Version 1.

1 - October 11, 2007

Jetstar Airways Brand Guidelines

Disclaimer
Jetstar Airways
Level 1
473 Bourke Street
Melbourne VIC 3000

This document is for the sole use of Jetstar Airways Pty Limited, its Licensees,
the Qantas Group and other representatives of these companies. All information contained herein is confidential and shall remain the property
of Jetstar.
All contents of this manual are written in English. Jetstar makes no warrant
about the accuracy of this manual where it has been translated into another
language.
Copyright Jetstar Airways Pty Limited, 2007.
No part of this publication may be stored, copied, transmitted electronically
or mechanically without the express written permission of Jetstar Airways.

Version control
Version

Changes

Date Effective

Version 1.0

Compiled central document

23 August 2007

Version 1.1

Updated copy and visual content

12 September 2007

Version 1.2

Updated copy and visual content

17 October 2007

All subsequent versions of this manual are to be noted in this section, and new copies
distributed to those listed in Appendix B.

Contents
section

1
2
3
4
5
5.2
5.3
5.4
5.5
5.6
5.7
6
7
8
9
10
Appendix A
Appendix B

Objectives of this document - page 1

Foreword from Geoff Dixon - page 2
About Jetstar - page 3
Jetstar brand blueprint - page 4
Jetstar brandmark - page 7
Brandmark placement
Jetstar corporate colours
Other logo usage and placement
Incorrect brandmark usage
Brandmark clearance and co-branding
Font
Advertising guidelines and templates - page 16
Livery design and application - page 26
Uniform design and application - page 29
Service style - page 31
Promotional mechanics - page 32
Glossary of definitions - page 35
Change procedure for brand guidelines - page 36

Objectives
The objectives of this manual are the following:

to provide an outline of the brand, and what it stands for

to ensure everyone using the Jetstar brand has a clear understanding

of the brand, and is able to re-inforce the principles that it stands for

to ensure that there is a consistent understanding and use of the Jetstar

brand by all licensees, other partners and other suppliers who may need
to use elements of the Jetstar brand

to protect the integrity of the Jetstar brand

to be a practical guide to the use of the Jetstar brand

to ensure the values of the Jetstar brand are realised in every market
and business relationship where the Jetstar brand needs to be, or
can be represented.

Forward from Geoff Dixon - CEO, Qantas Group

You cant pick up a business magazine, a newspaper or venture online today, without
reading some commentary on brands and the power of brands in the 21st century.
Jetstar is a business founded on a few key principles, and one of those key principles is
the importance of our brand in positioning us, our service and our product in a way
that meaningfully delivers differentiation for us in the aviation market - one that is growingly
complex and competitive in every market we serve. The Jetstar brand allows us to provide
customers with a clear understanding of who we are, and what to expect from us.
Thats why this document isnt just a set of rules to follow. They are steps to take that we
call brand builders, that make it possible for us to ensure our brand goes from strength to
strength in each and every country we operate.
We can only build our brand in the minds of our customers when we speak the same
language in every market, touchpoint and customer moment, allowing everyone who
speaks to us or travel with us a clear understanding of the promise we make.
A promise of vibrant, refreshing, and fun air travel at the lowest prices.
When we all speak the language of innovation, and customer service from the heart
of one brand, our customers know instantly what we stand for, what we deliver and why
Jetstar is one of the very best airlines in the world today.
Our challenge as a company is to let the world know that and to make sure that we
communicate with one strong voice, wherever we are, celebrating all the facets of who
we are. When we do this we will own vibrant, refreshing, and fun air travel at the lowest
prices in the minds and hearts of our customers. We will build on our heritage and create
profitable pathways to future success based on customer satisfaction driven by the
brand. And we will deliver a product and service that truly succeeds for our customers,
stakeholders and shareholders.
Join us on our journey!

