
n Processing Shrinkage
n Aging Shrinkage
Other Physical Characteristics
Curl
Buckling and Fluting
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Antihalation Backing
Light penetrating the emulsion of a film can be reflected from the baseemulsion interface back into the emulsion. As a result, there is a
secondary exposure causing an undesirable reduction in the sharpness of
the image and some light scattering, called halation, around images of
bright objects. See Figure 27. A dark layer coated on or in the film base
will absorb and minimize this reflection, hence it is called an antihalation
layer. Three methods of minimizing halation are commonly used:
Rem Jet: A black-pigmented, nongelatin layer on the back of the film
base serves as an antihalation and antistatic layer. This layer is removed
during photographic processing.
Antihalation undercoating: A silver or dyed gelatin layer directly beneath
the emulsion is used on some thin emulsion films. Any color in this layer
is removed during processing. This type of layer is particularly effective
in preventing halation for high-resolution emulsions. An antistatic and/or
anticurl layer may be coated on the back of the film base when this type
of antihalation layer is used.
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Figure 27
Light Piping
Dyed film base : Film bases, especially polyester, can also transmit or
pipe light that strikes the edge of the film. This light can travel inside the
base and fog the emulsion (Figure 27 ). A neutral-density dye is
incorporated in some film bases and serves to both reduce halation and
prevent light piping. This dye density may vary from a just detectable
level to approximately 0.2. The higher level is used primarily for halation
protection in black-and-white negative films on cellulosic bases. Unlike
fog, the gray dye does not reduce the density range of an image,
because it, like a neutral- density filter, adds the same density to all
areas. It has, therefore, a negligible effect on picture quality.
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WEDNESDAY, JUL
Edge Numbers
Edge numbers (also called key numbers or footage numbers) are placed
at regular intervals along the film edge for convenience in frame-forframe matching of the camera film to the workprint. The numbers are
printed along one edge outside the perforations on 35 mm film and
between the perforations on 35 mm film and between the perforations
on 16 mm film. The numbers are sequential, usually occurring every 16
frames (every 12 inches) on 35 mm film and every 20 frames (every 6
inches) on 16 mm film. In a few instances, edge numbers on 16 mm
films are located every 40 frames (12 inches).
All Kodak camera film is edge numbered at the time of manufacture in
one of two ways:
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Figure 28
Latent image edge numbering
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Figure 29
Figure 30
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Film
Base
Humidity
Coefficient of
Expansion %
per 1% RH
(a)
Thermal
Coefficient of
Expansion %
per 1F (b)
Potential
Aging
Shrinkage %
(d)
Length
Width Length
Black-and-white
camera
negative,
duplicating
negative, color
negative, color
Triacetate
internegative,
color
intermediate
and
EKTACHROME
Camera Films
0.007
0.03
0.05
0.2
0.25
Black-and-white
release positive,
duplicating
positive,
Triacetate
variable-density
sound recording
and Eastman
Color Print
0.005
0.03
0.05
0.4
0.5
0.003
0.003
0.02
0.02
0.04
0.04
Eastman Color
Print and
Eastman Color
Reversal
Intermediate
ESTAR
0.001
Width
Processing
Shrinkage %
(c)
0.001
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Swell %
Film Type
Base
Length Width
Negative
Triacetate
0.4
0.6
Triacetate
0.3
0.5
Reversal-Color
AcetatePropionate
0.6
0.8
Positive-Color
ESTAR
0.05
0.05
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Page 3 of 3
about 0.1 to 0.3 percent for 35 mm film and 0.1 to 0.4 percent for 16
mm film during the first two years. Higher shrinkage can occur over a
longer period, as indicated in this table. Shrinkage of films on ESTAR
Base is unlikely to exceed 0.04 percent.
Although aging shrinking of motion picture films is a permanent size
change, humidity and thermal size changes can either increase or
decrease the observed size change.
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WEDNESDAY, JUL
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Figure 33
At low relative humidities, the emulsion layer contracts more than the
base generally producing positive curl. As the relative humidity
increases, the contractive force of the emulsion layer decreases and the
inherent curl of the support becomes dominant.
Film wound in rolls tends to assume the lengthwise curl conforming to
the curve of the roll. When a strip of this curled film is pulled into a flat
configuration, the lengthwise curl is transformed into a widthwise curl.
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Calhoun, J. M "The Physical Properties and Dimensional Behavior of Modon Picture Films,"
Journal of the SMPTE , 43:227-66, October 1944.
Fordyce, C. R., "Improved Safety Motion Picture Film Support," Journal of the SMPTE ,
51:331 -50, October 1948.
Fordyce, C. R., Calhoun, J. M., and Moyer, E. E., "Shrinkage Behavior of Motion Picture
Film," Journal of the SMPTE , 64:62 -66, February 1955.
Miller, A. J. and Robertson, A. C., "Motion Picture Film-Its Size and Dimensional
Characteristics," Journal of the SMPTE, 74:3-1 1, January 1965.
Neblette, C. B., "Photography-Its Materials and Process," Chapter 11, D. VanNostrand Co.,
Inc., 1962
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1
1
1
3
1 1/2
1 1/2
1 1/2
5
Radiation
Do not store or ship raw stock near X-ray sources or other radioactive
materials. Some scanning devices used by postal authorities and airlines may
fog raw stock. Take special storage precautions in hospitals, industrial plants,
and laboratories where radioactive materials are in use. Label packages of
unprocessed films that must be mailed across international borders: "Contents:
Unprocessed photographic film. Please do not X-ray."
Short-Term
(less than 6 months)
Long-Term
(more than 6 months)
%
%
Temperature Relative Temperature Relative
Humidity
Humidity
Raw Stock
(in original
sealed cans)
13C (55F)
below 70
Exposed
Unprocessed
-18 to -23C
(0 10F)*
-18 to -23C
(0 10F)
After removal from storage, keep sealed (in original cans) until temperature is above the dew
point of outside air. (See table of warm up times.)
* Exposed film should be processed as soon as possible after exposure.
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Construct and insulate rooms that are artificially cooled so that moisture does
not condense on the walls. If the building itself is not fireproof, install sprinklers.
As indicated, control of relative humidity below 70 percent is not critical as long
as the film cans remain sealed. Maintain the temperature as uniform as possible
throughout the storage room by means of adequate air circulation so that
sensitometric properties remain consistent, roll to roll.
Do not store film near heating pipes or in the line of sunlight coming through a
window, regardless of whether the room is cool or not.
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Kodak and Eastman Motion Picture Camera Films are then wound on
cores or spools, the ends are taped, and the wound film is wrapped in
black, plastic bags before being packaged in taped metal cans or box
bins. The plastic bags protect the film from exposure to light, provide a
high degree of cleanliness, and make the film fit snugly inside the can.
The tape used on the outside of a film can serves as a seal between the
cover and body of the can. This tape is designed to resist the flow of air
and moisture so that the newly manufactured film retains its original
moisture content. The tape and can are both marked to identify the
contents. A description of the identifying codes on tape, can label, and
film appears under Film Identification.
The "rolls available" block on the data sheet describes forms in which a
particular film type is available.
The first column gives the catalog number (CAT No.), perhaps the most
important piece of information to know when ordering film from Kodak.
The catalog number identifies a particular kind of emulsion, film format,
and length to our Customer Relations Representatives. For example, CAT
No. 124 6636 describes only one film package: 100 feet of Eastman
Color Negative Film 5247 (35 mm), EI Winding, one row of perfs (1866
pitch), with a film identification number of ECN718.
The second column gives the film identification number, a combination of
a three-letter film emulsion designation (ECN, in the example above) and
a three-digit specification number (718, in this case). The number
designates film width; perforation type and format; type of core, spool,
or magazine; and winding. This code does not generally refer to the film
length.
The last two or three columns-Description, Format (applicable only to
films available in multi rank), and Perforation Type-provide the film
length and the information abstracted from the specification number.
A single free copy of any film data sheet is available from this website or
write: Eastman Kodak Company, Dept. 412-L, Rochester, NY 146500532.
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WEDNESDAY, JUL
Student Main
The standard core and spool types for KODAK and EASTMAN Motion
Picture Films are shown and described below:
Figure 34
Type T Core -16 mm. Figure 34 illustrates a plastic core with a 2-inch (51 mm) outside
diameter and a 1-inch (25.4 mm) diameter center hole with keyway and film slot. Normally
used with 16 mm films up to 400 feet (122 m) in length, except 100 -foot (30.5 m) and
200-foot (61 m) lengths of camera negative and reversal materials, which generally come
on camera spools with integral leaders and trailers for loading under subdued light.
