Works Media SEO

Pearl Beach, Central Coast NSW, AUS

DATE
BUSINESS
NAME
URL
CONTACT

Tuesday, May 31, 2016

[business name]
[url]
[customers name]
Phone: [phone]

SEO Audit
Report

SEO Audit Report

PROJECT
NAME

[business name] SEO Campaign

Dear [customer name],

Please find below the complete audit and summary of findings

for [clients web address]. As you know, the purpose of this SEO
website audit is to identify potential areas for improvement
within your website. If implemented, these improvements are
intended to :

Allow better indexation of your websites pages within the

search engines

Improve search engine positioning and placement

Improve overall traffic, sales and conversions

Correct any issues that lower your sites overall

performance; including both SEO and usability

Having said that, I have reviewed the main aspects of your site,
across a number of common SEO elements. The results are
presented in the following manner within this report :

SEO Element

Analysis

Recommendation

Urgency

Rating

Once you have been over the report, please get in touch and
we will discuss it in more detail. Thank you for choosing to work
with me.
Regards,
John Romaine
Director Works Media SEO

Works Media SEO

Pearl Beach, Central Coast NSW

AUS

| 0438 187 515| john@worksmedia.com.au |

worksmedia.com.au

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SEO Audit Report

1. ONPAGE
CONTENT
OPTIMIZATION

KEYWORD TARGETING
The meta keywords tag is a tag which can be used to highlight
keywords and keyword phrases which the web page is targeting.
Please note that the meta keyword tag is no longer used by the
major search engines.
Analysis
[clients web address] still uses the keyword meta tag (eg. )
Recommendation
Given that Google (and most likely other major search engines)
no longer use the keyword meta tag, I would remove it site wide.
Please see the following article for more information regarding
the keyword meta tag.
http://googlewebmastercentral.blogspot.com.au/2009/09/googledoes-not-use-keywords-meta-tag.html
Urgency
[urgency level]
Rating
n/a
excellent

poor

satisfactory

good

TITLE META TAGS

The title tag is an element which defines the title of the
document. Title tags define the actual content of the web page
and hold particular importance within the search engines. The
title tag is the blue clickable text that is displayed within the
search results. It is often recommended that the target keywords
be present within the title tags for SEO purposes.
Analysis

Works Media SEO

Pearl Beach, Central Coast NSW

AUS

Pagination within the Blog carries unnecessary and

somewhat non useful title tags (eg

There are inconsistencies with branding (eg title tag) Other

pages show no branding at all)

Many pages have excessively long title tags that exceed the
recommended limit of 65 characters (eg )

Many blog entry pages unnecessarily repeat the same

(exceeding long) title tags (eg. )

Some pages contain title tags that are in uppercase instead

of the recommended lower case (eg. )

Many pages (infact a total of XX reported) share the same

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SEO Audit Report

title tags (See Webmaster tools > Search Appearance >
HTML Improvements > Duplicate title tags

Many pages have short title tags (less than 30 characters)

Many pages have non descriptive title tags (eg.)

Recommendation

Implement a standard page title the entire website. (eg. )

Many title tags are far too over optimized. Tighten up

relevancy of all title tags. Title tags should reflect the pages
subject matter

Branding should be consistent following the title tags site

wide (eg. )

Remove any information that is not helpful to the search

engines

All pages MUST have unique title tags

Ensure all title tags are between 30 and 65 characters in

length

Urgency
[urgency level]
Rating
n/a
excellent

poor

satisfactory

good

META DESCRIPTION TAGS

The meta tag description tag is an element which provides a
description of what the page is about to the search engines. Its
a brief overview of the content that lies within the page itself.
This tag is important as it is often used within the actual search
results beneath the web address. Whats particularly important
about the description tag is that it can be leveraged in many
instances as a call to action.
Analysis

There are numerous pages with no meta description tags

(eg. )

There are a few meta description tags that are excessively

long (longer than the recommended 160 characters)

Many meta description tags are too short and non descriptive
(eg. )
Recommendation

Works Media SEO

Pearl Beach, Central Coast NSW

AUS

| 0438 187 515| john@worksmedia.com.au |

worksmedia.com.au

page

SEO Audit Report

Add meta description tags to pages that do not have them

(see above)

Reduce the length of meta description tags to no longer than

160 characters across the entire site

Increase the length of short meta description tags

Tighten up relevancy of all meta description tags. Description

tags should reflect the pages subject matter

Consider meta description tags a call to action within the

serps. Entice users to click through.