Geoff Dixon
CEO, Qantas Group

About Jetstar
Jetstar was established in 2004 by the Qantas Group with the aim of making air travel more
accessible for Australians. With an initial fleet of 14 Boeing 717s, Jetstar took to the skies on
the 25th of May 2004 with a network of leisure routes around the east coast of Australia.
From there, Jetstar in Australia has grown to have a network which covers a number of leisure
destinations and now has a fleet of 23 Airbus A320s. Operating over 1000 flights a week in
Australia alone, and carrying close to 10,000,000 passengers a year across its networks.
Our aim is to provide consistent low fares to Australian, New Zealand and Asian leisure
travellers.
We started flying within Australia on the 25th of May, 2004 and within Asia just over six months
later, offering customers a simple and fresh travel experience. Our bold and distinctive brand is
indicative of the fresh and vibrant approach toward low cost travel in the region.
We take pride in keeping our fares to a minimum so customers can travel more often. This,
coupled with a brand-new fleet, great destinations and friendly crew creates a comfortable
and enjoyable travel experience, affordable to all.
Our strong association with Qantas ensures the highest standards of operational excellence,
whilst delivering real savings to customers. There are many elements that set us apart from
other airlines. The best way to discover them is to fly with us.
In late 2004 Jetstars first international affiliate, Jetstar Asia, began flying from Singapore
taking the Jetstar vision in to Southeast Asia. Jetstar Asia has been rebranded as Jetstar
and now has a strong Southeast Asian route network helping bring the Jetstar brand in to the
Asian market. This relationship and transitioning to one common brand, has allowed us to
achieve a greater than the sum of the parts position in SE Asia, whereby our networks have
been mutually leveraged to create greater market presence than the two partners could ever
have achieved alone.
December 2005 saw the commencement of Jetstars first small venture into international
with the introduction of flights to New Zealand.
A major change occurred in 2006 when Jetstar International was launched. This saw
Jetstars brand footprint expand significantly to other parts of Asia, including Japan
and the US (Hawaii). These services are flown using Airbus A330s which have StarClass
and Economy seats on board with the aim of taking the low cost airline on longer
flights. From late 2008, Jetstar will be among the first carriers in the world to receive
the new Boeing 787 which will be used on long-haul routes and is expected to bring
new levels of comfort to passengers while also reducing fuel burn and emissions.
All at Jetstars famous low fares.

Jetstar brand blueprint

4.1 BRAND VISION
The vision of the Jetstar brand is to be the lowest cost airline grouping in Australia and Asia
to allow all Jetstar carriers to deliver consistently low fares.
The Jetstar brand as differentiated from our competitors on both pricing and service. A flight
carrying the Jetstar brand should have some of the lowest fares available on the route it flies.
This is backed up by a strong level of service which customers can come to expect from any
flight operated by a Jetstar licensed carrier.
Market stimulation is also another key vision of the Jetstar brand. By offering the lowest fares
available, Jetstar aims to enable more and more people to fly rather than relying on other
forms of transport such as train or bus.
4.2 POSITIONING
Jetstar is an airline committed to making air travel accessible to all customers by providing
the lowest fares with no hidden surprises. With a fresh and open approach to business
focused on the customer, travelling with Jetstar is an enjoyable and refreshing experience.
4.3 COMPETITIVE SET
Our main competitors are those other airlines flying on the same routes as a Jetstar carrier,
particularly other low cost airlines. We also see long distance train, bus and ferry services as
a major competitor in our leisure travel market.

Jetstar brand blueprint

4.4 BRAND VALUES AND PERSONALITY
The Jetstar brand stands for:
Accessible low prices, Integrity, Inclusiveness, Competitiveness, People-focused
(both staff and customers), Innovation
Personality traits of the Jetstar brand are that it is:
Fresh Refreshing, approachable fun and different brand
Straightforward Open, honest, no complications
Vibrant Youthful, energetic, positive and upbeat and open to new ideas
Exciting/inventive Pushing the boundaries, enthusiastic, smart, innovative and dynamic
Contemporary Modern, forward thinking, savvy
Confident Strong, bold, stand by principles
Open Respectful to staff and customers, honest, clear
Smart Clever, stylish and modern yet thoughtful.
The Jetstar brand is not:
Arrogant, Exclusive, Challenging, Aggressive, Cheap, Gimmicky, Trendy
What we deliver
Functional benefits
More seats at lower prices
Transparent pricing
Simple booking process
Easy, hassle free airport experience
Buy on board inflight service
Honest, fresh approach to superior customer service
Technical Benefits
Low fares, simple fare structures
Lowest cost structures
Market leading innovation
Market leading OTP
New, modern, stylish fleet with extra comfortable,
wide leather seats