Figure 35
Type Z Core -16 mm. A plastic core with a 3 -inch (76 mm) outside diameter. Contains a
1-inch (25.4 mm) diameter center hole with keyway and a film slot. Used with camera and
print films in roll sizes longer than 400 feet (122 m). See Figure 35.
Figure 36
Type U Core-35 mm. A plastic core with a 2 -inch (51 mm) outside diameter. Contains a 1
-inch (25.4 mm) diameter center hole with keyway and a film slot. Customarily used with
camera negative, sound, print, and television recording films, and positive films that are
used in title cameras. Supplied in a variety of lengths. See Figure 36.
Figure 37
Type K Core -35 mm. A plastic core with a 3 -inch (76 mm) outside diameter. Contains a
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1-inch (25.4 mm) diameter center hole with keyway and a film slot. Used with 2000-foot
(610 m), 3000-foot (914 m), 4000-foot (1219 m), and some 1000-foot (305 m) lengths of
negative, sound, print, and television recording films. See Figure 37.
Figure 38
Type Y Core-35 mm. A plastic core with the same dimensions as the Type K Core but
made of a stronger material to hold 6000-foot (1829 m) rolls of color print film. See Figure
38.
Figure 39
R-90 Spool -16 mm. A metal camera spool with a 3.615-inch (92 mm) flange diameter
and a 1 1/4 -inch (32 mm) core diameter. Square hole with single keyway in both flanges.
Center hole configuration is aligned on both flanges. The standard sales lengths for this
spool are 100 feet (30.5 m) of acetate base film. Used in cameras such as the Canon and
Elmo for double super 8 film and in 16 mm spool-loading cameras. See Figure 39.
Figure 40
R-190 Spool-16 mm. A metal camera spool with a 4.940-inch (125 mm) flange diameter
and a 1 1/4 -inch (32 mm) core diameter. Square hole with single keyway, two offset round
drive holes, and one elliptical hole in both flanges. Side 1 and Side 2 markings. Will accept
200 feet (61 m) of acetate base film. See Figure 40.
Figure 41
S-83 Spool-35 mm. A metal camera spool with a 3.657 -inch (93 mm) flange diameter
and a 31/32 -inch (25 mm) core diameter. Square holes with single keyway in both flanges.
Center hole configuration is aligned on both flanges. Intended for 100 feet (30.5 m) of
acetate base film. Used with camera negative materials. See Figure 41.
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KODAK: Winding
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WEDNESDAY, JUL
Winding
When a 16 mm roll of raw stock, perforated along one edge, is held so
that the end of the film leaves the roll at the top and to the right, it is
designated Winding A if the perforations are toward the observer,
Winding B if the perforations are away from the observer, as shown in
Figure below. Winding A films are used to make contact prints and are
not intended for use in the camera. Winding B is used for camera film, to
make optical prints, and on bidirectional printers.
NOTE: When requesting single-perforated film on a spool or core that
has nonsymmetrical flanges (i.e., a different hole or keyway on either
side), you must indicate the hole or keyway closest to the perforations
and specify whether the emulsion should be wound in or out.
Winding A
Emulsion Side in
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Winding B
Emulsion Side in
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Perforations
l
l
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l
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During the period when the production of color prints involved the multiple
printing of separation negatives onto a common print film, a third design,
known as the Dubray-Howell perforation, was introduced. It had the same
height as the negative (BH) perforation to maintain the necessary
registration but had rounded corners to improve projection life. This
perforation is still available for special applications and on certain films
(Eastman Color Intermediate II Film 5243, for example). Because shrinkage
in current films is low, the shorter perforation height poses no projection
wear problems. In 1953, the introduction of CinemaScope produced a fourth
type of perforation. This wide-screen projection system incorporated 35 mm
film with perforations that were nearly square and smaller than the positive
(KS) perforation. The design provided space on the film to carry four
magnetic-sound stripes for stereophonic and surround sound. Although not
widely used now, this perforation is still available on 35 mm Eastman Color
Print Film.
Except for early experimentation, perforation dimensions on 16 mm and 8
mm films have remained unchanged since their introduction.
Each type of perforation is referred to by a letter identifying its shape and by
a number indicating the perforation pitch dimension. Perforation pitch is the
distance from the bottom edge of one perforation to the bottom edge of the
next perforation. The letters BH indicate negative perforations, which are
generally used on camera films, on intermediate films, and on films used in
special-effect processes. The letters KS indicate positive perforations, which
are used on most positive sound recording films and color print films The
letters CS designate the smaller perforations used for projection prints on
which additional space must be provided for multiple sound tracks in the
CinemaScope process.
The designation BH 1866, for example, indicates a film having negative - type
perforations with a pitch dimension of O.1866 inch (4.740 mm).
Camera films may be perforated along both edges (double perforated) or
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along only one edge (single perforated). All 35 mm camera films are double
perforated. Films for single-pass 16 mm and 8 mm camera use may be
single or double perforated. Single-perforated 16 mm films are often
magnetically striped for single-system sound or post process sound addition.
Double -perforated super 8 and regular 8 film is always suppled in 16 mm
width to allow two-pass camera operation. Films used in laboratories for
intermediate and release prints are supplied in a variety of perforation
formats. The letter R preceded by a number designates the number of rows
of perforations in a strip (1R-one row, 2R-two rows, etc.).
Some flexibility is possible in selecting double- or single-perforated film. You
can use double -perforated film in cameras having a single pull-down claw.
Also, you can duplicate or print footage exposed on double-perforated film on
single-perforation stock if a photographic (optical) or magnetic sound track is
to be added to the film. (NOTE: Do not use single- perforated film in
equipment designed for double-perforated film.)
Figure 43
Perforation Type
Bell & Howell Kodak Standard
Dimensions Inches
mm
Inches
mm
16
Inches
Tolerance +/ mm
Inches
mm
0.1100
2.794
0.1100
2.794
0.010
0.0730
1.854
0.0780
1.981
0.010
H*
0.0820
2.08
0.020
0.51
0.010
0.03
0.25
0.001
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Figure 44
0.628
1R- 3000
(PH22.12)
2R -2994
(PH22.110)
2R -3000
(PH22.5)
Tolerance +/ -
mm
Inches
mm
Inches
mm
Inches
mm
Inches
mm
15.95
0.628
15.95
0.628
15.95
0.628
15.95
0.001
0.03
7.620
0.0005
0.013
0.0355
0.0020
0.051
0.413
10.49
0.413
10.49
0.001
0.03
G
(max)
0.001
0.03
0.001
0.03
29.94
760.5
30.00
762.0
0.03
0.8
L**
29.94
760.5
30.00
762.0
Figure 45
BH-1870
(PH22.34)
KS -1866
(PH22.139)
KS -1870
(PH22.36)
Tolerance
+/-
mm
Inches
mm
Inches
mm
Inches
mm
Inches
mm
0.025
A*
1.377
34.975
1.377
34.975
1.377
34.975
1.377
34.975
0.001
0.1866
4.74
0.1870
4.75
0.1866
4.740
0.1870
4.750
0.0005 0.013
0.079
2.01
0.079
2.01
0.079
2.01
0.079
2.01
0.002
0.05
0.999
25.37
0.999
25.37
0.999
25.37
0.999
25.37
0.002
0.05
G
(max)
0.001
0.03
0.001
0.03
0.001
0.03
0.001
0.03
L**
18.66
474.00
18.70
474.98
18.66
474.00
18.70
474.98
0.015
0.38
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Perforation Types
35 mm and 65 mm End Use
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16 mm End Use
8. 2R-2994-16 mm film perforated two edges with a perforation pitch
of 0.2994" (short pitch), ANSI PH22.110-1980
9. 2R-3000-16 mm film perforated two edges with a perforation pitch
of 0.3000" (long pitch), ANSI PH22.110-1980
10. IR-2994-Same as No. 8 except perforated one edge, ANSI
PH22.109-1980
11. 3R-2994-35mm film perforated 16 mm with perforation pitch of
0.2994" (short pitch), ANSI PH22.171-1980
12. IR-3000-Same as No. 11 except with a perforation pitch of
0.3000" (long pitch), ANSI PH22.171-1980
13. 3R-3000-Same as No.11 except with a perforation pitch of
0.3000" (long pitch) ANSI PH22.171-1980
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0.1870 inch (4.750 mm) on print film and 0.1866 inch (4.740 mm) on
original film; for 16 mm film, they are 0.3000 inch (7.620 mm) on print
film, 0.2994 inch (7.605 mm) on original film. For intermediate and print
films used to make super 8 prints, the pitch dimensions are 0.1667 inch
(4.234 mm) on print film, 0.1664 inch (4.227 mm) on intermediate film.