Either manually write unique descriptions per page or

consider using the first 150 characters from onpage text as
your pages description tags.

All pages MUST have unique meta description tags

Urgency
[urgency level]
Rating
n/a
excellent

poor

satisfactory

good

HEADER TAGS
Header tags are heading tags in HTML. There are 6 predefined
headings, ranging from <H1> to <H6> which tells a visitor and
search engines the topic of the web page.
Analysis

The home page contains an excessively long H1 tag (in

excess of the recommended 70 character length)

There are a large number of duplicate H1 tags (eg.)

Many pages do not have H1 tags. (eg. )

Some pages contain quite vague H1 tags

Recommendation

All pages site wide should have relevant H1 tags

Long H1 tags should be shortened to no more than 70

characters

Pages with H1 tags that are vague in nature, should be

changed to better reflect the information on the page

Urgency
[urgency level]

Works Media SEO

Pearl Beach, Central Coast NSW

AUS

| 0438 187 515| john@worksmedia.com.au |

worksmedia.com.au

page

SEO Audit Report

Rating
n/a
excellent

poor

satisfactory

good

SUBSTANTIVE & UNIQUE CONTENT

Both the quality and quantity of unique content published onsite
are some of the major contributors to the successful ranking of
any given website. It is imperative that your content is unique, of
high quality and updated regularly.
Analysis

The majority of content onsite is over optimized, and as a

result reads poorly.

The site lacks structure in terms of information architecture.

Most notably in the form of a well presented blog.

Your Facebook page [facebook page here] appears to be

frequently active with useful and informative content. This
content needs to be part of your overall content syndication
strategy.

There is a substantial amount of content published across

the website that is not within a useable framework (and in
places is very confusing) This is most likely costing
conversions.

The news section contains a large amount of content,

which is great, however the impact of this is lost due to a
number of reasons (duplicate title tags, incorrect usage of H1
tags, and most notably over optimisation)

Content is being displayed as full articles within the browse

view.

Some content published onsite is thin (lack of images,

videos, audio etc)

Content is over-interlinked in places

There doesnt appear to be any standards in terms of textual

formatting (eg bold, italicised, quotes, etc)

Content published onsite appears to be unique

Article lengths vary. Some are good, others too short.

Recommendation

Works Media SEO

Pearl Beach, Central Coast NSW

AUS

Reduce over optimization of content site-wide. Do not

continue to publish content in this manner.

| 0438 187 515| john@worksmedia.com.au |

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SEO Audit Report

All news and updates need to be centralised under one tab

(menu option) that reads blog. (eg. )

The majority of content onsite will need to either be

completely rewritten or removed, as it reads poorly due to
over optimization. I would recommend removing most of it.

All of the content that is being continually published on your

Facebook page MUST originate from your own website FIRST.
You have fantastic content on there (testimonials etc)

There needs to be a dramatic restructuring of the website in

order to present the information without confusion.

Present each entry to the blog as a summary view on this

page (eg. )

The blogs summary view page needs to improved

dramatically in order to increase user engagement and
potentially lower bounce rates

Add dates to your blog entries. (within the full view) Fresh
content is valued highly by the search engines.

Ensure formatting is standard site wide. Some pages show

green subheadings whilst others show black (not a big issue
but sitewide standards most definitely help)

All entries to the blog must have UNIQUE and RELEVANT

titles, descriptions, H1 tags images, written content, photos
etc.

All content needs to be presented in a more visually

engaging manner. Images, template examples, videos,
photos, testimonials etc.