Jetstar brand blueprint

4.5 TARGET MARKETS
The primary target market of Jetstar is the leisure travel market. This is broadly those people
who are travelling for holidays and also those visiting friends and relatives. Such passengers
are likely to be more price sensitive and will therefore rely on the Jetstar brands reputation for
delivering consistently low fares.
Jetstars secondary market is the budget conscious business traveller. These may include
small business owners, and others who travel more frequently than leisure passengers but
may not want or need the services of a full service carrier.
The major geographic segments which Jetstar has targeted are those linked by the current
route network. Key geographies include:
Australia
New Zealand
Singapore
Thailand
USA (Hawaii)
Vietnam
Indonesia
Malaysia
Japan

Jetstar brandmark
5.1 LOGOS
The Jetstar logo is as shown in Picture 3.1

Picture 3.1 - Jetstar Logo

The brand comprises of the word Jet, which is in 100% black and is a customised typeface.
The star is coloured in Pantone Orange 172c. This should always be in GIF format and never
altered or re-created in another form.
Picture 3.1.1 Shows a variation of the Jetstar Logo for use in Asia, outside Australia. The only
variation is the use of the word Jetstar in place of Jet. All other elements remain the same.
The Jetstar web logo is separate to the website but often included with the Jetstar brandmark.
It is shown in Picture 3.2

Picture 3.1.1 - Jetstar Logo for use intra asia

The web logo is to never be re-created in another form different to the original file.
Its colouring palette is Black, Pantone 172c and Pantone 431c. The web logo is to be used
in any advertising which has a call to action to book through Jetstar.com.

Picture 3.2 - Web logo

The Jetstar name is one word and always has a capital J, even when used mid-sentence.
It should never be written as JetStar, Jet Star or Jet*. The name should also never be spelt
in all capitals. The Jetstar name should not be shortened or changed in any way.
Wherever the brand appears it should be accompanied by the airlines tag line all day, every day, low fares.
Some acceptable applications of the tag line are shown on the following page:

Jetstar brandmark
5.2 BRANDMARK PLACEMENT
The favoured placement of the brandmark for signage and other notices is on a 30 angle,
with part of the J and the last part of the star cropped out. This is shown in Picture 3.3

3.1 - Logo application

ALL DAY,
EVERY DAY,
LOW FARES
Available here!

3.1 - Logo application

Jetstar brandmark
5.2 BRANDMARK PLACEMENT
The favoured placement of the brandmark for signage and other notices is on a 30 angle,
with part of the J and the last part of the star cropped out. This is shown in Picture 3.3
The logo must never be tilted at any other angle or have different cropping style. The logo
should
also never be distorted when it is being presented on the tilt. No more than any two corners
of the star should ever be cropped in an execution - ie 1 or 2 corners is acceptable, 3 or
more are not - so that the star is clearly visible and discernible in all executions.

30

Picture 3.3 - Appropriate logo placement

Logo must be tilted for:

Signage
Presentations
Some print applications
Logo must not be tilted when used on:

Picture 3.3 - Appropriate logo placement

Uniforms
Forms
Baggage tags

Jetstar corporate colours

Table 3.1 - Jetstar Corporate Colours Guide

Pantone (print)
Jetstar Mandarin

PANTONE
NE
172 C

5.3 JETSTAR COLOURS

Jetstar Carbon

PROCESS
SS K

Jetstar Titanium

PANTONE
NE
431 C

Jetstar Silver

PANTONE
NE
428 C

Jetstar Snow

WHITE

Jetstar Titanium (Metallic Ink)

PANTONE
8400 C
Metallic

Jetstars corporate colours are Jetstar Mandarin (Pantone 172c), Jetstar Titanium (PMS 431c),
Black and White. These colours must always be used whenever the brand mark is present
and under no circumstances should another colour be substituted for these colours.
The colours for print and online usage are shown in Table 3.1

4 co
colour
olour proces
p
process
ss
s (print)

JETSTAR
AR
MANDARIN
ARIN

JETSTAR
AR
CARBON
ON

JETSTAR
AR
TITANIUM
UM

JETSTAR
AR
SILVER

JETSTAR
SNOW

C M Y K
0 66 88 0

C M
0 0

C M
0 0

C M
0 0

WHITE

Y K
0 100

Y K
0 60

Y K
0 20

Spot
p t colour (new
(newsprint)
wsp

JETSTAR
MANDARIN
C M Y K
0 50 100 0

Online
Onlin
ne (bin hex RG
RGB)
GB

FF51155
255.81.21
255.81
.21
21

FF58155
254.81.21
254.81
.21
21

FF58155
255.111.24
255.11
1 24
1.2

FF7F311
255.127.49
255.12
27 49
27.4

FF58155
255.141.70
255.14
41 70
41.7

000000
0.0 0

3333333
51.51.51
51

5257599
82.87.89
89

6666666
102.102.102
02.102

B2B2B22
178.178.178
78.178

EEEEEEE
238.238.238
38.238

0091F2
0.145.242

10

Correct colour usage

White

PMS 172C

Black

CORRECT COLOUR USAGE

It is important that the colours in the logo are used appropriately. Some examples
of correct usage are shown in Picture 3.4

