Market Study

CHAPTER II
MARKET STUDY
PROJECT DESCRIPTION
Paintball is a game where players of two teams compete in an
enclosed field by shooting their opponents with a paintball
gun. Its the one sport that comes closest to an actual gun
battle without anybody getting killed or seriously hurt. There
are variations to the game, including the number of players, but
the object of the game is usually for one team to kill all the
players in the other team. You cannot win in paintball just by
hiding under cover, pointing your gun from time to time and
shooting. One must need to be aggressive and must learn to run,
duck,
roll,
crawl,
and
scream
if
needed.
Anticipating
the
movement of your opponents and coordinating with your teammates

at the same time is an important key to winning the game.
Paintball is now among the most popular outdoor games that
can be played by people of all ages. Paintball is played as a
recreational activity among family and friends and as a bonding
activity among business colleagues. Paintball is so exciting that
it draws more and more adherents every day making it the fastest
growing sport in the world. Paintball has become so popular that
it has grown so explosively, its now the third most popular
extreme sport with 11 million players around the globe making it
a potentially profitable business entrepreneurs can engage in.
The business will carry a variety of paintball guns, and a
number
of
accessories
commonly
used
within
amateur
and
professional paintball games. The revenue source for the business
will come from the ongoing usage of the business paintball field
coupled with the rental of paintball equipment. A game field is
scattered with barrels, which players use for tactical cover.
Game types in paintball vary, but can include capture the flag,
elimination, defending or attacking a particular point or area,
or capturing objects of interest hidden in the playing area.
Depending on the variant played, games can last from seconds to
hours. Customers will pay a flat rate of P60 to P200) for renting
gear and using the Companys paintball field facility.
The paint used for paintballs is soluble in water, so that
it washes easily out of players' clothes. It is nontoxic, as
well, in case a player is hit in the mouth and accidentally
swallows the paint.
Paintball is a sport fit for Filipinos because there is no
advantage in being taller. Small, athletic players actually have
an advantage because they are more difficult to spot.
A. DEMAND
The study of the demand for paintball is central to proving
the
feasibility
questionnaire
of
was
Paintball
designed
Business
and
in
Ozamiz.
survey
was
The
conducted
determine the following information from the respondents:

A. Respondents interest in playing Paintball.
Number
Very Interested
survey
of Percentage
Respondents
Equivalent
43
28.67
to
Interested
52
34.67
Not so Interested
47
31.33
Uninterested
5.33
Total
150
100
B. Willingness of the respondents to spend P60-P150 to play

Paintball.
Number
of Percentage
Respondents
Equivalent
Very Willing
31
20.67
Willing
66
44
Not so Willing
45
30
Unwilling
5.33
Total
150
100
C. The
respondents
respond
if
they
would
play
paintball here in Ozamiz if given a chance.
Number
of Percentage
the
game
Respondents
Equivalent
Yes
85
56.67
Maybe
50
33.33
No
15
10
Total
150
100
Based on the results shown above, it is clear that the

demand for paintball here in Ozamiz is high and that many people
are interested to play the sport. Despite of the amount they have
to sacrifice to play paintball, many people are still eager to
save and spend money to experience the fun and excitement that
this sport is willing to offer.
B. SUPPLY
Equally
fundamental
to
the
feasibility
study
of
the
Acceptability of Paintball in Ozamiz City is the ability and

willingness of the people in Ozamiz including people residing
outside Ozamiz to enjoy playing paintball. Like the data shown in
the demand section, the survey questionnaire was also designed
and
survey
was
also
conducted
to
determine
the
information:
A. Respondents experience in playing paintball
Number
of Percentage
following
Respondents
Equivalent
Have Experience
36
24
Have not Experience
114
76
Total
150
100
B. Respondents familiarity to Paintball Sport.
Number
of Percentage
Respondents
Equivalent
Very Familiar
27
18
Somewhat Familiar
75
50
Unfamiliar
48
32
Total
150
100
Based on the results shown above, many people are not so

familiar with the sport and that most of the respondents have not
yet
experience
considering
that
playing
only
paintball.
big
cities
This
in
the
is
rather
expected
Philippines
namely
Quezon, Marikina, Cebu, Davao and Quezon City are the ones that
offers the paintball sport. Therefore, the supply of paintball is
very limited and only those people that are residing near the big
cities and those that have enough money to travel to the city to
play the game paintball has the chance to experience playing
paintball.
C. DEMAND-SUPPLY ANALYSIS
The gathered data suggests that the demand for paintball
sport
in
Ozamiz
is
significantly
high
without
any
existing
business supplying such services within the vicinity of the city

and nearby areas. It would be impractical in terms of time and
money for those people demanding to experience the paintball game
to travel to the nearest known locality which offers the services
in
Davao,
just
to
play
the
recreational
sport.
Thus,
the
researchers strongly believe that establishing the business is

highly feasible.
D.
PRICE STUDY
The price of the paintball game will be set at least P60.00
per 10 rounds. This price estimation is based on the price set in

Davao
Paintball
which
is
P50.00
inclusive
of
10
rounds
of
paintballs and free use of equipment and gears such as mask,

marker, and vest. Their additional paintballs are set at P5.00
each,
the
business
would
have
P10.
Special
packages
may
be
offered in order to attract more customers and anticipatively

obtain increased sales. Accordingly, Davao Paintball offers a
discounted rate of P2000.00 among the players and get a 1 bag (or
500 rounds) of paintballs and free use of the equipment and
gears. A group is allotted a maximum of 1 hour playing time only.
Thus, the special packages of our business will not be less than
P2000.00 with the same privileges. Davao Paintball was chosen as
the price reference since it is the nearest verified business
offering paintball sports.
E. FACTORS AFFECTING PAINTBALL BUSINESS

Participation
in
paintball
largely
hinges
on
consumers'
available free time and income. Shifting demographics and leisure

time will create uncertainty over its customers.
The decline or increase in the number of adolescents aged 13
to 25 will likely affect business growth over the next years.
This age group represents the prime segment of the population
that joins paintball leagues which means bottom-line profit for
the facility will increase or decrease.
F. MARKETING
The
business
will
establish
marketing
program
through
local radio and television advertisement. Tarpaulins and online

pages will also be made for promotion. Aside from the general
public, the business will also promote paintball as a teambuilding program to schools, companies, and others. The target
market for paintball is young and even middle-aged, predominantly
male adults. There are many females who also participate in
paintball games but, usually, they are drawn as either part of a
corporate work outing or from some similar situation. Paintball
is a demanding sport and though some degree of basic physical
fitness
will
essential
to
add
be
to
the
enjoyment
completely
fit
in
of
the
order
to
game,
play.
it
is
not
Young
and
middle-aged males tend to be the target demographic audience,

advertising will be geared to attract these types of players.

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CHAPTER II

movement of your opponents and coordinating with your teammates

professional paintball games. The revenue source for the business

determine the following information from the respondents:

B. Willingness of the respondents to spend P60-P150 to play

paintball here in Ozamiz if given a chance.

Based on the results shown above, it is clear that the

Acceptability of Paintball in Ozamiz City is the ability and

Have not Experience

B. Respondents familiarity to Paintball Sport.

Based on the results shown above, many people are not so

business supplying such services within the vicinity of the city

researchers strongly believe that establishing the business is

per 10 rounds. This price estimation is based on the price set in

paintballs and free use of equipment and gears such as mask,

offered in order to attract more customers and anticipatively

E. FACTORS AFFECTING PAINTBALL BUSINESS

available free time and income. Shifting demographics and leisure

local radio and television advertisement. Tarpaulins and online

middle-aged males tend to be the target demographic audience,

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