CONTENT

Introduction
Corporate overview
About company
Key sectors
Key product
Profile, vice chairman & managing director
Board of directors
Mahindra Powerol
o Introduction
o chairman profile
o Mahindra powerol products
o Mission/Vision
o OEMs
Perfect Generators Technology
o Introduction
o Board of directors
o Organization structure
o Mission/Values
o Products
o Services
o Clientele
o Capabilities
o News / Events
o Statement of Objective
o Marketing Mix
o Research Methodology
o Research Design
o Corporate Mapping
o Graph of Corporate Mapping
o Remarks
o Methodology
o Conclusion
o Our Experience
o Achivement

o Bibliography
o Questionnaire

MAHINDRA & MAHINDRA

CORPORATE
PROFILE

INTRODUCTION
Mahindra & Mahindra Limited

Type

Public (BSE: 500520)

Industry

Automotive Farm Equipment

Founded

1945

Headquarters :

Mumbai, Maharashtra, India

Key people

Keshub Mahindra, Chairman;

Anand Mahindra, Vice Chairman

Revenue

31,957.83 crore (US$7.09 billion) (2010).

Net income

2,871.49 crore (US$637.47 million)(2010)

.Employees

16,000+

Parent

Mahindra Group

Website

Mahindra.com

ABOUT COMPANY
Mahindra & Mahindra Limited (BSE: 500520) is part of the Indian Industrial
Conglomerate Mahindra Group based in Mumbai. The company was set up in 1945 in
Ludhiana as Mahindra & Mohammed by brothers K.C. Mahindra and J.C. Mahindra

along with Malik Ghulam Mohammed. After India gained independence and Pakistan
was formed; Malik Ghulam Mohammed moved to Pakistan where he became the
nation's first finance minister. Now, with the Mahindra brothers as the whole sole of the
company, its name was changed to Mahindra & Mahindra in 1948.
Mahindra & Mohammed was originally incorporated in 1945 by KC Mahindra and
Ghulam Mohammad in Ludhiana, Punjab as a manufacturer under license of the
famous Willys Jeep. Following the Partition of India in 1947, Malik Ghulam
Muhammad left the company and emigrated to Pakistan, becoming the first finance
minister of the new state. In 1948, KC Mahindra changed the name to Mahindra &
Mahindra, and building on his expertise in the steel industrybegan trading steel
with UK suppliers. By 1956, the company was listed on the Bombay Stock Exchange,
and by 1969 the company had entered the world market as an exporter of utility
vehicles and spare parts. Due to the restrictions of the Licence Raj, Mahindra &
Mahindra like many Indian companies was forced to expand into other businesses,
creating a tractor division in 1982 and a tech division (now Tech Mahindra) in 1986. It
has continued to diversify its operations ever since through both joint ventures
and greenfield investments. The US-based Reputation Institute recently ranked
Mahindra among the top 10 Indian companies in its 'Global 200: The World's Best
Corporate Reputations' list. As of 2007 it was also ranked one of Indias 40 largest
companies.

CHAIRMAN PROFILE

Mr. Keshub Mahindra, Chairman of Mahindra & Mahindra Limited, is a B.Sc. graduate
from Wharton, University of Pennsylvania, USA. After joining the Company in 1947,
he became the Chairman in 1963. For over five decades, his continuous
involvement has enabled the Mahindra Group to reach where it is today.
He is a well-known philanthropist who redefined corporate governance by
effectively channelising funds into the social sector. He has contributed
immensely to the cause of building ethical corporations in India and is currently
part of numerous prestigious organisations and committees. He was also
appointed by the Government of India to serve on a number of Committees
including the Sachar Commission on Company Law & MRTP, Central Advisory
Council of Industries etc. Today, he is an icon, an inspiring business leader and a
distinguished corporate citizen that everyone looks up to.
Mr. Keshub Mahindra is on the Board of Directors of the following
organisations:

Chairman of Mahindra Ugine Steel Co. Limited

Chairman of the Board of Governors of Mahindra United World College of

India

Vice-Chairman of Housing Development Finance Corp. Ltd.

Chairman of Kema Services (International) Private Ltd.

Chairman, Tech Mahindra Foundation

Chairman, Mahindra Holdings LImited

Director in Bombay Burmah Trading Corporation Limited, The Bombay

Dyeing & Manufacturing Co. Limited, United World Colleges
(International), Ltd., UK., and Indian Institute for Human Settlements.

He is a member of the following organisations & committees:

Prime Minister's Council on Trade & Industry, New Delhi

Apex Advisory Council ASSOCHAM

Founder Member - Indo-Hellenic Friendship League

Founder Member of Governing Council, Integrated Research &

Action for Development
(IRADe) New Delhi

President of the Governing Council - University of Pennsylvania

Institute for the Advanced Study of India, ew Delhi
Hon. Fellow - All India Management Association, New Delhi

THE GROUP HAS A LEADING PRESENCE IN KEY

SECTORS

1.FINANCIAL SERVICES :
MAHINDRA & MAHINDRA Financial Services Ltd.
MAHINDRA Insurance Brokers Ltd.
MAHINDRA Rural Housing Ltd.

2.TRADE & LOGISTICS:

MAHINDRA Intertrade Ltd.

MAHINDRA Steel Service Ltd.
MAHINDRA Middle East Electrical Steel Service Centre FZE.
MAHINDRA Logistics.

3.COMPONENTS AUTOMOTIVE:

MAHINDRA Forging
MAHINDRA Steel Products
MAHINDRA Steel Products
MAHINDRA Composites

4. POWER SECTOR:
MAHINDRA powerol

5.INFORMATION TECHNOLOGY:
Tech MAHINDRA
Bristlecone

6.INFRASTRUCTURE DEVELOPMENT
MAHINDRA Life spaces
MAHINDRA Holidays & Resorts India Ltd
MAHINDRA World City

With over 62 years of manufacturing experience, the MAHINDRA Group has built a
strong base in technology, engineering, marketing and distribution which are key to
its evolution as a customer-centric organization. The Group employs over 50,000
people and has several state-of-the-art facilities in India and overseas.