This difference in pitch accounts for about 0.2 percent of the theoretical
0.3 percent; processing and aging shrinkage of the original film before
printing usually provides the balance. See the first perforation type
reference for additional information.
Figure 46
A printing sprocket
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WEDNESDAY, JUL
Film Identification
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Unprocessed Film
How to Read a Film Can Label
Processed Film
Know Your Films
Test Exposures
To Provide a Reference Point
For Locations with Unfamiliar Lighting
To Establish a Reference with You and Your Laboratory
To Evaluate Specific End-Use Appearance
To Determine the "Look" of the Finished Job
To Check Specific Color Reproduction
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WEDNESDAY, JUL
Unprocessed Film
The eleven-digit code on the label in Figure 49 (5247-123-4567) identifies the
film type (5247), the emulsion batch number (123), and the number of the roll
(4567) from which this strip of Eastman Color Negative Film was cut. The
emulsion batch number and roll number also appear on the tape sealing the can.
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The Film Identification code (ECN 718 in this case) gives the emulsion type (ECN
or Eastman Color Negative Film) and film specification number (718), a code
describing width, perforation type and format, winding, and type of core, spool,
or magazine.
The film width, perforation pitch, and emulsion position and winding type are
identified on the label.
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The film-strip reference number identifies the location of a particular strip of film
cut from the master roll. This number (1 through 38 for 35 mm and 1 through
83 for 16 mm) appears on a sticker affixed to most cans holding 400 or more
feet of film. Figure 48 shows such a sticker.
Figure 48
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Film Sizes
Figure 49
Processed Film
The film strip reference number affixed to the can of raw stock film also appears
as a latent image on the film itself. It is visible on the processed film between
"Eastman" and "SAFETY FILM" on the edge print.
On 35 mm films having multiple -row perforations (used only by processing
laboratories to print multiple copies of a film simultaneously), a lowercase letter
or letters (a, b, c, etc) appear between "SAFETY" and "FILM" to identify the
perforation format of the parent strip and the location of the sub strip within it.
The combinations of manufacturer's code (an uppercase letter for 35 mm or a
trailer-end marking for 16 mm), film base data, and edge-print medium (ink or
latent image) are helpful in identifying processed film. If a film data sheet carries
a "Film Identification" heading, the uppercase letter of the manufacturer's code
will be listed.
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The last two sections explain how to care for the finished films you have
carefully created.
Test Exposures
Every production presents a unique set of conditions and demands. A full
understanding of the job at hand and careful evaluation of the
information in the data sheets should give the filmmaker a good idea of
how a chosen film stock will respond to most filming situations. Testing
reduces any remaining uncertainties and establishes the reaction of a
particular film to a unique situation. Tle variations that make test
exposures worthwhile and the technique of interpreting such exposures
are the subjects of this section. Testing is one aspect of professional
work too often overlooked in practice. When seeking the best possible
results, filmmakers should run tests to provide reference points during
production and to confirm choices based on previous experience and
data sheet information.
Here, listed in the order of the time they may occur, are the principle
causes of real or apparent changes in speed in all films, and contrast and
color balance in color films. Failure to understand these causes can lead
to misunderstanding or misinterpretation of photographic results:
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All except the first are beyond the scope of manufacturing control and
cannot be predicted accurately from the data sheets. Furthermore, the
variations encountered in practical use are apt to be a great deal larger
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weave, tensile strength, freedom from scratches, etc., are also carefully
controlled.
With Eastman and Kodak EKTACHROME Films, the permitted colorbalance variations, tested under normal recommended use, fall
approximately within the range correctable by a CC10 filter in the
camera exposure. In the case of negative films, normal color-balance
variations fall within a range for which adjustment can easily be made in
the printing process.
The careful cinematographer should make practical picture tests on new
film batches with the exposure and filtration to be used for the rest of
the production. These tests will help to determine if any additional
filtration and exposure adjustments are needed.
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WEDNESDAY, JUL
Film Identification
To Establish a Reference with You and Your Laboratory
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KODAK
Gives You
The Edge
That Counts.
16mm
Current Films
D. . .
E. . .
H. . .
I...
K. . .
L. . .
M. . .
7234
7222
7231
7246
7245
7293
7248
Q. . .
R. . .
S. . .
U. . .
V. . .
Y. . .
Z. . .
7277
7289
7272
7279
7244
7620
7274
Discontinued Films
A. . .
C. . .
J. . .
N. . .
7243
7297
7296
7292
O . . . 7249
T . . . 7298
W. . . 7287
Zero-Frame Reference
Mark
Dot which identifies the
frame directly below as the
zero-frame specified by both
the human-readable key
number and the machinereadable bar code.
Key Number:
Prefix Six digits that identify
film roll.
Count Four digits that increment
(20 perforations).
Strip Number
Tails
Base Up
Encoded in USS-128
Barcode
Manufacturers Information
Matching Check Symbols
Four randomly selected and
placed symbols designed as an
extra matching check.
To Use: After matching key
number and checking picture,
verify that the same symbols are
located in the same position on
both the workprint and the
negative.
Density Patch
Repeats every ten feet
(400 perforations).
Heads
KODAK
Gives You
The Edge
That Counts.
35mm
Heads
Base Up
Strip Number
Manufacturers Information
Manufacturer
Identification Code
Letter which identifies film
manufacturer. K=Eastman
Kodak Company.
Tails
Frame-Index Marker
A hyphen every four
perforations helps locate the
frame lines for dark scenes.
To Use: Locate one frame
line. Determine its offset
from index marker (0, +1, +2,
or +3 perforations). Use this
offset for frame-line
reference.
Note: The frame-index
marker is not printed when
it interferes with any other
edgeprint information.
Current Films
D. . .
E. . .
H. . .
I...
K. . .
L. . .
M. . .
Q. . .
5234
5222
5231
5246
5245
5293
5248
5277
R. . .
S. . .
T. . .
U. . .
V. . .
5289
5272
5298
5279
5244
2244
X. . . SFX 200T
Y. . . 5620
Z. . . 5274
Discontinued Films
A. . .
B. . .
C. . .
F. . .
G. . .
5243
5247
5297
5295
5294
J...
O...
P...
W. . .
5296
5249
5600
5287
KODAK
Gives You
The Edge
That Counts.
65mm
Heads
Base Up
Manufacturers Information
EASTMAN KEYKODE Numbers
Kodak's machine-readable key numbers.
Includes the 10-digit key number,
manufacturer identification code, film type,
and offset in perforations.
Key Number
Count Four digits that increment
every 120 perforations.
Prefix Six digits that identify film roll.
Current Films
I...
K. . .
L. . .
M. . .
Q. . .
5246
5245
5293
5248
5277
R. . .
T. . .
U. . .
V. . .
Z. . .
5289
5298
5279
5244
5274
Discontinued Films
A. . . 5243
B. . . 5247
C. . . 5297
J . . . 5296
W. . . 5287
This edgeprint format pertains to all Eastman 65mm negative and intermediate films.
Tails
Frame-Reference Markers
A Dash, Key and Plus are printed at
regular intervals to help locate frame
lines, especially for scenes shot in
low light.
Dash: Frame reference mark for
5- and 10-perf formats.
Key: Frame reference mark for
8-perf format.
+ Plus: Frame reference mark for
15-perf format.
(Every third dash is a plus)
To Use: Locate one frame line and
nearest reference marker for the
given film format. Count the number
of perforations between the frame
line and the marker. Use this perf
offset to identify the location of
frame lines throughout the scene.
Note: Frame-reference markers are
not printed when they interfere with
other edgeprint information.
Improved
Edgeprint
Format for
KODAK
65mm Film
Two intermediate Keykode numbers offset 40- and 80perforations from the main Keykode number
An aid in matching short scenes which may not include the main
key number.
