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    Amar Chitra Katha: Changing The Brand With Changing Times Problem

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    mohan
    Samir Patil, CEO of ACK Media, must decide whether to discontinue, de-emphasize, or maintain equal emphasis on print and electronic content for the Amar Chitra Katha brand. Founded in 1967, ACK tells stories from Indian epics, mythology, and folktales through illustrated comics. It was acquired in 2007 by ACK Media, which also publishes Tinkle magazine and Karadi Tales. While print remains popular, digital formats are growing rapidly. The team recommends maintaining equal emphasis on print and electronic to target both traditional and technologically-advanced audiences.

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    Amar Chitra Katha: Changing The Brand With Changing Times Problem

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    mohan
    152 views2 pages
    Samir Patil, CEO of ACK Media, must decide whether to discontinue, de-emphasize, or maintain equal emphasis on print and electronic content for the Amar Chitra Katha brand. Founded in 1967, ACK tells stories from Indian epics, mythology, and folktales through illustrated comics. It was acquired in 2007 by ACK Media, which also publishes Tinkle magazine and Karadi Tales. While print remains popular, digital formats are growing rapidly. The team recommends maintaining equal emphasis on print and electronic to target both traditional and technologically-advanced audiences.

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    Amar Chitra Katha

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    Samir Patil, CEO of ACK Media, must decide whether to discontinue, de-emphasize, or maintain equal emphasis on print and electronic content for the Amar Chitra Katha brand. Founded in 1967, ACK tells stories from Indian epics, mythology, and folktales through illustrated comics. It was acquired in 2007 by ACK Media, which also publishes Tinkle magazine and Karadi Tales. While print remains popular, digital formats are growing rapidly. The team recommends maintaining equal emphasis on print and electronic to target both traditional and technologically-advanced audiences.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    152 views2 pages

    Amar Chitra Katha: Changing The Brand With Changing Times Problem

    Uploaded by

    mohan
    Samir Patil, CEO of ACK Media, must decide whether to discontinue, de-emphasize, or maintain equal emphasis on print and electronic content for the Amar Chitra Katha brand. Founded in 1967, ACK tells stories from Indian epics, mythology, and folktales through illustrated comics. It was acquired in 2007 by ACK Media, which also publishes Tinkle magazine and Karadi Tales. While print remains popular, digital formats are growing rapidly. The team recommends maintaining equal emphasis on print and electronic to target both traditional and technologically-advanced audiences.

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    Team no:3 Rojar Franklin J , Prasath R, Shunmuga Raman S, Rakesh Kanna, Akshara S,

    Yatheeshwaran A
    Amar Chitra Katha: Changing The Brand with Changing Times
    PROBLEM
    SAMIR PATIL CEO of ACK media need to make a decision on
    1) To discontinue electronic forms of content or
    2) To put more emphasis on electronic forms of content and less on printed books or
    3) To maintain equal emphasis on electronic and print forms.
    INTRODUCTION

    Amar Chitra Katha, the flagship brand was founded in 1967 by Anant Pai in Mumbai .
    This illustrated series comprises the best stories from the great epics, mythology, history
    and folktales. It has more than 400 comics in 20 languages (English is the primary
    language), that have sold 100 million copies to date, making it a cultural phenomenon.
    In year 2007, Amar Chitra Katha has been acquired by ACK Media which is Indias
    leading entertainment and education company for young audiences.
    LOGO

    The logo of the brand symbolized the sun as well as learning sine light was associated with
    learning. In exhibit 2 .
    PRODUCTS
    Amar chitra katha

    The brand Amar Chitra Katha is known to bring to life Indian mythological and historical
    stories and have served as a preferred medium of introducing children to the richness of
    South Asian culture. Much of my generation since its launch in 1967, have grown up
    spending endless hours reading the tales of brave kings, queens, demi Gods and religious
    characters at the same time imbibing values of morality, wisdom, kindness etc.
    Tinkle
    Its monthly magazine targeting for a young audience .
    Its started in 1980 and published till 1998 .
    Tinkle having the different logo
    It contained comics, puzzles, general knowledge, contest and other feature targeted at
    school student .
    PARTHA

    Team no:3 Rojar Franklin J , Prasath R, Shunmuga Raman S, Rakesh Kanna, Akshara S,
    Yatheeshwaran A

    Its a monthly digest first released in 1986.


    Initially it was running success but not achieved success in long run.
    NEW MANAGEMENT
    In 2007, entrepreneurs Samir Patil and Shripal Morakhia acquired and incorporated Amar
    Chitra Katha and its sister brands like Tinkle and Karadi Tales, besides bringing together
    the publication and the distribution business (India Book House) under a single corporate
    entity called ACK Media.
    In august 2008 , tinkle website was developed. A month later amarchitrakatha.com was launched.
    Ack media made tie up with

    iRemedi- ACK comics on iPhone & iPod, global audience


    Amar Chitra Katha Pvt. Ltd. have launched 'ACK Comics' , their official digital comic
    appthrough which readers can access the timeless tales. Previously available on
    Windows 8, ACK comics is now available on iOS and Android platforms.
    Deals with flipkart, amazon, snapdeal, firstcry.com & many more to sell ACK
    products online also through there website
    TV MEDIA LIKE CARTOONNETWORK AND POGO
    DIGITALISATION OF WORLD

    THERE WAS A RAPIDLY CHANGE IN THE MEDIUM AND THUS MEDIA FROM
    TRADITIONAL TECHNOLOGY MOVED TO MORDEN TECHNOLOGIES LIKE
    MOBILE, TELEVISION, AND DIGITAL MEDIA WHICH INCLUDES WEBSITES, MOBILE AND IPAD APPLICATION.

    THIS MORDEN TECHNOLOGIES GAVE TOUGH TIME TO THE OLD AND


    TRADITIONAL MEDIA THAT IS PRINT MEDIA.

    MORDEN TECHNOLOGIES WERE MORE CONVINITENT TO GAIN POPULARITY,


    GENERATE REVENUE AND CREATE AWARENESS.

    IN 2010 INTERNET USER REACH WERE 90 MILLION AND WERE GROWING


    RAPIDLY BY 25% ANNUALY.

    FROM THE FOLLOWING EXHIBIT: 5

    IN 2010 THERE WAS 100% INCREASE IN TV HOUSEHOLD SINCE 2000.


    CONCLUSION
    We are concluding that equal emphasis must give to printed and digital medium.
    So that it target wide segment who love traditional way of learning as well as people technically
    advanced.

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