VALUES OF MAHINDRA AND MAHINDRA

Core Values- The Thing That Drives Us

1. Good corporate citizenship
2. Professionalism
3. Customer first
4. Quality focus
5. Dignity of the individual

KEY SECTORS OF MAHINDRA $ MAHINDRA

THE COMPANY'S CURRENT BOARD OF DIRECTORS IS

AS FOLLOWS:
NAME

DESIGNATION

1.

Mr. Keshub Mahindra

Chairman

Mr. Anand G. Mahindra

3.

Deepak Shantilal Parekh

Vice Chairman and Managing

Director
Director

4.

Nadir Burjorji Godrej

Director

5.

M. M. Murugappan

Director

6.

Bharat Narotam Doshi

Executive Director & Group Chief

Financial Officer (Group CFO)

7.

Arun Kumar Nanda

Executive Director & Secretary

8.

Narayanan Vaghul

Director

9.

Dr. Ashok Sekhar Ganguly :

Director

10.

R. K. Kulkarni

Director

11.

Anupam Pradip Puri

Director

12.

Thomas Mathew T.

Nominee of LIC

Mahindra Powerol

INTRODUCTION

Mahindra & Mahindra, launched its Mahindra Powerol brand in the India market in
2001. It now has a strong presence in the power sector and has grow its business to
Rs1010 crore in 2009 from its earlier revenue of Rs51 crore in 2005.
M & M holds 42% market share in Telecom segment and 21% market share in retail
segment. In volume term, it had sold 52,000 DG sets in financial year 2008-09. Besides
Telecom, DG sets are also powering customers from a diverse cross-section of industries
such as banks, building & construction, public sector units, hospitals, hotels, homes and
manufacturing units.
Mahindra also launched B100 bio diesel generator sets for the Indian market. Mahindra
Powerol engines and diesel generator sets are certified for the stringent noise and exhaust
emission norms made mandatory by the Central Pollution Control Board, India.
Mahindra & Mahindra Ltd., the tractor and utility vehicle major in India, entered the field
of Power Generation in F-02. Today, the engines under the brand name Mahindra Powerol
are powering Diesel Generating sets from rating 5kVA to 320 kva. Since F-02, Mahindra
Powerol has sold over 100,000 DG Sets & Engines.
Mahindra Powerol has made rapid strides in the Indian genset industry in a very short span
of time. Mahindra Powerol DG sets are the first choice of Telecom majors like Airtel, Tata
Tele, Vodafone, Nokia, BSNL and MTNL who use the same to support their
communication networks across India. Recently, Mahindra Powerol won the prestigious
Frost & Sullivan Voice of Customer award for the most preferred Genset Brand in the
telecom segment in India.
The award takes various parameters into account, including industry penetration, up-time,
trouble free performance, overall satisfaction, likelihood of buying for future requirements
and likely referrals to other customers.
Besides Telecom, Mahindra Powerol DG sets are attracting customers from a diverse
cross-section of industries. These gensets are very popular in segments like Banks,
Building & Construction, Public Sector Units, Hospitals, Hotels, Manufacturing units

MAHINDRA POWEROL PRODUCTS

ENGINES

There are many reasons for Mahindra being no.1 both in the UV and the tractor markets of India.
Probably the most significant is Mahindra's Direct Injection engine technology, which satisfies customers
who are as conscious about fuel economy as they are about power.
Direct Injection - the no compromise engine technology
DI engines by design are much more fuel efficient than IDI engines. The best thing is that they deliver as
much on the power front too. We have spent over two decades refining these engines and now have a
patented engine technology that is generations ahead in DI technology.
The Mahindra engine advantage
Wet replaceable liners for extended engine life
Easily serviceable and low on maintenance cost
Structural cylinder block design to easily withstand heavy duty operations
No oil top up required between two services
Meets US EPA tier 2 emission norms; soon to be tier 3 & 4 compliant
The process that won the Deming Prize
At the heart of each Mahindra engine is technology you can count on. In fact everything that goes into
making a Mahindra engine is world class. But it's not just us telling you. The Japanese Union of Scientists
and Engineers will tell you the same.
Our entire process, from manufacturing facilities and technology to sales and service received the highest
rating for Total Quality Management and won the Deming Prize - one of the most coveted awards in the
world. So when you buy a Mahindra engine you know you have world class technology working for you.
FIXED SPEED>1500RPM ,1800RPM.
VARIABLE SPEED.>BSIII EMISSIONS , TIER II EMISSIONS.

GENSET..>

While power cuts eat into your profits, an inefficient DG set will simply add to your losses. Powered by
Powerol engines, Mahindra Powerol DG sets have been designed to ensure you an efficient power supply.
This also assures you years of hassle free operations.
Generates peace of mind
Its recovery time, easily the best in its category, guarantees a seamless switchover to the back-up power.
Moreover, its effective governing system controls the voltage fluctuations, thus ensuing complete safety
of your equipments.
Performance unmatched
Its got one of the most preferred engines fitted inside - the Mahindra Powerol engine. Compact and low
on vibration, this engine has the smallest footprint as compared to other engines of identical ratings.
Making the DG set apt even for roof-mountings.
Silence certified
Each and every Powerol DG set complies with the most stringent noise and emission norms stipulated by
the Central Pollution Control Board of India (CPCB).
No Compromise technology
Its got other advantages too. Like, its transported through the Mahindra Transport Solutions Group. It is
installed and commissioned through a Mahindra authorized dealer. It even comes with an annual
maintenance contract.
It is most fuel efficient in its class
It offers zero-leak engines
Manual and AMF control panel options are also available
Preferred by all
A Powerol DG set can be used in the Telecom, Defence and Railway sectors. It can also be installed at
places like petrol pumps, hospitals, super markets, banks and construction sites

OEMS OF MAHINDRA POWEROL

OEM NAME

CITY & STATE

Recon Technologies Pvt ltd

HYDERABAD, ANDRA PRADESH.