KODAK: Filtration
Page 1 of 2
WEDNESDAY, JUL
Filtration
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White light is the sum of all the colors of the rainbow; black is the
absence of all these colors. For practical purposes, we can consider white
light as composed of equal amounts of three primary light colors-red,
green, and blue. For example, if green and red are subtracted, we see
blue. We, see many more colors in nature than these three because
absorption and reflection of the primaries are rarely complete.
Our perception of a color is influenced by the surrounding colors and
brightness level, the surface gloss of an object, and any personal defects
in our color vision. Different films also see colors differently due to
differences in spectral sensitivity. Filtration used with black-and-white
films can control the shades of gray to obtain a technically correct
rendition or to exaggerate or suppress the tonal differences for visibility,
emphasis, or other effects. Filtration with color films can change the
color quality of the light source to produce proper color rendition or to
create special effects.
Red
Blue
Green
Yellow (red-green)
Blue
Magenta (red-blue)
Green
Cyan (blue-green)
Red
Black
White
None
Gray
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KODAK: Filtration
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Filters always subtract some of the light reflected from a scene before it
reaches the film plane in the camera. A red filter then is not "red" but
rather a filter that absorbs blue and green. Similarly, a yellow filter is
one that absorbs blue light. A yellow sunflower absorbs blue light and
reflects the other parts of white light-red and green, which we see as
yellow (lack of blue).
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The amount of polarized light from a particular area of the sky varies
according to the position of the area with respect to the sun, the
maximum occurring at an angle of 90 from the sun. Panning the
camera, therefore, should be avoided with a polarizing because the sky
will become darker or lighter as the camera position changes.
The sky may appear lighter than you would expect for these reasons:
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A misty sky does not photograph as dark as a clear blue sky. You
can't darken an overcast sky by using a polarizing filter.
The sky is frequently almost white at the horizon and shades to a
more intense blue at the zenith. Therefore, the effect of the filter
at the horizon is small, but it becomes greater as you aim the
camera upward.
The sky near the sun is less blue than the surrounding sky and,
therefore, is less affected by a filter.
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Figure 50
Page 2 of 4
Filter
Factor
Increase in
Exposure (Stops)
0.1
80
1 1/4
1/3
0.2
63
1 1/2
2/3
0.3
50
0.4
40
2 1/2
1 1/3
0.5
32
1 2/3
0.6
25
0.7
20
2 1/3
0.8
16
2 2/3
0.9
13
1.0
10
10
3 1/3
2.0
100
6 2/3
3.0
0.1
1,000
10
4.0
0.01
10,000
13 1/3
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Correction Filters
Most panchromatic emulsions have a high sensitivity to both ultraviolet
and blue radiation. Because this sensitivity is dissimilar to the spectral
sensitivity of the eye, blue or violet subjects are often overexposed and
rendered too light on the final print. For example in location work,
correction filters are often used to overcome an apparent lack of contrast
between blue sky and white clouds. At the red end of the spectrum,
certain higher speed panchromatic films possess a marked red sensitivity
that, unless compensated for, tends to distort the rendering of red
subject matter. Deliberate overcorrection is sometimes done to achieve
special effects.
Foliage looks slightly darker than we expect when it is photographed on
black-and-white film without a filter. By using a yellow or yellow-green
filter to absorb some of the unwanted blue and red light, you can record
foliage in its proper gray tone.
This may seem to imply a contradiction: If a filter subtracts light, there
will be less density on the negative and the print will be darker, so how
does the filter make foliage lighter? Actually, the filter darkens the
rendering on the print of the color it absorbs, thus making the colors it
transmits lighter by comparison.
This becomes apparent when the negative is correctly printed.
Contrast Filters
Used with black-and-white films contrast filters change the relative
contrasts between two objects that would normally photograph as nearly
the same shade of gray. The following guideline will help you choose
contrast filters: A filter transmits its own color, making that color lighter
in a black-and- white print. To make a color darker, use a filter that will
absorb that color. If you use a No. 25 red filter, which transmits the red
of the geranium blossoms and absorbs the green of the grass, the
geraniums will be light and the grass dark in your print. Since you
probably think of the flowers as being brighter than the grass, this print
may look natural to you. But if you use a No. 58 green filter, which
absorbs the red of the geraniums and transmits the green of the grass,
you'll get the opposite result: dark flowers and light grass. You can also
underexpose the film when using a contrast filter to simulate a night
effect under daylight conditions; use orange and red filters, such as
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Haze Filters
The effects of haze can be reduced by filtering out some of the blue and
ultraviolet lighy. Yellow filters, commonly used for haze peneration and
darkening of the sky, are Kodak WRATTEN Filters No. 3, 8, 12, and 15, in
order of increasing absorption. For further darkening of the sky and
increased haze penetration, use filters ranging from light orange to deep
red, such as filters No. 21, 23A, 25 and 29. These filters absorb varying
degrees of blue light and green light.
Figure 51
Note: If conditions require long time exposures, corrections for reciprocity effect
in addition to the corrections for the filter factor may be necessary.
* For a gray-tone rendering of colors approximating their visual brightness.
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Some meters give a choice of correcting the balance either wilh color
balancing and conversion filters or with color compensating filters. In
most instances, making the main correction with color compensating
filters requires many filters, whole correcting with light balancing and
conversion filters requires two at the most. Because the addition of many
filters over a camera lens increase flare and decreases sharpness, color
temperature (red- blue) correction is best made with light balancing and
conversion filters and green-magenta adjustment is best made with color
conipensating filters.
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within a limited voltage range and does not always apply to booster
voltage operation since certain bulbs will not exceed a certain color
temperature regardless of the increase in voltage.
Source
Match Flame
1,700
Candle Flame
1,850
2,650
2,820
2,900
2,980
2,990
3,200
3,350
3,350
3,400
4,800
5,000
5,500
6,420
Daylight
Source
Degrees Kelvin
2,000
3,500
4,300
4,300
5,400
5,800
Overcast sky
6,000
6,500
7,100
8,000
9,500 to 30,000
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1
Tk
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Page 2 of 3
100
200
300
400
500
600
700
800
900
2000
500
476
455
435
417
400
385
370
357
345
3000
333
323
312
303
294
286
278
270
263
256
4000
250
244
238
233
227
222
217
213
208
204
5000
200
196
192
189
185
182
179
175
172
169
6000
167
164
161
159
156
154
152
149
147
145
* Values in reciprocal megakelvins (MK -1) are equal numerically to values in "mireds."
Conversion Filters
If still greater corrections in color are required, you can use light
balancing filters and conversion filters. Use conversion filters over the
camera lens to make significant changes in the color temperature of
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Filter
Number
Exposure
Increase
in Stops*
Bluish
82C + 82C
82C + 82B
82C + 82A
82C + 82
82C
82B
82A
82
1 1/3
1 1/3
1
1
2/3
2/3
1/3
1/3
No Filter Necessary
Yellowish
81
81A
81B
81C
81D
81EF
1/3
1/3
1/3
1/3
2/3
2/3
To Obtain
3200 K
from
2490
2570
2650
2720
2800
2900
3000
3100
To Obtain
3400 K
from
K
K
K
K
K
K
K
K
2610
2700
2780
2870
2950
3060
3180
3290
K
K
K
K
K
K
K
K
3200 K
3400 K
3300
3400
3500
3600
3700
3850
3510
3630
3740
3850
3970
4140
K
K
K
K
K
K
K
K
K
K
K
K
Nominal
Shift
Value
(MK -1)*
-89
-77
-65
-55
-45
-32
-21
-10
9
18
27
35
42
52
Conversion Filters
Nominal
Shift
Value
(MK -1)*
Filter
Color
Filter
Number
Exposure
Increase
in Stops*
Blue
80A
80B
80C
80D
2
1 2/3
1
1/3
3200
3400
3800
4200
to
to
to
to
5500
5500
5500
5500
-131
-112
-81
-56
Amber
85D
85
85N3
85N6
85N9
85B
85BN3
85BN6
1/3
2/3
1 2/3
2 2/3
3 2/3
2/3
1 2/3
2 2/3
5500
5500
5500
5500
5500
5500
5500
5500
to
to
to
to
to
to
to
to
3800
3400
3400
3400
3400
3200
3200
3200
81
112
112
112
112
131
131
131
Conversion
in Degrees K
*These values are approximate. For critical work, they should be checked by practical
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Figure 52
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0.025
0.05
0.10
0.20
0.30
0.40
0.50
Yellow
(Absorbs
Blue)
CC025Y
CC05Y**
CC10Y**
CC20Y**
CC30Y
CC40Y**
CC50Y
Red
(Abosrbs
Blue and
Green)
CC025R
CC05R**
CC10R**
CC20R**
CC30R
CC40R
CC50R
Exposure
Increase
in Stops*
1/3
1/3
1/3
1/3
2/3
Exposure
Increase
in Stops*
1/3
1/3
1/3
2/3
2/3
1
Magenta
(Absorbs
Green)
CC025M
CC05M**
CC10M**
CC20M**
CC30M
CC40M**
CC50M
Green
(Absorbs
Blue and
Red
CC05G
CC10G
CC20G
CC30G
CC40G
CC50G
Exposure
Increase
in Stops*
1/3
1/3
1/3
2/3
2/3
2/3
Exposure
Increase
in Stops*
1/3
1/3
1/3
2/3
2/3
1
Cyan
(Absorbs
Red)
Exposure
Increase
in Stops*
CC025C
CC05C**
CC10C**
CC20C**
CC30C
CC40C**
CC50C
Blue
(Absorbs
Red and
Green)
CC05B
CC10B
CC20B
CC30B
CC40B
CC50B
1/3
1/3
1/3
2/3
2/3
1
Exposure
Increase
in Stops*
> 1/3
1/3
2/3
2/3
1
1 1/3
* These values are approximate. For critical work, they should be checked by practical
tests, especially if more than one filter is used.
