Location via proxy:   [ UP ]  
[Report a bug]   [Manage cookies]                
Scribd Logo
Upload

Welcome to Scribd!

  • 31 views

    About The Journal - AJM

    Uploaded by

    sachinkumar635
    gg

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    About The Journal - AJM

    Uploaded by

    sachinkumar635
    31 views2 pages
    gg

    Original Title

    About the Journal - AJM

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    gg

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    31 views2 pages

    About The Journal - AJM

    Uploaded by

    sachinkumar635
    gg

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    You are on page 1of 2

    AMITY JOURNAL OF MARKETING

    ABOUT THE JOURNAL


    AIM & SCOPE
    Amity Journal of Marketing (AJM) is a double-blind, peer-reviewed bi-annual International
    academic journal that publishes contemporary research in the broad area of marketing at an
    international level. The aim of AJM is to come up with scholarly articles that focus on the giving
    solutions to current marketing problems and to contribute to the knowledge pool in this area. In
    this process, AJM brings together academicians, corporate practioners and research scholars
    from across the world to provide an in-depth insight in marketing.
    In this regard, Amity Journal of Marketing (AJM) welcomes innovative, path-breaking and
    original research, both empirical and conceptual papers, within the broad area of marketing
    including but not limited to Advertising, Consumer Behaviour, Sales Management, Advertising
    & Promotion Management, Direct Marketing, E-Commerce, Marketing Research, Marketing
    Theory & Applications and Retailing. Published twice a year, the journal is the official
    publication of Amity Directorate of Management and Allied Areas (ADMAA), a research
    unit of Amity University, a leading innovation and research driven private University in India.
    The contribution to the journal can be in the form of theoretical/conceptual, empirical, original,
    cross-functional and applied research papers, articles, case studies, technical notes, monographs,
    book reviews and doctoral dissertations.
    EDITORIAL OBJECTIVES

    Bridges the gap between theory and practice by connecting academicians and industry
    practitioners.

    Promotes exchange of ideas and marketing best practices at an international platform.

    Promotes inter-disciplinary research between marketing and other functional areas.

    Promotes a wider scope publication of theoretical/empirical/applied research papers,


    articles, case studies, monographs, book reviews and doctoral dissertations.

    Provides a platform to promote research in marketing with managerial implications

    Amity Directorate of Management and Allied Areas (ADMAA)

    Page 1

    AMITY JOURNAL OF MARKETING


    COVERAGE
    High quality and original research is welcome on the following topics but not limited to:
    1. Advertising
    2. Sales
    3. Sales Promotion
    4. Distribution Channels
    5. Marketing Research
    6. Integrated Marketing Communication
    7. Business to Business Marketing
    8. Consumer Behaviour
    9. Customer Relationship Management
    10. Customer Value Delivery
    11. International Marketing Strategies
    12. Luxury Business Marketing
    13. Innovation and Technology Marketing
    14. Brand Management
    15. Retail Management
    16. Sports Marketing
    17. Strategic Marketing
    18. E-commerce
    19. Social Media Marketing
    20. Direct and Event Marketing
    21. Public Relations
    22. Celebrity Management
    23. Product definition and pricing strategies
    24. Marketing of Services
    25. Quality Control
    26. Sales Force Management
    27. Rural Marketing
    28. Industrial Marketing
    29. Use of ICT in Marketing
    30. Neuroscience and Consumer Pricing
    AUDIENCE
    The journal is extremely useful to academicians, practitioners, research scholars and students
    who are interested in not only contributing but also understanding the latest theoretical and
    practical advances and innovations in the field of marketing.

    Amity Directorate of Management and Allied Areas (ADMAA)

    Page 2

    You might also like