Joyshree Generators

Guwahati, Assam.

Concorde Perfect Power Pvt. Ltd.

Chandigarh.

Sanjay Diesels

New delhi , Delhi .

G. S. P. POWER SYSTEMS PVT. LTD.

New delhi , Delhi.

Unique Power Solutions

New delhi , Delhi .

Perfect Generator Technologies Pvt. Ltd.

New delhi , Delhi.

Gangadhar Industries

Rajkot, Gujrat .

Usha International Ltd

Gurgaon, gurgaon.

Rahim Engineering Works

Srinagar, Jammu Kashmir.

Sharda Diesel Pvt. Ltd.

Rachi, Jharkhand.

Sharda Diesel Pvt. Ltd.

Bangalore, Karnataka.

Southern Gensets

Malappuram, kerala.

United Genset

Aurangabad, Maharashtra.

M/s Shree Diesel Services

Mumbai, Maharashtra.

Shree Diesel Services

pune , Maharashtra.

Rewale Engineering

pune, Maharashtra.

GSP power projects(Retail division

Bhubaneshwar , Orrisa.

Newtech India

Bhubaneshwar, Orissa.

Tanwar Industries

Jaipur , Rajasthan.

M/S.SAR ENERGY PVT LTD

Coimbatore, Tamil nadu .

GSP Power Projects

Kolkata West bangol .

Rajdoot Trading Co.

Ghaziabad,UP.

PERFECT GENERATOR(P) TECHNOLOGY.LTD

Perfect is a trusted name in the field of power generation. We are expert manufacturers and exporters of
world class Silent Diesel Gensets all across the globe. The Company offers Silent Power Generating Sets
ranging from 5 KVA to 320 KVA complying to the most stringent CPCB norms. Additionally we offer
CNG/PNG Generating Sets ranging from 10 KVA to 50 KVA. We are the Authorized GOEM (Genset
Original Equipment Manufacturers & exporters) of Mahindra & Mahindra Ltd. Our range of DG Sets is
powered by Mahindra Powerol engines that ensure an efficient power supply anytime and anywhere.
As an ISO 9001:2000 certified company, perfection in design & fuel efficiency is guaranteed in all the
aspects of power generation. Having a rich expertise of more than two decades in the field of power
generation, we are successfully manufacturing and exporting silent DG sets ranging from 5 KVA to 320
KVA. We are proud to be associated with a bank of more than 25,000 happy and loyal customers. The
company caters to a wide spectrum of industrial segments including telecommunication, construction &
real estate, healthcare, hospitality, retail and many others.

EXPORTS:
Perfect has acquired a position of true global leadership by offering unparalleled quality in products
and services to its customers all across the globe. Over the years, the Company has developed
excellent relationships with its global clients. Their trust in us has enabled the company to grow in
revenue and reputation. Our manufactured low vibration and Zero leakage Gensets are highly
appreciated and demanded by our clients all across the globe.

INFRASTRUCTURE:
We own a state-of-the-art infrastructure facility characterized by advanced technology and highly
experienced workforce. Our manufacturing unit boasts an integrated facility for designing, assembly,
testing and packaging of the products. Our in house independent unit for quality testing and
research helps us to offer flawless range of generating sets to our clients globally.
Moreover, our spacious and well guarded warehouse enables us to meet the contingency
requirements of our clients within a short period of time. We cater to the demand, as and when it
arises.
Our manufacturing unit mirrors our engineering and technological excellence in production and
performance of diesel engines.

BOARD OF DIRECTORS
Mrs. Asshim Ahuja (owner)
Mrs. Jeevan Ahuja

ORGANISATION STRUCTURE

PERFECT MISSION:
Customer First
Sustained Growth and expansion
Supportive organizational culture
Eco - Friendly power generation

PERFECT VALUES:
P - Passion to Excel
E - Excellence in design and manufacture
R - Responsive to change
F - Focus on needs of our consumers
E - Employees are our most important asset
C - Customer Centric
T - Timeliness and Transparency

PERFECT GENERATORS WORKING SYSTEM

PRODUCTS OF PERFECT GENERATORS

1) MAHINDRA SILENT DIESEL GEN SETS
2) MAHINDRA ENGINES
3) CNG / PNG GENERATING SETS

1)

MAHINDRA SILENT DIESEL GEN SETS

Powered by Mahindra Powerol engines PERFECT offers you a complete range of
Silent Diesel Generating Sets ranging from 5 KVA to 320 KVA for power
generation. Designed in compliance with International quality standards, these
generating sets are provided with option of AMF (Auto Mains Failure) Panels and are
suitable for basement and roof top installation. These DG Sets are widely used and
appreciated by our clients all across the globe for their rugged construction,
superior performance and exceptionally low maintenance cost.
PERFECT
in
association
Friendly Power Solutions.

with

MAHINDRA

offers Super

Silent and Eco

Mahindra Powerol Gensets are Soundproof, Weatherproof and Environment Friendly.

These are compact in design and comply with the most stringent CPCB norms. We
have successfully installed these Gensets at diverse applications like: MNC's,
Industries, Petrol Pumps & Gas Stations, Hospitals, Banks, Construction Sites,
Hotels &Resorts and at many others.

SALIENT FEATURES

"A1 CLASS" Governing.

Smallest in size, Lowest in weight.
Least vibration.
Easy maintenance and repair.
Low "Noise Level".
Suits "Roof-top installations".
Central Pollution Control Board of India (CPCB) approved.

