Graphic Design Standards
Graphic Design Standards
Graphic Design Standards
STANDARDS
2011
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2011
TABLE OF CONTENTS
Nevada State Board of Education/Nevada Department of Education.......................................................... iii
Acknowledgements/Writing Team Members/Project Coordinator ............................................................ vii
Introduction .................................................................................................................................................. ix
Content Standard 1.0 Demonstrate knowledge of the graphics industry .................................................. 1
Content Standard 2.0 Apply elements and principles of design to communicate visually ....................... 2
Content Standard 3.0 Demonstrate knowledge of the key aspects of production using industry
standard software ................................................................................................... 3
Content Standard 4.0 Demonstrate knowledge of ethical and legal issues related to graphic design ...... 5
Content Standard 5.0 Create and maintain a personal portfolio. .............................................................. 6
Crosswalks and Alignments of Skill Standards and Common Core State Standards ................................... 7
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ACKNOWLEDGEMENTS
The development of the Nevada Career and Technical Standards project was a collaborative effort
sponsored by the Office of Career, Technical, and Adult Education at the Department of Education and
the Career and Technical Education Consortium of States. The Department of Education must rely on
teachers and industry representatives who have the technical expertise and teaching experience to
develop standards and performance indicators that truly measure student skill attainment. Most
important, however, is recognition of the time, expertise and great diligence provided by the writing
team members in developing the Career and Technical Standards for Graphic Design.
PROJECT COORDINATOR
Melissa Scott, Education Programs Professional
Information and Media Technology Education
Office of Career, Technical, and Adult Education
Nevada Department of Education
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INTRODUCTION
The standards in this document are designed to clearly state what the student should know and
be able to do upon completion of an advanced high school Graphic Design program. These standards
are designed for a three-credit course sequence that prepares the student for a technical assessment
directly aligned to the standards.
The Graphic Design Standards Writing Team determined that any statewide skill standards for
Graphic Design programs must also prepare students for nationally-recognized certifications in industry
software. Many resources were considered and evaluated including Adobe Certified Associate
certification content. The standards were industry validated through the coordination of industry
representatives and the Office of Career, Technical, and Adult Education at the Nevada Department of
Education.
These exit-level standards are designed for the student to complete all standards through their
completion of a program of study. These standards are intended to guide curriculum objectives for a
program of study.
The standards are organized as follows:
Content Standards are general statements that identify major areas of knowledge,
understanding, and the skills students are expected to learn in key subject and career areas by the end of
the program.
Performance Standards follow each content standard. Performance standards identify the
more specific components of each content standard and define the expected abilities of students within
each content standard.
Performance Indicators are very specific criteria statements for determining whether a student
meets the performance standard. Performance indicators may also be used as learning outcomes, which
teachers can identify as they plan their program learning objectives.
The crosswalk and alignment section of the document shows where the performance indicators
support the English Language Arts and Math Common Core State Standards and the Nevada State
Science Standards. Where correlation with an academic standard exists, students in the Graphic Design
program perform learning activities that support, either directly or indirectly, achievement of one or
more Common Core State Standards.
All students are encouraged to participate in the career and technical student organization
(CTSO) that relates to their program area. CTSOs are co-curricular national associations that directly
enforce learning in the CTE classroom through curriculum resources, competitive events and leadership
development. CTSOs provide students the ability to apply academic and technical knowledge, develop
communication and teamwork skills, and cultivate leadership skills to ensure college and career
readiness.
The Employability Skills for Career Readiness identify the soft skills needed to be successful
in all careers, and must be taught as an integrated component of all CTE course sequences. These
standards are available in a separate document.
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Identify the applications of color, line, shape, texture, size, and value in samples of graphic work
Analyze the use of color, line, shape, texture, size, and value in samples of graphic work
Incorporate color, line, shape, texture, size, and value in student-generated graphic work
Demonstrate the elements of design through manual sketching
Demonstrate the elements of design through digital sketching
Analyze the principles of balance, contrast, alignment, rhythm, repetition, movement, harmony,
emphasis, and unity in samples of graphic works.
Incorporate principles of balance, contrast, alignment, rhythm, repetition, movement, harmony,
emphasis, and unity in student-generated graphic works.
Demonstrate the principles of design through various drawing techniques.
Identify the anatomical components and qualities of type (i.e., x-height, ascenders, descenders,
counters, etc.)
