Anas - Product Marketing

MOHD.
ANAS RASHEED
Mobile: +91-9953642797 ~ E-Mail: anasrasheed@outlook.com DOB: Feb 18th, 1988
Obtain a challenging management position, applying creative problem solving and
communication skills with a growth oriented firm to achieve optimum utilization of its
resources and maximize profits.
APERCU
A Product Marketing/Marketing Communication/Pres-sale professional with 4+ years of experience,
having keen interest in Documentation (Product Notes, Case Studies, Presentation, Proposal),
Product Marketing, Content Management, Loyalty Solutions, Strategic Partnerships, Licensing,
Analytics and Pre-Sale
Certified Microsoft Office Specialist for Office Powerpoint 2013
Training of QMS and Six Sigma Green Belt from British Standard Institutions
Strong analytical and organizational abilities; possess a flexible & detailed oriented attitude.
Excellent communication and interpersonal skills, and ability to motivate peers.
Adaptable and a quick learner; possess skills to work under pressure.

ACADEMIC CREDENTIALS
2011
2009
:
:
2006
2004
:
:
MBA(Mktg. & Sales) from Amity Business School, AUUP; secured 6.65 CGPA out of 10.
B.Sc. (Biotechnology) from Mangalmay Institute of Management and Technology,
Greater NOIDA; secured 59.60%.
XII from Andhra Education Society (CBSE), New Delhi; secured 59.60%.
X from Andhra Education Society (CBSE), New Delhi; secured 71.40%.
SKILLS SET
JOB Related Skills

Product Marketing, Loyalty Solution, Content Management, Content Acquisition/Curation, Content Marketing,
Creative Content Writing, Social Media Writing, Analytical Content Writing, SEO Writing, Website
Writing, Taglines & e-mailers, SMS verbiages, OBD Scripts & Flows, Proposals, MOU, Product Note,
Concept Flow, PPTs, Loyalty Solution Ideation,
Product Life Cycle Management, Product Concept
Designing, PRDs, Wireframes, Business Analysis, Strategic Alliances, Secondary Market Research, Client
servicing, New product development, Vendor Management, Account Management.
Technical Skills
Excellent Knowledge of MS Office (Word, Power Point, Excel,Visio)
Soft Skills
Commitment to continued training and learning
Willingness to take instruction and responsibility
Adoptability to any situation
Excellent communication skill
Comprehensive problem solving abilities
Excellent coordination capability
EXPERIENCE
Organization
Duration
Designation
:
:
:
HT Media Ltd. (Digital Quotient-HT Mobile Solution)

10 Month (April, 2015 to Present)
Business Manager
Roles and Responsibilities

Prepare Product Marketing/Pre-Sale/Marketing Communication Material including Presentations,
Product Notes, Videos, Content etc. to manage core aspects of the Business i.e. SMS IVR, Email & Whatsapp
solutions
Ideate and conceptualize loyalty solution for different businesses.

Prepare initial level Scripts for Voice prompts
Prepare Case Studies for the project implemented successfully with the client
Keep track of relevant recognition and awards announced for the specific projects and send nominations
for the same
Keep a track and Update Key Stats related to the Mobile Digital Marketing in all the documents
Act as SPOC of all official communication made to partners and clients including E-mail,
Product Documents and MOMs
Compile sales report from different sales manager to analyze and bring out key factors effecting business
Conceptualizing Loyalty Solutions for different businesses
Tie up with relevant partners as per the requirement of the Business
Brainstorm and Coordinate with different departments of the team to enhance business process
Keep a check on New Business Opportunities available in the Market
Organization
Duration
Designation
:
:
:
Clairvoyant Mobile Solutions, Delhi

21nd October 2013 to 31 st December 2014 - (1 year 2 months)
Manager Content Acquisition and Operations

Prepare presentations, launch mails, product flows, proposals and product notes for the telecom
operators.
Lead Content department (SMS, APP, WEBSITE, Social Media, WAP) of Clairvoyant Mobile Solutions
Ensure content placement in multiple platforms across geographies, across bearers via CMS
Managing and Increasing profitability of current accounts
Hunt for new accounts - national and international.
Introduction of better concepts and their execution
Hunt for content vendors and their management
Responsible for overall health of the content across all the platforms and operators
Revenue Analysis, competition tracking and mapping, trend analysis etc to suggest better ways to increase
revenues of the company
Organization
Duration
Designation
:
:
:
Handygo Technologies (Telecom VAS),DELHI

2 years 2 Month (Feb, 2011 to April, 2013)
Business Manager

Worked on various Entertainment, Education and Health projects, designing content of WAP, IVR and
SMS products, which involved liaison and coordination with various departments like Technical team,
Marketing Team and Telecom clients like Airtel, Vodafone, Idea etc for accurate and timely uploading of
content on CMS (On Deck & Third Party)
Looking after whole aspect of product life cycle starting from conceptualizing to product integration and
testing which includes preparing product flows, proposals, presentations, and product notes for the
telecom operators
Preparing Product Requirement Documents (PRDs) and Wireframes for WAP products, WAP apps and
WAPsites
Search for probable Alliances / Content Partners for the promotion and execution of product
Content Planning and Content acquisition for Games, Application, Wallpaper/Animation, CRBTs,
Videos etc.
Ensure refreshing of content as per the requirement of the product
Vendor Management, ensure timely delivery of content and quality of the content
Refresh old and dead products to generate revenue by introducing new pricing or features or new
modes promotion
Planning and management of branding activities
Analyzing Latest Marketing trends and Tracking Competitors Move and providing valuable Inputs for fine
tuning of Marketing and Business Development Strategies
Achieving Revenue Targets from Current Accounts as per business objectives
Designing MOU/Agreements and negotiation on MOU financials and clauses

CERTIFICATIONS
Certified Microsoft Office Specialist for Office Powerpoint 2013

Certified Quality Management Systems Professional (QMS) from British Standard Institution (BSI)
Certified Six Sigma Green Belt Professional by British Standard Institution (BSI)

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MOHD.

Excellent communication and interpersonal skills, and ability to motivate peers.

Adaptable and a quick learner; possess skills to work under pressure.

JOB Related Skills

Product Life Cycle Management, Product Concept

Excellent Knowledge of MS Office (Word, Power Point, Excel,Visio)

Commitment to continued training and learning

Willingness to take instruction and responsibility

Adoptability to any situation

Excellent communication skill

Comprehensive problem solving abilities

Excellent coordination capability

HT Media Ltd. (Digital Quotient-HT Mobile Solution)

Roles and Responsibilities

Ideate and conceptualize loyalty solution for different businesses.

Tie up with relevant partners as per the requirement of the Business

Keep a check on New Business Opportunities available in the Market

Clairvoyant Mobile Solutions, Delhi

Roles and Responsibilities

Managing and Increasing profitability of current accounts

Hunt for new accounts - national and international.

Introduction of better concepts and their execution

Hunt for content vendors and their management

Handygo Technologies (Telecom VAS),DELHI

Roles and Responsibilities

Ensure refreshing of content as per the requirement of the product

Planning and management of branding activities

Achieving Revenue Targets from Current Accounts as per business objectives

Designing MOU/Agreements and negotiation on MOU financials and clauses

Certified Microsoft Office Specialist for Office Powerpoint 2013

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