Content should be engaging and share worthy

Content needs to be interlinked, however at present it is over

linked. (eg.) This needs to be scaled back, and in places fixed
as it is incorrect. (eg. relevant anchor text should point to
relevant pages)

Webmaster tools shows correct terminology (or themed

words) for your sites content (eg.)

Urgency
[urgency level]
Rating
n/a
excellent

Works Media SEO

Pearl Beach, Central Coast NSW

AUS

poor

satisfactory

| 0438 187 515| john@worksmedia.com.au |

worksmedia.com.au

good

page

SEO Audit Report

KEYWORD DENSITY
A measure of search engine relevancy based on how prominent
keywords appeared within the content of a page. Ideal keyword
density for keyword is 1 2%. Keyword density assures the
content is keyword rich and it increases the content and meta
tag relevancy.
Analysis

Keyword density for home page appears excessively high for

the terms xxx (10.12%) and xxx, to a lesser extent
(8.05%)

Keyword density across various site pages appears to be

excessively high. (8-10% and higher) Infact it reads
unnaturally and needs to be rewritten in most places.
Acceptable range is 2-3%

Keyword density appears over inflated on many pages due to

the usage of the meta keyword tag
Recommendation

Stop using the keyword meta tag. This will be inflating your
keyword density enormously

It appears onsite content is written for search engines rather

than humans. Publish content for humans, optimize for
search engines.

Keyword density needs to be reduced site wide

Urgency
[urgency level]
Rating
n/a
excellent

poor

satisfactory

good

IMAGE ALT TEXT

The alt attribute allows web pages to assign specific text as the
"alternative" content for images for those that cannot view the
images themselves. This can be search engine crawlers or textonly web browsers.
Analysis
Image alt text is over optimized
Recommendation

Works Media SEO

Pearl Beach, Central Coast NSW

AUS

Reduce alt text on images to no more than 2 or 3 words. 15

words in an alt text is unnecessary and seen as keyword
stuffing

| 0438 187 515| john@worksmedia.com.au |

worksmedia.com.au

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SEO Audit Report

Urgency
[urgency level]
Rating
n/a
excellent

poor

satisfactory

good

RSS FEEDS
An RSS Feed is a web format used to publish current information
in real time to other websites. This allows a greater spread of
your content and in return, raised awareness of your site,
increased traffic and more inbound links.
Analysis
[clients web address] does have an rss feed
Recommendation

Due to the over optimization onsite, the RSS feed is also over
optimized with an excessive amount of internal links. Reduce
internal linking and over optimisation

Urgency
[urgency level]
Rating
n/a
excellent

poor

satisfactory

good

ANALYTICS
Analytics software is a great way to measure the performance of
your site. This allows you to capture data such as traffic,
conversions, best performing keywords, and more.
Analysis

Analytics is installed and appears to be working correctly

There are a number of bridging pages redirecting traffic to

[clients web address]
Recommendation

Works Media SEO

Pearl Beach, Central Coast NSW

AUS

Analytics is installed and appears to be working correctly

Conversion tracking has been implemented however it

doesnt appear to be correct

There is an enormous shortfall in traffic other than that of

search engines (eg social, email, forum etc)

| 0438 187 515| john@worksmedia.com.au |

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SEO Audit Report

Bounce rates across all devices is at an acceptable range at

35%

Campaigns are not being tracked accurately within Google

Analytics

Take a look at how to use annotations. This can be useful in

terms of making notations when changes are made to the
site.
http://www.google.com.au/analytics/features/annotations.ht
ml

Urgency
[urgency level]
Rating
n/a
excellent

Works Media SEO

Pearl Beach, Central Coast NSW

AUS

poor

satisfactory

| 0438 187 515| john@worksmedia.com.au |

worksmedia.com.au

good

page

10

SEO Audit Report

2. URL
CONVENTIONS

CANONICAL URL CHECK

The one authoritatively correct URL for a resource. When a
resource can be accessed via multiple URLs, a canonical URL
should be identified. All alias URLs for a resource should redirect
to the canonical URL to enforce its authority.
Analysis