2)

MAHINDRA ENGINES:

Mahindra
Powerol
won
the
prestigious Frost
&
Sullivan
"Voice
of
Customer" award for the most preferred Genset Brand in the telecom segment. All
Mahindra Engines meet the stringent CPCB norms for Noise and Exhaust Emission.
More than 1,75,000 Gensets powered with Mahindra Engines are already being used.
These engines are manufactured as per IS-10000, BS-5514 at state of art Plants in
Kandivli-Mumbai which are ISO 9001-14000 certified & follow the best
manufacturing practices like Total Quality Management (TQM). All this ensure a
world class quality product for our customers. The engines are assembled in Hi-Tech
plant with Poke Yoke system in conditioned, dust and humidity & pollution free
environment.

SALIENT FEATURES:

The engines ore fitted with highest quality EPDM hoses with a huge life span.
These are leakage free ensuring that there are no ugly spots on the floor
where the DG sets are kept.
The water pump comes with imported unitized seal, which ensures no leakage
from the pump.
In case of any fault the entire engine repair/assembly can be completed
within two hours at the site.
The ceramic coated piston rings ensure no top up of engine oil in between two
services.
The engines have a high bock up torque with very low/no duration effect.
The air filter is three stage - Pre Cleaner + Oil Both + Dry type. This ensures
dust free air to the engine even in dusty conditions thereby ensuring longer
periods between overhauls.
The engine is highly efficient leading to much lesser wear & tear of critical
parts.

3.CNG / PNG GENERATING SETS:

Our exclusive range of gass generators are available from 15 KVA to 50 KVA.
Along with being compact and sleek these Generating Sets are available in Manual
as well as Automatic mode. Mahindra offers worldclass environment friendly
CNG/PNG Generating Set with sound proofing of enclosure done with high quality
rock foam. The Enclosure is of modular construction with the provision to assemble
and dismantle easily. Doors are fitted with high quality EPDN gaskets to avoid
leakage of sound.The silencer provided is very efficient in controlling exhaust noise.
The layout of the equipment makes the servicing of the various parts very
conveninent. To make the system vibration free, engine and alternator (Single
Bearing) are mounted on specially designed anti-vibration pads mounted on base
frame. Adequate ventilation is provided to meet air requirement for combustion &
heat removal.

SALIENT FEATURES

Eco - Friendly Fuel.

Low Vibrations.
Low Emissions & low noise.
Saves operating cost.

SAFETY FEATURES

Gas leak detector (optional).

High water temperature.
Low lube oil pressure.
Over Speed.
Under Speed.
Emergency stop push button outside the Enclosure.
Control panel is mounted inside Enclosure itself. All parameters are visible
from outside.
Noise level is 75 dB (A) at distance of 1 mtr. in open environment.

SERVICES PROVIDED BY PERFECT

TECHNOLOGY

GENERATORS

The Company has a strong network of 148 dedicated Service Dealers , who are ready
to provide prompt and efficient after - sale service to our esteemed clients. All
dealerships have strong infrastructure in terms of Spare Parts Availability, Trained and
Efficient Manpower to take care of the needs of our customers and offer you the Best of
the Services at Competitive Prices to see the Customer Delight. The Company also
provides a comprehensive range of services for its customers. From transportation of
the DG sets to unloading to installation & commissioning, all these can be availed at
one stop. We also provide Annual and Comprehensive Maintenance Contract services
for the convenience of our customers.

SILENT

DG

SETS

INSTALLATION

AND

COMMISSIONING:

We offer Gensets Installation and Commissioning solutions for our complete range.
The site may vary from a roof top to a basement installation. These services are
extensively availed and appreciated by our customers. Our Service engineers are
periodically trained at our principal works to update them with the latest
developments.

ANNUAL

MAINTENANCE

CONTRACT

(AMC)

FOR

GENSETS

We are undertaking Annual Maintenance Contract for Mahindra Powerol Gensets

ranging from capacity of 5 KVA to 320 KVA.

GENSETS ON HIRE/RENTAL
Whether it's an emergency power requirement or planned projects, Perfect has
always been able to delight its customers with its reliable power generating sets
and offering custom built power wherever and whenever required. We offer Gensets
on hire basis ranging from capacity of 10 KVA to 320 KVA.
We take complete care of the temporary power requirements of our clients in an
efficient and cost effective manner. Our endeavors facilitate us in offering excellent
service in the field of rental power solutions coupled with eminent experience by
successfully meeting the demands of almost all sections of the industry. This has
enabled us to win the reliance of various reputed clients for the prestigious projects
in the face of stiff competition.

POWER ON WHEELS
Diesel Generator sets mounted on the Mahindra pick-up to bring power to outdoor & remotest areas.

EVENT OR CONSTRUCTION RENTAL GENERATORS

We also provide gensets when required for a limited time or for an event or construction site. Perfect
towable generators can be rented and simply towed to the job or event site. Easily providing light in
a work area, or making a crowded event safer at night.

PERFECT GENERATORS SERVES

We are associated with a huge client base across the globe. All our activities are
directed towards complete satisfaction of our clients and thereby living up to their
specific needs. We have established proficiency in our business conducts and are
capable of offering powering solutions to each and every segment. Our clients have
vested trust and confidence in us which has helped us to built relationship with them
based on reliability, innovation and excellence. We have always carefully measured
the critical requirements of our clients and have thus designed the DG Sets that
efficiently match their diverse needs.