**Similar Kodak Color Printing Filters (Acetate) are available.
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Magenta
Red
Yellow
CP05C
CP10C
CP20C
CP40C
CP05M
CP10M
CP20M
CP40M
CP05R
CP10R
CP20R
CP40R
CP05Y
CP10Y
CP20Y
CP40Y
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WEDNESDAY, JUL
Student Main
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1920's
Film Techniques
Campus Beat
The very first sound was produced in the early 1900's from a
phonograph disk running in mechanical synchronism with the picture at
33 1/3 RPM. Obvious synchronization problems requiring the constant
attention of the projectionist led to a system which allowed the picture
and sound track to be printed together on the same piece of film.
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1930's
Two photographic-sound recording systems evolved-variable-density and
variable-area. Variable-density meant that the density of the sound track
varied in accordance with the audio signal. Variable-area meant that the
width of the clear area of the track varied with the signal.
Also, there were several different types of variable-area tracks-the
earliest unilateral, the improved bilateral and dual-bilateral and the
special push-pull tracks. Because of the complexities of push-pull tracks,
they were used for in-house operations, not released. Only on picture,
the 1941 version of Walt Disney's Fantasia , was released with push-pull
tracks, and then only as a special road show performance where Disney
technicians had complete control.
1940's
The primary shortcoming of photographic sound tracks was (and still is)
noise. Early in their use, schemes were devised for noise reduction. Over
the years, many variations of both variable density and variable-area
tracks were developed to increase their dynamic range. This need for
greater sound level led to the abandonment of variable density in favor
of the higher output variable -area recording.
The added realism of stereophonic sound challenged engineers. In the
late 1930's, Bell Labs developed a stereo system with four variable -area
tracks on 35 mm film and in 1941, Fantasia was released as the first
commercial stereo release.
1950's
The 1950's brought wide-screen pictures-most using multiple magnetic
tracks for stereo sound. The driving force was more realistic and exciting
theater entertainment to counter the home TV threat to their business.
In late 1952, a three-camera, three-projector, ultra-wide screen format
was introduced. Its seven sound tracks were on a separate film run
synchronously with the picture. In 1953, Fox released The Robe in
CinemaScope,--a 2.35:1 wide screen picture from a standard 35 mm
print with four magnetic tracks, three for wide-band audio and a narrow
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360, and Pacific Theaters with their drive-in bilingual presentation of Star
Wars .
1980's
Through it all, three formats have withstood the test of time:
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Figure 53
The separation of sound into six discrete channels ensures that audiences will not only hear
all of the subtleties of dialogue, effects, and music, the way it is meant to be heard, but
from the special location where it originated.
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A second, much narrower stripe of the same thickness and, usually the
same material is coated near the edge of the film support that is used for
the sound stripe (between the perforations and the nearest edge) on 16
mm and super 8. This stripe is normally not used for magnetic recording;
it balances the film mechanically to keep it from telescoping or binding
against the reel flanges during projection and rewinding.
A photographic sound track is a record of sound (voice, music, etc.)
printed near the edge of a motion picture film. Photographic sound tracks
are usually printed on the film at the same time as the photographic
image. Thus, the two can also be duplicated simultaneously, unlike
magnetic sound tracks which must be recorded on each print in a
separate nonphotographic operation.
A film producer who wants photographic sound sends the rough-edited
workprint, the original film, the script, and the final magnetic recording
to a laboratory where conforming, editing, and addition of the sound
track are accomplished. The original film, or a printing master with
photographic sound track, is then printed for release.
Photographic sound prints can be made from original films with magnetic
sound stripes or from original films and separate magnetic tracks. A
photographic sound track will last the life of the film and cannot be easily
damaged through cleaning or other maintenance of the film. There is
also no danger of accidentally erasing the track. However, the
reproduction fidelity of photographic sound tracks can be degraded by
dust particles and scratches. Also, changes cannot be made in a
photographic sound track after it has been printed on the film.
Magnetic tracks, on the other hand, are less susceptible to dust and dirt
distortion and are degraded very little by scratches. The magnetic stripe
offers other advantages. The additional height of the magnetic stripe
raises the emulsion (image) off the base side of the next convolution of
film on a reel, protecting the picture area from frictional damage,
emulsion-to-base sticking, etc. The stripe may also have higher fidelity
sound (greater frequency response and better signal-to-noise ratio).
Photographic Tracks
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Figure 54a
Schematic of optical sound
reproduction.
Figure 54b
Figure 54c
Response of a photocell.
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Figure 55
Page 3 of 4
Figure 56
As the film moves, the sound track itself varies, or modulates, the
amount of light that reaches the photocell from the sound lamp.
The photocell then converts the light energy into electrical energy. The
electrical current produced by the photocell is directly proportional to the
intensity of the light that reaches it.
Photocells are made out of various photosensitive materials, each having
a different spectral sensitivity. Virtually all 16 mm and 35 mm projectors
have S -1 or silicon-type photocells, sensitive primarily in the infrared
area. Therefore all 16 mm and 35 mm sound tracks must be able to
modulate infrared radiation, which silver and to a lesser extent, silver
sulfide are capable of doing. A sound track made of dye alone will not
modulate the infrared radiation as effectively, reducing the signal-tonoise ratio significantly.
As the film moves past the sound aperture, the variation in the width of
the track determines the amplitude of the signal generated, and the
speed of the variation detertmines the frequency of the signal.
There are several types of variable -area recordings. A unilateral track
consists of modulations that are generated perpendicularly to the
longitudinal dividing edge between the opaque and clear portions of the
track. A bilateral track, Figure 56 , uses modulations that are symmetrical
about the longitudinal center line of the track. A dual bilateral track,
Figure 56, has two bilateral images laid side by side; a multilateral track
employs several bilateral images. The dual bilateral track is the most
widely used because it minimizes distortion or signal loss resulting from
any uneven illumination of the optical slit at the reproduction heads.
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KODAK: Projection
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WEDNESDAY, JUL
Projection
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The success or failure of any finished film lies in the viewing. Once a
print is made, the final responsibility for the quality of the screen image
rests with the projection equipment and the people who handle the print.
This section covers the steps in inspecting a newly received print for
flaws, the most common causes of film damage and abrasion, techniques
for lubricating new prints, and techniques for cleaning film.
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Excessive Tension.
Too much tension in the film projection transport system usually results
in objectionable projection noise and in perforation damage. If the film
was properly lubricated at the laboratory, the source of the tension can
be in the gate or at the feed and holdback sprockets.
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Check for deposits on the trap rails and check the gate tension.
Adjust gate tension just tight enough to provide a steady screen
image.
Adjust tension on the projector reel spindles, if possible, to prevent
singing sprockets.
