Ken Dixon Account's Market Update

Ken Dixon Account's
MARKET UPDATE
HUNTINGTON BEACH,
CA
· Current Real Estate Market Conditions for Single Family Homes

· Trends in Pricing
· Current Levels of Supply and Demand
· Value Metrics
· Report for the week of

February 15, 2010
· Presented by Ken Dixon Account

Dixon Team OC
info@dixonteamoc.com
949-295-5628
Powered by Altos Research LLC | www.altosresearch.com | Copyright © 2005-2009 Altos Research LLC
City Overview Single Family Homes in
Ken Dixon Account | Dixon Team OC | 949-295-5628

HUNTINGTON
BEACH, CA
This Week Real-Time Market Profile Trend
The median list price in HUNTINGTON Median List Price $ 725,000 ±+
BEACH, CA this week is $725,000. The Average List Price $ 953,347
461 properties have been on the Asking Price Per Square Foot $ 381 ±+
market for an average of 174 days. Average Days on Market (DoM) 174 ≠≠
Inventory of Properties Listed 461 ==
Most Expensive Listing $ 5,950,000

With inventory trending up but days- Least Expensive Listing $ 198,000
on-market trending down and the Average Age of Listing 34

Market Action Index essentially flat Percent of Properties with Price Decrease 32 %
recently, conditions do not seem to Percent Relisted (reset DOM) 7%
have strong up or down pull. Percent Flip (price increased) 6%
Median House Size (sq ft) 2100
Median Lot Size 4,501 - 6,500 sqft
Median Number of Bedrooms 4.0
Supply and Demand

Median Number of Bathrooms 2.0
Altos Research Value Statistics

The market has shown some Market Action Index Strong Buyer's 19.2 ±+
evidence of slowing recently. Both The Market Action Index answers the question "How's the Market?" By measuring
the current rate of sale versus the amount of the inventory. Index above 30
prices and inventory levels are implies a seller's advantage. Below 30, conditions give the advantage to the
relatively unchanged in recent buyer.
weeks. Watch the Market Action
Index for changes as it can be a Trend Key: == Strong upward trend ≠≠ Strong downward trend
leading indicator for price changes. ±+ No change = Slight upward trend ≠ Slight downward trend
Characteristics per Quartile
Quartile Median Price Sq. Ft. Lot Size Beds Baths Age Inventory New Absorbed DOM
4,501 -
Top/First $ 1,599,000 3300 6,500 sqft 4.0 3.5 14 115 16 3 238 Most expensive 25% of properties
4,501 -
Upper/Second $ 839,000 2404 6,500 sqft 3.0 2.5 34 115 17 7 160 Upper-middle 25% of properties
4,501 -
Lower/Third $ 643,900 1792 6,500 sqft 3.0 2.0 44 115 12 8 163 Lower-middle 25% of properties
4,501 -
Bottom/Fourth $ 519,000 1358 6,500 sqft 3.0 1.0 47 116 14 11 136 Least expensive 25% of properties
Page 2 of 26 Monday February 15, 2010

Single Family Homes in
City Overview
HUNTINGTON
BEACH, CA
Median Price
Despite this week's up tic, the market seems to have paused around this plateau. The Market Action Index is a good leading
indicator for the durability of this shift.
7-day Average 90-day Average
Quartile Prices
Price weakness is evident almost across the board. Quartiles 2, 3, and 4 have been in price decline in recent weeks, with
Quartile 1 remaining basically flat. Look to the Market Action Index as a leading indicator of the bottom of the market.
First/Top Second/Upper Third/Lower Fourth/Bottom

City Overview
HUNTINGTON
BEACH, CA
Price per Square Foot

The market plateau is seen across the price and value. The price per square foot and median list price have both been
reasonably stagnant. Watch the Market Action Index for persistent changes as a leading indicator before the market moves from
these levels.
Inventory of Properties Listed for Sale

Inventory has been climbing lately. Note that rising inventory alone does not signal a weakening market. Look to the Market
Action Index and Days on Market trends to gauge whether buyer interest is keeping up with available supply.

City Overview
HUNTINGTON
BEACH, CA
Market Action Index

The HUNTINGTON BEACH market is currently quite strongly in the Buyer's Advantage zone (below 30). The 90-day Market Action
Index stands at 19.21. With several months of inventory available at the current sales rate, buyers should find ample choice.
90-day Average Buyers/Sellers Cutoff
Market Action Index per Quartile

Not surprisingly given the overall Market Action Index, all quartiles are in the Buyer's Market zone with several months of
inventory given the current rate of demand for homes in the quartile. Watch the quartile for changes before the overall market
shifts. Often one end of the market (e.g. the low end) will improve and signal a strengthening market before the whole group
Buyers/Sellers Cutoff
Residential house prices are a function of supply and demand, and market conditions can be characterized by
analyzing those factors. Watch this index for sustained changes: if the index falls into the Buyer’s Advantage
zone (below 30) for a long period, prices are likely in for a downward correction.
The Market Action Index (MAI) illustrates a blance between supply and demand using a statistical function of the
current rate of sale versus current inventory.