APPLICATION AREAS

Banking Industry
Finance & distilleries
Hotel & Resorts
Health Care & Engineering
Petrol Pumps & Gas Stations
Airlines & Railways

Educational Institutes
Entertainment & Media
Telecommunication
Cement Industry
IT Industry
Construction & Real Estate

Religious Institutions

FMCG

APPLICATION AREAS

CLIENTELE
Our endeavors have always made constant efforts to keep our customers pleased
and contended. We have carved a niche in the global arena for our range of DG
Sets through our customer centric approach. Our customer support cell resolves the
smallest query of our clients and facilitates perfect functioning of our products. We

undertake to deal each issue with utmost promptness and provide reliable
solutions. Our clients are offered excellent pre-sales and after sales services
through qualified and trained service engineers.
PERFECT along with Service Dealers of M&M as a team, provide unmatched service
excellence to Mahindra engine users all round the clock. It is so because we want to
provide superior value to our customer to have an edge over our competitors.
We take pride in serving the leading and the most prestigious clients across the
globe. Some of our highly regarded patrons are:

OUR ESTEEMED CORPORATE CLIENT

VODA FONE

MAX GROUP

BSNL

MAX NEWYORK LIFE

NOKIA

ITC LTD

AIRTEL

OBC BANK

RELIANCE

RAYMOND

HUAWEI

PNB BANK

IDEA

IDBI BANK

GODREJ

STATE BANK OF INDIA

RELIGARE

ICICI BANK

SAHARA INDIA PARIWAR

AVIVA

MTC

TATA

GTL

BHARAT PETROLEUM

LEVIS

KOTAK MAHINDRA BANK

AIRCEL

CITI BANK

SPECIAL FEATURES OF MAHINDRA DG SETS

1)

The only Indian Industrial Engine manufacturer with Deming Award.

2)

Engine assembled in Hi- Tech Air conditioned ,dust proof and Humidity

3)

controlled assembly plant with Poke Yoke system & computerized controls.

4)

Gasket with Nit rile beading makes it Zero Leakage Engine ( Like C & D class cars).

5)

Use of Ceramic coated top if piston ring & plateau honed wet liners ensures no top up between
two services.

6)

Use of plateau honed wet liners ensures that the engine repair / assembly to be completed with 2
hours on site.

7)

Chrome flashing of Valves for increased life.

8)

Case hardened valve locks for increasing life.

9)

Radiator with built in expansion tank Frequent topping up not required.

10)

Deck lifted with two O rings prevent water mixing with Oil.

11)

High Quality EPDM hoses.

12)

A1 class governing safe guards expensive equipment.

13)

First fill of lube oil & coolant.

14)

Single window service.

15)

Bare engine vibration varying between 2.5 microns to 80 microns Lowest in its category.

16)

Two year engine Warranty which includes rubber components also

INSTALLATION OF DG SET
1.
2.
3.
4.
5.
6.
7.

Bed of suitable size.

Positioning of DG set on bed.
Change over switch (Manual or AMF).
Cabling from DG set control switch to changeover switch.
Body Earthling & Neutral Earthling.
Lube oil, coolant ,water & Diesel to be filled up.
CEIG approval (Chief Electrical Inspector to Government).

INSTALLATION & COMMISIONING

Scope of work Unloading the set at site ,shifting to platform,( dismantling & reassembling if
necessary )
Positioning the set at platform
Commissioning
Battery charging ,First Lube Fill.
1st Diesel filling ( 30lts) including Diesel Transportation cost.

Applicable for installation in the below prices are for anywhere in India except North East ,
Kerala, HP, J& K and Law & Order disturbed states and hilly terrain where separate rates are
applicable.
Sr , no,
1
2

Parameters
Transportation from warehouse to site
Installation
Includes uploading, Shifting & positioning on
platform, battery charging ,commissioning..
GBT
1st to 4th

Charges
At actual

Rs.
Rs.
Rs.

7000
11000
2500 floor

Rs.

2500/-

Rs.
Rs.

2000/1000/-

floor
above 4th

floor
First Diesel Fill ( 30 Ltrs including its
transportation)
First Fill of Lubricant
Battery Charging

WARRANTY POLICY
Mahindra Engine 2 years or 2500 hours whichever is earlier from
date of commissioning. Warranty includes rubber
component also.
Alternator
1 year from date of commissioning.
Control panel 1 year from date of commissioning.
Battery
1 year from date of commissioning.

FREE SERVICE POLICY

1. Installation.
2. 1st free service on 250 hours or 3 months whichever is earlier.
3. 2nd free service on 500 hours or 6 months whichever is earlier.

the

4. 3rd paid service on 750 hours.

5. 4th paid service on 1000 hours.
6. 5th paid service on 12500 hours.
7. 6th paid service on 1500 hours.
8. 7th paid service on 1750 hours.
9. 8th paid service on 2000 hours.
10. 9th paid service on 2250 hours.
11. 10th paid service on 2500 hours.

FINANCE FOR DG SET PURCHASE

Finance company tie-up has been done with M/s.ICICI Bank Ltd.
SCHEME DETAILS
1.
Finance available for DG sets up to 125 KVA.
2.
DG set finance processed by construction equipment finance division or
professional equipment finance division.
3.
Loan period of 12 months to 36 months.
4.
Rate of interest:7-8 % PA flat on loan amount.

DOCUMENT REQUIRED:
1.

Income Validation:

Copy of IT returns filled.

P & L statement for Pvt. Ltd.&
Limited Companies.

2.

Bank Validation:

Minimum 3 months back statement

to be issued from the same bank

copy PDCs

3.

Identity proof:

Voters ID/Passport/Ration Card/ Driving License/Pan

Card/Photo Credit Card.

4.

Residence Proof:

Electricity bill/Phone bill/ Credit card bill/Driving

License/Passport/ Ration Card/ LIC receipt.

MAHINDRA POWEROL DG OUTPUT IN AMPS

SL NO

DG RATING
(KVA)

1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17

5
7.5
10
12.5
15
20
25
30
35
40
45
50
62.5
82.5
100
125
140

DG S ET
OUTPUT
SINGLE PHASE
CURRENT
(AMPS)

IN AMPS

17
26
35
44
52
70
87
104
122
139

5.5
8
11
14
17
22
28
33
39
45
50
56
70
92
111
139
156

THREE PHASE
CURRENT PER
PHASE(AMPS)

Appendix A
Technical Specification
For KVA DG Sets
I. Diesel engine 1500 RPM,complete as per Companoes supply having
a)
b)
c)
d)
e)
f)

2.