Canonical urls appear to be in place

There are numerous duplicate pages causing canonical

indexation issues

Recommendation

For pages such as (eg. ) canonical urls should be

implemented

For more information on canonicalization, see

http://www.mattcutts.com/blog/seo-advice-urlcanonicalization/ and
https://support.google.com/webmasters/answer/139394?
hl=en

Urgency
[urgency level]
Rating
n/a
excellent

poor

satisfactory

good

DOMAIN NAME (URL)

Your domain name plays an important role in the overall scheme
of SEO. Domain age as well as associated attributes (backlinks,
age, page rank and authority) are all contributing factors.
Analysis

Works Media SEO

Pearl Beach, Central Coast NSW

AUS

The preferred domain is not set within Google Webmaster

Tools

Domain is an aged domain (x years x months)

Domain is PRX

Domain authority is XX/100

Domain accurately reflects subject matter and doesnt

contain any potentially confusing characters or misspellings

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SEO Audit Report

Whois lookup data appears to be correct

Recommendation

Set the preferred domain within Googles Webmaster Tools. I

would recommend setting it to [clients web address]

Set a 301 redirect within your htaccess file and push it to the
preferred domain (eg. ) This will ensure all link equity is
passed to the same destination, and prevent any duplicate
issues

Domain authority seems lower than expected. I would

attribute this to be related to low quality links/domains that
are pointing to the site, or the issues that exist with the
website in its current form.

Urgency
[urgency level]
Rating
n/a
excellent

poor

satisfactory

good

URLS & NAMING CONVENTIONS

As with the actual URL itself, its important that your sites files
and folders carry subject matter relevance. This can be achieved
by using carefully chosen keyword rich categories and page
names when developing the website.
Analysis

The following page has a non sensical url (eg. )

There are a number of pages that use category as the

category subdirectory name (eg. )

There are a large number of pages that hang directly off the
root (eg. )

There are a number of duplicate urls (pages). This is due to

both the category and tag feature being used. (eg. )

You have a large number of pages appearing within Googles

index that contain unnecessary numbers, such as -2
(eg. ) This is due to using both the tag AND category element
together

Recommendation

Works Media SEO

Pearl Beach, Central Coast NSW

AUS

| 0438 187 515| john@worksmedia.com.au |

worksmedia.com.au

page

12

SEO Audit Report

Ensure search engine friendly urls are used sitewide

Remove the tag feature and just use categories

Ensure all pages that hang directly off the root are assigned
proper categories

Change your url structure within your blog to (eg. )

Implement a complete change across the entire site to

include a more logical site structure (url structure)
o

[clients web address]/eg/

Overall your url structure is very poor and needs extensive

work.

Implement a url rewrite to ensure that every single url is

100% search engine friendly

Ensure search engine friendly urls are used sitewide

Assign all blog posts and products to proper categories

Ensure any pages that hang directly off the root are assigned
proper categories

Set 301 redirects to new urls once rewrites have been

completed

Urgency
[urgency level]
Rating
n/a
excellent

poor

satisfactory

good

GOOGLE BANNED URL CHECK

This check looks to see if the URL has been banned, or penalised
in any way from Google. This can be for a variety of reasons and
should be corrected as soon as possible.
Analysis

[clients web address] does not appear to have been

penalized in any way

Recommendation

Works Media SEO

Pearl Beach, Central Coast NSW

AUS

Stop over optimizing. This will eventually lead to penalty.

| 0438 187 515| john@worksmedia.com.au |

worksmedia.com.au

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SEO Audit Report

Avoid low quality online marketing services (eg SEO)

Increase publishing efforts (eg blog)

Diversify your traffic sources

Urgency
[urgency level]
Rating
n/a
excellent

Works Media SEO

Pearl Beach, Central Coast NSW

AUS

poor

satisfactory

| 0438 187 515| john@worksmedia.com.au |

worksmedia.com.au

good

page

14

SEO Audit Report

3. SITE
ARCHITECTURE

CONTENT HIERARCHY/STRUCTURE
The structure of your site should reflect the table of contents,
similar to that of a regular book. With set categories and content
assigned within those categories. It is not advisable to have a
poor directory structures, especially with most content hanging
directly off the root.
Analysis

The framework of this website is based upon Wordpress.