City Overview
HUNTINGTON
BEACH, CA
Days on Market
The properties have been on the market for an average of 174 days. Half of the listings have come newly on the market in the
past 105 or so days.
Days on Market per Quartile

It is not uncommon for the higher priced homes in an area to take longer to sell than those in the lower quartiles.

Neighborhood Detail Single Family Homes in

HUNTINGTON
BEACH, CA
The median list price in HUNTINGTON Median List Price $ 978,000 ±+
BEACH, CA 92649 this week is Average List Price $ 1,424,008
$978,000. The 93 properties have Asking Price Per Square Foot $ 435 ≠≠
been on the market for an average of Average Days on Market (DoM) 185 ≠≠
185 days. Inventory of Properties Listed 93 ==

With inventory trending up but days- Least Expensive Listing $ 475,000
on-market trending down and the Average Age of Listing 35

Market Action Index essentially flat Percent of Properties with Price Decrease 30 %
recently, conditions do not seem to Percent Relisted (reset DOM) 2%
have strong up or down pull. Percent Flip (price increased) 3%
Supply and Demand


The market has settled in at a Market Action Index Strong Buyer's 17.4 ±+
relative stasis in inventory and sales The Market Action Index answers the question "How's the Market?" By measuring
conditions. It's a Buyer's market that implies a seller's advantage. Below 30, conditions give the advantage to the
has seen prices trend lower. Expect buyer.
that consistent up trends in demand
will be required before price trends Trend Key: == Strong upward trend ≠≠ Strong downward trend
change significantly. ±+ No change = Slight upward trend ≠ Slight downward trend
4,501 -
Top/First $ 2,495,000 3766 6,500 sqft 4.0 3.5 32 23 2 0 275 Most expensive 25% of properties
4,501 -
Upper/Second $ 1,285,000 2784 6,500 sqft 4.0 2.5 34 23 1 1 214 Upper-middle 25% of properties
4,501 -
4,501 -

Neighborhood Detail
HUNTINGTON
BEACH, CA
Median Price
We continue to see prices in this zip code hovering around these current levels, even though they bumped up a bit this week.
Look for a persistent up-shift in the Market Action Index before we see prices move significantly from here.
Quartile Prices
In the quartile market segments, we see the market's price weakness evident across the board. All four quartiles have been in
price decline in recent weeks. Look to the Market Action Index as a leading indicator of the bottom of the market.

Neighborhood Detail
HUNTINGTON
BEACH, CA

While prices have been basically flat, the price per square foot has been heading downward. While not a sign of broad strength
in a market, larger homes are coming more available and buyers are tending to get more home for their money.


Neighborhood Detail
HUNTINGTON
BEACH, CA
Market Action Index

The HUNTINGTON BEACH, 92649 market is currently quite strongly in the Buyer's Advantage zone (below 30). The 90-day Market
Action Index stands at 17.37. With several months of inventory available at the current sales rate, buyers should find ample
choice.

Not surprisingly, all quartiles are in the Buyer's Market zone with several months of inventory given the current levels of
demand. Watch the quartiles for changes before the overall market shifts.

Neighborhood Detail
HUNTINGTON
BEACH, CA
Days on Market



HUNTINGTON
BEACH, CA
The median list price in HUNTINGTON Median List Price $ 724,000 ≠≠
BEACH, CA 92648 this week is Average List Price $ 884,924
$724,000. The 64 properties have Asking Price Per Square Foot $ 308 ==
been on the market for an average of Average Days on Market (DoM) 202 ≠≠
202 days. Inventory of Properties Listed 64 ≠≠

Inventory is tightening and days-on- Least Expensive Listing $ 319,900
market is falling. The Market Action Average Age of Listing 39

Index shows demand heating up. Percent of Properties with Price Decrease 38 %
These are relatively bullish signs for Percent Relisted (reset DOM) 11 %
prices. Percent Flip (price increased) 6%
Median Lot Size 0.25 - 0.50 acre
Supply and Demand