4.

:
:
:
:
:

Genset
Water cooled
Electric

A.C.alternator,1500 rpm,50 cycle, continuously rated, Screen

protected, Drip proof, self exited, self-regulated:a)
b)
c)
d)

3.

Model
Application
BHP
Cylinder
Cooling
Starting

Make
KVA
Phase
Voltage

Acoustic enclosure
a) Length (mm)
b) Width (mm)
c) Height (mm)

CG/Stamford/Leroy Sumer

:
:
:
:
:
:
:

As per type approved design

Components: M.S.Channel Base Frame, Fuel Tank ,Silencer, Battery leads

Standard Control Panel. AVM Pad & other accessories as supplied by the
manufacturer .

Appendix B
COMMERCIAL TERMS AND CONDITIONS:
1) VALIDITY: Our offer shall remain valid for your acceptance for a period of 30 days
from the date of offer.The offer, thereafter,shall be subject to our written confirmation.
2) PRICE BASIS: Ex
3) EXCISE DUTY: Inclusive @14.42% on existing rate.
4) CST/VAT: Extra as applicable.
5) TERMS OF PAYMENT:% advance with order and balance against Performa invoice
before dispatch of DG set.
6) DISPATCH:We wil be able to dispatch the DG set within 2-3 weeks from the receipt of your
firm and accepted order subject to standard force majeure conditions .The delivery time is
given in good faith.
7) STATUTORY VARIATIONS: In the event of any upwards or down wards revisions in the
rates of taxes and duties and imposition of any other taxes and duties same will be livable
from you at the time of supply.
8) INSPECTION: You may inspect the Genset at our work before the dispatch of the same;the
cost of third party inspection will be borne by you.
9) PACKING,FORWARDING & TRANSIT INSURANCE: Our price is inclusive of packing
,forwarding charges. Transit Insurance charge will be borne by purchaser.
10)

INSPECTION/ COMMISSIONING/TESTING: Buyers scope.

11)
WARRANTY: 2 year of 2500 hours on engine which ever earlier ,and one year for
alternator, control panel and acoustic enclosure.

Appendix C
Price Bid
SL Item
No.
1.
KVA phase CPCB certified silent DG sets
coupled with BHP engine and with acoustic
enclosure

Unit Price
Rs.

Scope of Supply would remain limited to our techno-commercial offer.

Yours truly,

Mahindra &Mahindra Ltd.

CAPABILITIES
QUALITY:

The entire process followed by Mahindra, right from manufacturing

facilities and technology to sales and service, has received the highest rating for Total
Quality Management. In addition to this, Mahindra has received one of the most coveted
awards in the world- the Deming Prize.
All these measures ensure that the engines thus manufactured rate very high on
performance and quality.
Mahindra Powerol is certified with ISO 9001 2000.

MANUFACTURING PROCESS : At the heart of every Mahindra is technology

that the customer can count on. Everything that goes into making of a Mahindra, whether
it's the engine or the genset is world class. The entire process, from manufacturing
facilities and technology to sales and services has received the highest rating for Total
Quality Management and also won the Deming Prize- one of the most coveted awards in
the world.

NEWS AND EVENTS

NEWS:
1) Mahindra powerol wins two frost & Sullivan voice of customer
award
12/01/2010
Mahindra Powerol has won two prestigious VOICE OF CUSTOMER award for
the most preferred Genset Brand .

2) Mahindra Powerol in Home UPS segment 04/22/2010

Mahindra Powerol has added yet another feather to its crown by the recent launch of
Inverter & Home UPS (H-UPS) showroom in the nation.

3) Launch of Six Cylinder Engines

11/11/2009

Mahindra & Mahindra Ltd., FES has developed Six Cylinder 5.9 Litre TCI (Turbo
Charge Intercooler) Engine for Genset Applications.

4) Mahindra Powerol is certified with ISO 9001 2000

04/01/2009

Mahindra Powerol is certified with ISO 9001 2000 for its Genset business.

5) Marine & Rice Mill Engines

01/01/2009

Recently Powerol has launched Rice Mill & Marine Engines. For details please see
the product specification under Application Icon.

6) Tele-Infra Management

01/01/2009

Recently Mahindra Powerol has transformed into a truly service solution providing
company by foraying into tele infra management.

EVENTS
1) Mahindra Powerol announces its presence in the Sultanate of Oman
09/28/2010
Mahindra Powerol, along with its local distributor Bin Salim Enterprises LLC
participated in the 3rd INDEXPO MUSCAT 2010 held at Muscat (Sultanate of Oman)
from 28th September, 2010 to 30th September, 2010

2) Launch of Mahindra Powerol Plaza 04/08/2010

The 2nd Mahindra Powerol Plaza (MPP) was inaugurated at Lucknow on 8th of
April10.

3) Powergen the premiere exhibition for Power generation

04/02/2009

Powergen the premiere exhibition for Power generation product were commenced in
Delhi on 2nd to 4th April2008 in Pragati Maidan Delhi.

4) Powerol Participated in Exhibitions 02/17/2009

During Oct-Dec08: Powerol has participated in 3 exhibitions. Build Arch in
Bangalore, Agrotech in Chandigarh & Kisan in Pune.

5) Mahindra Powerol at Dubai Exhibition

02/08/2009

Mahindra Powerol recently participated in an exhibition titled Middle East

Electricity at the Dubai Exhibition Centre, Dubai, UAE from 8th to 10th Feb09 to
boost our engine & DG Sets export to GCC.