Recommendation

No changes to file and folder structure are required

Urgency
[urgency level]
Rating
n/a
excellent

poor

satisfactory

good

INTERNAL ANCHOR TEXT

Internal anchor text is vital to carry link weight onsite. Its
important to have all internal links use correct anchor, link and
descriptive text on all hyperlinks that point to appropriately
named pages of relevance.
Analysis

There are an excessive number of links within the footer that

appear to be targeting certain pages on site.

The main navigation requires a restructure that is more

logical

There is an excessive amount of internal linking between

pages, especially within the news section.

Recommendation

Works Media SEO

Pearl Beach, Central Coast NSW

AUS

Overall internal linking is excessive. The vast majority of links

need to be removed or corrected.

Links within the footer need to be turned down somewhat.

Only include links that help/guide the user.

Internal linking could be improved dramatically within the

websites blog and news section

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SEO Audit Report

Internal linking should be implemented within an FAQ

Any images used as navigation need to ensure both the file

name and the alt tags are contextually relevant.

Any form of internal linking should be done in an effort to

help humans not to satisfy algorithms

Anchor text within any internal links should reflect the

destination page

Urgency
[urgency level]
Rating
n/a
excellent

poor

satisfactory

good

NAVIGATION
Navigation is vital not only from a user perspective, but also to
ensure the correct indexation of your site. Navigation should be
clear, and allow pages to be easily accessible with no more than
2 3 clicks.
Analysis

Navigation is somewhat unorganized

Navigation is uniform site wide (remains static between

pages)

Recommendation

Works Media SEO

Pearl Beach, Central Coast NSW

AUS

Always work towards fewer menu options. Fewer options lead

to better conversions.

I would restructure the main navigation and simplify the

options to include home, about, services, packages, faq,
blog, and contact. Fewer options are always much better.

You *could* track user behaviour with Crazy Egg to further

determine most profitable layout/navigational structure

Always work towards fewer, highly focused menu options.

Fewer options lead to better conversions

Guide users with a strong call to action where required, using

a sitewide navigational link (enquire, book now, shop, call us
etc)

| 0438 187 515| john@worksmedia.com.au |

worksmedia.com.au

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SEO Audit Report

Urgency
[urgency level]
Rating
n/a
excellent

Works Media SEO

Pearl Beach, Central Coast NSW

AUS

poor

satisfactory

| 0438 187 515| john@worksmedia.com.au |

worksmedia.com.au

good

page

17

SEO Audit Report

4. CRAWLING,
INDEXING &
TECHNICAL
ISSUES

SITE CRAWLABILITY
The site is checked with a search engine simulator to ensure
there are no errors. Proper crawlability ensures all pages are
indexed by the major search engines.
Analysis

Google Webmaster Tools is showing numerous crawl errors

There are numerous soft 404 page not found errors (eg. )

XX pages showing as not found within Webmaster tools.

Google Webmaster Tools is displaying crawl rates as high as

1,420ms

Here is an example of what the user might see when landing

on a potentially non existent page. [clients web address]

Google search displays XX results out of XXX before

displaying In order to show you the most relevant results,
we have omitted some entries very similar to the XX already
displayed. If you like, you can repeat the search with the
omitted results included.