If all of these points check out satisfactorily, check the 35 mm
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KODAK: Projection
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prints for proper lubrication of the edges on the emulsion side. The
first step is to vary the gate tension over the entire range. If no
improvement is obtained, inadequate edge lubrication should be
suspected. Sixteen-millimeter films should have an overall
lubricant. The coefficient of friction of the emulsion side of the
unsatisfactory film should be compared to a satisfactory film by the
test described in ANSI PH1.A7 Methods for Detecting the Degree of
Lubrication on Processed Photographic Film by the Paper Clip
Friction Test. A coefficient of 0.2 or lower usually indicates a
satisfactory level of lubrication.
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Is the projection area clean? Especially the floor and rewind bench?
Is the film riding correctly between roller flanges?
Is the print free of oil and grimy dirt?
Are smoking and eating (notorious dirt sources) prohibited in film
handling areas?
Is there enough tension during rewinding so that the film does not
slip on itself during fast starts and stops? (Much abrasion damage
is caused by film slippage.)
Do you use clean, lint-free gloves and hold the film correctly during
rewinding and inspection?
Do you avoid tightening a loose reel by pulling the film end until it
snugs up? (This is another cause of abrasion damage.)
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KODAK: Projection
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* Kodak Movie Film Cleaner (with Lubricant) does not contain carbon tetrachloride. Even
so, you should use the cleaner with adequate ventilation. Forced -air ventilation should be
provided. No matter what type of cleaner you are using, follow the instructions on the
container.
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During post production, you will be spending quite a bit of time and
money with a film laboratory. Locating the right lab is extremely
important. Ideally, you should have some feeling for a lead early in the
production phase, before you have many hours worth of exposed film on
your hands and are wondering what to do with it. How do you find that
lab? The purpose of this section is to explain how laboratory operations
fit into your total production. First come some tips on selecting a lab.
Next is a walk-through of laboratory operations during a typical
production. The next section deals with processing and printing
operations and equipment so that you can appreciate what can be done
with your film once you've exposed it.
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Consider the question of size. The big lab can usually offer lower prices
due to their large-volume operation, more complete in-house services,
and excellent quality control. The small laboratory usually offers custom
handling and easy access to the right people for advice and counsel. But
they may have to charge more to support their custom operation or
subcontract more of the job.
Consider the location. If a laboratory is a significant distance from your
place of business, you will be faced with the potential hazards and
increased costs of shipping valuable footage to and from the lab. Daily
communications with the lab may also be more difficult.
Consider your confidence in the laboratory. The selected laboratory
should be looked upon as a silent partner in the production of a motion
picture. The laboratory should be taken into the producer's confidence,
kept informed about the films and photographic techniques being used,
advised of the specific objectives, and alerted to any problems that
might develop. Given this relationship, the laboratory can assist and
simplify your endeavors. You should select a laboratory you feel takes
your interests seriously.
These important steps in your production can be smoothed considerably
if adequate communications are established right from the start. Both
you and your laboratory should know what is expected-and when to
expect it.
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Know your needs. Have a good idea of what you want from a
laboratory and then talk about those needs with several
laboratories before you make a choice. In your discussions, be sure
to relay your ideas about such things as editing, dubbing, special
effects, animation, etc, so the lab can help you accomplish these
tasks in the best way possible.
Get acquainted. Once you have made your choice of laboratories,
get to know, as well as possible, the people who will do your work.
Tell them as much as you can about yourself, your needs, and your
style. The more you communicate with them about yourself and
your production, the better they can serve you.
Get it in writing. Face-to-face discussions and telephone calls are
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Now, let's describe our show. This weekly one-hour series is produced by
a major studio that has a network contract requiring the production of 24
episodes. The show routinely includes practical location photography
(day and night). Six to seven days of filming are common for each show.
Here's how the laboratory fits into the production. On most days, the
production company's exposed 35 mm negative is at the studio's camera
department by 7:00 p.m. A truck from the laboratory picks up the
negative along with those of several other production. Often, the truck
makes several trips throughout the evening.
The first batch of negatives arrives by lab truck, is sorted by the
directions on the film cans (flashing, forcing, priorities, etc.), and
prepared for processing. The rolls are processed and sent to negative
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Event
Huration
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1-6 weeks.
Depends on how many locations to be
scouted and/or how many sets to be
constructed.
Days 0-6
Production
Photography-6 days.
Day 2
Postproduction
2-8 weeks
Laboratory opertations begin during
shooting and include processing the
negative, daily workprint printing, cutting
the workprint into sequences, making
optical effects, adding stock footage and
sound effects, making titles, and dubbing
(voice, sound effects, and music). Optical
effects are scheduled whenever the
individual scene elements are available.
Several labs may be involved in some
phase of these operations.
Day 12
1. First Cut
Day 24
2. Final Cut
Days 2531
Day 32
4. Dubbing
1-3 days.
All sound materials (live music, recorded
music, voice, sound effects such as
gunshots, footsteps, etc) combined into a
composite magnetic sound track. Magnetic
track transferred to optical track.
Days 34,
35 & 36
5. First Trial
Day 37
Day 38
Day 39
7. 16 mm
Prints
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WEDNESDAY, JUL
Processing Equipment
Construction of Containers
Transport Design
Access Time
Time and Temperature
Agitation
Mechanical Specifications
Process Control
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Processing Equipment
The modern motion-picture laboratory uses the continuous processor, a
machine that provides the most efficient way of handling long lengths of
film. Other kinds of equipment can be built or purchased for
development of small amounts of black-and-white footage, but the
continuous processor meets the quantity and quality demands of
professional processing. In essence, the continuous processor moves film
through the appropriate sequences of developers, fixers (or stop baths),
washes, and dryer at a carefully controlled speed. The processor also
controls solution temperature and agitation to produce optimum results
for the particldar kind of film being processed.
Construction of Containers
Glass, hard rubber, polyethylene, 316 stainless steel, and titanium are
the materials most commonly used in the construction of containers for
mixing, storing, and using photographic solutions.
Not all metals are suitable. Tin, copper, and their alloys may cause
serious chemical fog or rapid oxidation when used with developers. Do
not use aluminum, zinc, or galvanized iron with either developers or
fixing baths.
Transport Design
The film follows a helical path by moving on partially or totally
submerged banks of rollers through the various solutions ( Figure 57).
Squeegees (Figure 58) or wipers located between the different tanks
remove most of the liquid from the film surface. The most common
method of moving film through a processor is by friction between the
rotating spools and the base side of the film. The other major method is
by sprockets incorporated on the spools which engage the film
perforations.
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Figure 57
Figure 58
Figure 59
The film path through the processor wet sections permits only the base
side of the film to contact the rollers. In this way, the emulsion is
protected from possible physical damage that might occur if the soft, wet
emulsion came in contact with the plastic spool surfaces. However, in the
dry sections (feed-on and take-off) of some processing machines, there
may be emulsion- side rollers. These are usually under cut in the image
area and are designed to contact only the edges or perforation area of
the film. Some rollers have ridges that touch only edges of the film, or
the rollers can be flat and covered with soft-touch tires for uniform film
support across the roller width and to prevent scratching of the support
in the image area. See Figure 59.
Access Time
Two of the most widely discussed and perhaps the most misunderstood
items relating to any processor are speed and access time. Speed refers
to the time required for a specific point on a film to travel a specific
distance and is measured in feet or meters per minute. Access time
refers to the time it takes a particular length of film to be completely
processed. Regardless of machine transport speed, which can range from
15 to hundreds of feet per minute, film cannot be processed faster than
the total of the times required in each solution. For example, when a
machine running Process VNF-1 is loaded and processing film, it will be
15 minutes 15 seconds before the first foot of film enters the drying
cabinet no matter what the speed of the machine. However, the time for
completing various lengths of film once the process times are met is in
direct relation to the machine speed. If the machine speed is 15 fpm,
then a 15-foot -long film will take 14 minutes 15 seconds plus 1 minute
to complete the process. With a 150-foot roll, access time will be 14
minutes 15 seconds plus 10 minutes.
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Agitation
If exposed photographic materials are placed in a developer and allowed
to develop without movement, the action slows down because the
developing chemicals in contact with the film surface become exhausted.