Home sales have been exceeding Market Action Index Strong Buyer's 21.0 ==
new inventory for several weeks. The Market Action Index answers the question "How's the Market?" By measuring
Since this is a Buyer's market prices implies a seller's advantage. Below 30, conditions give the advantage to the
are not yet moving higher as excess buyer.
inventory is consumed. However,
the as supply and demand trends Trend Key: == Strong upward trend ≠≠ Strong downward trend
continue, the market moves into the ±+ No change = Slight upward trend ≠ Slight downward trend
Seller's zone, and we are likely to
see upward pressure on pricing.
0.50 - 1.0
Top/First $ 1,324,500 4043 acre 4.0 3.5 36 16 2 3 264 Most expensive 25% of properties
0.25 - 0.50
Upper/Second $ 839,500 2825 acre 4.0 2.2 48 16 4 3 252 Upper-middle 25% of properties
0.25 - 0.50
Lower/Third $ 670,000 2082 acre 4.0 2.0 47 16 1 1 170 Lower-middle 25% of properties
4,501 -

Neighborhood Detail
HUNTINGTON
BEACH, CA
Median Price
Prices in this zip code have been on a downward trend recently and this week, while essentially flat, doesn't break us out of that
cycle.
Quartile Prices
In the quartile market segments, we see prices in this zip code generally settled at a plateau, although Quartile 2 is on a bit of
an up trend in recent weeks. We'll need to see a persistent shift in the Market Action Index before we see prices across the
board move from these levels.

Neighborhood Detail
HUNTINGTON
BEACH, CA

We're seeing fairly unusual market conditions as prices have been in a downward trend but price per square foot is actually
increasing. (Buyers are paying less and getting less home for their money.) Anomalies like these can be attributed to micro-
location variables.

Inventory has been falling in recent weeks. Note that declining inventory alone does not signal a strengthening market. Look to
the Market Action Index and Days on Market trends to gauge whether buyer interest is changing with the available supply.

Neighborhood Detail
HUNTINGTON
BEACH, CA
Market Action Index

choice.


Neighborhood Detail
HUNTINGTON
BEACH, CA
Days on Market



HUNTINGTON
BEACH, CA
The median list price in HUNTINGTON Median List Price $ 555,900 ==
$555,900. The 85 properties have Asking Price Per Square Foot $ 368 ±+
been on the market for an average of Average Days on Market (DoM) 135 ==

Inventory and days-on-market are Least Expensive Listing $ 399,900
climbing, while the Market Action Average Age of Listing 44

Index has been flat recently. The Percent of Properties with Price Decrease 31 %
trends point to a weakening market. Percent Relisted (reset DOM) 9%
Percent Flip (price increased) 12 %
Supply and Demand


The market has shown some Market Action Index Strong Buyer's 22.0 ±+
evidence of slowing recently. Both The Market Action Index answers the question "How's the Market?" By measuring
prices and inventory levels are implies a seller's advantage. Below 30, conditions give the advantage to the
relatively unchanged in recent buyer.
weeks. Watch the Market Action
Index for changes as it can be a Trend Key: == Strong upward trend ≠≠ Strong downward trend
leading indicator for price changes. ±+ No change = Slight upward trend ≠ Slight downward trend
4,501 -
Top/First $ 769,000 2327 6,500 sqft 4.0 2.0 42 21 2 2 123 Most expensive 25% of properties
4,501 -
4,501 -
4,501 -

Neighborhood Detail
HUNTINGTON
BEACH, CA
Median Price
The market for this zip code continues its bounce again this week. We're a long way from the market's high point so watch the
Market Action Index to predict how long this trend will last.
Quartile Prices
In the quartile market segments, we see prices in this zip code have settled at a price plateau across the board. Prices in all
four quartiles are basically mixed. Look for a persistent shift (up or down) in the Market Action Index before prices move from
these current levels.

Neighborhood Detail
HUNTINGTON
BEACH, CA

In a market where prices are rising fairly consistently, price per square foot is essentially flat. This often implies that new
homes coming on the market are pricier, and also larger than older homes. As a result the value one can buy stays the same.


Neighborhood Detail
HUNTINGTON
BEACH, CA
Market Action Index

choice.


Neighborhood Detail
HUNTINGTON
BEACH, CA
Days on Market
past 84 or so days.