Apply and adjust formatting to type
Construct graphic works utilizing and manipulating type
Apply effective use of negative space, composition, message structure, graphics, etc., to graphic
works
Create graphic works utilizing grids
Create graphic works utilizing templates
Demonstrate layout skills for print collaterals (i.e., business cards, newspapers, packaging, etc.)
Demonstrate layout skills for digital media
Explain the importance of consistency of design
Explain the importance of usability
Explain the importance of core messaging
Apply measurement tools and ratio analysis to image positioning in graphic works
Solve aspect ratio proportion measurement in video and animation development
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ALIGNMENTS
In addition to correlation with the Common Core Math Standards, many performance indicators
support the Common Core Mathematical Practices. The following table illustrates the alignment of
the Graphic Design Standards Performance Indicators and the Common Core Mathematical Practices.
This alignment identifies the performance indicators in which the learning objectives in the Graphic
Design program support academic learning.
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Performance
Common Core State Standards and Nevada Science Standards
Indicators
1.1.1
English Language Arts: Writing Standards for Literacy in Science and Technical Subjects
WHST. 11-12.7 Conduct short as well as more sustained research projects to answer a question
(including a self-generated question) or solve a problem; narrow or broaden the inquiry
when appropriate; synthesize multiple sources on the subject, demonstrating
understanding of the subject under investigation.
WHST.11-12.8
1.1.2
Gather relevant information from multiple authoritative print and digital sources, using
advanced searches effectively, assess the strengths and limitations of each source in
terms of the task, purpose, and audience; integrate information into the text selectively
to maintain the flow of ideas, avoiding plagiarism and overreliance on any one source
and following a standard format for citation.
English Language Arts: Reading Standards for Informational Text
RI.11-12.3
Analyze a complex set of ideas or sequence of events and explain how specific
individuals, idea, or events interact and develop over the course of the text
English Language Arts: Writing Standards for Literacy in Science and Technical Subjects
WHST. 11-12.7 Conduct short as well as more sustained research projects to answer a question
(including a self-generated question) or solve a problem; narrow or broaden the inquiry
when appropriate; synthesize multiple sources on the subject, demonstrating
understanding of the subject under investigation.
WHST.11-12.8
1.1.3
Gather relevant information from multiple authoritative print and digital sources, using
advanced searches effectively, assess the strengths and limitations of each source in
terms of the task, purpose, and audience; integrate information into the text selectively
to maintain the flow of ideas, avoiding plagiarism and overreliance on any one source
and following a standard format for citation.
English Language Arts: Language Standards
L.11-12. 6
Acquire and use accurately general academic and domain-specific words and phrases,
sufficient for reading writing, speaking and listening at the college and career readiness
level; demonstrate independence in gathering vocabulary knowledge when considering
a word or phrase important to comprehension or expression.
English Language Arts: Reading Standards for Informational Text
RI.11-12.3
Analyze a complex set of ideas or sequence of events and explain how specific
individuals, idea, or events interact and develop over the course of the text.
English Language Arts: Writing Standards for Literacy in Science and Technical Subjects
WHST. 11-12.7 Conduct short as well as more sustained research projects to answer a question
(including a self-generated question) or solve a problem; narrow or broaden the inquiry
when appropriate; synthesize multiple sources on the subject, demonstrating
understanding of the subject under investigation.
WHST.11-12.8
Gather relevant information from multiple authoritative print and digital sources, using
advanced searches effectively, assess the strengths and limitations of each source in
terms of the task, purpose, and audience; integrate information into the text selectively
to maintain the flow of ideas, avoiding plagiarism and overreliance on any one source
and following a standard format for citation.
English Language Arts: Language Standards
L.11-12. 6
Acquire and use accurately general academic and domain-specific words and phrases,
sufficient for reading, writing, speaking, and listening at the college and career
readiness level; demonstrate independence in gathering vocabulary knowledge when
considering a word or phrase important to comprehension or expression.
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1.1.4
1.2.1
Gather relevant information from multiple authoritative print and digital sources, using
advanced searches effectively, assess the strengths and limitations of each source in
terms of the task, purpose, and audience; integrate information into the text selectively
to maintain the flow of ideas, avoiding plagiarism and overreliance on any one source
and following a standard format for citation.
English Language Arts: Language Standards
L.11-12.1
Demonstrate command of the conventions of standard English Grammar and usage
when writing or speaking.
L.11-12. 2
L.11-12.4c
Consult general and specialized reference materials both print and digital, to find the
pronunciation of word
L.11-12. 6
Acquire and use accurately general academic and domain-specific words and phrases,
sufficient for reading, writing, speaking, and listening at the college and career
readiness level; demonstrate independence in gathering vocabulary knowledge when
considering a word or phrase important to comprehension or expression.