PMS 172C

PMS 431C or 60% K

PMS 428 or 20% K

PMS 431C or 60% K

PMS 428 or 20% K

Picture 3.4 - Examples of correct colour usage with logo

11

Other logo usage and placement

5.4 OTHER LOGO USAGE & PLACEMENT
The logo may be embossed or embellished, as shown in Picture 3.4. This may only be done
where there is a single tone embellishment.
The logo may also be used in photographic images but must be assessed on a case by case
basis. Dense images may permit reversing the logo out, whereas lighter images should use
the master black and orange logo. Examples of these uses are shown in Picture 3.6

Picture 3.5 - Examples of embossing and embellishments

Picture 3.6 - Usage on photos

12

Correct brandmark usage

Logo is boxed in

Logo is boxed in

Logo is keylined

5.5 INCORRECT BRANDMARK USAGE

Please refer to Table 3.4 for examples of incorrect usage of the brandmark.

Logo recoloured, uses an unauthorised colour

Logo is distorted

Picture 3.4 - Examples of incorrect brand mark usage with logo

13

Brandmark clearance and co-branding

5.6 BRANDMARK CLEARANCE AND CO-BRANDING
The Jetstar brand must stand on its own and not be crowded out by other graphics,
typography or any other illustration when used. The correct clearance is a half the size of the
capital J in the logo. This is demonstrated in Picture 3.5. This clearance area must be
consistently used all around the logo.

Picture 3.5 - Brandmark clearance border

There is also a clearance space required for use with other corporate logos. The minimum
requirement is a full J cap clearance around the logo. This is demonstrated in Picture 3.6.
All uses of the Jetstar brand with another corporate logo must be approved by the
Licensor before publishing.

Half cap J

Full cap J clearance all around

another logo

another logo

another logo

Picture 3.6 - Correct logo clearance when co-branding

14

Font
Use

Font

5.7 FONT
Examples

Headings

Helvetica Neue Bold

ABCDEFGHIJKLMNO
PQRSTUVWXYZ
abcdefghijklmno
pqrstuvwxyz
123456789

Body text

Helvetica Neue Thin

ABCDEFGHIJKLMNO
PQRSTUVWXYZ
abcdefghijklmno
pqrstuvwxyz
123456789

Helvetica Neue is the corporate font for Jetstar. This is used on all advertising and any internal
posters which may bear the Jetstar logo and colours. Generally, Helvetica Neue Bold is to be
used for headings while body text should be in Helvetica Neue Thin. Samples of these fonts
are shown in Table 2.5 and other samples are available in the Advertising Templates and
Examples section of this manual.

Table 3.5 - Examples of Helvetica Neue font usage

15

Advertising guidelines and templates

Destination/location images occupies
3/4 width of space and bleeds
top, left and bottom

Destination/location and price

always dominant and not to
exceed width of picture

Flight details always appears

alongside price

Print and outdoor media templates

6.1 PRINT MEDIA
To follow are the key basic guidelines related to the visual treatment of the Jetstar brand
in print and outdoor media.
These should be applied in keeping with the logo and brandmark guidelines above.
STRIP AD
Layout proportions, ratios and typographical hierachy

9pt Helvetica
Neue 55 Roman

7pt Helvetica
Neue 55 Roman

This example uses:

Happiness is - 40pt Helvetica Neue 86 Heavy Italic
Destination - 70pt Helvetica Neue 86 Heavy Italic
Price - 124pt Helvetica Neue 86 Heavy Italic

Orange panel only

bleeds on the right
hand side and centres
in vertical space

Placed
artwork

Jetstar logo always

appears horizontal
and placed on right
hand side and base
of the orange panel
with edges sitting
on border

16

Advertising guidelines and templates

FULL PAGE VERSION 1 PRESS AD
Layout proportions and ratios
Destination/location image occupies
a little more than half the available space

Destination/location and price

always dominant and not to
exceed width of picture

This example uses:

Happines is - 42pt Helvetica Neue 86 Heavy Italic
Destination - 134pt Helvetica Neue 86 Heavy Italic
Price - 118pt Helvetica Neue 86 Heavy Italic

Placed
artwork

Jetstar logo always

appears horizontal
and placed on right
hand side and base
of the orange panel
with edges sitting
on a border

17

Advertising guidelines and templates

FULL PAGE VERSION 2 PRESS AD
Layout proportions and ratios
Destination/location image occupies
a little more than half the available space

Destination/location and price

always dominant and not to
exceed width of picture
Flight details always appears
alongside price

This example uses:

Happiness is - 50pt Helvetica Neue 86 Heavy Italic
Destination - 112pt Helvetica Neue 86 Heavy Italic
Price - 180pt Helvetica Neue 86 Heavy Italic

Flight details - 6pt Helvetica Neue 66 Light Italic

Subhead - 22pt Helvetica Neue 86 Heavy Italic
Copy- 9.5pt Helvetica Neue 55 Roman
Call to action - 14pt Helvetica Neue 55 Roman,
URL and telephone number 75 Bold

Placed
artwork

Jetstar logo always

appears horizontal
and placed on right
hand side and base
of the orange panel
with edges sitting
on border

18

Advertising guidelines and templates

Thailand to Melbourne
strip ad - Thai language

EXAMPLE LAYOUTS
Strip ad - press - Thailand

Thailand to Melbourne
strip ad - English language

19

Advertising guidelines and templates

PROMOTIONAL ADAPTATIONS

Price Guarantee Campaign

Take a Friend Campaign

20

Advertising guidelines and templates

6.2 TELEVISION APPLICATIONS
As for the applications shown, Jetstars colour is a key visual and differentiating property.
Certain key guidelines should be followed:
Orange screens with white out supers should be used to reinforce key script points
throughout any TVC:
Throughout any TVC the jetstar.com url must be delayed for at least 60% of the total
ad length - for example 18 seconds of a 30 second TVC.
The url should be at least 25% of the total visual image area.
The end frame should feature all three core elements of the visual identity:
Logo
Tagline
URL
INSERT EXAMPLES
The Jetstar thememark music should be used in all applications.

21

Advertising guidelines and templates

6.3 ONLINE EXAMPLES
For run of site 3rd party advertising, the standard brand guidelines apply.
For warm database edms and website promotions the following adaptations of the
key colour ways are also acceptable:
HOMEPAGE BANNERS

22

Advertising guidelines and templates

EMAIL TEMPLATES
Wherever possible every Jetstar creative treatment whether electronic, static or moving image
should strive to include people to reinforce the approachability, friendliness and people focus
of the airline.

23

Advertising guidelines and templates

EMAIL TEMPLATES

24

Advertising guidelines and templates

6.4 RADIO EXAMPLES
The Jetstar thememark music should be used in all applications.
Jetstar.com shall be the sole call to action.

25

Livery design and application

7.1 AIRCRAFT LIVERY SPECIFICATIONS
All aircraft shall bear the primary Jetstar livery.
Minor adaptations may be permissible subject to agreement by Jetstar, the licensor.
Current livery - this is the current aircraft livery, which can be continue to be used.
All new aircraft commissioned, should be with the updated livery shown below:

Aircraft livery

26

Livery design and application

7.1 AIRCRAFT LIVERY SPECIFICATIONS
Transitional Livery
Subject to specific variation - agreed in writing between the Licensor and the Licensee,
a transitional launch livery - to move from an old brand to the Jetstar brand, as shown below,
is permissible:
The exact livery and duration of the transitional livery is subject to agreement in writing
from the Licensor.

Transitional livery

27

Livery design and application

7.2 INTERNAL AIRCRAFT BRANDING

White interior

All aircraft should bear the distinctively clean, and bright aircraft interiors, with Jetstars
famously comfortable leather seats.