HUNTINGTON
BEACH, CA
The median list price in HUNTINGTON Median List Price $ 559,500 ≠≠
$559,500. The 160 properties have Asking Price Per Square Foot $ 273 ±+
been on the market for an average of Average Days on Market (DoM) 186 ==

The Market Action Index has been Least Expensive Listing $ 190,000
trending down lately, while inventory Average Age of Listing 39

and days-on-market are climbing. The Percent of Properties with Price Decrease 26 %
trends imply a weakening market. Percent Relisted (reset DOM) 14 %
Percent Flip (price increased) 8%
Supply and Demand


Inventory levels have been relatively Market Action Index Buyer's Advantage 25.8 ≠≠
consistent relative to sales. Despite The Market Action Index answers the question "How's the Market?" By measuring
the fact that there is a relatively implies a seller's advantage. Below 30, conditions give the advantage to the
high amount of available inventory, buyer.
this Buyer's market is still seeing
prices move higher. Given inventory Trend Key: == Strong upward trend ≠≠ Strong downward trend
levels, these price conditions are ±+ No change = Slight upward trend ≠ Slight downward trend
relatively fragile. If the market
cools off further, the price trend is
likely to reverse.
6,501 -
Top/First $ 854,000 2930 8,000 sqft 4.0 2.5 8 40 4 1 197 Most expensive 25% of properties
6,501 -
6,501 -
6,501 -

Neighborhood Detail
HUNTINGTON
BEACH, CA
Median Price
Again this week in this zip code we see a downward notch for prices. Pricing has been weak in recent weeks and versus their
absolute-high level. At this point, we will be looking for a persistent upward shift in the Market Action Index as a leading
indicator for a trough in prices.
Quartile Prices
In the quartile market segments, we see prices in this zip code generally settled at a plateau, although Quartile 2 is on a bit of
an up trend in recent weeks. We'll need to see a persistent shift in the Market Action Index before we see prices across the
board move from these levels.

Neighborhood Detail
HUNTINGTON
BEACH, CA

Despite recently falling prices, the price per square foot has stayed reasonably flat. This implies that there's a portion of the
market being priced at a premium. You can investigate this condition in the quartile details.


Neighborhood Detail
HUNTINGTON
BEACH, CA
Market Action Index

The HUNTINGTON BEACH, 92646 market is currently in the Buyer's Advantgae zone (below 30), though not strongly so. The 90-
day Market Action Index stands this week at 25.79 so buyers should expect find reasonable levels of selection.

The lower end of this zip code are in the Buyer's Market zone with several months of inventory given the current levels of
demand. The high-end of the market is showing demand strength in the Seller's Market zone, while Quartiles 3 and 4 have a
Market Action Index below 30 (Buyer's Market).

Neighborhood Detail
HUNTINGTON
BEACH, CA
Days on Market


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· Current Real Estate Market Conditions for Single Family Homes

· Report for the week of

· Presented by Ken Dixon Account

Ken Dixon Account | Dixon Team OC | 949-295-5628

Inventory of Properties Listed 461 ==

Most Expensive Listing $ 5,950,000

on-market trending down and the Average Age of Listing 34

Supply and Demand

Altos Research Value Statistics

Characteristics per Quartile

Page 2 of 26 Monday February 15, 2010

7-day Average 90-day Average

First/Top Second/Upper Third/Lower Fourth/Bottom

Page 3 of 26 Monday February 15, 2010

Price per Square Foot

7-day Average 90-day Average

Inventory of Properties Listed for Sale

7-day Average 90-day Average

Page 4 of 26 Monday February 15, 2010

Market Action Index

90-day Average Buyers/Sellers Cutoff

Market Action Index per Quartile

First/Top Second/Upper Third/Lower Fourth/Bottom

Page 5 of 26 Monday February 15, 2010

7-day Average 90-day Average

Days on Market per Quartile

First/Top Second/Upper Third/Lower Fourth/Bottom

Page 6 of 26 Monday February 15, 2010

Ken Dixon Account | Dixon Team OC | 949-295-5628

Most Expensive Listing $ 5,950,000

on-market trending down and the Average Age of Listing 35

Supply and Demand

Altos Research Value Statistics

Characteristics per Quartile

Page 7 of 26 Monday February 15, 2010

7-day Average 90-day Average

First/Top Second/Upper Third/Lower Fourth/Bottom

Page 8 of 26 Monday February 15, 2010

Price per Square Foot

7-day Average 90-day Average

Inventory of Properties Listed for Sale

7-day Average 90-day Average

Page 9 of 26 Monday February 15, 2010

Market Action Index

90-day Average Buyers/Sellers Cutoff

Market Action Index per Quartile

First/Top Second/Upper Third/Lower Fourth/Bottom

Page 10 of 26 Monday February 15, 2010

7-day Average 90-day Average

Days on Market per Quartile

First/Top Second/Upper Third/Lower Fourth/Bottom

Page 11 of 26 Monday February 15, 2010

Ken Dixon Account | Dixon Team OC | 949-295-5628

Most Expensive Listing $ 2,998,880

market is falling. The Market Action Average Age of Listing 39

Supply and Demand

Altos Research Value Statistics

Characteristics per Quartile

Page 12 of 26 Monday February 15, 2010