Recommendation

Create a custom 404 page and provide users with options

(rather than just landing them on a page not found page.
This creates a poor experience for searchers and search
engines. More information
https://support.google.com/webmasters/answer/181708?
hl=en&ctx=tltp and
https://support.google.com/webmasters/answer/93641

You need to eliminate any non essential pages from being

crawled and indexed. Set them all to noindex, nofollow

Stop using the tag option. This is creating far too many
additional non essential pages

Work towards lowering your crawl rate (milliseconds) down to

200-300 average. This should be achieved by doing as
suggested above, then reassessing over time

Urgency
[urgency level]
Rating
n/a
excellent

Works Media SEO

Pearl Beach, Central Coast NSW

AUS

poor

satisfactory

| 0438 187 515| john@worksmedia.com.au |

worksmedia.com.au

good

page

18

SEO Audit Report

SITEMAP
A site map is essential to not only allow accurate and up to date
indexation of your site, but it also accommodates page priority,
update frequency and the overall sitemap datestamp. It is
encouraged to have both a regular onpage sitemap, along with
an XML sitemap for indexation purposes. (mentioned below)
Analysis

Onpage sitemap present

Recommendation

No recommendations at this point

Urgency
[urgency level]
Rating
n/a
excellent

poor

satisfactory

good

XML SITEMAP
Like a generic site map, an XML sitemap is essential for every
web site in order to assist with faster indexing and crawling. Your
XML sitemap should be updated in conjunction with your regular
sitemap and submitted to the search engines webmaster tools if
possible.
Analysis

XML sitemap is present. It appears there are two small issues

(warnings) within Googles Webmaster Tools

Recommendation

Check warnings, correct and resubmit.

Urgency
[urgency level]
Rating
n/a
excellent

poor

satisfactory

good

SITE INDEX RATIO

The site index ratio determines exactly how many pages are
actually indexed within the search engines, out of the total

Works Media SEO

Pearl Beach, Central Coast NSW

AUS

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SEO Audit Report

number of pages of the website itself.
Analysis

Google is displaying XXX pages as being within the main

index

Total number of pages indexed (Google considers of

importance) - XXX

Total pages in supplemental index (Google may disregard)XXX

Actual site indexation is roughly XX%

Recommendation

Your site index ratio is good.

Noindex nofollow any pages that are of no importance

Remove tag pages

Set the preferred domain

Ensure all pages are unique and relevant

Urgency
[urgency level]
Rating
n/a
excellent

poor

satisfactory

good

ROBOTS.TXT
The Robot Exclusion Standard, also known as the Robots
Exclusion Protocol or robots.txt protocol, is a convention to
prevent cooperating web crawlers and other web robots from
accessing all or part of a website which is otherwise publicly
viewable. Its an essential onsite element and should be
designated to the root folder of your website.
Analysis

Robots.txt file present

XML sitemap specified within the robots.txt file [clients web

address]

Recommendation

Works Media SEO

Pearl Beach, Central Coast NSW

AUS

| 0438 187 515| john@worksmedia.com.au |

worksmedia.com.au

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No recommendations

Urgency
[urgency level]
Rating
n/a
excellent

poor

satisfactory

good

SITE SPEED
The speed of which your website loads can have a direct affect
on the performance of your optimization efforts. Its important
that your website loads quickly because of this.
Analysis

Site speed within Google Analytics indicates an average page

load time (site wide) of X seconds

Google has given [clients web address] a page speed score

of XX/100 for mobile devices and XX/100 for desktop devices

Site speed could be improved

Recommendation

Site speed plays a major role in rankings. Site speed could be

improved by enabling caching

Remove any non essential elements from the website that

may be causing slower load times

Specify image dimensions. Many images lack the height

width parameters

Reduce or consolidate calls to javascript files

Call style sheets before calling javascript to allow faster

loading

Leverage browser caching. Setting an expiry date or a

maximum age in the HTTP headers for static resources
instructs the browser to load previously downloaded
resources from local disk rather than over the network.

Urgency
[urgency level]

Works Media SEO

Pearl Beach, Central Coast NSW

AUS

| 0438 187 515| john@worksmedia.com.au |

worksmedia.com.au

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21

SEO Audit Report

Rating
n/a
excellent

poor

satisfactory

good

DUPLICATE CONTENT
Many search engines penalize websites that carry duplicate
content. This can result in your site dropping in rankings or being
removed from the search results completely.
Analysis

Articles published onsite appear to be unique

Many urls, due to incorrectly set parameters are being

indexed as duplicates

The preferred domain is not set. This may lead to duplicate

issues

Recommendation

Nofollow, noindex urls that are potential duplicates.