English Language Arts: Writing Standards for Literacy in Science and Technical Subjects
WHST.11-12. 2a Introduce a topic: organize complex ideas, concepts, and information so that teach new
element builds on that which precedes it to create a unified whole; include formatting
(e.g. headings), graphics (e.g., figures, tables), and multimedia when useful to aiding
comprehension.
WHST.11-12. 2b Develop the topic thoroughly by selecting the most significant and relevant facts,
extended definitions, concrete details, quotations, or other information and examples
appropriate to the audiences knowledge of the topic.
WHST.11-12. 2c Use appropriate and varied transitions and syntax to link the major sections of the text,
create cohesion, and clarify the relationship among complex ideas and concepts.
WHST.11-12. 2d Use precise language, domain-specific vocabulary, and techniques such as metaphor,
simile, and analogy to manage the complexity of the topic.
WHST.11-12. 2e Establish and maintain a formal style and objective tone while attending to the norms
and conventions of the discipline in which they are writing.
WHST.11-12. 2f Provide a concluding statement or section that follows from and supports the
information or explanation presented (e.g. articulating implications or the significance
of the topic).
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English Language Arts: Writing Standards for Literacy in Science and Technical Subjects
WHST.11-12.4 Produce clear and coherent writing in which the development, organization, and style
are appropriate to task, purpose, and audience.
WHST.11-12.5
WHST.11-12.6
Use technology, including the internet, to produce, publish, and update individual or
shared writing products in response to ongoing feedback, including new arguments or
information.
WHST. 11-12.7
WHST.11-12.8
1.2.2
Gather relevant information from multiple authoritative print and digital sources, using
advanced searches effectively, assess the strengths and limitations of each source in
terms of the task, purpose, and audience; integrate information into the text selectively
to maintain the flow of ideas, avoiding plagiarism and overreliance on any one source
and following a standard format for citation.
English Language Arts: Speaking and Listening Standards
SL.11-12.5
Make strategic use of digital media (e.g., textual, graphical, audio, visual, and
interactive elements) in presentations to enhance understanding of findings, reasoning,
and evidence and to add interest.
SL.11-12.6
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2.1.4
2.2.1
2.2.2
2.3.1
2.4.4
2.4.6
2.4.7
2.4.8
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3.1.2
3.2.1
Develop the topic thoroughly by selecting the most significant and relevant facts,
extended definitions, concrete details, quotations, or other information and
examples appropriate to the audiences knowledge of the topic.
English Language Arts: Reading Standards for Informational Text
RI 11-12.1
Cite strong and thorough textual evidence to support analysis of what the text says
explicitly as well as inferences drawn from the text, including determining where
the text leaves matters uncertain.
English Language Arts: Writing Standards for Literacy in Science and Technical Subjects
WHST.11-12.4
Produce clear and coherent writing in which the development, organization, and
style are appropriate to task, purpose, and audience.
WHST.11-12.9
3.2.2
3.2.4
3.4.1
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English Language Arts: Writing Standards for Literacy in Science and Technical Subjects
WSHT.11-12.1a Introduce precise, knowledgeable claim(s), establish the significance of the
claim(s), distinguish the claim(s) from alternate or opposing claim(s), and create an
organization that logically sequences the claim(s), counterclaims, reasons, and
evidence.
WHST.11-12.2b
Develop the topic thoroughly by selecting the most significant and relevant facts,
extended definitions, concrete details, quotations, or other information and
examples appropriate to the audiences knowledge of the topic.
WHST.11-12.4
Produce clear and coherent writing in which the development, organization, and
style are appropriate to task, purpose, and audience.
WHST.11-12.6
3.4.2
Use technology, including the Internet, to produce , publish, and update individual
or shared writing products in response to ongoing feedback, including new
arguments or information.
English Language Arts: Speaking and Listening Standards
SL.11-12.2
Integrate multiple sources of information presented in diverse formats and media
(e.g., visually, quantitatively, orally) in order to make informed decisions and solve
problems, evaluating the credibility and accuracy of each source and noting any
discrepancies among the data.
Evaluate a speakers point of view, reasoning, and use of evidence and rhetoric,
assessing the stance, premises, links among ideas, word choice, points of emphasis,
and tone used.
English Language Arts: Reading Standards for Informational Text
RI.11-12.7
Integrate and evaluate multiple sources of information presented in different media
or formats (e.g., visually, quantitatively) as well as in words in order to address a
question or solve a problem.