MARKET RESEARCH PROCESS

Marketing research process is a set of six steps which defines the tasks to be accomplished in conducting
a marketing research study. These include problem definition, developing an approach to problem,
research design formulation, field work, data preparation and analysis, and report generation and
presentation
Stages of marketing research process
STEP 1: PROBLEM DEFINITION
The first step in any marketing research project is to define the problem. In defining the problem, the
researcher should take into account the purpose of the study, the relevant background information, what
information is needed, and how it will be used in decision making. Problem definition involves discussion
with the decision makers, interviews with industry experts, analysis of secondary data, and, perhaps, some
qualitative research, such as focus groups. Once the problem has been precisely defined, the research can
be designed and conducted properly.
STEP 2: DEVELOPMENT OF AN APPROACH TO THE PROBLEM
Development of an approach to the problem includes formulating an objective or theoretical framework,
analytical models, research questions, hypotheses, and identifying characteristics or factors that can
influence the research design. This process is guided by discussions with management and industry
experts, case studies and simulations, analysis of secondary data, qualitative research and pragmatic
considerations. [2]
'STEP 3: RESEARCH DESIGN FORMULATION'
A research design is a framework or blueprint for conducting the marketing research project. It details the
procedures necessary for obtaining the required information, and its purpose is to design a study that will
test the hypotheses of interest, determine possible answers to the research questions, and provide the
information needed for decision making. Conducting exploratory research, precisely defining the
variables, and designing appropriate scales to measure them are also a part of the research design. The
issue of how the data should be obtained from the respondents (for example, by conducting a survey or an
experiment) must be addressed. It is also necessary to design a questionnaire and a sampling plan to select
respondents for the study.
More formally, formulating the research design involves the following steps :
Secondary data analysis

Qualitative research
Methods of collecting quantitative data (survey, observation, and experimentation)
Definition of the information needed
Measurement and scaling procedures
Questionnaire design
Sampling process and sample size
Plan of data analysis

STEP 4: FIELD WORK OR DATA COLLECTION

Data collection involves a field force or staff that operates either in the field, as in the case of personal
interviewing (in-home, mall intercept, or computer-assisted personal interviewing), from an office by
telephone (telephone or computer-assisted telephone interviewing), or through mail (traditional mail and
mail panel surveys with prerecruited households). Proper selection, training, supervision, and evaluation
of the field force helps minimize data-collection errors.
STEP 5: DATA PREPARATION AND ANALYSIS
Data preparation includes the editing, coding, transcription, and verification of data. Each questionnaire
or observation form is inspected, or edited, and, if necessary, corrected. Number or letter codes are
assigned to represent each response to each question in the questionnaire. The data from the
questionnaires are transcribed or key-punched on to magnetic tape, or disks or input directly into the
computer. Verification ensures that the data from the original questionnaires have been accurately
transcribed, while data analysis, guided by the plan of data analysis, gives meaning to the data that have
been collected. Univariate techniques are used for analyzing data when there is a single measurement of
each element or unit in the sample, or, if there are several measurements of each element, each RCH
variable is analyzed in isolation. On the other hand, multivariate techniques are used for analyzing data
when there are two or more measurements on each element and the variables are analyzed
simultaneously.
STEP 6: REPORT PREPARATION AND PRESENTATION
The entire project should be documented in a written report which addresses the specific research
questions identified, describes the approach, the research design, data collection, and data analysis
procedures adopted, and presents the results and the major findings. The findings should be presented in a
comprehensible format so that they can be readily used in the decision making process. In addition, an
oral presentation should be made to management using tables, figures, and graphs to enhance clarity and
impact.
For these reasons, interviews with experts are more useful in conducting marketing research for industrial
firms and for products of a technical nature, where it is relatively easy to identify and approach the
experts. This method is also helpful in situations where little information is available from other sources,
as in the case of radically new products.

RESEARCH METHODOLOGY
All Process is born of inquiry doubt letter than overconfidence for it leads to
inquiry & inquiry leads invention
........... HUDSON MAXIM
The above maxim clearly brings out the significances of research for any development growth to take
place.
The research under taken for this project is both descriptive ans analytical in nature. It is descriptive
because it attempts to describe the state of affairs, as it exists in DG sets market at present. It is analytical
for it user available facts information for analysis to made a critical evaluation of material.
Further this report is a result of both qualitative and quantitative researches. For qualitative research
Projective techniques like open ended have been put to use quantitative research has helped to quantity
data into information.

RESEARCH DESIGN
A research design is the arrangement of the conditions for collecting, analysis of data in manner that aim
to combined relevance to the research purpose with economy in processor that is to save the time and
cost. In this particular project we have to find out the potential corporate clients and to analyze the
market scenario of Mahindra Generators.
Research Technique
To start working upon the project, we adopted the following research techniques.
1. Survey of potential dealers and Corporate clients through questionnaire.
2. Daily visit to the prospective corporate.
Method used in Processing the Data:
We surveyed different Banks ,Broking company ,Fitness centers, pas ,Saloons, Builders,
Architects and Restaurant.
We have used comparative study method to analyze the information that gathers from the
questionnaire and informal meetings.

1.

DATA SOURCES:

(A) PRIMARY DATA: The primary data was collected through questionnaire administration.

(B)

SECONDRY DATA:

ANNUAL BOOK OF MAHINDRA POWEROL.

2.

RESEARCH APPROACH: The survey approach was used to collect the primary data from the
potential Dealers.

3.
4.

RESEARCH INSTRUMENT: Copy of questionnaire which has been provided in appendix.

CONTACT METHOD: Market study- Visit the Mahindra dealers and Market at various
area .

RESPONDENT PROFILE:
(A) GEOGRAPHICS:
a. City
............................ Delhi
b. City type ............................ A Class
(B) PSYCHOGRAPHICS:
1. Social Class
2. Lifestyle
3. Personality

(C) BEHAVIOUAL:
1. Occasions
2. Benefits
3. User Status

RESEARCH OBJECTIVE
The purpose of our research was to know the market size of the dealers of Mahindra DG sets and to find
out the potential market for Mahindra powerol.
The purpose of the company to allotting these objectives to us that are as follows:1) To create the awareness of new range of DG sets related to dealers. To help in sale of Mahindra DG
sets by observing their needs.
2) To know the views Dealer s and Corporate clients of Mahindra product.
3) Find out the satisfaction level from the Dealers and Corporate clients that are already using Mahindra
DG sets.
4) To estimate the success percentage of Mahindra Powerol.