If the film or the solution is agitated, however, fresh solution is
continually brought to the emulsion surface, and the development
continues. An equally important effect of agitation is prevention of
uneven development that may result in mottle, a nonuniform density in
the print that makes it look blotchy. If there is no agitation, the
exhausted solution, loaded with development by- products, may flow
slowly across the emulsion from dense areas to less dense areas and
produce uneven streaks. Agitation keeps the solution uniform throughout
and avoids uneven development. In color processing, proper agitation is
especially critical during the initial development step. The recommended
agitation techniques will vary, depending upon the process and
equipment being used. The film movement, as it passes through the
developer solution is not always sufficient to create adequate agitation.
Mechanical Specifications
If film is to be processed satisfactorily as it moves through the machine,
it must be immersed in solutions of the correct temperature for the
proper length of time. In addition, processing solutions must be
adequately replenished and filtered, and sufficiendy agitated. These
requirements are commonly called the mechanical specifications.
The only valid processing change-made for the purpose of force
processing (for more camera speed under low-light conditions)-involves
increasing the developer (camera negative) or first developer (reversal
camera film) time and/or temperature.
The time that film is immersed in a particular solution depends upon the
length of the film path in each tank and the machine speed. Generally,
time is fixed by the number of rollers per rack and the number of racks
threaded in a tank. Usually, individual rack times can be changed by
rethreading the rack or using a rack equipped with an adjustable lowershaft assembly.
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Process Control
The degree of development in a negative-positive process or first
development in a reversal process is the most important factor in
determining the final image quality. Careful control is critical at this
point. Development is affected by the temperatures and chemical
composition of the developer (or first developer), the time of contact
between the film and the solution, and the degree of agitation. The other
processing steps are also affected by the same factors.
When all is well with the process, the output from the continuous
processor will be good pictures. While these pictures can be evaluated
subjectively by simply looking at them, the most accurate evaluation is
an objective measurement Sensitometric control strip density values,
when plotted in graphic form, give an operator that objective information
about the condition of the process. These measurements are made
before, during, and after a processing run for maximum control of
quality.
The operator also checks the physical operation of the machine
periodically to ensure good results. A good lab observes the following
practices in the physical control of a process:
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WEDNESDAY, JUL
Marketing a Film
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"People don't buy goods and services; they buy solutions to problems.
People are accustomed to learning through film."
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WEDNESDAY, JUL
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Potential Clients
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And don't forget that your prospects may be working with cyclical
budgets. For example, the textile industry will probably be most busy
twice a year and will have to introduce new products-in the spring and
fall. Car manufacturers come out with their new products in the spring
and fall. Summer recreation has an obvious selling period, as does winter
recreation. Budgets for producing work becomes available before those
selling periods. So, your marketing efforts have to coincide with the
budgets, not with the selling periods. Direct your efforts toward the
future; if your prospect doesn't save money now, the money will come
eventually.
"What you have to get a little more aware of, and perhaps a heck of a lot
more of, is corporate budgeting. Corporate budgets have certain
approval cycles, certain processes, and there are times that you can get
at the money and times that you can't. You don't want to do all your
homework and then go in there and find that there's no water in the
well."
Before you ever reach a potential client's desk, you have to decide why
you are going to meet with that person. Certainly you want to introduce
yourself and, if possible, show some samples of your work. But you
should be trying to do more than that so that you can best define what
you have to offer. Among other things, you will want to find out what
communications needs exist in the company, how these needs are
currently solved, and whether the person you are talking to has the
power or influence to hire you.
When you meet someone for the first time, you have the opportunity to
begin a lasting business relationship. You know what you can do. Now is
your chance to find out what you can do for your prospect. You can only
do that by determining what your prospect needs.
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And don't forget that your prospects may be working with cyclical
budgets. For example, the textile industry will probably be most busy
twice a year and will have to introduce new products-in the spring and
fall. Car manufacturers come out with their new products in the spring
and fall. Summer recreation has an obvious selling period, as does winter
recreation. Budgets for producing work becomes available before those
selling periods. So, your marketing efforts have to coincide with the
budgets, not with the selling periods. Direct your efforts toward the
future; if your prospect doesn't save money now, the money will come
eventually.
"What you have to get a little more aware of, and perhaps a heck of a lot
more of, is corporate budgeting. Corporate budgets have certain
approval cycles, certain processes, and there are times that you can get
at the money and times that you can't. You don't want to do all your
homework and then go in there and find that there's no water in the
well."
Before you ever reach a potential client's desk, you have to decide why
you are going to meet with that person. Certainly you want to introduce
yourself and, if possible, show some samples of your work. But you
should be trying to do more than that so that you can best define what
you have to offer. Among other things, you will want to find out what
communications needs exist in the company, how these needs are
currently solved, and whether the person you are talking to has the
power or influence to hire you.
When you meet someone for the first time, you have the opportunity to
begin a lasting business relationship. You know what you can do. Now is
your chance to find out what you can do for your prospect. You can only
do that by determining what your prospect needs.
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But it's not enough for you to discover your client's needs. You also have
to help the client's needs. You also have to help the client really
understand the needs and reach agreement on them. Only when you
have reached that point can you begin to talk about solutions. You may
have to hold several meetings before you begin to talk about film, which
is just the medium for solving the problem.
The importance of good communication skills in determining your client's
needs cannot be overestimated. Remember, you are in marketing as well
as filmmaking. Marketing requires certain skills that you may never have
considered.
Keep in mind that your job is to solve your client's problem. You may
understand the problem one way; your client may understand the
problem differently. You must learn to listen carefully and question your
client skillfully so that you can both agree on a definite solution to the
problem. You may be able to create a great film; but if your client isn't
happy, it may be your last film.
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up, not yet. First take the time to find out why your prospect has said no.
It may be that the proposal you have submitted doesn't clearly solve the
problem. In that case, your job is easy; just write another proposal.
Perhaps the client isn't convinced that you can do the job. In that case,
you can ask the client if references from other people would be helpful.
Whatever you do, don't let the word no stop you until you find out why.
And when you find out why, close-that is, take an action that will get you
a yes.
At some point in the filmmaking process-before you begin production-you
will have to communicate with people who hold the purse strings . . . you
will have to get the proposal approved. Even though your client may
understand the creative and technical aspects of filmmaking as well as
you do, somewhere along the line you will have to talk to people who
relate to costs differently than you. Keep in mind that your client's
company doesn't need a film per see, it needs solutions to problems. The
film you create will have to solve those problems in cost-effective ways.
It goes back to the three kinds of communication needs. Ask yourself a
few questions: Will the company be able to sell more porducts? Will it be
able to train people better? Will it now be able to communicate
information to more people more effectively? Will employees be
sufficiently motivated by the film to justify the cost of producing it?
All of these questions are related in one way or another to profit. If the
company can sell more goods and services, get more work done,
disseminate more necessary information using audiovisuals, and if it can
get more in return than it spends on your film, then that is a gain for the
company and the kind of "bottom line" that interests those who have
final approval of the project.
"What gives a company the results it's looking for? A film may be your
end product, but it's not their end product . . . film is a medium you give
them to help solve their internal or external communication problems."
To summarize, finding and keeping clients is a sequential marketing
process. Even though you are only marketing yourself, there is a logical
order of steps to go through in order to get down to business of making a
film.
Basically, it involves doing things one step at a time. First, you have to
decide where the potential jobs are. Second, you have to find out whom
to talk to. Before you ever see that person, you have to do some
homework in two areas. Find out as much as you can about your
prospect's organizational setup and communication needs. Then, decide
what it is you have to talk about so you can present yourself properly.
When you see the prospect, you will go through a series of steps
involving questioning and listening to find out the communication needs
of the prospect and of the company. Once you know these needs, you
have to present yourself as a person-a filmmaker-who can offer some
solutions. And, if the prospect looks good, you have to close-which
means that, if nothing else, you decide when to meet again to talk more
specifically about certain projects or needs within the company.
After you have a project or perhaps an order to get a project, you have
to write a proposal based on the objectives that you and your client have
worked out. You may even have to write a second proposal detailing the
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WEDNESDAY, JUL
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The distribution and promotion phase is, many times, a matter of rote.
Many companies have predetermined distribution channels, especially
with materials created for internal use (training outlets or salespeople) or
for well- established clients (dealers or distributors). You may, however,
be able to help your client choose the distribution format. Will the film be
shot in 16 mm and converted to 35 mm, then converted back to 16 mm
for television use? Will it be shot in 35 mm and converted to 16 mm for
distribution? Will the same film have several uses in several formats?