English Language Arts: Reading Standards for Literacy in Science and Technical Subjects
RST.11-12.9
Synthesize information from a range of sources (e.g., texts, experiments,
simulations) into a coherent understanding of a process, phenomenon, or concept,
resolving conflicting information when possible.
English Language Arts: Language Standards
L.11-12.4b
Identify and correctly use patterns of word changes that indicate different meanings
or parts of speech (e.g., conceive, conception, conceivable).
English Language Arts: Writing Standards for Literacy in Science and Technical Subjects
WHST.11-12.6
Use technology, including the Internet, to produce , publish, and update individual
or shared writing products in response to ongoing feedback, including new
arguments or information.
English Language Arts: Writing Standards for Literacy in Science and Technical Subjects
WHST.11-12.6
Use technology, including the Internet, to produce , publish, and update individual
or shared writing products in response to ongoing feedback, including new
arguments or information.
English Language Arts: Speaking and Listening Standards
SL.11-12.2
Integrate multiple sources of information presented in diverse formats and media
(e.g., visually, quantitatively, orally) in order to make informed decisions and solve
problems, evaluating the credibility and accuracy of each source and noting any
discrepancies among the data.
SL.11-12.3
3.4.3
3.5.2
3.6.1
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3.6.1
3.6.2
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Delineate and evaluate the reasoning in seminal U.S. texts, including the application of
constitutional principles and use of legal reasoning (e.g., in U.S. Supreme Court
majority opinions and dissents) and the premises, purposes, and arguments in works of
public advocacy (e.g., The Federalist, presidential addresses).
RI.11-12.10
By the end of the grade 11, read and comprehend literary nonfiction in the grades 11CCR text complexity band proficiently, with scaffolding as needed at the high end of
the range.
English Language Arts: Writing Standards for Literacy in Science and Technical Subjects
WHST. 11-12.7 Conduct short as well as more sustained research projects to answer a question
(including a self-generated question) or solve a problem; narrow or broaden the
inquiry when appropriate; synthesize multiple sources on the subject, demonstrating
understanding of the subject under investigation.
WHST.11-12.8
4.1.2
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Gather relevant information from multiple authoritative print and digital sources, using
advanced searches effectively, assess the strengths and limitations of each source in
terms of the task, purpose, and audience; integrate information into the text selectively
to maintain the flow of ideas, avoiding plagiarism and overreliance on any one source
and following a standard format for citation.
English Language Arts: Language Standards
L.11-12.4
Determine or clarify the meaning of unknown and multiple-meaning words and
phrases based on grades 11-12 reading and content, choosing flexibly from a range of
strategies.
English Language Arts: Reading Standards for Informational Text
RI.11-12.1
Cite strong and to rough textual evidence to support analysis of what the text says
explicitly as well as inferences drawn from the text, including determining where the
text leaves matters uncertain.
RI.11-12.8
Delineate and evaluate the reasoning in seminal U.S. texts, including the application of
constitutional principles and use of legal reasoning (e.g., in U.S. Supreme Court
majority opinions and dissents) and the premises, purposes, and arguments in works of
public advocacy (e.g., The Federalist, presidential addresses).
RI.11-12.10
By the end of the grade 11, read and comprehend literary nonfiction in the grades 11CCR text complexity band proficiently, with scaffolding as needed at the high end of
the range.
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4.1.3
Work with peers to promote civil, democratic discussions and decision-making, set
clear goals and deadlines, and establish individual roles as needed.
Evaluate a speakers point of view, reasoning, and use of evidence and rhetoric,
assessing the stance, premises, links among ideas, word choice, points of emphasis,
and tone used.
English Language Arts: Language Standards
L.11-12.1
Demonstrate command of the conventions of standard English Grammar and usage
when writing or speaking.
English Language Arts: Writing Standards for Literacy in Science and Technical Subjects
WHST.11-12.9 Draw evidence from informational texts to support analysis, reflections, and research
English Language Arts: Speaking and Listening Standards
SL.11-12.1a
Come to discussions prepared having read and researched material under study;
explicitly draw on that preparation by referring to evidence from texts and other
research on the topic or issue to stimulate a thoughtful well-reasoned exchange of
ideas.
SL.11-12.3
4.1.4
SL.11-12.1b
Work with peers to promote civil, democratic discussions and decision-making, set
clear goals and deadlines, and establish individual roles as needed.
Evaluate a speakers point of view, reasoning, and use of evidence and rhetoric,
assessing the stance, premises, links among ideas, word choice, points of emphasis,
and tone used.
