Your Local

MARKET UPDATE
SAN DIEGO, CA 92130

· Current Real Estate Market Conditions for Single Family Homes

· Trends in Pricing
· Current Levels of Supply and Demand
· Value Metrics

· Report for the week of

February 15, 2010

· Presented by Pickford Escrow - San Diego

Pickford Escrow and The Escrow Firm
jcurtis@pickfordescrow.com
(858) 525-5478

Powered by Altos Research LLC | www.altosresearch.com | Copyright © 2005-2009 Altos Research LLC
 City Overview Single Family Homes in

Pickford Escrow and The Escrow Firm

SAN DIEGO, CA

This Week Real-Time Market Profile Trend

The median list price in SAN DIEGO, Median List Price $ 499,000 ≠≠
CA this week is $499,000. The 1992 Average List Price $ 737,892
properties have been on the market Asking Price Per Square Foot $ 280 ±+
for an average of 147 days. Average Days on Market (DoM) 147 ≠≠

Inventory of Properties Listed 1992 ==

Most Expensive Listing $ 13,500,000

Demand measured by the Market Least Expensive Listing $ 70,000

Action Index is increasing and days- Average Age of Listing 39

on-market is trending downward. Percent of Properties with Price Decrease 25 %
Even as more properties come Percent Relisted (reset DOM) 10 %
available, these are positive trends Percent Flip (price increased) 6%
for the market. Median House Size (sq ft) 1748
Median Lot Size 6,501 - 8,000 sqft
Median Number of Bedrooms 4.0

Supply and Demand

Median Number of Bathrooms 2.0

Altos Research Value Statistics

Home sales have been exceeding Market Action Index Buyer's Advantage 23.1 ==
new inventory for several weeks. The Market Action Index answers the question "How's the Market?" By measuring
the current rate of sale versus the amount of the inventory. Index above 30
However because of excess implies a seller's advantage. Below 30, conditions give the advantage to the
inventory, prices have not yet buyer.
stopped falling. Should the sales
trend continue, expect prices to Trend Key: == Strong upward trend ≠≠ Strong downward trend
level off soon and potentially to ±+ No change = Slight upward trend ≠ Slight downward trend
resume their climb from there.
Watch prices as the market
transitions from a Buyer's market to
a Seller's market.

Characteristics per Quartile

Quartile Median Price Sq. Ft. Lot Size Beds Baths Age Inventory New Absorbed DOM

0.25 - 0.50
Top/First $ 1,285,000 3372 acre 4.0 3.5 10 498 60 30 199 Most expensive 25% of properties

6,501 -
Upper/Second $ 639,000 2002 8,000 sqft 4.0 2.5 32 498 73 54 128 Upper-middle 25% of properties

4,501 -
Lower/Third $ 380,000 1462 6,500 sqft 3.0 2.0 43 498 76 59 129 Lower-middle 25% of properties

4,501 -
Bottom/Fourth $ 225,000 1193 6,500 sqft 3.0 2.0 51 498 58 53 133 Least expensive 25% of properties

Page 2 of 11 Monday February 15, 2010

 Single Family Homes in
City Overview
Pickford Escrow and The Escrow Firm
SAN DIEGO, CA

Median Price
The market has been on a downward trend recently and this week, while essentially flat, doesn't break us out of that cycle.

7-day Average 90-day Average

Quartile Prices
Price weakness is evident across the board. All four quartiles have been in price decline in recent weeks. Look to the Market
Action Index as a leading indicator of the bottom of the market.

First/Top Second/Upper Third/Lower Fourth/Bottom

Page 3 of 11 Monday February 15, 2010

 Single Family Homes in
City Overview
Pickford Escrow and The Escrow Firm
SAN DIEGO, CA

Price per Square Foot

Despite recently falling prices, the price per square foot has stayed reasonably flat. This implies that there's a portion of the
market being priced at a premium. You can investigate this condition in the quartile details.

7-day Average 90-day Average

Inventory of Properties Listed for Sale

Inventory has been climbing lately. Note that rising inventory alone does not signal a weakening market. Look to the Market
Action Index and Days on Market trends to gauge whether buyer interest is keeping up with available supply.

7-day Average 90-day Average

Page 4 of 11 Monday February 15, 2010

 Single Family Homes in
City Overview
Pickford Escrow and The Escrow Firm
SAN DIEGO, CA

Market Action Index

The SAN DIEGO market is currently in the Buyer's Advantgae zone (below 30), though not strongly so. The 90-day Market Action
Index stands this week at 23.08 so buyers should expect find reasonable levels of selection.

90-day Average Buyers/Sellers Cutoff

Market Action Index per Quartile

Not surprisingly given the overall Market Action Index, all quartiles are in the Buyer's Market zone with several months of
inventory given the current rate of demand for homes in the quartile. Watch the quartile for changes before the overall market
shifts. Often one end of the market (e.g. the low end) will improve and signal a strengthening market before the whole group

First/Top Second/Upper Third/Lower Fourth/Bottom

Buyers/Sellers Cutoff
Residential house prices are a function of supply and demand, and market conditions can be characterized by
analyzing those factors. Watch this index for sustained changes: if the index falls into the Buyer’s Advantage
zone (below 30) for a long period, prices are likely in for a downward correction.

The Market Action Index (MAI) illustrates a blance between supply and demand using a statistical function of the
current rate of sale versus current inventory.

Page 5 of 11 Monday February 15, 2010

 Single Family Homes in
City Overview
Pickford Escrow and The Escrow Firm
SAN DIEGO, CA

Days on Market
The properties have been on the market for an average of 147 days. Half of the listings have come newly on the market in the
past 91 or so days.