Set the preferred domain within Google Webmaster Tools and

force a 301 redirect to the same domain

Remove duplicate urls (tags)

Urgency
[urgency level]
Rating
n/a
excellent

Works Media SEO

Pearl Beach, Central Coast NSW

AUS

poor

satisfactory

| 0438 187 515| john@worksmedia.com.au |

worksmedia.com.au

good

page

22

SEO Audit Report

5. GOOGLE

CURRENT POSITIONING
The following preliminary audit show your 10 best positioned
keywords within Google. Be mindful that this is not an extensive
placement report, but more-so to give you an idea of your
current standings.
Analysis

[insert top 10 keywords]

Recommendation

Sort out your onsite issues first before concerning yourself

with rankings.

Urgency
[urgency level]
Rating
n/a
excellent

poor

satisfactory

good

WEBMASTER TOOLS
As part of following a good practice, we encourage our clients to
register with Googles webmaster tools. This allows closer
auditing, reporting and feedback about the progress of any
optimization that is performed. It also assists with the overall
process of SEO itself.
Analysis

Webmaster tools operational

Recommendation

Sort out issues as mentioned above in particular set the

preferred domain.

Urgency
[urgency level]
Rating
n/a
excellent

Works Media SEO

Pearl Beach, Central Coast NSW

AUS

poor

satisfactory

| 0438 187 515| john@worksmedia.com.au |

worksmedia.com.au

good

page

23

SEO Audit Report

Works Media SEO

Pearl Beach, Central Coast NSW

AUS

| 0438 187 515| john@worksmedia.com.au |

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SEO Audit Report

6. OFFPAGE
OPTIMIZATION

INBOUND LINKS
One of the most important measures for a website is its link
profile. Having links to your website from authoritative resources
on the Internet helps improve your search engine placement.
This is mostly because its become more about the quality of the
links, rather than the quantity.
Analysis

Your link profile isnt over optimized and promotes the

Favour Perfect brand

There are a large number of inbound links coming from low

quality websites

It appears that the website has had SEO performed on it at

some point

There has been a large quantity of links lost around July 2014

Many links will need to be disavowed

Overall the link profile is poor

Recommendation

Remove any low quality links where possible

Disavow any low quality links that you are unable to remove

Earn links by publishing highly engaging sharable content

(video, audio etc)

List in highly reputable business directories (yellowpages,

start local, yahoo business directory, google places for
business etc)

Consider guest blogging on reputable sites and also

magazine publications

Become more active in outreach and networking

Urgency
[urgency level]
Rating
n/a
excellent

Works Media SEO

Pearl Beach, Central Coast NSW

AUS

poor

satisfactory

| 0438 187 515| john@worksmedia.com.au |

worksmedia.com.au

good

page

25

SEO Audit Report

SOCIAL MEDIASPHERE
With the ever increasing popularity of social media nowadays,
its even more important to tap into these channels as viable
sources of traffic. Social media has the potential to increase your
websites exposure and generate more leads to your business. Its
also a great way to establish relationships with your customers.
Analysis

There is a lack of social share widgets across the entire

website. In particular within the news section.

Many pages cannot be shared due to the absence of social

widgets

Google authorship is not setup

Recommendation

Setup authorship to protect your content

Give visitors the ability to share your site via social media
across your entire site

Share more content as it is published to your website (eg.

Linkedin, Twitter, Google + etc)

Urgency
[urgency level]
Rating
n/a
excellent

7. FINAL RATING

Pearl Beach, Central Coast NSW

AUS

satisfactory

good

satisfactory

good

Website SEO Rating

n/a
excellent

Works Media SEO

poor

poor

| 0438 187 515| john@worksmedia.com.au |

worksmedia.com.au

page

26

SEO Audit Report

Works Media SEO

Pearl Beach, Central Coast NSW

AUS

| 0438 187 515| john@worksmedia.com.au |

worksmedia.com.au

page

27