Jetstar grey leather

Jetstar grey

Jetstar orange trim

Grey carpet

Internal aircraft branding

28

Uniform design and application

8.1 FLIGHT ATTENDANT UNIFORM DESIGN
All uniforms should exactly match the primary uniform design.

Female jackets

Male jackets

29

Uniform design and application

8.1 FLIGHT ATTENDANT UNIFORM DESIGN
All uniforms should exactly match the primary uniform design.

Male tops

Female tops

30

Service style
9. SERVICE STYLE
Service at all customer touchpoints from call centre to check in, cabin crew to customer
service should reflect and enhance the basic premise of the Jetstar brand, by at all times
reinforcing the key values inherent to Jetstar:

Fresh
Straightforward
Fun
People focussed
And contemporary

31

Promotional mechanics
10. PROMOTIONAL MECHANICS
Common customer experiences are key to consistency of customer experience across the
Jetstar network. Some examples of marketing programmes that impact customer experience
are:
Price Guarantee
StarKids
Carbon offsets
Inflight Magazine

Jetstar Price Guarantee

Description
The price guarantee is a marketing program which is designed to support our messaging as
the leading low fares airline in the Asian region. The basic premise is that if a passenger finds
a competitors fare lower than a Jetsaver fare that they will receive double the difference
between the fares if they purchase the Jetsaver fare. This is given in a voucher which can
be used for future travel only on Jetstar.
Principally the program is run to reinforce, tangibly, Jetstars position as the leading low fares
carrier in each market it serves.
Objectives
Maintains market exposure as low-fares leader
Build customer perception and preference for Jetstar
Drives future travel
Mechanics/requirements
Passengers must have proof of lower fare available within 1 hour of Jetstar departure
Claims call centre driven for controllership
Automated system for delivering vouchers
Web/call centre for redeeming vouchers

32

Promotional mechanics
10. PROMOTIONAL MECHANICS
Starkids
Description
StarKids is a strategic partnership Jetstar has with World Vision. This is a program which is
focused on collecting money which goes to support World Visions child support and poverty
reduction programs in Southeast Asia, with a focus on those countries which Jetstar currently
flies to. This is both an internal and an external marketing program, with both passengers and
staff encouraged to donate and be involved with StarKids programs.
The objectives of StarKids are linked with engaging the Jetstar brand with World Visions
focus on poverty reduction. This is aimed at differentiating the Jetstar brand in such a way as
to build brand loyalty and also awareness of some of the destinations Jetstar flies to, including
Vietnam. There is also the mutual goal of expanding the reach of both the World Vision and
Jetstar brands.
Objectives
Gives wider exposure to the brand and links with philanthropic projects
Gives back to children in some of the countries JQ flies to
Commercial alignment and arrangements with one of the worlds largest NGOs.
Mechanics/requirements
Pay roll giving allowing staff to make donations to StarKids
Collect on board methods require procedures for collections and banking of funds

33

Promotional mechanics
Carbon Offsets
Description
An opt-in, customer carbon offset scheme where passengers may pay to have the
CO2 emissions created by their travel offset by funding carbon abatement projects.
The offer is embedded in the booking process to increase customer uptake and simplify
the customer process.
Objectives
Deliver against corporate social responsibility mandate
Improve brand perceptions
Increases the choice available to passengers, including those who are
environmentally conscious
Mechanics/requirements
Web interface within booking system to give the option to pay for offset
Accreditation by the appropriate regulators, which involves an Emissions
Life Cycle Assessment
Establishment of an appropriate structure to hold the funds generated
and to manage the spend on abatement projects
Monthly Inflight Magazine - Jetstar
Description
Complimentary inflight magazine with feature articles, advertising and information
Objectives
Improves inflight customer experience
Delivers revenue stream
Provides key brand and product messages and reinforcement for the customer
Mechanics/requirements
Publishing resource in house
Contract arrangement with magazine publisher

34

Appendix A - Glossary of definitions

Appendix A - Glossary of Definitions
Ancillary Business means a business which is not directly related to the transport of
passengers yet may be operated by the Licensee
Licensee means a corporation which is licensed to carry out business under the terms
of a Business License Agreement from Jetstar
Licensor means the corporation which has granted license for this manual.
Jetstar means Jetstar Airways Pty Limited
Jetstar Group means an associated Body Corporate of Jetstar, including other
companies within the Qantas Group.

35

Appendix B - Change procedure for brand guidelines

Appendix B - Distribution List
Any amendments to this manual must be distributed to the following parties:
For Jetstar Airways:
Mr Alan Joyce, CEO
Mr Bruce Buchanan, GGM Commercial
Mr Vincent Hodder, GM Strategy & Commercial Projects
Mr David May, GM Marketing & Public Relations
For Pacific Airlines:
Mr Nam, CEO
For Jetstar Asia:
Ms Chong Phit-Lian, CEO
Copies of this manual must be made available at the Head Offices
of the Licensor and all Licensees.

36