7-day Average 90-day Average

Days on Market per Quartile

It is not uncommon for the higher priced homes in an area to take longer to sell than those in the lower quartiles.

First/Top Second/Upper Third/Lower Fourth/Bottom

Page 6 of 11 Monday February 15, 2010

 Neighborhood Detail Single Family Homes in

Pickford Escrow and The Escrow Firm

SAN DIEGO, CA
92130
This Week Real-Time Market Profile Trend
The median list price in SAN DIEGO, Median List Price $ 1,250,000 ±+
CA 92130 this week is $1,250,000. The Average List Price $ 1,687,307
130 properties have been on the Asking Price Per Square Foot $ 366 ±+
market for an average of 205 days. Average Days on Market (DoM) 205 ==

Inventory of Properties Listed 130 ±+

Most Expensive Listing $ 6,980,000

Days-on-market has been trending up Least Expensive Listing $ 489,000

recently but the Market Action Index Average Age of Listing 10

and inventory levels are basically flat Percent of Properties with Price Decrease 30 %
and not providing strong indications Percent Relisted (reset DOM) 16 %
for the market. Percent Flip (price increased) 4%
Median House Size (sq ft) 3700
Median Lot Size 0.25 - 0.50 acre
Median Number of Bedrooms 5.0

Supply and Demand

Median Number of Bathrooms 4.5

Altos Research Value Statistics

Home sales have been exceeding Market Action Index Strong Buyer's 20.3 ±+
new inventory for several weeks. The Market Action Index answers the question "How's the Market?" By measuring
the current rate of sale versus the amount of the inventory. Index above 30
While still a Buyer's market, prices implies a seller's advantage. Below 30, conditions give the advantage to the
seem to have responded by moving buyer.
upward. If the demand trends
continue, expect prices to keep Trend Key: == Strong upward trend ≠≠ Strong downward trend
marching upward, especially once ±+ No change = Slight upward trend ≠ Slight downward trend
we see a Seller's Market.

Characteristics per Quartile

Quartile Median Price Sq. Ft. Lot Size Beds Baths Age Inventory New Absorbed DOM

0.50 - 1.0
Top/First $ 2,893,944 6136 acre 5.0 5.5 5 32 1 1 263 Most expensive 25% of properties

1.0 - 2.5
Upper/Second $ 1,640,000 4201 acres 5.0 4.5 9 32 3 1 220 Upper-middle 25% of properties

6,501 -
Lower/Third $ 1,100,000 3299 8,000 sqft 5.0 3.5 9 33 11 3 199 Lower-middle 25% of properties

4,501 -
Bottom/Fourth $ 775,000 2222 6,500 sqft 4.0 2.5 10 33 10 5 139 Least expensive 25% of properties

Page 7 of 11 Monday February 15, 2010

 Single Family Homes in
Neighborhood Detail
Pickford Escrow and The Escrow Firm
SAN DIEGO, CA
92130

Median Price
Recently prices in this zip have settled at a plateau even though they dipped this week. Look for a persistent up-shift in the
Market Action Index before we see prices significantly move from these levels.

7-day Average 90-day Average

Quartile Prices
In the quartile market segments, we see the top end of the market in this zip code showing weakness in the last few weeks and
prices in Quartile 4 are basically flat. Without a strong directional indicator from prices, look to the Market Action Index for a
leading indicator of where prices across the board are heading.

First/Top Second/Upper Third/Lower Fourth/Bottom

Page 8 of 11 Monday February 15, 2010

 Single Family Homes in
Neighborhood Detail
Pickford Escrow and The Escrow Firm
SAN DIEGO, CA
92130

Price per Square Foot

The market plateau is seen across the price and value. The price per square foot and median list price have both been
reasonably stagnant. Watch the Market Action Index for persistent changes as a leading indicator before the market moves from
these levels.

7-day Average 90-day Average

Inventory of Properties Listed for Sale

Inventory has been relatively steady around these levels in recent weeks.

7-day Average 90-day Average

Page 9 of 11 Monday February 15, 2010

 Single Family Homes in
Neighborhood Detail
Pickford Escrow and The Escrow Firm
SAN DIEGO, CA
92130

Market Action Index

The SAN DIEGO, 92130 market is currently quite strongly in the Buyer's Advantage zone (below 30). The 90-day Market Action
Index stands at 20.35. With several months of inventory available at the current sales rate, buyers should find ample choice.

90-day Average Buyers/Sellers Cutoff

Market Action Index per Quartile

Not surprisingly, all quartiles are in the Buyer's Market zone with several months of inventory given the current levels of
demand. Watch the quartiles for changes before the overall market shifts.

First/Top Second/Upper Third/Lower Fourth/Bottom

Buyers/Sellers Cutoff
Residential house prices are a function of supply and demand, and market conditions can be characterized by
analyzing those factors. Watch this index for sustained changes: if the index falls into the Buyer’s Advantage
zone (below 30) for a long period, prices are likely in for a downward correction.

The Market Action Index (MAI) illustrates a blance between supply and demand using a statistical function of the
current rate of sale versus current inventory.

Page 10 of 11 Monday February 15, 2010

 Single Family Homes in
Neighborhood Detail
Pickford Escrow and The Escrow Firm
SAN DIEGO, CA
92130

Days on Market
The properties have been on the market for an average of 205 days. Half of the listings have come newly on the market in the
past 168 or so days.

7-day Average 90-day Average

Days on Market per Quartile

It is not uncommon for the higher priced homes in an area to take longer to sell than those in the lower quartiles.

First/Top Second/Upper Third/Lower Fourth/Bottom

Page 11 of 11 Monday February 15, 2010