English Language Arts: Language Standards
L.11-12.1
Demonstrate command of the conventions of standard English Grammar and usage
when writing or speaking.
SL.11-12.3
4.2.1
L.11-12.4
By the end of the grade 11, read and comprehend literary nonfiction in the grades 11CCR text complexity band proficiently, with scaffolding as needed at the high end of
the range.
English Language Arts: Speaking and Listening Standards
SL.11-12.1a
Come to discussions prepared having read and researched material under study;
explicitly draw on that preparation by referring to evidence from texts and other
research on the topic or issue to stimulate a thoughtful well-reasoned exchange of
ideas.
SL.11-12.1b
Work with peers to promote civil, democratic discussions and decision-making, set
clear goals and deadlines, and establish individual roles as needed.
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English Language Arts: Writing Standards for Literacy in Science and Technical Subjects
WHST. 11-12.7 Conduct short as well as more sustained research projects to answer a question
(including a self-generated question) or solve a problem; narrow or broaden the
inquiry when appropriate; synthesize multiple sources on the subject, demonstrating
understanding of the subject under investigation.
WHST.11-12.8
4.2.2
Gather relevant information from multiple authoritative print and digital sources, using
advanced searches effectively, assess the strengths and limitations of each source in
terms of the task, purpose, and audience; integrate information into the text selectively
to maintain the flow of ideas, avoiding plagiarism and overreliance on any one source
and following a standard format for citation.
English Language Arts: Reading Standards for Informational Text
RI.11-12.1
Cite strong and to rough textual evidence to support analysis of what the text says
explicitly as well as inferences drawn from the text, including determining where the
text leaves matters uncertain.
RI.11-12.8
Delineate and evaluate the reasoning in seminal U.S. texts, including the application of
constitutional principles and use of legal reasoning (e.g., in U.S. Supreme Court
majority opinions and dissents) and the premises, purposes, and arguments in works of
public advocacy (e.g., The Federalist, presidential addresses).
RI.11-12.10
4.2.3
4.2.4
By the end of the grade 11, read and comprehend literary nonfiction in the grades 11
CCR text complexity band proficiently, with scaffolding as needed at the high end of
the range.
English Language Arts: Language Standards
L.11-12.4
Determine or clarify the meaning of unknown and multiple-meaning words and
phrases based on grades 11-12 reading and content, choosing flexibly from a range of
strategies.
English Language Arts: Speaking and Listening Standards
SL.11-12.4
Present information, findings, and supporting evidence, conveying a clear and distinct
perspective, such that listeners can follow the line of reasoning, alternative or opposing
perspectives are addressed, and the organization, development, substance, and style are
appropriate to purpose, audience, and a range of formal and informal tasks.
SL.11-12.1a
Come to discussions prepared having read and researched material under study;
explicitly draw on that preparation by referring to evidence from texts and other
research on the topic or issue to stimulate a thoughtful well-reasoned exchange of
ideas.
SL.11-12.1b
Work with peers to promote civil, democratic discussions and decision-making, set
clear goals and deadlines, and establish individual roles as needed.
English Language Arts: Writing Standards for Literacy in Science and Technical Subjects
WHST.11-12. 2a Introduce a topic: organize complex ideas, concepts, and information so that teach new
element builds on that which precedes it to create a unified whole; include formatting
(e.g. headings), graphics (e.g., figures, tables), and multimedia when useful to aiding
comprehension.
WHST.11-12. 2b Develop the topic thoroughly by selecting the most significant and relevant facts,
extended definitions, concrete details, quotations, or other information and examples
appropriate to the audiences knowledge of the topic.
WHST.11-12. 2c Use appropriate and varied transitions and syntax to link the major sections of the text,
create cohesion, and clarify the relationship among complex ideas and concepts.
WHST.11-12. 2d Use precise language, domain-specific vocabulary, and techniques such as metaphor,
simile, and analogy to manage the complexity of the topic.
WHST.11-12. 2e Establish and maintain a formal style and objective tone while attending to the norms
and conventions of the discipline in which they are writing.
WHST.11-12.9
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Draw evidence from informational texts to support analysis, reflections, and research.
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By the end of the grade 11, read and comprehend literary nonfiction in the grades 11CCR text complexity band proficiently, with scaffolding as needed at the high end of
the range.
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Common Core
Mathematical Practices
Graphic Design
Performance Indicators
1.1.3, 1.1.4
2.1.4, 2.3.3
6. Attend to precision.
2.3.1, 2.3.2
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