CORPORATE MAPPING
Corporate Mapping is the process by which we map the corporate on the basis of certain parameters.
These parameters like by the questionnaire, general data, secondary sources etc.
Another aim of the corporate mapping is to collect the data and try to get the knowledge of the present
company.
In this training we did the corporate mapping on the basis of questionnaire of all the company .
In this corporate mapping we took the data around 650 corporate ,on the behave of this we got the
response of 370 companies.
We segmented these 370 companies on the following parameters-------------Overall Mapping, Broking company ,Fitness centers, pas ,Saloons, Builders, Architects and Restaurant
We mainly focuses on certain things---------- company name ( who provided facility)
Satisfaction level of The DG sets users.
The following Graph and Results are as follows of the corporate mapping-------------

GRAPH OF OVERALL MAPPING

BANK
BROKING COMPANY
RESTAURANT
SPA & SALOONS
FITNESS CENTRES
BUILDERS/INFRASTRUCTURE
ARCHITECT
LOGISTIC COMPANY

36
28
28
35
15
120
68
30

COMPANY NAME
MAHINDRA
KIRLOSLAR
CUMMINS
SUDHIR
ASHOKE LEYLAND

150
89
50
120
30

SATISFACTION LEVEL
EXCELLENT
V.GOOD
GOOD
AVERAGE
POOR

175
93
65
30
7

SATISFACTION LEVEL OF MAHINDRA

DG SETS USERS
EXCELLENT
V.GOOD
GOOD
AVERAGE
POOR

87
58
28
5
2

SERVICE NETWORK OF DIFFERENT

COMPANIES
MAHINDRA
CUMMINS
KIRLOSKAR
ASHOK LEYLAND
SUDHIR

148
25
176
170
128

GRAPH OF BANKS
PRIVATE BANK
GOVERNMENT BANK

12
24

COMPANY NAME
MAHINDRA
CUMMINS
ASHOK LEYLAND
JACKSON
SUDHIR

12
2
3
10
9

SATISFACTION LEVEL
EXCELLENT
V.GOOD
GOOD
AVERAGE
POOR

18
7
6
3
2

GRAPH OF BUILDERS & INFRASTRUCTURE

COMPANIES
BUILDERS
INFRASTRUCTURE COMPANY

68
52

COMPANY NAME
MAHINDRA
CUMMINS
KIRLOSKAR
ASHOK LEYLAND
SUDHIR

60
7
20
8
25

SATISFACTION LEVEL
EXCELLENT
V.GOOD
GOOD
AVERAGE
POOR

60
25
20
10
5

METHODOLOGY
First we make the questionnaire which is related to the product.
The questionnaire is in the form of close and pen ended both.
Then we take out the data base of the companies which includes all the corporate
clients.
4) This data base is the data if past two years.
5) Then we filter data area & days wise.
6) The data base contain all the information of the company like phone no., address,
concerned person name etc.
7) According to that we took the appointment of the concerned person of the particular
company.
8) Then we met to that concerned person on that day and filled the questionnaire by
him
9) We ask all the possible question which is related to the company, questionnaire and
to the product.
10) After finishing of the questionnaire in a day we came back to the office and discuss
with our mentor.
11) After the approval of the questionnaire by the mentor we do entry of data in the
laptop.
1)
2)
3)

CONCLUSION
Task Ahead of cananught be greater than force behind you
For this project report we understand about the Corporate
Mapping and Consumer Behavior of Mahindra DG sets users.
The project work has given up deep insight of Corporate Sector.
From this project we are able to understand that there is no
Consideration Between theort and practical which we have learned while preparing this
project report.
We all worked on MARKETING.
We learned lots of thing during our training how people work hard to achieve their targets
and how to mix up with others.
We also learned how to lead the team, how to Motivate the team members and most
important time management.

CORPORATE ANALYSIS
Dear Ma am/Sir,
It is our honour to serve you as an our esteemed customer . In order to please you in a better way ,
we request you to fill the feedback form and please provide us with your valuable suggestions and
opinions about our product and services that we offer you.
Name
:
Age
:
Company name
:
Branches (if any) :
Designation
:
Contact no
:
Address
:
1. Are you using DG sets :Yes
No
2. Which Brand :-

Mahindra
Sudhir

Cummins
Ashoke Leyland

3.

How Long you r using DG sets :- ______________

4.

Category of genset :-

5.

Capacity of the Genset:-

6.

How do you first hear about product:Television/radio

Disel

7.

Gass

LKVA

newspaper/magazines

HKVA

word of mouth

Internet

others.

Which Factor Influence you most when you go for purchase :Price
Brand
Features

Kirloskar

Discount

Best Services

8.. )Please rate the features of Gensets that you fell is most important for you: Rate from(1- 5)i.e.
Brand
Price
References
Looks
9.

Any Others

Satisfaction Level :
Not Satisfied

Slightly satisfied

Moderately satisfied

1-

Most Impo

Very satisfied

Extremly satisfied

10. How has your experience with the Sales Dealer :

Excellent

Very good

Average

Poor

good

11. Which feature of Genset you like the most :

Fuel consumption (best in class)

Least in vibration

Easy maintenance

Service network

Zero leak engines

12. Would you like to purchase our Genset if we offer you discount :
Yes
No
13. Would you like to refer our product to others :
Yes
14. Do you have any future plans or project :
Yes

No
NO

15. Please give your feed back :

Thanks for Cooperating with us. We assure you that your suggestions will be taken into consideration.
Customer`s signature..

Date ..