Your client's answers will help you determine both the original format
and the distribution format, determine costs for the total needs of your
client, and avoid serious mistakes when choosing production techniques.
A high contrast black-and-white film, for example, might be dramatic in
a theater setting but look muddy or washed out on a television screen.
Inadequate planning can ruin even your best work or cause unnecessary
costs for your client, and for that reason the distribution format must be
considered in your proposal.
Many times, distribution and promotion are the critical points in the
decision to make-or not make-a film. Is there an audience for the film?
How will you get it to them? How will they know the film is available?
These questions must be addressed in the planning stages; and when
the answers are not obvious, it is very good business to consult a
professional distributor.
Early involvement with a professional film distributor is essential in
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Not all industrial films are suitable for mass distribution, nor are their
target a mass audience. Films are often produced to sell a client's
product, point of view, or service to an extremely narrow market (e. g.,
medical films, military films). These films are carefully aimed at the
target audience and usually delivered directly by the sponsor or his or
her sales personnel. Professional distribution is normally not required for
this type of film. This part is really addressed to the films that are made
for unclassified or general audiences.
Non-theatrical films are generally directed to one or more of the five
potential channels of distribution:
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Educational
Special-interest groups
Broadcast TV
Cable TV
Vacation resorts
Educational
There are four major subcategories in the educational field: grade
school, junior high school, senior high school, and college. And, even
within these, there are many other subcategories, such as: boys, girls,
and coeds.
Instructional films covering the following subject areas (among many
others) are regularly shown to school-age students:
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Home Economics
Science
Physical Education
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Health
Social Studies
Business and Economics
Vocational Guidance
Arts and Crafts
Also within this age range are various non-school youth organizations
such as: Boy Scouts, Girl Scouts, Little League, and other sports groups,
YMCA, YWCA, etc.
Special -Interest
The special-interest grouping encompasses business and professional
organizations, religious groups, civic and social clubs, etc,. Listed below
are many of the areas that make up this large and diverse category:
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The above is not intended to limit the possibilities, but merely to point
out the broad range of potential target audiences within the specialinterest category.
Broadcast Television
Broadcast television (commercial and educational) provides the quickest
method of exposing many thousands of viewers to your film at one time
and at a surprisingly moderate cost. Your film should be original and
aesthetically pleasing to be accepted for TV broadcast; it should also be
appropriate for an audience of varying ages, educational backgrounds,
and interests. A couple of points to remember are that running times of
either 13 1/2 or 27 1/2 minutes are most suitable for the average TV
station, and less prevalent film lengths include 3 to 5 minutes and 7 to
10 minutes for use as fill material (full-length film or sports event
running less than a two -hour programming slot). Generally, TV stations
broadcast from 2 to 4 hours of sponsored films every week.
Cable Television
Cable television (CATV) is a steadily growing market. Similar to
broadcast TV, CATV enables you to show your film to many of the cable
viewers (a total of about 10 million homes in 7,000 communities) at a
number of locations throughout the country. Again, your film should
have wide audience appeal, be approplate for many geographic areas,
and run either 13 1/2, 27 1/2, 3 to 5, or 7 to 10 minutes. Although your
film may be meant for a certain special-interest regional group, it could
also be of interest to people in other communities.
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Vacation Resorts
Vacation resorts are another excellent area for promoting your films. You
have the opportunity to reach many community adult groups that do not
normally meet in the summertime. Movies are frequently offered for
evening entertainment by the management for resort hotels, motels,
camps, or other similar vacation habitats. This approach enables you to
communicate with a wide range of relatively affluent viewers (with the
appropriate type of film-skiing, fishing culture) in a leisurely and relaxed
atmosphere.
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WEDNESDAY, JUL
Film Ingredients
In addition to considering the categories of audiences and potential
distribution channels, you should also examine some of the important
parts of a successfully designed film: the running time, the advantages
and disadvantages of using professional talent versus industrial talent,
and the film content.
Running Time
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The running time of your film will have a significant effect on the way it
is distributed.
Generally, educators are looking for appropriate films running from 15 to
30 minutes. In fact, many will avoid the use of extremely short films
simply because the time required to obtain and set up a movie projector
cannot be justified for a few minutes of screen time.
Adult organizations, on the other hand, will normally shy away from film
this long, preferring presentations that run less than 15 minutes.
Therefore, you should carefully evaluate the length of your film based on
the target audience. You might even want to produce two different
lengths (different versions) of the film to maximize usage for both the
adult and the school audiences.
Film Content
Film content must be a blend of what the client deems impormnt to get
across to the public and the producer's interpretation of those aims.
Some producers, unfortunately, make elaborate films strictly to win
filmmaking awards and to gain recognition, the content and the
cinematic techniques applied may be accentuated to that end. It is
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conceivable that the client's/sponsor's original purpose for the film has
been somewhat misdirected. The real objective is to meet all of your
client's expectations.
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WEDNESDAY, JUL
Distributor Services
The actual elements of film distribution are simple in theory but vastly
more complex in practice. You might think that to successfully market
your film you need only an audience and a method of getting the film to
the viewers. However, distribution is really a more complex science.
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This section, then, covers the advantages of using film distributors and
the techniques they use to help you and your sponsor determine less
obvious target audiences.
Promotional Ideas
Efficient promotion can heavily affect overall film distribution. To assist
the sponsor, supplemental promo literature (ranging from a single
handout to a series of brochures and catalogs) can be prepared by the
distributor. Regardless of the format chosen and the cost of producing
such a promotional unit, there will be an extra expense in getting
materials to the audiences.
Obviously, a direct-mail system will play a vital role in getting
promotional media to the film users; to help you, distributors have the
latest comprehensive mailing lists of nationwide business and
educational institutions.
The handling of promotional materials can range from self-mailers to
elaborate catalogs. Costs for an outside vendor's services (layout and
printing) are only part of the expenses that must be factored in; you
may also be charged for mailing lists, handling, and postage.
Self-promotion by a sponsor who has a single film would cost more than
any other unit listing several films for which promotional expenses could
be amortized. The only time a distributor might charge the sponsor a
special fee would be for a very unique promotion. If the sponsor's film is
listed in general catalogs indicating numerous film availabilities, then
there will not be a separate distributor's charge.
Print Inventory
Print inventory is virtually the key element in effective film distribution.
The sponsor will need a sufficient number of prints on hand to
adequately supply all of the intended target audiences. Unfortunately,
many films are produced without consideration given to this subject.
Frequently only a minimal budget is set aside for filmprinting costs.
Based on an old rule of thumb of approximately 20 different audience
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bookings per print per year. a sponsor can roughly calculate how many
audiences can be reached in a year on varying print inventories and thus
estimate the cost of such distribution including prints and commercial
circulation.
Again, be sure you account for anticipated distribution costs in your
planning and budgeting activities. Check with several film distributors
concerning pricing for print-inventory services and factor those expenses
into the distribution plan. It would be unfortunate for you to discover late
in the game that sufficient dollars were not set aside for proper film
distribution.
Supporting Materials
Besides considering print inventory and distribution cost, you should also
think about the possible use of printed instructor or program chairperson
materials, as well as student or group member take-home pieces. Far
too many films are sent to audiences without adequate support
information; by merely supplying a business leader' s (or teacher's)
booklet or guide with the film, you can make it a much more appealing
and meaningful package from the audience's standpoint.
Typical subjects include: a capsule description of the film, an in-depth
discussion of the film's historical context, and a precise presentation on
the products involved (including prices).
Other possible uses: hints on product features and usage, suggestions
for discussion after the Screening, demonstration kits for teachers, tidal
charts for fishermen, game laws for hunters, of exercise suggestions for
athletes.
Film Maintenance
Finally, most film distributors will offer a print maintenance program.
Under such an agreement, your prints will be completely inspected for
torn or open splices, torn sprockets or other imperfections, scratches,
and missing footage. Early correction of these problems will protect your
prints from possible damage and loss.
The distributor will place protective, colored head and tail leaders
(complete with the address of the distributor) on the release prints,
because:
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You can easily identify the film by title and print number.
Color coding of the leader will immediately indicate if the print is
heads or tails out (to determine if rewinding is necessary).
The leader will indirectly guard against film loss through the mail,
in the event that the film and its case become separated.
The leader will protect the film from damages occurring by way of
improper projector threading.
The leader will clear the projector gate of dust and debris before
the film is projected.
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